Podcasts, no longer a word you have to explain to anyone. So, with everyone knowing what a podcasts is, are the advertisers flooding into the space to reach people who might not be listening to their messages elsewhere? Is it easier for you to get an advertiser for your podcast in 2021? How do you even start to look for an ad if you want them?  Roundtablers: Ray Ortega, Dave Jackson, Shane Rogers, and Martin Donison. Get your podcast reviews at https://mypodcastreviews.com Watch this Round https://www.youtube.com/podcastersroundtable Join us via https://podcastersroundtable.com/guest  

Podcasters' Roundtable

Ads for Everyone!

You've heard that everyone has a podcast. Does that mean your plumber, local accountant, independent coffee shop, etc., should too? If you're a local business looking to get customers through your door, is a podcast a good use of your time? Guests: Marco Perazzo and Sheldon Eakins Watch/sub on YouTube https://youtube.com/podcastersroundtable

Should Your Plumber Have a Podcast?

How much money have you spent on your podcast? Are you done? Are there more things you could improve by spending more money (gear, services, advertising...)? Watch on YouTube https://www.youtube.com/watch?v=uBFGHevGoo8 Optimize your titles https://headlines.sharethrough.com/  How people find your podcast in apps - who indexes what https://podnews.net/article/who-indexes-what Mike's guest video https://www.somethingyoushouldknow.net/guest-prep-video/ Using podcast ads to promote your own podcast https://soundsprofitable.com/update/host-read-ads 

Spending Money on Your Podcast

Can video really be the number one way to grow your audio podcast? Our guests think so and we're going to find out why. 

Is Video the #1 Way to Grow Your Podcast?

 Paid podcasts. There are many ways to get paid as a podcaster and now Apple and Spotify are launching their own avenues for podcasters to produce premium content. Beyond the differences like price setting, cost to the creator etc., all stuff bound to change over time, what does it really mean for your show? Join Ray Ortega, Dave Jackson, Paul Colligan, Effie Parks, and Bryan Barletta to help figure out what works for your show, in terms of monetization and how you might begin to navigate premium podcasting. 

155: Podcast Subscriptions - What Does That Even Mean Anymore?

What can you do beyond simply publishing a podcast to find more podcast listeners?  Join Ray Ortega, Dave Jackson, Noel Davila, and Roger Nairn to chat about communities for your podcast, outside of your podcast itself, virtual podcast events, Spotify's growing market share, podcast awards and more. Watch this Round: https://www.youtube.com/watch?v=5WfUZupskmQ You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!

154: Finding Untapped Podcast Fans

 Does moving podcasts behind a paywall work? Will Apple be testing the waters? Join Ray Ortega, Dave Jackson, York Campbell, and John Lund to discuss subscription models for podcasts. Stories discussed on this Round Title: Apple Spotlight Main Takeaway: This sounds promising for the independent Podcaster, but will it work? url: https://podnews.net/update/apple-podcasts-spotlight Title: Apple Podcast Subscriptions Main Takeaway: Would this be a blessing or a curse for the Independent Podcaster? URL: https://www.hollywoodreporter.com/news/apple-mulls-podcast-subscription-push-amid-spotifys-land-grab Title: Is Spotify’s big bet on podcasts failing? Main Takeaway: The battle of converting music listeners to podcast listeners continues. Will it be worth playing the long game to find success? And is the podcast audience big enough to warrant platforms branching out to have exclusive shows and content? URL: https://www.cnbc.com/2021/01/15/spotifys-big-bet-on-podcasts-is-failing-citi-says.html Title:  Media targets podcasts for takedown Main Takeaway: How far should podcast platforms go in censoring or taking down the spread of misinformation, and can it actually be done? URL: https://apnews.com/article/donald-trump-conspiracy-theories-media-misinformation-social-media-b7bb0ace8a617af733357f6ee15aca03 Title:  The Story of the First Podcast Feed Main Takeaway: The long debated...first ever podcast. URL: https://podnews.net/article/first-podcast-feed-history Twitter dust up: "Mom and Dad are fighting…" https://twitter.com/davewiner/status/1352269149247066113 Title:  Public media owners agree to sell Pocket Casts podcast platform Main Takeaway: significant given it’s share of the market in comparison to other podcast apps URL: https://current.org/2021/01/public-media-owners-agree-to-sell-pocket-casts-podcast-platform/?utm_source=podnews.net&wallit_nosession=1 Title:  What is the Value of Platforms Anyway?...Or...The False Choice Between Reach and Revenue Main Takeaway: What Platforms Should do is boost your reach. Johnny Carson used to make careers overnight because everyone was watching. Being in Amazon makes it easier to be found, but may not boost your reach. A podcaster will either get a bigger audience, or get paid to join a platform. URL: https://audioinsurgent.substack.com/p/what-is-the-value-of-platforms-anywayorthe You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable! 

153: Who Pays for Podcasts?

