In this special episode, recorded for our friends at INBOUND, we dive into the many ways that user experience (UX) intersects with paid media. Our host, Kelly Mancuso, Vice President of Paid Media at Nebo, joins Brian Easter, Anna Swinyer, and Cael Olsen for this spirited and educational discussion. Grab a cup of Joe and learn how UX and paid media can work together to elevate each other’s strategies.

Paid Media Coffee

S3E1: The Intersection of Paid Media and UX

In a world grappling with the effects of COVID-19, we are in uncharted times. In this special episode of Paid Media Coffee, our host Kelly Mancuso, discusses appropriate messaging, the buyer journey, and media placements that all advertisers need to consider now and throughout the remainder of the year. We are joined by Nebo president, Kimm Lincoln, paid media strategist, Oliver Brantley, and senior strategist, Haley Malgieri. Stream or download this resourceful episode today!

S2E9: Paid Media Coffee: Preparing for a New Normal in a Changed World

In Episode 8 of Season 2, we tackle the world of story-based paid social. Join us for this special Podcast that is three mini-episodes in one. In part one, Host Kelly Mancuso meets with Meleigha Millman, Haley Filippone, and Haley Savage to discuss Instagram. Part two focuses on Snapchat. And in the final segment, Alexa Munoz and Amanda Stanley join to talk about the emergence of TikTok. This episode gives something for all advertisers to think about before they finalize their plans for paid social story-telling.

S2E8: Instagram, Snapchat, and TikTok: Story-Based Paid Social

While Google dominates search engines in terms of market share, your paid search strategy shouldn’t end there. There are many opportunities to integrate various engines, ad platforms, and bid management tools into your strategy. Listen as host Kelly Mancuso, along with Anna Swinyer, Oliver Brantley, and Jenn Vickery, delve into the role of non-traditional search platforms and how to drive success across platforms. It’s never too early or late in the day to enjoy this episode with a cup of coffee in-hand!

S2E7: Cross-Channel Paid Search Strategies

As advertisers, the number of available options, tools, and automation available for your paid search campaigns can seem overwhelming. In episode 6 of Paid Media Coffee, we give you best practices and helpful hints around structuring and optimizing your campaigns that will take your strategy to the next level. Our host, Kelly Mancuso, is joined with members of her extraordinary paid media team: Cody Rape, Charlie Rogers, and Anna Swinyer. Get ready to download or stream this episode with a notepad to capture these great recommendations.

S2E6: Paid Search Account Structure Tips & Best Practices

Season 2 of Paid Media Coffee is about looking ahead to changes in our industry. Join us in episode 5 as we walk through the evolution of paid search with host, Vice President of Paid Media, Kelly Mancuso, President of Nebo, Kimm Lincoln, Co-founder of Nebo, Brian Easter, and Senior Paid Search Manager, Anna Swinyer. Pour yourself a cup of joe and listen as we start with the origins of paid search and continue onto new macro trends you should plan to utilize now.

S2E5: Paid Search - The Past, Present, and Future

According to AdWeek, Over-the-top (OTT) ad revenue is poised to increase by 15% over the next decade. In this episode from Season 2 of Paid Media Coffee, we investigate how advertisers can take advantage of the raise in Connected TV as more and more people cut the cord. Our host Kelly Mancuso welcomes Oliver Brantley, Casey Baker, and Alexa Munoz to walk you through which pitfalls to avoid and the ins and outs of Connected TV advertising. Make sure your coffee is piping hot as you join us today.

S2E4: Taking a Deep Dive Into Connected TV Advertising

As consumers and marketers, we’ve all been frustrated when we are served generic or irrelevant ads on the Internet. Join us in Episode 3 of Season 2 of Paid Media Coffee, where we discuss many of the platforms now available for dynamic and highly personalized creative content. Host Kelly Mancuso along with Casey Baker, Nick Toomey, and Alexa Munoz, tell you why dynamic content is a strategic tactic you need to leverage. Get a cup of your favorite hot beverage and follow along to learn more.

S2E3: Dynamic & Personalized Creative - Changing the Landscape of Paid Media

In Episode 2 of Season 2 of Paid Media Coffee, we take a deep dive into the Facebook ecosystem. Facebook continues to be a provocateur and a significant dominating force in the paid social landscape. Listen as host Kelly Mancuso, Haley Stauffer, Meleigha Millman, and Amanda Oliver give you an overview of the direction Facebook is going, along with recommendations to optimize your campaigns.

S2E2: Navigating the Facebook Paid Media Ecosystem

2020 is here, and the future is now. Our host Kelly Mancuso, along with Brian Easter, Alexa Munoz, and Casey Baker kick off Season 2 of Paid Media Coffee discussing significant paid media trends for the new year. Pour a cup of coffee! It’s time to take a fresh look at your accounts in this new decade and get ready for all of the exciting opportunities to come.

S2E1: Paid Media in 2020 and Beyond

The paid media industry moves quickly with innovations and new platforms evolving and being created at an intense pace. Paid media professionals are spending as much as 10-25% of their time focused on education. In our intro episode, meet our host, Nebo’s VP of Paid Media, Kelly Mancuso, and her co-creators, Haley Stauffer and Casey Baker, as they explain the idea behind our podcast. Grab a cup of coffee with us as we dive into the world of paid media. 

Introducing Paid Media Coffee

Season 1 of Paid Media Coffee focuses on taking a deeper dive into the influence of digital media and digital platforms on traditional media buying. How are brands navigating this new and quickly changing landscape? Our host, Kelly Mancuso, welcomes Nebo co-founder Brian Easter, SVP of Strategy Jenn Vickery, and Paid Media Associate Casey Baker to take a look at the past, present and future of advertising in this new digital age.

S1E1: The Digital Future of Traditional Media Buying

Our host, Kelly Mancuso, welcomes Nebo co-founder Brian Easter, Director of Strategy & Insights Marisa Remmers, and Paid Media Manager Haley Stauffer to examine the evolution of the buyer journey. In part one of this riveting two-part series, learn how advertising has made the traditional buyer journey obsolete and shares the features of your very own Choose Your Own Adventure book.

S1E2: Part 1 - The Evolving Buyer Journey and its Impact on Media Buying

Listen to the second part of Episode 2, where we investigate the ever-changing buyer journey in today’s multi-channel world. Kelly Mancuso, joined by Brian Easter, Marisa Remmers and Haley Stauffer, discuss personalization, utilizing the power of new technologies and the need for marketers to reinvent the B2B buyer journey in part two of this thought-provoking episode.

S1E2: Part 2 - The Evolving Buyer Journey and its Impact on Media Buying

As we continue our exploration into the digital future of traditional media buying, Episode 3 focuses on the convergence of digital media and TV/video advertising. Host and VP of Paid Media Kelly Mancuso, SVP of Strategy Jenn Vickery, Paid Media Strategist Oliver Brantley, and Paid Media Associate Casey Baker give an overview of the many digital media channels available to brands and marketers. From linear and OTT to programmatic TV, grab a cup of Joe and tune in to learn about the world of streaming video.

S1E3: Navigating the Future of TV and Video Advertising

Paid media tips and trends with some of the industry’s best. Over coffee, of course.

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Paid Media Coffee

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