Sara is the founder of Strata Consulting. She has provided strategy consulting & coaching for businesses and entrepreneurs - a holistic approach to maximizing business success, profitability, and work/life balance. In this episode we discuss:<ul><li>The On-the-Verge Syndrome</li><li>The Three-Part Model</li><li>Holistic approach to business</li><li>Tools for pre-planning</li><li>Mind shifting and clarity</li></ul>

Sara is the founder of Strata Consulting. She has provided strategy consulting & coaching for businesses and entrepreneurs - a holistic approach to maximizing business success, profitability, and work/life balance.In this episode we discuss:The On-the-Verge SyndromeThe Three-Part ModelHolistic approach to businessTools for pre-planningMind shifting and clarity

Power Your Edge

Season 4 Ep7: Sara Sicherman: Strata Consulting

Aliza is the Head of Social at WalkMe, an international company with over 1100 employees. She manages their extensive communities across all social platforms. She has spent several years working for some of the top players in the tech industry, and works hard to bridge the gap between companies, their audiences, and the people behind it all. In this episode we discuss:<ul><li>How she used her background in graphic design and writing to pivot into social media content creation</li><li>Creating an emplyee advocacy program on social media, which she believes has been instrumental in building a strong online presence for the company. </li><li>What you can do to get yourself started on social media.</li><li>What kind of content to share and why</li><li>The importance of authenticity and personal branding in improving engagement on professional platforms such as LinkedIn.</li></ul>

Aliza is the Head of Social at WalkMe, an international company with over 1100 employees. She manages their extensive communities across all social platforms. She has spent several years working for some of the top players in the tech industry, and works hard to bridge the gap between companies, their audiences, and the people behind it all.In this episode we discuss:How she used her background in graphic design and writing to pivot into social media content creationCreating an emplyee advocacy program on social media, which she believes has been instrumental in building a strong online presence for the company. What you can do to get yourself started on social media.What kind of content to share and whyThe importance of authenticity and personal branding in improving engagement on professional platforms such as LinkedIn.

Season 4 Ep 6: Aliza Hornstein: WalkMe

Rivka Korf is the Founder and Director at <a href='http://rem90.com'>Rem90</a>, a Social Media Agency. She manages social media strategy and content for organizations and companies like Aish, Jamie Geller, Charidy, Chabad, Meir Kay and more. Customer service is the cornerstone of her business--and her slogan says it all--REM90 provides service you can only dream of. In this episode we discuss:<ul><li>Creating viral quality content</li><li>How to ask the right questions to understand what your client really wants</li><li>The process for idea to post in social media</li><li>How to develop a method of generating new business that works for your personality</li><li>The secret for her business success (super simple to implement)</li></ul>

Rivka Korf is the Founder and Director at Rem90, a Social Media Agency. She manages social media strategy and content for organizations and companies like Aish, Jamie Geller, Charidy, Chabad, Meir Kay and more. Customer service is the cornerstone of her business--and her slogan says it all--REM90 provides service you can only dream of.In this episode we discuss:Creating viral quality contentHow to ask the right questions to understand what your client really wantsThe process for idea to post in social mediaHow to develop a method of generating new business that works for your personalityThe secret for her business success (super simple to implement)

Season 4 Ep5: Rivka Korf: Rem90

Tami Frank is a Business and Marketing Strategist who specializes in helping entrepreneurs expand their business through solid strategy and processes. She has also work for Fortune 500 serving businesses like Coca Cola, Bird Eye and TropicanaIn this episode you will learn:<ul><li>What are the most important parts of marketing that really help move the needle forward for a company.</li><li>Strategy is the foundation for successful design that converts.</li><li>How designers can collaborate successfully with a marketing professional.</li><li>When designers should stand their ground among other professionals.</li><li>Knowing your why to help drive your business forward.</li><li>Listening to your own answers.</li></ul>

Tami Frank is a Business and Marketing Strategist who specializes in helping entrepreneurs expand their business through solid strategy and processes. She has also work for Fortune 500 serving businesses like Coca Cola, Bird Eye and TropicanaIn this episode you will learn:What are the most important parts of marketing that really help move the needle forward for a company.Strategy is the foundation for successful design that converts.How designers can collaborate successfully with a marketing professional.When designers should stand their ground among other professionals.Knowing your why to help drive your business forward.Listening to your own answers.