 Netflix is going to make movies available as an audio only experience. Will this pull people away from podcasts? Join Ray Ortega, Dave Jackson, Elikqitie, and Lee Uehara to discuss some of the final podcasting stories of 2020. Watch this Round: https://www.youtube.com/watch?v=EFKgG5VGrmk You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!

152: Netflix won't be the Netflix of Podcasting

 If you created 500, three episode, podcasts, would you be the number one podcaster? This seems to be Spotify's approach with Anchor but does it work? Is it valuable? Are they really 'dominating' podcasting?  Join Ray Ortega, Dave Jackson, Angela Connor, and Zack Jackson to music podcasts, getting your show in shape and other stories in podcasting. Title: Spotify says it’s dominating the podcasting market because of a million-plus tiny podcasts Main Takeaway: I'm skeptical. url: https://www.theverge.com/2020/12/2/21755151/spotify-podcasts-anchor-stats-data-wrapped-2020 Title: Text to Podcast Company Launches  Main Takeaway: Does a service like this make podcasting a turn-key commodity? I wonder if by selecting a narrator and having content read and turned into podcasts if there is a real connection with listeners. Is this just a way to make podcasting the new “content marketing?”  This may be okay for brands I suppose. I just think a connection with hosts being “real people” can really make a difference. Their website mentions turning ebooks into podcasts, for instance. This is not to pick on the company or the idea - I’m just talking about authenticity with podcasts. Not content being read by a nameless male or female voice.  The call-to-action on their website is “Create podcasts from any content.” Really? Is that what podcasts should become?  URL: https://podcastbusinessjournal.com/text-to-podcast-company-launches/ Title: Apple Podcasts Names NPR’s Code Switch as It’s First Ever “Show of the Year” Main Takeaway: A podcast that focuses on one of the toughest topics for people to discuss, RACE, is named Podcast of the Year, which I think is phenomenal. I also started a podcast this year on a tough topic such as this - racial equality in the workplace - so this is something I’m excited to see happen. Also, the idea of “Show of the Year.” It’s the first but will it become Emmy and Grammy-like? What’s the criteria? Who decided? Was there a submission period? I didn’ t know this was happening and just think it’s worth discussing.  BTW, Code Switch is a really good podcast.   URL: https://www.npr.org/about-npr/940135424/apple-podcasts-names-nprs-code-switch-as-its-first-ever-show-of-the-year Title:  Why Carmakers Are Getting Into Podcasts and Audio Marketing Main Takeaway: We’ve talked a lot about advertising in podcasting, and it’s usually driven by companies inserting their ads into podcasts and paying the content creators based on the number of impressions. That sort of advertising has been around since the days of the newspaper (maybe earlier), but Hyundai and Ford are bypassing podcasters all together and making their own podcasts that are thinly veiled ads instead. Hyundai created a podcast where they interview musicians and take a “virtual audio tour” of their home city. They’re integrating all kinds of musical playlists on Spotify and visual elements on their website too. More interestingly though is Ford. They’re bringing back the Bronco and are advertising it through an 8-part “investigative” series called “Bring Back Bronco: The Untold Story”. If this sort of thing works, will companies start hiring podcast producers instead of paying for ads on established podcasts? Should we start pitching corporate podcast ideas and get some of that sweet sweet cash?  URL: https://www.adweek.com/media/why-carmakers-podcasts-audio-marketing/ Title:  Bill Gates teaming with actor and activist Rashida Jones for new podcast, ‘Ask Big Questions’ Main Takeaway: Can we just talk about how random this podcast is? From the article, “A mutual friend suggested the two might have a lot to talk about and the podcast idea was born.” I just started listening to the first episode, but I love Rashida Jones and I’m sure it’s fabulous. I love the idea of interesting people getting together and just creating something like this that is meant to be a limited run. With the pandemic, this seems easier than ever. Who else could we introduce? Kanye and the Pope? Jeff Bezos and the Dalai Lama? Who is your dream team?  URL: https://www.geekwire.com/2020/bill-gates-teaming-actor-activist-rashida-jones-new-podcast-ask-big-questions/ Title:  I analyzed 20 million Apple Podcasts star ratings. Here’s what I learned Main Takeaway: If you have more than four ratings you are better than 50% of the podcast. The average rating is 4.6 URL: https://blog.pacific-content.com/i-analyzed-20-million-apple-podcasts-star-ratings-heres-what-i-learned-d1599a5d0cec You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable! 

151: How To Dominate Podcasting!

