How the hospitality brand organically invented an elevated country motel experience in the era of Airbnb

PSFK's PurpleList

Podcast: TOURISTS On Building A New Kind Of Hospitality Experience

In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort

Podcast: Strategies For Cracking The Gen Z Code

In this episode, PSFK sits down with the subscription grocery platform's founder Abhi Ramesh to find out how his startup is transforming the way America accesses produce, and its plans to scale nationally by remaining online-only

Podcast: How An Online-Only Produce Subscription Is Reaching Every Household In America

In this episode, PSFK researchers explain the current challenges facing quick-service brands, the changing consumer preferences and the progressive trends leading the way with innovative solutions applicable across categories beyond food

Podcast: How Convenience Drives Today’s Food Service Experience

In this episode, PSFK interviews Dote to find out how the mobile shopping experience is enabling next-generation social transacting like livestreamed "Shopping Parties," translating previously IRL-only elements of retail to digital

Podcast: Making The Mall Experience Mobile In A Gen-Z World

In this episode, PSFK researchers share insights from the Loyalty Debrief report regarding how retailers are redesigning their membership and rewards programs, moving from points to passports to drive deeper engagement beyond purchases

Podcast: What Loyalty Means For Today’s Consumers

In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options

Podcast: Why Natural & Sustainable Personal Care Is No Longer Just Niche

In this show, PSFK researchers discuss case studies and best-in-class examples that illustrate how leading retailers are using shopper data to enable tailored and dynamic customer experiences

Podcast: Leveraging Shopper Data To Build Better Retail

In this episode, PSFK speaks to Conspiracy of Love founder Afdhel Aziz to learn more about helping today's leading brands develop purpose and seamlessly integrate it into their products and services to do do good while doing business

Podcast: How Sustainable Retail Creates A Positive Feedback Loop

In this episode, Zola's brand director explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles

Podcast: Why Zola’s Online Wedding Planner Platform Was Dubbed The “Apple Store Of Weddings”

In this episode, PSFK researchers present the latest insights on automotive retail, highlighting where leadings car brands are innovating along the path to purchase to enable curated, on-demand customer journeys and ownership experiences

Podcast: Why The Future Of Automotive Retail Is About The Drive, Not The Destination

In this episode, listen to the Fleur Marché's founders explain how they parlayed consumer insights from their work at Goop into a luxury-oriented online-only business helping women address commen issues like anxiety or insomnia with research-backed, trustworthy CBD products

Podcast: How An Online Luxury Platform Converts The CBD-Curious Consumer

In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here's in-depth research into how retailers can meet their new expectations).

Podcast: Reimagining Brick And Mortar In The Digital Age

In this episode, executives at Reddit, Floyd, Snapchat and Johnson & Johnson discuss how they leverage key aspects of social media and social commerce in their retail strategy

Podcast: How Social-Savvy Brands Win

In this episode, Mastercard EVP of North America Marketing & Communications, Cheryl Guerin, explains the key components of a hybrid digital-physical retail experience, as well as why Mastercard is dropping the name from its logo to let the symbol speak for itself

Podcast: How Mastercard Caters To Retail’s Phygital New World

The team behind the business intelligence platform talk to pioneers in retail and customer experience... These folks are at the top of our PurpleList

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PSFK's PurpleList

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