In this episode, Zachary Babcock, CEO and founder of Underdog Empowerment shares how he rocketed to prominence with his podcast right from the start. He shows us how we can get our podcast out there by focusing on a few critical elements. Insights he shares include: The problem with teaching that most businesses encounterHow Zachary dramatically scaled his podcast The four metrics that matter when creating a podcastHow to get big name industry experts on to your podcastHow to get podcast reviewsThe role personal branding has had in Zachary's business growthThe key element to personal branding that drives business growthHow to make the most out of other peoples audiencesHow to keep on top of a growing network of connectionsHow podcasting has helped Zachary launch products and servicesThe best ways to promote your podcast to scale audience growth

Predictable B2B Success

How to get your podcast out there: 5 critical tips on how to promote a podcast

In this episode, Ben Baker, founder of Your Brand Marketing (an employee engagement firm) shares how we can write a powerful brand story that boosts referrals. Some insights he shares include: How companies get employee engagement wrongIs employee advocacy a subset of internal marketingWho needs a personal brand story and whyHow to write a brand storyThe biggest mistake people get wrong with crafting a brand story by using the hero's journey formulaHow to write a brand story and repurpose itHow can you factor your brand evolution into writing your brand storyHow to get customers to tell a version of your brand storyAre brand stories driven by personalityIs their truth to the saying that customers must buy into the story not just the productExamples of companies sharing great brand storiesHow to help a company, discover and create their brand story assuming that they've already got their mission and visionHow to persuade customers and vendors to be interviewed and gain their perspectivesWhat could businesses do to create a quick win and prove to their leadership that is worth investing inWhy brand story resonance is importantHow to reiterate and reinforce the brand story at various touch points

How to write a powerful brand story that boosts referrals

In this episode, Ian Peterman, founder of the Peterman Design Firm (named one of the top design and branding firms in the USA) shares how to create a powerful cohesive branding experience and the ways in which businesses can resolve the differences between their branding experience vs customer experience to boost business growth. Insights he shares include: Why most business don’t understand the branding experience vs customer experienceWhy branding is so important even for startupsWhat a branding experience encompassesHow to measure the impact that branding experience has on other parts of their businessHow Ian defines cohesive brandingWhen businesses realise that there is break in the cohesive branding experience and user experience How to best resolve the differences between branding experience and user experienceHow to find quick wins in the process of resolving the differences between branding experience and user experienceHow best to resolve account based marketing differences in the brand experience and user experienceThe place for offline experiences in conjunction with online experiences8 powerful areas you need to look at for a cohesive branding strategyWhy branding and user experience is more important in nurturing and retaining customersThe one area that businesses producing physical products miss in resolving the differences between branding experience and user experienceand much more

8 powerful cohesive branding elements to boost business growth: How to resolve differences in branding experience vs customer experience

In this episode, Mark Terrell, an experienced coach and entrepreneur shares how we can use motivational maps to motivate employees. He also shares how to make leaders and communication amongst teams more effective. Insights he shares include: How would you define a reluctant leaderHow would you define motivational mapsHow would a business use motivational maps to achieve predictable B2B successCan employee motivation and people development be seen as indicators of business growthHow can motivational maps can help those who have been thrust into leadership but not really equipped for their new roleWhat are the nine motivators that you could find in your team/organizationHow you can use the 9 motivations to motivate your employeesHow teams can use it to give feedback as to what motivations they see in youHow to identify motivational gaps in the organizationHow motivational maps be used to impact customer experience and customer service qualityThe mistake that most businesses make in implmenting motivational maps. and much more

How To Use Motivational Maps To Improve Employee Motivation

In this episode, Virginia Nussey, the director of marketing at Mobile Monkey a Facebook messenger marketing solutions provider partner, shares tips on creating a chatbot marketing strategy that can powerfully boost sales. Insights she shares include: What is a messenger chat botAre chatbots a good fit for any business?Are chatbots an enabler for on demand content?How to build a chatbot marketing strategy to drive conversionsThe psychological triggers we need to include in chat bot conversationsHow to approach chatbot designWhat some companies do better with their chatbot marketing strategy than othersMobile Monkey’s north star metricThe factor that contributes to Mobile Monkeys predictable successand much much more

