The COVID-19 pandemic has unleashed a tidal wave of interest around best practices in remote collaboration. But the problems emerging from the crisis are testing team problem-solving on a whole new plane. The problems will require highly complex interdisciplinary collaboration. Scientists and technologists across fields are collaborating on urgently needed innovations in diagnostics and therapy. AI experts are gathering with biologists, demographers and policymakers to harness insights on pandemic contagion and its social impact.ReD Associates put together this episode of Phenomena to explore what kinds of problems require interdisciplinary collaboration and how teams get it right when experts are coming from radically different world views. Drawing from a recent project with Facebook Reality Labs, we reconvened our research team composed of an anthropologist, cognitive scientist and machine learning expert to share their experiences of learning together and collaborating.

Phenomena

On Collaboration

How can we know we’re getting at the truth, when we inevitably come at the world with various biases? Eliot Salandy Brown and David Zax explore the phenomenon of “selection bias” by visiting with two people who hold very different views of the world: a conspiracy theory debunker, and a 9/11 conspiracy theorist. Can ReD help the debunker better understand the people whose minds he’s trying to change?

The Truth is Out There

In the first episode of Phenomena, the team at ReD Associates asks: What is a generation, anyway? And how do companies successfully study and understand cultural signifiers in order to capture the spirit of a generation? Eliot Salandy Brown and Sandra Cariglio discuss what Greta Thunberg's followers teach us about Gen Z, why the Ford Mustang has staying power through generations, and how we go about interpreting differences in generational identity across cultures. www.ReDAssociates.com

Generations

Exploring how a deep understanding of human behavior helps shape better business strategy. How is the world around us changing – and what does this mean for the ways that people think, how they behave, and what they strive for in life? This podcast harnesses the social sciences to analyse fundamental questions about our society and their implications for business strategy. Each episode dives deep into a specific phenomenon – for example, “generations” – taking a critical look into what the phenomenon actually means in order to better understand the world around us.

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Phenomena

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