What does a conversion optimization professional need to know?  Talia Wolf, Founder and Chief Optimizer at GetUplift discusses thank you pages, AB testing, persona mapping, and how to understand what makes our customers take the next step in the buying journey.  The OMCP Podcast is where top authors and industry leaders share authoritative practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get … Conversion Optimization Practices with Talia Wolf Read More » The post Conversion Optimization Practices with Talia Wolf appeared first on OMCP.

Podcasts – OMCP

Conversion Optimization Practices with Talia Wolf

Which digital marketing course should you chose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special training series, we interview the leaders of seven digital marketing course providers to learn the differences. In this episode, Mordy Golding, Director of Content for LinkedIn Learning […] The post Digital Marketing Course Comparison LinkedIn Learning appeared first on OMCP.

Digital Marketing Course Comparison LinkedIn Learning

SEO: Determining Algorithm Changes Google’s recent updates are leaning heavily towards knowledge-based search. How does it work and how should our content be optimized for it?  What signals are they looking for for inclusion in the knowledge graph? Find out here in this interview with SEO and Google patent analyst Bill Slawski who is also […] The post SEO Knowledge-based Search with Bill Slawski – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

SEO Knowledge-based Search with Bill Slawski – Online Marketing Best Practices Podcast from OMCP

Which digital marketing course should you chose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this Winter 2019 education series, we interview the leaders of seven digital marketing course providers to learn the differences. Richard Townsend, CEO of Circus Street was kind enough to […] The post Digital Marketing Course Comparison – Circus Street appeared first on OMCP.

Digital Marketing Course Comparison – Circus Street

Which digital marketing course should you chose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this education series, we interview seven leaders in digital marketing training to learn the differences. In this episode, industry veteran and Jump Digital Founder Alex Clyne shares what to […] The post Digital Marketing Course Comparison Jump Digital appeared first on OMCP.

Digital Marketing Course Comparison Jump Digital

Which digital marketing course should you chose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special interview series, we interview seven leaders in digital marketing education to learn the differences. Mark Moran, the Chief Marketing Officer with Simplilearn shared what to expect in […] The post Digital Marketing Course Comparison Simplilearn appeared first on OMCP.

Digital Marketing Course Comparison Simplilearn

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special interview series, we talk with seven leaders in digital marketing training to learn the differences. We interviewed Jefferson Flanders, President and CEO of MindEdge Learning who shared […] The post Digital Marketing Course Comparison MindEdge appeared first on OMCP.

Digital Marketing Course Comparison MindEdge

Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” For this special series OMCP interviewed the leaders of seven digital marketing course providers to learn the differences. We start with the most recent to earn OMCP approval, Boot Camp […] The post Digital Marketing Course Comparison Boot Camp Digital appeared first on OMCP.

Digital Marketing Course Comparison Boot Camp Digital

Meredith Gray Stone, Program Manager, Professional Certificate Programs at Duke University, was kind enough to sit with us and share what the industry can expect from the Duke University Digital Marketing Programs. The post Digital Marketing Course Comparison – Duke University appeared first on OMCP.

Digital Marketing Course Comparison – Duke University

Podcast with Matt Bailey Managers and digital marketers: What are the marketing skills necessary for the 21st century? One market leader posed this question to author-expert Matt Bailey who in turn discusses this with OMCP’s Michael Stebbins. This episode is  brought to you by:  MindEdge.  MindEdge Learning’s Digital Marketing Course covers strategic & technical topics of digital marketing […] The post Digital Marketing Skills for the 21st Century appeared first on OMCP.

Digital Marketing Skills for the 21st Century

SEO: Determining Searcher Intent with Matt Bailey Moving up in SEO ranking factors, addressing searcher intent is a low-dispute best practice.  Your page must engage.  And search engines are getting better at deciding what types of pages will best serve the searchers.  But how can we know what searchers are expecting?      Find out […] The post Determining Searcher Intent with Matt Bailey – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

Determining Searcher Intent with Matt Bailey – Online Marketing Best Practices Podcast from OMCP

Digital Advertising: Best Practices for Targeting and Psychographics with Marty Weintraub Many marketers have over overlooked the deeper targeting options of today’s advertising platforms.    Twitter, Facebook, Google AdWords and other platforms are offering targeting data like the industry has never seen.   Tie in personas and influencers and you’ll surpass your competitors in market acquisition. […] The post Digital Advertising Targeting with Marty Weintraub – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

Digital Advertising Targeting with Marty Weintraub – Online Marketing Best Practices Podcast from OMCP

Programmatic and Media Buying: Best Practices for Digital Advertising and Display How can we avoid advertising disasters?  When is it time to scale creatives?  What is the hidden problem when switching vendors?   Author/Expert Kevin Ryan walks OMCP through  five of the current best practices for Programmatic Buying in this OMCP article+podcast. This episode is brought to you by: […] The post Programmatic Buying with Kevin Ryan – Online Marketing Best Practices Podcast from OMCP appeared first on OMCP.

Programmatic Buying with Kevin Ryan – Online Marketing Best Practices Podcast from OMCP

SEO Best Practices for Moving Domains When is it time to 301-redirect to the a new domain?  When is it time to use rel=canonical or submit new sitemaps during a domain move?  Switching domains can be a terrifying process–for good reason.  One misstep and the search engines might follow our bad instructions. Author and SEO […] The post Changing Domains with Dan Thies: SEO Best Practices from the OMCP Best Practices Podcast appeared first on OMCP.

Changing Domains with Dan Thies: SEO Best Practices from the OMCP Best Practices Podcast

PPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs.  Misuse them, and negative keywords can hurt a campaign and block relevant traffic.  Author expert Brad Geddes visited with OMCP to lay out […] The post Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising appeared first on OMCP.

hubhopper

Podcasts – OMCP

hubhopper