Season 4 Ep4: Tami Frank

Yitzchok Saftlas is the founder and CEO of Bottom Line Marketing Group, an award-winning marketing agency helping hundreds of corporate, political and non-profit clients since 1992.Yitzchok is also the host of the weekly business radio show, “Mind Your Business” which airs every Sunday at 10 pm on 710 WOR in the New York / New Jersey metro area, as well as on the iHeart Radio Network. It is also a popular podcast, with all its episodes syndicated on iTunes, Spotify, YouTube, Google Play and other digital channels.In this episode you will learn:<ul><li>A person always has to have a learning mindset and to be flexible and to be able to adapt. The importance of both experience and adapting to new technology.</li><li>His method for nailing the right style and vibe from the client before starting.</li><li>How to get your clients on board with the designs you create...so you avoid reams of revisions.</li><li>Finding the right learning method for you--and proven techniques for learning new concepts-that will stick.</li></ul>

Yitzchok Saftlas is the founder and CEO of Bottom Line Marketing Group, an award-winning marketing agency helping hundreds of corporate, political and non-profit clients since 1992.Yitzchok is also the host of the weekly business radio show, “Mind Your Business” which airs every Sunday at 10 pm on 710 WOR in the New York / New Jersey metro area, as well as on the iHeart Radio Network. It is also a popular podcast, with all its episodes syndicated on iTunes, Spotify, YouTube, Google Play and other digital channels.In this episode you will learn:A person always has to have a learning mindset and to be flexible and to be able to adapt. The importance of both experience and adapting to new technology.His method for nailing the right style and vibe from the client before starting.How to get your clients on board with the designs you create...so you avoid reams of revisions.Finding the right learning method for you--and proven techniques for learning new concepts-that will stick.

Season 4 Ep 3: Yitzchok Saftlas: Bottom Line Marketing Group

Fraidy Monheit is the Co-Founder of Regards (regardspromo.com). Regards is a company focused on corporate gifting and swag. To land on the perfect-for-you gift every time, it means an extensive process — and dozens of hours of research to find what works for you. The right gift has the power to nurture and maintain relationships--so it is the perfect marketing tool.In this episode you will learn:<ul><li>The power of gifting in marketing.</li><li>What is the real ROI (it can even be as powerful as saving lives)</li><li>How every job and experience can be a stepping stone for your next great opportunity.</li><li>How to find the latest trends in the industry (you can even apply this process to design)</li><li>A book that Fraidy highly recommends for creatives</li><li>Finding the right match for each client is a science--and a process.</li></ul>

Fraidy Monheit is the Co-Founder of Regards (regardspromo.com). Regards is a company focused on corporate gifting and swag. To land on the perfect-for-you gift every time, it means an extensive process — and dozens of hours of research to find what works for you. The right gift has the power to nurture and maintain relationships--so it is the perfect marketing tool.In this episode you will learn:The power of gifting in marketing.What is the real ROI (it can even be as powerful as saving lives)How every job and experience can be a stepping stone for your next great opportunity.How to find the latest trends in the industry (you can even apply this process to design)A book that Fraidy highly recommends for creativesFinding the right match for each client is a science--and a process.

Season 4 Ep2: Fraidy Monheit-Regards

Morty Silber is the Founder and Director of Mad Strategies Inc. He combines his education,  knack for sales, and talent for marketing to transform small businesses into big businesses. Mad Strategies gives organizations the secret sauce to build and maintain powerful brands in today’s competitive marketplace. In this episode you will learn:<ul><li>His process for thinking up great ideas for his clients</li><li>Why stepping will actually help your business  can grow.</li><li>The best way to give over your creative ideas to the rest of the team.</li><li>The method to getting the core story out of clients</li><li>A solid story is key before starting with design.</li><li>Infusing emotion into non-profit marketing.</li><li>How budgets play a role within a marketing campaign.</li><li>The role of AI within the creative process</li></ul>

