[226] No matter how long you've been in business, hiring new employees can be a long and tedious experience. And while this isn't ever likely to change, it doesn't have to be dreading either. The systems you set in place can make a world of difference: the more powerful the systems, the more frictionless the process becomes and the clearer the expectations for everybody involved. Featuring business coach, trainer and author Steve Gomez (@saloncoachsjg), this week's episode explores interdependent leadership concepts, the mindset needed in today's recruitment context, building out a recruitment plan, ways to get your team involved in the process, and how to lay the groundwork for a long-term productive relationship between a salon and its new hire. Links: Learn more about Steve's coaching offerings: https://stephengomez.net Shop "Interdependent Leadership: Creating A Salon Culture of Inclusive Growth" by Steve Gomez: shorturl.at/esAIT Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

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Steve Gomez On What It Takes For A Salon To Be Ready For Its Next Hire

[225] There are many industry awards out there, but nothing is more important than what your clients think. We are an industry driven by referrals, and no matter how good you are at selling your business, word-of-mouth will always have a unique power. And as the pandemic has migrated a serious amount of our social life online, online reviews have become a staple in our culture. In fact, according to BrightLocal's research, the average consumer reads ten reviews before feeling able to trust a business, and 73% of consumers only pay attention to reviews written in the last month. Hence, this week we'll be discussing ways to earn and leverage award-worthy reviews with former Community Manager North America Paige Janiszewski, who will also share insights on the Client Experience Award 2021 and one of the industry's most advanced automation tools: Phorest's Online Reputation Manager. Links: Watch this episode on YouTube:  Download the Salon Owner's First Steps To Online Reputation Management ebook: https://www.phorest.com/resources/the-salon-owners-first-steps-to-online-reputation/ Learn more about Phorest's Online Reputation Manager feature: https://www.phorest.com/features/salon-rostering-software/ Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: Strategies To Earn & Leverage Award-Worthy Reviews

[224] If you've been listening to the conversations taking place within the industry this year, you'll know that most of them focus on recruitment and performance. However, what isn't being addressed as much is leadership communication and the detrimental impacts of falling short in that department. Have you ever wondered what processes salons that excel at communicating with their teams have in place? How they go about daily, weekly and monthly meetings? How they ensure that staff feel listened to, considered and appreciated? Featuring South Carolina-based Silver Salon co-owner, leadership coach and podcast host Evan Silver (@evansilver.co), this week's episode explores what effective leadership communication looks like, how it must focus on cultivating trust, keeping staff engaged and moving as one guided by salons' cultures and core values and how more than ever, it is crucial to the success of salon businesses and teams. Links: Learn more about Evan's online courses, resources and leadership development program: https://www.evansilver.co Listen to Touch The Line with Evan Silver: https://touchtheline.transistor.fm/episodes Purchase This vs. That: Better Thinking, Better Choices, Better Leader by author and coach Jay Wlliams: https://www.jaywilliamsco.com/the-book Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Evan Silver On Leadership Communication Essentials For Salon Success

[223] Tired of watching money come in but little-to-none falling to the bottom line? Struggling with your productivity rates? Trying to meet the ever-changing demands of growing a salon or spa business in today's fast-paced economy and consumer trends is not an easy feat, and just because your salon or spa is busy doesn't mean it's profitable or healthy. This week's episode welcomes two great minds from the coaching group Strategies to share a "road trip essentials" analogy they use to talk about salon finances and numbers. So hop in the rear seat as Michael Yost (President, Lead Presenter & Coach) and Dennis Gullo (Certified Coach) discuss what it takes to drive your business to both excellence and success & share the three fundamental financial statements you'll need in the process. Links: Learn more about Strategies and schedule a free coaching call: https://strategies.com Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Michael Yost & Dennis Gullo On Driving Your Salon Like You Would Your Car

[222] There is always room for us to grow and strengthen the way we go about operating our businesses. Pivoting isn't an easy feat and sometimes implies reinventing the wheel. But often, it doesn't. Many times, it's just about finding solutions to meet customers where they are and make sure you give added value for the long-term. This week on the show, we welcome salon owner and business coach Peter Ciardulli (@p_eter_c_iardulli) to recount his story of pivoting during COVID-19 and discuss the importance he put on nurturing close connections with clients — especially after the second lockdown, which in his area, lasted seven-plus months. Links: Learn more about Salon Smartz & book a consultation call: https://www.salonsmartz.com/pricing Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Peter Ciardulli On Pivoting & Maintaining Togetherness Through A Crisis

