Can your business succeed if making money isn’t its guiding factor? Perhaps in the most successful businesses, creating monetary value isn’t the primary objective -- or, at least, owners have another purpose in mind. In this episode, Sarah Li Cain has a candid conversation with J.D. Roth, founder of Get Rich Slowly. J.D. discusses the benefits of getting away from the idea that money is the primary goal in business, how to blend your business and personal life together and enjoy meaningful and successful work, and why he is not fond of search engine optimization (SEO). Episode highlights J.D. discusses different types of goals when making money is not top priority in your business How its ok for your purpose to change for your business and personal life J.D. expresses the importance of creating meaningful work How pivoting Get Rich Slowly from a blog to something meaningful to J.D. For more information, visit the show notes at https://plutusfoundation.org/2021/money-business-purpose 

Plutus Awards Podcast

Money Should Be a Side Effect of Your Business, Not Its Purpose

Success is not necessarily defined by how much money you make or how many subscribers you have. You can create your own vision of success, and your metrics may be unique to you. It helps to know what’s within your control and what’s beyond your control, and define your success accordingly. In this episode, Sarah Li Cain speaks with Candice Latham, brand business owner of Latham Agency. Candice shares what it means to own your own version of success, how she shifted and pursued her goals in her business and life, and how you can work backwards to capture the feeling of success in your business. Episode highlights         Candice describes what success meant to her in the past         How seeing other people’s success changed her definition of success         How to deal with the competing versions of success         How to pinpoint what habits you need to accomplish your goals  About Candice Latham  Candice Latham was born and raised in the inner city of Boston. She started using her skills from her nine-to-five ad agency job to start her own design business on the side which later became her full-time hustle. Candice documented my journey of paying off $47,000 of debt and investing, going from a negative net worth to a positive one.  She believes that even if you grew up in an environment where you didn’t see opportunities & possibilities, you can still defy the odds, build wealth, and think differently for yourself and your family.

Candice Latham - Work Backwards to Achieve Success in Your Business

You love the idea of becoming an entrepreneur, but without some of the struggles that past generations have faced. Passive income can play a role in taking some of the obstacles away from creating a life where you have options. Acquania Escarne, wealth strategist,and host of The Purpose of Money, went deep in conversation with our host, Sarah Li Cain, to discuss how she discovered her own path to entrepreneurship by watching her mother’s journey, the importance of creating passive income, and how she manages incoming cash flow for the day she decides to leave her 9 to 5.  Episode highlights   Acquania discusses why she wanted to become an entrepreneur She walks us through the steps on how she grew her network How she is focusing on other arms for creating passive income Acquania explained her strategy behind having passive income About Acquania Escarne Acquania Escarne is a Wealth Strategist who helps clients across the country build and maintain generational wealth through saving and investing. With more than a decade of experience, Acquania follows a step-by-step system that helps individuals and families maximize their income and leverage money they are already spending to produce residual and tax-free income. Her Podcast and Blog, “The Purpose of Money,” teaches Women of Color about saving, investing, and building wealth through real estate, investing in the stock market, life insurance, unique savings strategies, and more. Acquania’s guests are working women and entrepreneurs that have found ways to build wealth and create more freedom in their lives today.

Having Options: Creating Passive Income So You Can Quit If You Want

Ep. 77. Creating boundaries is crucial to any sport. You can’t play football or soccer without the referee reminding you to stay inbound., but what about creating  boundaries in a business or a side hustle. Is this something a business should have in place? Yes, creating boundaries within a business not only helps your business grow but helps your mental state remain healthy.  Whitney Hansen, the host of the award-winning podcast, The Money Nerds, had a detailed conversation with our host, Sarah Li Cain, to discuss the importance of setting boundaries around her business, and how having boundaries keeps you from creating identities solely around the business.  Episode highlights   Whitney discusses the importance of creating boundaries She walked us through the steps on how to establish boundaries in your business Whitney touches on giving yourself permission to take days off She lists the benefits in creating boundaries About Whitney Hansen I’m Whitney Hansen.  I’m a personal finance coach and entrepreneur. I teach overwhelmed millennials how to pay off debt and be financially independent by giving them the tools to have more fun with money and sprinkling in a little silliness. Some of my accomplishments are paying off $30,000 in 10 months, buying my first home at 19, and paying $472 for my master’s degree.

Why Creating Boundaries Is Crucial for Your Business

To expand any business, you must be open to change. Some businesses are afraid of change because they don't know what to expect. They are afraid of the unknown, but without change how would your business grow. Growth requires change! Harlan Landes, the founder and executive director of Plutus Foundation, had a detailed conversation with our host, Sarah Li Cain, to discuss when to know when to quit a business or side gig even when things are going great, and he digs deep into the types of self-awareness that is needed to find both personal and outward success for professional projects.  Episode highlights Harlan discusses the ideas of prioritizing a business He explains the challenges of making tough decisions How to pivot around situations when things change course Harlan expresses the importance of reflecting on your business For more information, visit the show notes at https://plutusfoundation.org/2021/identify-priorities-pivot-business 