Morty Silber is the Founder and Director of Mad Strategies Inc. He combines his education,  knack for sales, and talent for marketing to transform small businesses into big businesses. Mad Strategies gives organizations the secret sauce to build and maintain powerful brands in today’s competitive marketplace. In this episode you will learn:His process for thinking up great ideas for his clientsWhy stepping will actually help your business  can grow.The best way to give over your creative ideas to the rest of the team.The method to getting the core story out of clientsA solid story is key before starting with design.Infusing emotion into non-profit marketing.How budgets play a role within a marketing campaign.The role of AI within the creative process

Season 4 Ep 1: Morty Silber: Mad Strategies Inc.

Yaacov Steinberg is a Sales Coach, who empowers creatives in the branding and web design space with the tools and confidence to make outbound sales without feeling ‘salesy’. Many of Yaacov’s clients have multiplied their sales by nearly 50% in the first 1-2 months! He guides each client in developing the skills and techniques necessary to create relationships with intention by helping them to be genuinely thoughtful and service-oriented. His counsel and advice are intuitive and personally designed to maximize success.In this episode you will learn:<ul><li>Before trying to sell anything this needs to be in place</li><li>How to sell through benefits vs. features</li><li>Important discovery questions to ask</li><li>Selling on a cold call</li><li>Where the best and most projects are hidden</li><li>The art of closing the sale</li><li>Its too expensive-breaking through that objection</li></ul>

Yaacov Steinberg is a Sales Coach, who empowers creatives in the branding and web design space with the tools and confidence to make outbound sales without feeling ‘salesy’.Many of Yaacov’s clients have multiplied their sales by nearly 50% in the first 1-2 months!He guides each client in developing the skills and techniques necessary to create relationships with intention by helping them to be genuinely thoughtful and service-oriented. His counsel and advice are intuitive and personally designed to maximize success.In this episode you will learn:Before trying to sell anything this needs to be in placeHow to sell through benefits vs. featuresImportant discovery questions to askSelling on a cold callWhere the best and most projects are hiddenThe art of closing the saleIts too expensive-breaking through that objection

Season 3 Ep5: Yaacov S. Steinberg

Chana Greenstein is a work-life balance and productivity coach empowering frum mompreneurs to take control of what they CAN so their lives are filled with more joy, energy, and balance.She’s the founder of the LifeWorks Empowered membership group, LifeWorks Signature intensive program, and works with clients 1:1 using her Revamp and Recenter framework — always helping women identify what works best for THEM to achieve their personal productivity and work-life balance goals.On her podcast, LifeWorks, she hosts guest experts who share their wisdom, frum mompreneurs who share their tips from the trenches, and loves to air solo episodes — really just a good schmooze with her listeners. In this episode you will learn:<ul><li>Why mindset work is crucial for a creative</li><li>How to develop the right mindset so you get out of your way, and reach the goals you want</li><li>How to feel comfortable with the value you bring-and charge accordingly</li><li>Time and Mindset</li><li>A simple exercise that you can implement right away!</li></ul>Listeners can find her:On LinkedIn - <a href='https://www.linkedin.com/in/chanagreenstein/'>https://www.linkedin.com/in/chanagreenstein/</a> My website - <a href='https://lifeworkspodcast.com/'>https://lifeworkspodcast.com/</a>Whatsapp - <a href='https://wa.me/message/RKSJEQIC7CMAN1'>https://wa.me/message/RKSJEQIC7CMAN1</a> Get my time blocking mini-course, free - <a href='https://bit.ly/emailsfromchana'>https://bit.ly/emailsfromchana</a>