[221] With widespread staff shortages being a real challenge in the industry at the moment, growing and developing your current team has never been more critical. Earlier this year, Phorest released its Staff Performance feature allowing staff to monitor their own KPIs such as revenue, transactions for services, product retail and client booking. Staff Goals now expands on this and empowers stylists & therapists to set goals for themselves against these key metrics. Joining the show to discuss the latest Staff Performance feature upgrade are Mobile Designer Rich Cullen and Phorest Go Product Manager Daniel Devitt. Check out the video version of this week's episode for an exclusive preview of 'Staff Goals'! Links: Watch this episode on YouTube:  Learn more about Phorest's Staff Management features: https://www.phorest.com/features/salon-rostering-software/ Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: Retaining & Rewarding Your Team With Ease

[220] Do you tend to avoid tough conversations or feel like you're walking on eggshells, over-explaining and justifying everything? Are you feeling resentful or passive-aggressive? Have you ever caught yourself thinking — and thinking it often: No one else can do this work. My clients need me. If something goes wrong, it's my fault. If someone's upset or angry, I caused it, and it's my job to make them feel better. If you're a people-pleaser, an empath or a joy seeker, this episode's for you! Featuring Chief Awesomeness Empowerer & Context Creator at Passion Squared, Nina L. Kovner (@ninakovner), this week's episode explores codependency in business (particularly in salons and spas), how it affects the way you lead, how you hire, how to recognise patterns and practice healthy boundaries, and so much more. Links: Learn more about Passion Squared (@passionsquared): https://passionsquared.net/our-story/ Shop Nina's book, "My AwesomeAF Boundary Book" or subscribe to "Love Notes Daily": https://passionsquared.net/shop/ Listen to the "People Passion Purpose" podcast: https://passionsquared.net/podcast/ Book titles listed in this episode: "Facing Codependence" by Pia Mellody, "The Language of Letting Go" & "Codependent No More" by Melody Beattie, "The Gifts Of Imperfection" by Brené Brown. Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Nina L. Kovner On (Arguably) The Number One Trap To Avoid In Business

[219] In her recently published book "How To Make Your Salon Work, So You Don't Have To," salon owner, coach, and author Kelly Shaw (@kellyshawme) shares the journey she underwent to get her salon to a space where everyone — her team, her clients and herself — felt happy and appreciated. This week's episode explores one of the many processes she relies on to create an emotionally secure environment for her team to thrive in: the Team Esteem Ladder. More specifically, we talk about the four specific steps it involves, the role of a leader, hyacinths and the importance of clear communication. Links: Learn more about Kelly's coaching services: https://www.kellyshaw.me Shop her book, "How To Make Your Salon Work, So You Don't Have To": https://www.kellyshaw.me/shop Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Kelly Shaw On Leading Staff Up ‘The Team Esteem Staircase’

[218] As an entrepreneur, you have beliefs about the things you don't always have precise answers for. For example, whether the launch of a new product line or an online store will succeed or if your customers will react positively when you go from one way of operating to another. However, if you're not paying attention to your staff, customers, or even your market as a whole — if you're not ready to change said beliefs when things aren't working the way they should, you risk undermining the growth and prosperity of your salon business. Pivoting isn't an easy feat, but the more you do it, the more comfortable you become with innovating and navigating uncertainty, all the while developing your staff into a seasoned team. Featuring Haus of Heir leaders Ramiro Corrales (@ramirocorrales) and Cameron Kepford (@cameronkepford), this week's episode explores their deep desire to create long-term value. More specifically, we talk about their experience with embracing change, their strategies to mitigate risk, and address how you don't always need a crisis to pivot (not to say you shouldn't take advantage of one). Links: Learn more about Haus of Heir (@hausofheir): https://hausofheir.com Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Ramiro Corrales & Cameron Kepford On Pivoting To Enhance Growth And Value

[217] Following up on our recent conversation with Advanced Healing Artist for L'ANZA and Salon Centric influencer Christopher Aaron, we turn our eyes to the UK, where, in a long-overdue change, the National Occupational Standards (NOS) for Hairdressing have now been updated to include mandatory training in cutting and styling of afro and textured hair. Featuring haircare specialist and co-founder of Cognito Hair in London, this week's episode explores Shareefa Jennings' journey in the salon industry, her thoughts on the announcement of the new standards, as well as what she deems necessary for growth both as a hairdresser and salon owner, inclusiveness and exceptional client care. Links: Learn more about Cognito Hair: https://cognitohair.co.uk/about-us/ Learn more about the British Beauty Council and/or become a member: https://britishbeautycouncil.com Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Shareefa Jennings On Continuous Learning & The UK’s New Hairdressing Training Guidelines