How to create a chatbot marketing strategy that boost sales

In this episode, Daniel Glickman, CMO of wave.video, an innovative video solution for creators and small businesses and author of two books - Personalize This and Disrupt That, shares how we can use influencer video marketing to boost business growth. Insights he shares include: What has fueled wave.video’s growth in the past few yearsWhy startups and established companies should use influencer video marketing in their growth strategyWhy influencer video marketing is perfect for brand growthWhat holds people back form using influencer video marketingHow to incorporate agility in your influencer video marketing strategyThe essentials to a well develop influencer video marketing strategyThe best ways to bring a potential influencer onboard and develop a campaignCan influencer video marketing disrupt a marketplaceShould influencer video marketing and content be created for all parts of a marketing funnel?What we need to add to videos we create to tap into the audience’s interest and emotionsCan influencer video marketing make a difference to retention ratesThe pitfalls that companies should avoid as they develop influencer marketing campaignsInfluencer marketing trends to look out forand much more

How to use influencer video marketing to boost business growth

In this episode, Alban Brooke, Head of marketing at Buzzsprout (a podcast hosting platform) and host of the podcasts “Buzzcast” and “How to start a podcast” shares how to promote your podcast. Insights he shares include: What most businesses misunderstand about podcastingThe best way for B2B companies to approach podcastingHow to approach monetizing a podcastHow B2B companies should brand their podcastHow to build your podcast audience and grow the know, like and trust factorThe best ways to leverage podcasts for promoting your businessHow to promote your podcast - key areas to keep in mindHow to approach podcast SEOIs it best to include a podcast transcriptWhy content repurposing can pay big dividendsHow to approach the issue of making your podcast as accessible as possible to as many listeners as possibleHow to use social media channels to increase visibility of your podcast contentIs your audience be experiencing podcast shock if so how to handle itand much more

How to promote your podcast in 2020

In this episode, Marko Pavicic, shares how he uses a scientific process that integrates neuroscience and LinkedIn to help video agencies scale and become seven figure businesses. He also shares how you can build a predictable yet consistent flow of leads and clients with $0 in ad spend. Insights he shares include: What is a superpower and how you can discover yoursHow to use neuroscience to boost your lead generation on LinkedInHow to best change your LinkedIn profile once you know your superpowerHow to position yourself on LinkedIn to encourage collaboration opportunitiesHow reach out to people with superpowers that are different from yoursHow to save time by automating the process of outreachHow to build out your referral engineHow to leverage content to scale your visibility on LinkedIn and outside of itWhat to do if you are not getting much engagement with your contentand much more Read more - https://www.sproutworth.com/lead-generation-on-linkedin-with-neuroscience/

How to boost lead generation on LinkedIn with neuroscience

In this episode, Lubna Forzley-Badr, founder of Stories.ae and marketing director of Mumzworld.com shares how to use storytelling in business to fuel growth and bring about transformation from within the business. Insights she shares include: Why start with the why of your businessThe principles of parent based leadership which ground good storytellingThe foundations of creating a great story in businessWhy sharing knowledge is a key part of storytellingHow to inject humour into stories wiselyThe 7 story archetypes and how they can dramatically improve your marketing and fuel growthHow to make business storytelling awesomeHow to gear your stories towards brand awareness and engagementHow to use social media to share your story and identify with your future clientsHow to go about creating a movementHow to add an appropriate call to action to your storiesand much more

How to use storytelling in business to fuel growth

In this episode, Dr. Jeff Spencer, who has been at the forefront of human performance and achievement for over 40 years and has coached, mentored and been the Cornerman to some of the world’s highest achievers from Fortune 500 leaders to Gold Medal Olympians, shares 10 powerful steps to create a winning mindset for business growth. Insights he shares include: What is a champion's mindsetThe ‘calling’ that changed the course of Jeff’s life How can preparation make your biggest challenges seem easyShould you invest in a cornerman, coach or mentor to create a winning mindset for business growthWhy should you embrace the process rather than the resultHow does taking a smart inventory help you to achieve your goals fasterWhy setting the RIGHT goals are essential to massive success and how do set themThe difference between the human mindset and the Champions mindsetHow to master the process of developing the ‘Champion’s Mindset’How does producing excellence honor your potentialWhy do we always need to be evolving towards our biggest future The Champion’s Golden RuleThe 10 steps to achieve your greatnessPLUS: How to determine your legacy statement and daily rituals you need to perform to create a winning mindset for business growth