Chana Greenstein is a work-life balance and productivity coach empowering frum mompreneurs to take control of what they CAN so their lives are filled with more joy, energy, and balance.She’s the founder of the LifeWorks Empowered membership group, LifeWorks Signature intensive program, and works with clients 1:1 using her Revamp and Recenter framework — always helping women identify what works best for THEM to achieve their personal productivity and work-life balance goals.On her podcast, LifeWorks, she hosts guest experts who share their wisdom, frum mompreneurs who share their tips from the trenches, and loves to air solo episodes — really just a good schmooze with her listeners. In this episode you will learn:Why mindset work is crucial for a creativeHow to develop the right mindset so you get out of your way, and reach the goals you wantHow to feel comfortable with the value you bring-and charge accordinglyTime and MindsetA simple exercise that you can implement right away!Listeners can find her:On LinkedIn - https://www.linkedin.com/in/chanagreenstein/ My website - https://lifeworkspodcast.com/Whatsapp - https://wa.me/message/RKSJEQIC7CMAN1 Get my time blocking mini-course, free - https://bit.ly/emailsfromchana 

Season 3 Ep4: Chana Greenstein

Debbie Sassen is a Business and Money Mindset Coach and former Financial Planner.She helps entrepreneurs make more money and grow wealth, without burnout and sacrificing their family. Because money is so intimately involved with everything we do in business, Debbie believes that clearing your money blocks makes EVERYTHING else easier.Her coaching combines business strategy, money management and mindset to help entrepreneurs break the cycle of under-earning, overspending, and under-saving. In this episode you will learn:<ul><li>What you must make sure to have set up in your business and personal life</li><li>The difference between personal and self-worth and why it is so important to separate the two</li><li>What your pricing should be based on</li><li>How you can charge high pricing for what you offer</li></ul>

Debbie Sassen is a Business and Money Mindset Coach and former Financial Planner.She helps entrepreneurs make more money and grow wealth, without burnout and sacrificing their family. Because money is so intimately involved with everything we do in business, Debbie believes that clearing your money blocks makes EVERYTHING else easier.Her coaching combines business strategy, money management and mindset to help entrepreneurs break the cycle of under-earning, overspending, and under-saving.In this episode you will learn:What you must make sure to have set up in your business and personal lifeThe difference between personal and self-worth and why it is so important to separate the twoWhat your pricing should be based onHow you can charge high pricing for what you offer

Season 3 Ep3: Debbie Sassen

Michelle Mozes went from full-time burnt-out graphic designer to part-time fulfilled branding strategist after she committed to rebranding herself –– and doubled her revenue within months! Michelle gives small business entrepreneurs confidence to scale their own businesses with the right branding strategy and mindset.  In this episode you will learn:<ul><li>How personal branding helps you attract your dream clients</li><li>How recognizing your value will change your pricing mindset</li><li>How bringing your clients into the process yields better results</li><li>Do you need to design on trend</li></ul>

Michelle Mozes went from full-time burnt-out graphic designer to part-time fulfilled branding strategist after she committed to rebranding herself –– and doubled her revenue within months! Michelle gives small business entrepreneurs confidence to scale their own businesses with the right branding strategy and mindset. In this episode you will learn:How personal branding helps you attract your dream clientsHow recognizing your value will change your pricing mindsetHow bringing your clients into the process yields better resultsDo you need to design on trend

Season 3 Ep2: Michelle Mozes

Malkie has many years of experience helping designers figure out money--which many times will tie to their mindset, which is holding them back. This episode is an introduction to a series focusing on Money and Mindset. In this episode you will learn:<ul><li>What is imposter syndrome and how it applies to designers</li><li>How to know when you are ready to charge for your work</li><li>A basic formula to figuring out your pricing</li></ul>

Malkie has many years of experience helping designers figure out money--which many times will tie to their mindset, which is holding them back.This episode is an introduction to a series focusing on Money and Mindset.In this episode you will learn:What is imposter syndrome and how it applies to designersHow to know when you are ready to charge for your workA basic formula to figuring out your pricing

Season 3 Ep1: Malkie Scholnick Intro to Money, Pricing and Mindset series

Yael has over 20 years of experience in branding and package design for consumer product brands. She founded her agency, Miller Creative (<a href='http://wearemiller.com/'>wearemiller.com</a>) in 2007, creating brands and packaging for companies including Norman’s, Manischewitz, <a href='http://chewy.com/'>Chewy.com</a>, and many more. In this episode you will learn:<ul><li>Yael Miller&apos;s effective design process</li><li>Getting client buy-in early on in the process, so there are no surprises at design presentations and client&apos;s are happy with what is designed for them</li><li>How can you not only stay on trend, but how to predict trends</li><li>About her side business Vanity barcodes</li><li>Increasing your network through involvement in a blog</li></ul>