Have you heard you can use any music you want in your 'podcast' now!? Let's talk about the catch. Join Ray Ortega, Dave Jackson, Jordan Blair, and Bob Bender to music podcasts, getting your show in shape and other stories in podcasting. Stories discussed on this Round Title: Buzzsprout Adds “Locked” Tag Feature, Encourages Other Hosting Platforms to do the Same Main Takeaway: should be added to the RSS feed on all hosting platforms to prevent podcast pirates from making ad revenue from dynamically inserted ads. (Transistor has also announced support of podcast locking.) url: http://www.insideradio.com/podcastnewsdaily/buzzsprout-adds-locked-tag-feature-encourages-other-hosting-platforms-to-do-the-same/article_64a99b02-17a5-11eb-a6e3-4b3670ca346f.html Title: Use This Downtime To Get Your Music Business Affairs In Order Main Takeaway: Taking this opportunity of downtime to catch up on the business details of your show, along with fine tuning your craft, It’s a brand new and different world out there, and we’re all in unchartered waters, so there’s no better time to up your game as someone who’s entertaining others.  URL: https://www.businesssideofmusic.com/use-this-downtime-to-get-your-music-business-affairs-in-order/ Title: Spotify Launches New Audio Experience Combining Music and Talk Content Main Takeaway: Spotify’s new allowable podcast format seems to benefit podcasters whose topic covers music, but it all comes with quite a catch.  URL: https://newsroom.spotify.com/2020-10-14/spotify-launches-new-audio-experience-combining-music-and-talk-content/ Title:  The Virtual Music Conference May Become the New Norm Main Takeaway: Get used to the idea, that the virtual world may be what we’re possibly doing for the next 6 to 12 months. The live gathering is going to be slow in coming back. Such events as SXSW, NAMM Show, CRS, and other industry events are all planning on either postponing (or not continuing) their events, or taking it to an entirely virtual world. There’s a lot of solutions out there, its finding the one that’s going to work best for what you do, and attracting your audience (and keeping them). URL: https://www.businesssideofmusic.com/136-the-virtual-music-conference-may-become-the-new-norm/ You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable! 

150: Are We All Music Podcasters Now?

Do you trust and value the opinion of your favorite podcast more than other media? If yes, why do you think that is?  Join Ray Ortega, Dave Jackson, Nicole Ackermans, and Elzie D. Flenard, III to discuss what makes a podcast trustworthy.  Watch this Round: https://youtu.be/75eyx7JcU7U You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!

149: Do You Trust Podcasts?

 We always want to know how to get more listeners but perhaps an even harder task is to get those who are already listening to send you feedback or interact with your podcast in any way. How do podcasters have more conversations with their listeners, how do they know who is listening? Join Ray Ortega, Dave Jackson, Scott Orr, Steph Paige, and Kennedy to discuss getting more engagement with your listeners.  Stories discussed on this Round Title: 38 percent of Americans listen to podcasts to improve their mood Main Takeaway: The value in podcasts is not just educational, what other benefits can we build in to the way we run our shows? Such as escaping their real world problems and improving their mood. What other types ‘f value’ can we give listeners? How about a sense of belonging and hope? URL: https://podnews.net/update/deezer-mood Title: GoodPods  Main Takeaway: I started using this app to listen to podcasts on and am loving how they are bringing a social media element to podcasting and fixing the discoverability problem in a community focused way. URL: GoodPods.com Title: Top Ways to Improve Audience Engagement Main Takeaway: Keyword in the title is Engagement. Podcasts are similar to any other form of social media, be it twitter, instagram, etc., in the way that if you are simply talking at people, interest will dwindle. But unlike other forms of social media, it can be easy to forget this, because of the nature of the platform of the podcast host/listener relationship. Engagement must be regular and continuous, both in ways throughout the podcast itself and on the platforms by which you promote the podcast.  URL: https://blubrry.com/podcast-insider/2020/08/17/top-ways-to-improve-audience-engagement Title:  Charging Your Guest an “Appearance Fee” on Your Podcast Main Takeaway: Don’t do it! Guest appearances should be mutually beneficial for both the host and the guest, and when you are charging guests, it is more likely than not that the quality of the content is being sacrificed in a number of ways.  URL: https://schoolofpodcasting.com/charging-a-guest-appearance-fee-on-your-podcast/  You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable! 

148: Getting Listeners to Engage

New podcasts are entering the space at a blinding pace. There were over 300,000 new podcasts added to Apple Podcasts in just the last three months. Are most of these podcasts making it past episode 7? Is there just a bunch of podfaded shows filling up the directories?  Join, Ray, Dave, Lee Uehara, and Kimchi Chow to discuss the impact of so many new podcasts.  Watch this Round: https://youtu.be/jKTgtzBvKVI You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!

147: So Many New Podcasts! But At What Cost?

Join Ray, Dave, Danielle Desir, Derek Graziano, and Aseloka Smith to discuss podcast ownership and recent podcast news. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!

146: Who Owns Your Podcast? Are You Sure it's Yours?

The public facing image of podcasting needs to look more like the podcasters who make up the medium.  Join Ray, Dave, Mary Nichols (DJ Fusion), and Brian Smith to talk about diversity and equality in podcasting, and a million podcasts in Apple Podcasts. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable! 

145: Equality in Podcasting

Discussing the issues that face podcast producers and podcasting. Each Roundtable features a new podcaster from the community of viewers listeners. We talk less about the 'how-to' and more about the 'why.' You'll learn how to improve your podcast through the shared experience of other podcasters.

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Podcasters' Roundtable

hubhopper