In episode 16 of Practical Product, Craig and Rimas are joined by Connie Kwan to walk through the process of buying and selling products on marketplaces. The post Ep. #16, Building and Leveraging Product Marketplaces appeared first on Heavybit.

Practical Product

Ep. #16, Building and Leveraging Product Marketplaces

In episode 14 of Practical Product, Craig and Rimas look at the differences between following a product roadmap and framing a strategy around product direction and user engagement. The post Ep. #14, Roadmaps and Product Direction appeared first on Heavybit.

Ep. #14, Roadmaps and Product Direction

In episode 13 of Practical Product, Craig and Rimas are joined by Martin Gontovnikas to explore how Auth0 is growing its developer user base. The post Ep. #13, Authentication for Developers with Auth0 appeared first on Heavybit.

Ep. #13, Authentication for Developers with Auth0

In episode #12 of Practical Product, Craig and Rimas are joined by Kathy Simpson from GitHub. Kathy discusses her approach to identifying and managing product stakeholders. The post Ep. #12, Managing Stakeholder Relationships appeared first on Heavybit.

Ep. #12, Managing Stakeholder Relationships

Craig and Rimas are joined by Brian Doll and Michael Bernstein to explain why two engineers decided to start Reify, a B2B focused marketing consultancy, after being inspired by the business side of selling software. The post Ep. #11, Reify: An Engineering Driven Marketing Consultancy appeared first on Heavybit.

Ep. #11, Reify: An Engineering Driven Marketing Consultancy

Craig and Rimas are joined by Suzie Prince from ThoughtWorks in Ep. #10 of Practical Product. Suzie explains how as a product manager she had to make the difficult decision to shut down her product, Snap CI. The post Ep. #10, Killing Products Gracefully appeared first on Heavybit.

Ep. #10, Killing Products Gracefully

In the latest episode of Practical Product, Sean Ellis from GrowthHackers dispels the confusion around Growth Hacking and describes it as a systematic process of experimentation across the entire customer journey. The post Ep. #9, Demystifying Growth Hacking appeared first on Heavybit.

Ep. #9, Demystifying Growth Hacking

In this episode of Practical Product Craig and Rimas are joined by Heavybit’s PR Manager Malia Powers to discuss how startups can get more publicity. The post Ep. #8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch appeared first on Heavybit.

Ep. #8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch

In episode 7 of Practical Product, Craig and Rimas sit down with Scott Rocher, Director of Digital Product Development at Blue Bottle Coffee. Digital products and coffee, what do they have to do with each other? Rocher shows how the offline world of coffee can affect online content, and vice versa. The post Ep. #7, Digital Dev at Blue Bottle Coffee appeared first on Heavybit.

Ep. #7, Digital Dev at Blue Bottle Coffee

In the latest edition of Practical Product, Craig and Rimas ask if PMs are the "CEOs" of their area. Do they have a similar level of authority and responsibility, just on a smaller scale? Is it easier for them to just be one of the group offsite? The pair also looks at the ways you can motivate your team, from giving incentives to straight up coercion, which may or may not be Rimas' favorite strategy. The post Ep. #6, Product Manager as CEO appeared first on Heavybit.

Ep. #6, Product Manager as CEO

In this episode of Practical Product, Craig and Rimas are joined by Anna Marie Clifton to discuss Data Driven Product Management at Yammer. Anna Marie discusses the role of data in her day to day at Yammer, and the group talks through how to get the data you need from your product, even at an early stage. The post Ep. #5, Data Driven Product Management At Yammer appeared first on Heavybit.

Ep. #5, Data Driven Product Management At Yammer

In this episode of Practical Product, Craig and Rimas outline when you should hire your first PM, and what you should be looking for in your first PM hire. The post Ep. #4, When Should You Hire A PM? appeared first on Heavybit.

Ep. #4, When Should You Hire A PM?

In this episode of Practical Product, Craig and Rimas discuss the rarely shared processes behind killing features in your product. They dig into why you should care about removing features just as much as adding them, how not to go about killing features or products, and how to communicate feature changes to your customers. The post Ep. #3, Killing Features In Your Product appeared first on Heavybit.

Ep. #3, Killing Features In Your Product

In this episode of Practical Product, Craig and Rimas are joined by Docker's Senior Director of Product Management, Banjot Chanana. The group discuss how selling to developers in the enterprise is different from what you may be familiar with, the relationship between sales and product managers, and the challenges of maintaining a quality Developer Experience as you begin to serve enterprise customers. The post Ep. #2, Building for Enterprise Developers appeared first on Heavybit.

Ep. #2, Building for Enterprise Developers

Welcome to Practical Product, a new podcast where you'll learn how to define the right product to build. In this first episode, hosts Craig Kerstiens and Rimas Silkaitis discuss what makes a well executed product launch and build you a playbook to apply to your own product launches. The post Ep. #1, Driving Adoption With Your Product Launches appeared first on Heavybit.

Ep. #1, Driving Adoption With Your Product Launches

Learn how to define the right product to build.

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Practical Product

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