Yael has over 20 years of experience in branding and package design for consumer product brands. She founded her agency, Miller Creative (wearemiller.com) in 2007, creating brands and packaging for companies including Norman’s, Manischewitz, Chewy.com, and many more.In this episode you will learn:Yael Miller&apos;s effective design processGetting client buy-in early on in the process, so there are no surprises at design presentations and client&apos;s are happy with what is designed for themHow can you not only stay on trend, but how to predict trendsAbout her side business Vanity barcodesIncreasing your network through involvement in a blog

Season 2 Ep 10: Yael Miller: Miller Creative

Yoel Judowitz has been drawing, writing, and cooking up creative mischief for as long as he can remember. Ten years ago, he opened YJ Studios, an art & illustration studio. Today, he leads a team of ridiculously talented writers, designers, video editors, and content creators at Storytribe Media a full-service marketing agency. In this episode you will learn:<ul><li>How an illustrator transitions successfully into opening a marketing agency</li><li>How being an illustrator has helped him in marketing</li><li>How the power of a story can create success for the project you are working on</li><li>How he gives over his creative vision successfully to his team</li><li>How to keep on top of trends as they evolve</li><li>The one author that you should read every book he has written</li></ul> Yoel at Storytribe specializes in advanced business and nonprofit social media and content marketing. Find them at: <a href='https://www.storytribemedia.com/'>https://www.storytribemedia.com</a> Connect with Yoel and follow his creative shenanigans via WhatsApp: <a href='https://lnkd.in/dPuFE9G'>https://lnkd.in/dPuFE9G</a>

Yoel Judowitz has been drawing, writing, and cooking up creative mischief for as long as he can remember. Ten years ago, he opened YJ Studios, an art & illustration studio. Today, he leads a team of ridiculously talented writers, designers, video editors, and content creators at Storytribe Media a full-service marketing agency.In this episode you will learn:How an illustrator transitions successfully into opening a marketing agencyHow being an illustrator has helped him in marketingHow the power of a story can create success for the project you are working onHow he gives over his creative vision successfully to his teamHow to keep on top of trends as they evolveThe one author that you should read every book he has written Yoel at Storytribe specializes in advanced business and nonprofit social media and content marketing. Find them at: https://www.storytribemedia.com Connect with Yoel and follow his creative shenanigans via WhatsApp: https://lnkd.in/dPuFE9G

Season 2 Ep9: Yoel Judowitz: Storytribe Marketing

Chaya Fischman is the President of BrandRight Marketing Group. She grew her design agency from freelancer mode to 17 employees and counting.   In this episode you will learn:<ul><li>What is a must that needs to be scheduled in every week.</li><li>When is the best time to hire your first employee</li><li>How to give over your vision</li><li>What you should focus on in your design business as you grow</li><li>The secret to scaling your business and really growing your revenue</li></ul>

Chaya Fischman is the President of BrandRight Marketing Group. She grew her design agency from freelancer mode to 17 employees and counting.  In this episode you will learn:What is a must that needs to be scheduled in every week.When is the best time to hire your first employeeHow to give over your visionWhat you should focus on in your design business as you growThe secret to scaling your business and really growing your revenue

Season 2 Ep8: Chaya Fischman: BrandRight Marketing Group

At Power your Edge hosted by Malkie Scholnick, Chief at The Bold Edge, We share with you the voices of creatives. You will learn, grow and laugh with us as we hear from people who are the same as us. Their journey, their tools, their gems and their wisdom. Coming together to power your edge

At Power your Edge hosted by Malkie Scholnick, Chief at The Bold Edge, We share with you the voices of creatives. You will learn, grow and laugh with us as we hear from people who are the same as us. Their journey, their tools, their gems and their wisdom. Coming together to power your edge

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Power Your Edge

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