[216] Being a business owner can be an all-consuming reality. Along with the mental load of your daily to-do lists, you have to keep the big picture in the back of your mind. And while following your intuition is important (no one knows more about your business than you do), actively monitoring your salon's data will help you drive better informed decisions. Ready to turn insights into action? To discuss Phorest's work on revamping its suite of salon reports, this week's episode features one of our own: Sean O'Sullivan, Associate Product Manager. You can also listen to Sean's take on setting and managing staff targets. Links: Watch this episode on YouTube:  Take the Online Health Score assessment for free: https://bit.ly/2X3pB2t Watch the "Master Your Booking Process" Australian webinar: https://bit.ly/3rVZGVs Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: A Revamped Reporting Suite To Help You Make Sharper Business Decisions

[215] We often talk about creating and fostering welcoming salon spaces for all clients, but are we truly walking the talk if some clients have to travel outside of their neighbourhood to get even just a simple cut and style? Featuring Christopher Aaron (@christopheraaronstudio on Instagram), Advanced Healing Artist for L'ANZA and Salon Centric influencer, this week's episode explores the relationship between hair and identity, the barriers to catering for all types of hair, and discusses fostering inclusion both from an individual and industry-wide perspective. Offering an inclusive experience in your salon doesn't necessarily mean completely changing your setup or services. However, it at least means outgrowing our comfort zone as hairstylists, and to that, there are plenty of benefits. Links: Learn more about Christopher Aaron: https://www.christopheraaronstyling.com/christopher-aaron/ Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Christopher Aaron On Walking The Talk Of Inclusion & Catering For All Types Of Hair

[214] Leading with innovation and bringing teams together to drive business success, Phorest Salon Software is used by 100,000+ salon and spa professionals worldwide. Founded as a technology company, today, it represents a dedication to being the partner that helps salon owners achieve their dreams. In 2021, Phorest empowers salons, spas, and aesthetic businesses to manage, market, and grow their business through innovation in technology, personal growth, mentoring and support.  And this week on the show, USA Key Salon Success Manager Siobhan McCaffrey joins us to discuss how the Success Manager role in Phorest is different to one of a Support role, and how it is there every step of the way to help salons strategically grow over time. Links: Watch this episode on YouTube:  Take the 30Days2Grow challenge, Thrive Edition for free, at your own pace: https://bit.ly/36hNdBO Take the Online Health Score assessment for free: https://bit.ly/3xoS5kh Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: Dedicated To Your Salon's Growth And Success

[213] Are you on the fence about taking on the 30Days2Grow salon challenge, Thrive Edition? In this week's episode, hear from Alena Brown, the proud owner of both the St.Albert and Windermere Eye Candy Lash Extensions salons (@eye_candy_lash_extensions_yeg), as we explore the idea of embracing new opportunities as they come, the impacts of the challenge on her business, and more! It's not too late to join! You can take the Thrive Edition of the challenge at your own pace. Every day for 30 days, we'll deliver easy daily tasks that will help you to supercharge your marketing, boost your team's performance, improve your salon's digital presence and put your self-care at the centre of your success. Links: Take the 30Days2Grow challenge at your own pace: http://www.phorest.com/30days2grow Learn more about Alena Brown & Eye Candy Las Extensions: https://www.eyecandylashextensions.com/our-story Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

Alena Brown On Embracing The Opportunities That Can Help You Grow

[212] Still working your way through this year's edition of the 30Days2Grow challenge? The Thrive Edition officially kicked off on June 1st, but registration remains open at www.phorest.com/30days2grow. Bringing together all aspects of running a salon business, the free 30-day challenge is now in its fifth year and has built momentum from a small campaign to a much anticipated global digital challenge for thousands of salons taking part every year. In this week's episode, we once again dig out key insights from the archives — past Phorest FM conversations — and present them in a way that helps you work on, review or prepare for the second half of the challenge. Links: Access the Post-Lockdown Revenue Calculator: https://www.phorest.com/salon-calculator/ Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm  Read the transcript, or click here to learn more about Phorest Salon Software.

30Days2Grow: Insights To Help You Thrive (Second Half Of The Challenge)

Our most recent salon owners marketing tips, interviews, all the latest in and around Phorest & upcoming webinars. #LetsGrow

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