Identify Your Priorities and Pivot Your Business

There’s nothing inherently wrong about keeping it safe when writing and creating other content about personal finance. Many who do want to provide actionable and interesting information that gets the job done and helps their audience. But maybe, just maybe, you can have a bigger impact by breaking some of the rules and not playing it safe. If your audience sees your authentic self in the insight you share, even if it pertains to personal finance, you will have a better chance at connecting with and growing your audience while influencing them to take action. Piggy and Kitty, the founders and writers of Bitches Get Riches, had an exciting conversation with our host, Sarah Li Cain, to discuss how they grew their blog with being true to who they are, why they believe it's a disservice to the finance industry if people delivered the same content, and steps on how you can monetize your blog without relying on corporate dollars.  Episode highlights Piggy and Kitty discusses their ideas on breaking the rules They share how they collaborated choosing their brand They touched on how monetization can cause you to stay in the box with content How they grew their audience with being who they are 

Break the Rules When Creating Content to Grow Your Audience

A book deal is a writer's dream but writing a book with your business partner may seem like a daunting task. You both have great ideas, but how will this work? What organization tool will you use, and how will you divide the work between the both of you? Don't worry, we have the answers for you. Vicki Cook & Amy Blacklock, co-authors of Estate Planning 101, and co-founders of Women Who Money, joins our host, Sarah Li Cain, to discuss how they got a book deal, how they were able to complete the writing and editing within three months, and why Twitter DMs helped them be more productive in completed their book.  Episode highlights Vicki and Amy discuss the logistics of writing their book together They share the tools used to organize in helping writing the book Amy and Vicki share how they navigated boundaries within their personal and work life How the content on their website paved the way for the content in their book 

How to Successfully Collaborate on Writing a Book

Everyone wants that instant stardom within the social media world. Selfies after selfies are what people think will increase their followers, but can you grow your followers with content such as illustrations or stories? Listen on for the answer to this question. Alyssa Davies, the founder of Mixed Up Money and content specialist for Zolo, joins our host, Sarah Li Cain, to discuss the turning point on why she switched to illustration content on Instagram, and how she uses stories as her main way to increase followers on social media. Episode highlights Alyssa’s transition into illustration content on social media. How Alyssa pivoted her posting to gain followers Alyssa discusses how she schedules and plans her content Alyssa talks about the challenge with Instagram community About Alyssa Davies Alyssa Davies is a content specialist for Zolo and a published author living in Calgary, Alberta. She is the founder of the two-time award-winning Canadian Personal Finance Blog of the Year, Mixed Up Money that has over 40,000 followers across social media. Through her work, she has been featured in many notable publications, including The Globe and Mail, FLARE, Global News, and more. Her first book, The 100 Day Financial Goal Journal, was published in 2020. For more information, visit the show notes at https://plutusfoundation.org/2021/illustrations-social-media/

How Illustrations Can Grow Your Social Media Following

So, you are looking for ways to make extra money. The gig economy may be the steppingstone you need, but what is the gig economy?  How does the gig economy work? Are you able to quit your day job to become a successful gig worker? Listen on to discover the answers to these questions. In this episode, Sarah Li Cain chats with writer, side hustler, and blogger Kevin Ha from financialpanther.com..Kevin talks about how he quit his job as an attorney, how he uses the gig economy as a stable income source, and the challenges he faces growing his website. Episode highlights   Kevin’s breaking point that led him to quit his 9 to 5 How Kevin views the gig economy as a side hustle Kevin discusses different types of side hustles that is scalable How Kevin was able to make the gig economy more efficient  For more information, visit the show notes at https://plutusfoundation.org/2021/stable-income-gig-economy/

How to Obtain a Stable Income Within the Gig Economy

Freelancing can offer the flexibility and empowerment that we often do not find in a typical 9-to-5 job. If you have made the decision to take up freelancing, then you may wonder how to navigate the challenges of quitting your 9-to-5 and finding full-time freelance work.  In this episode, Bethany McCamish, the founder of Bethany Works, joins our host, Sarah Li Cain, to discuss how she began her journey as a freelancer while teaching full-time, how she then transitioned from freelance writing to owning a design business, and the different challenges she had to face in this period of major change. Episode highlights Bethany discusses what led her to freelance writing How Bethany set pricing that is sustainable and profitable for freelance writing Bethany discusses the process in selecting the right clients How Bethany cut the cord from freelance writing to focus on her design business For more information, visit the show notes at https://plutusfoundation.org/2021/full-time-freelancer 

Overcome Challenges and Fears As a Full-Time Mission-Driven Freelancer

Your idea gained traction. Four thousand people have joined your free members group. Hard as you work to provide your expanding membership with content and materials, you know you could create a lot more value with more resources. It is time to transition into a paid membership group. But how will you get your free members to welcome this change? Danielle Desir, the founder of The Thought Card, joins our host, Sarah Li Cain, to discuss how she monetized her free Facebook group, the pricing models for her membership community, and how her members’ success stories fueled her passion. Episode highlights Danielle discusses what motivated her to start her membership only group How Danielle attracted the interest she needed to transition her free group into paid membership only How Danielle set membership pricing that is sustainable and profitable Danielle discusses the different challenges paid groups face For more information, visit the show notes at https://plutusfoundation.org/2021/paid-membership-group

