Adrienne Richardson, host of the Powerplayers in Business and Life podcast, answers questions from her listeners about the best ways to target cyclical audiences with your Facebook ads. She explains the difference between traffic and conversions, how to adjust your messaging to target multiple audiences, and the importance of geography when crafting high-converting copy. Stay tuned.

Powerplayers in Business and Life

S2E10 Live Call-in: Targeting Cyclical Audiences

In this week’s episode of the Powerplayers in Business and Life podcast, host Adrienne Richardson answers questions from her listeners about how to maximize ad spend on Facebook. She shares her tips and techniques on how to use your average customer value to inform your advertising budget, as well as how to work around Facebook’s rule against running ads to a group. Stay tuned.

S2E9 Live Call-in: How to Make the Most Out of Your Facebook Ad Spend

In this week’s episode, Adrienne Richardson, host of the Powerplayers in Business and Life podcast, answers her listeners’ questions about how to find, attract, and convert the right target audience for your Facebook ads. Stay tuned as she discusses how to target people who speak different languages, how to create lead magnets that attract more quality clients, and her top strategies for targeting specific job titles.

S2E8 Live Call-in: Facebook Targeting Top Tips

In this episode of the Powerplayers in Business and Life podcast, host Adrienne Richardson answers questions from her listeners about how to pivot your Facebook advertising strategy during unprecedented times. She shares her expertise on targeting an audience that doesn’t have a sense of urgency, driving consumers to videos versus evergreen webinars, and boosting sales in times of crisis. Stay tuned.

S2E7 Live Call-in: Boosting Facebook Advertising During Unprecedented Times

In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers questions from her listeners about how to target different audiences with your Facebook ad campaigns. She gives her advice on the best ways to increase your engagement, how to target within the Special Ad Category, and when you should bundle multiple audiences in one ad set. Stay tuned.

S2E6 Live Call-in: How to Target the Right Audience With Facebook Ads

In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers her listeners’ questions about Facebook targeting best practices. She shares her expert tips and tricks for targeting small business owners, driving leads to landing pages, and writing ad copy that Facebook won’t reject. Stay tuned.

S2E5 Live Call-in: Best Strategies for Facebook Targeting

In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers questions from her listeners about how to increase Facebook ad conversion rates and maximize ad spend. Tune in as she gives her advice on how to target the right audience, where to set your budget, and how to use quizzes to drive traffic.

S2E4 Live Call-in: Increasing Facebook Ad Conversion Rates and Maximizing Ad Spend

In this week's episode of the Powerplayers in Business and Life podcast, Facebook lead generation expert Adrienne Richardson answers her listeners’ questions about the best strategies for building Facebook groups and creating high-converting ads. She gives her tried and true solutions for warming up cold leads, narrowing down target audiences, and finding the perfect size for your Facebook ad campaign. Stay tuned.

S2E3 Live Call-in: The Best Strategies for Building Facebook Groups

In this episode of the Powerplayers in Business and Life podcast, Facebook lead generation expert Adrienne Richardson answers questions from her listeners about how to best optimize Facebook ads. Tune in as she discusses top tips for creating clickable Call-to-Action buttons, the ins and outs of setting an advertising budget, and how first-time users can overcome their fear of running ads on Facebook.

S2E2 Live Call-in: How to Better Optimize Facebook Ads

In this first episode of Season 2 of the Powerplayers in Business and Life podcast, Facebook lead generation expert Adrienne Richardson hosts a live call-in show with her listeners to answer their questions about Facebook targeting. Adrienne shares her best strategies for targeting different types of audiences, attracting more qualified leads, and writing high-converting ad copy. Stay tuned.

S2E1 Live Call-in: Best Strategies for Facebook Targeting

In this episode of Powerplayers in Business and Life, Adrienne Richardson is joined by Rachel Cruze where they talk about how to get smart with money and how to make smarter business decisions. They discuss the importance of focusing on and embracing the season that your business is in, the value of having an emergency fund, and the difference between money management and personal finance. Stay tuned.

Understanding Personal Finances and Business Management with Rachel Cruze

Join Adrienne Richardson in this episode of Powerplayers in Business and Life as she interviews Steve Sims about the art of making things happen and the value of embracing failure instead of finding someone to blame. They also talk about his unique career history, why the word “why” is the most offensive but also the most important question to ask, and how businesses need to step away from fear and learn to communicate better in order to grow so stay tuned.

The Art of Making Things Happen with Steve Sims, Founder of Blue Fishing

Join Adrienne Richardson in this episode of Powerplayers in Business and Life podcast where she talks to Grant Baldwin of The Speaker Lab about what it takes to become an awesome public speaker who gets booked for gigs, the importance of zeroing in on your niche topic, and why speaking for free for certain causes is something to be lauded. Stay tuned.

Becoming a Better Speaker and Getting More Bookings with Grant Baldwin, Founder of The Speaker Lab

In this episode of Powerplayers in Business and Life, Adrienne Richardson interviews Michael about the importance of having a referrable brand, how to make your branding transferrable, the importance of creating a message that’s memorable and relatable, and why going LESS is important in marketing. Stay tuned.

How to Make Your Brand Referrable with Michael Roderick, CEO of Small Pond Enterprises

Join Adrienne Richardson in this episode of Powerplayers in Business and Life as she talks to Lydia about how she has reached out to her clients since the pandemic started. Listen in as they discuss the value and importance of leading with positivity and providing grace and support to people especially during challenging times, and how you can stay connected despite the distance.

Staying Connected and Leading with Positivity Despite the Pandemic with Lydia Knight, Founder of Life With Lydia

Powerplayers in Business and Life, hosted by Adrienne Richardson, is the show that shares stories of success from top business leaders, as well as those who have risen above personal challenges and found success and meaning in their lives.

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Powerplayers in Business and Life

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