10 powerful steps to creating a winning mindset for business growth: The champions mindset

In this episode, Steve Sims, founder of Bluefish.com a luxury concierge company and author of the book - "Bluefishing – the art of making things happen", shares how you can develop a powerful referral marketing strategy that continues to pay dividends to your business growth. Insights he shares include: How he defines a referral marketing strategyHow to gain referrals the right wayWhy referral marketing is the ROI of relationshipsHow to embed utility in a referral strategy based on relationshipsThe secret to creating viral contentWhy social platforms are not socialWhy you should invest in podcasting as part of your referral marketing strategyHow to use public speaking opportunities to build your audience and connectionsand much much more 

How to craft a referral marketing strategy that boosts growth

In this episode, Nelson Bruton, President and Co-Owner of Interchanges.com, shares insights into how to use live chat lead generation to fuel business growth.  Interchanges.com is a Florida based digital marketing company that has generated over $1.4 billion in revenue for their clients by helping businesses to increase conversions using live chat support. Insights he shares include:   How to approach lead generationWhy consider using a live chat lead generation strategyConsiderations that businesses need to keep in mind when implementing live chatHow to use live chat so it aids and not disrupt a customers buying processThe one thing you need to do before deploying live chat on your websiteHow to develop a live chat lead generation strategyWhy manning live chat 24/7 can be a challenge and how to address the issuePre-requisites for a website before deploying live chatWhere live chat sits in the mar-tech stackWhat ROI you can expect from using live chat for lead generationand much much more

How to use live chat lead generation to fuel business growth

In this episode Emilia Chagas, co-founder & CEO of Growthhackers Workflow (formerly known as Contentools.com which is a content marketing platform that helps marketing teams plan, create, distribute and analyze online content) shares how you are best able to drive growth with a proven content marketing strategy. Insights she shares include:  How to match content with revenue or actual salesThe content challenge that most businesses faceWhat content managers, relationship managers or partnership managers have in commonThe essential elements for a content marketing strategyHow to map out what content we already have in place to maximise the reach and engagement with your target audienceHow to bring a growth mindset to content creation and content marketingGood tools to automate content marketingHow to maintain the consistency and quality of content for the long termIs there a role for episodic contentand much much more

How to drive growth with a content marketing strategy

In this episode, James Mulvany, founder of Radio.co a live streaming and radio management platform and Podcast.co a platform for publishing and distributing podcasts shares how he uses podcasting to help brands and entrepreneurs tell their story. Insights he shares include: Why use podcasting as a business development strategyHow should businesses in the B2B space look at podcastingHow to use podcasts to target future customers as part of your business development strategyHow increase the visibility of your podcastHow to provide value during the podcast process to acquire the account or customerCan you use podcasting as a customer acquisition strategy if you are taking an Account Based Marketing (ABM) approach?How can you use a podcast episode to acquire similar customers or more ideal customersWhat do you need to keep in mind in taking the conversation from a podcast to getting referrals or them on board as a clientand much more Discover more at https://www.sproutworth.com/podcasting-as-a-customer-acquisition-strategy/

How to use podcasting as a powerful customer acquisition strategy

Chief churn crusher and churn consultant to growing B2B SaaS companies, Anita Toth, shares proven customer attraction techniques that will help build better customer experiences and fuel your business growth. Insights she shares include: The best place to start in crafting a compelling customer experience that attracts your ideal clientsWhy you should interview customers What's missing in all the data that most companies acquireHow to find the best people to interview your customersHow to get your team on onboard with implementing customer attraction techniquesThe best ways to collate knowledge and insights from customer experiencesThe best frequency for data reviews and implementationThe best ways to build trust with your customers and future customersHow get data from churned customers and build better customer experiences and much more Discover more at - https://www.sproutworth.com/proven-customer-attraction-techniques/

10 Proven Customer Attraction Techniques That Will Get Results Right Now

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence. Each episode features an interview with a founder, sales or marketing executive or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more.  We might be bringing on well known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands on experience in creating predictable B2B success. Through each episode we’ll be helping you explore the best ways to create predictable B2B success in your business. If you have any suggestions for future episodes, or feedback on the podcast, get in touch via twitter at @vpkoshy or through the website at https://www.sproutworth.com

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Predictable B2B Success

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