How to Manage a Paid Membership Group and Why You Should Start One

Have you ever watched a talk show or listened to a podcast and thought you had the answers to what was being discussed, but then the host brings out an expert? As the expert gives their expert opinion, you are shouting, THAT’S WHAT I SAID as you shake your head back and forth in agreement with the expert. Have you ever wondered how these people became an expert on that subject? Did they have to go to school to become an expert, or were they able to turn what they know into what they do? In this episode, Sarah Li Cain had a heartfelt conversation with award-winning personal finance journalist Cameron Huddleston and author of Mom and Dad, We Need to Talk: How to Have Essential Conversations with Your Parents About Their Finances. Cameron shared how she had a pivotal moment in her personal life in becoming her mother’s caregiver, how writing a book turned her into a subject matter expert, and how she leverages that into other business opportunities. Episode highlights Cameron discusses how she managed writing and taking care of her mother. How Cameron expanded her idea on writing her book How to turn your life story into a book, including how to create a successful proposal For more information, visit the show notes at https://plutusfoundation.org/2021/book-deal

How Your Personal Experiences Can Result in a Book Deal

Monday through Friday is on constant repeat. You are fighting through rush hour traffic trying to be on time for your 9 to 5 job. You settled down at your desk with your cup of coffee in your hand only to be reminded that you do not have enough money to eliminate your debt. You cannot leave your 9 to 5 just yet, but you have so many ideas on how to make extra money. Some may call it a side hustle, but this side hustle may be your way to get out of debt. Do you take a chance on your side hustle, or do you continue living paycheck to paycheck? In this episode, Sarah Li Cain speaks with Jason Butler, the owner of My Money Chronicles, a website where he discusses personal finance, side hustles, travel and more. Jason shared how he began flipping thrift store items, a side hustle to pay down his student loan debt, and how he used this experience to begin his blog. Jason also discusses what made him take his website more seriously in 2015 and his plan to scale this aspect of his business. Episode highlights Jason discusses his experience with EBay selling How he juggled his side hustle (flipping) and blogging business He shared his metric for success Jason discusses his five-year end goal for his each of his businesses. For more information, visit the show notes at https://plutusfoundation.org/2021/side-hustle-success

Your Side Hustle Is a Crucial Path to Success

As children we were always taught to be yourself and not worry about what people may think, but into adulthood, we realize this may not be the case. We get to a point where we try to build our platform, but somehow, we get boxed into what society wants us to be or what they want us to represent. We sometimes lose our identity in the process, all while forgetting the valuable lessons we were taught as a child. Do you want society to represent you, or do you want to own your identity and build your platform on just being you? In this episode, Sarah Li Cain speaks with Natalie Torres-Haddad, an international award-winning author, educator,and bilingual podcast host of Financially Savvy in 20 mins. Natalie shares why she stopped hesitating on using her Latina identity in her marketing, how she stands out without being a token, what she does to help lift others up, and her goals with her portable podcast studio. Episode highlights Natalie discusses how she embraces her Latina identity The challenges she is facing with tokenism The specific values she has in her business and how she expresses them Long-term goals for the Savvy Trailer For more information, visit the show notes at https://plutusfoundation.org/2021/own-identity-build-platform 

Own Your Identity to Build Your Platform

Losing a job unexpectedly can be devastating especially if you do not have a backup plan or enough money in your emergency fund to sustain your lifestyle. You are racing against time. Your family is looking at you for answers. So, you decide it is time to turn your passion into your side hustle, but can you do it in the midst of your financial setback? In this episode, Sarah Li Cain speaks with Pete McPherson, the founder of Do You Even Blog, an award-winning blog, podcast and YouTube channel dedicated to helping businesses profitable on the internet. Pete shared how he had to manage three years without a steady income source after quitting his job, moving to another city, and losing the part-time job he had planned on working to give him time to scale his side businesses. Episode highlights Pete discusses what he did to monetize his online business How he scaled his business with little money Pete discusses what is or is not justified in terms of investing in one’s business How Pete grew his listeners and newsletter subscribers in the community For more information, visit the show notes at https://plutusfoundation.org/2021/build-business-financial-setback

Build Your Business During a Financial Setback [066 | Pete McPherson]

You will be inspired by these stories. Hear from the top financial authors, podcasters, video creators, and speakers. What are the secrets of their success? This podcast is for the independent financial media. Bloggers, writers, podcasters, and more will hear from the best of the best. The Plutus Awards Podcast is hosted by Chris Browning (Plutus Award-winning Popcorn Finance Podcast) with assistance from Plutus Awards founder Harlan Landes and long-time Plutus Awards volunteer Miranda Marquit. In each episode, Chris or a guest host speaks to content creators, entrepreneurs, Plutus Award winners, and your idols in the financial media. For more about the Plutus Awards, visit plutusawards.com.

hubhopper

Plutus Awards Podcast

hubhopper