Artificial intelligence has been a hot topic of conversation. And how big tech uses that intelligence is a cause for concern.  We are moving towards an algorithmic future. And every click, conversion, and data set makes AI smarter. The smarter AI is, the more accurate it can find leads and deals. That’s the game of tech companies. Most people are feeding into data streams without realizing they can profit from it. And since we are still in the ‘Stone Age of AI,’ the best time to start is now. In this episode, I reveal how to make the most money from your data (and use it as a competitive edge against big tech). Show highlights include: The future of big tech’s artificial intelligence (and how your data makes it smarter). (1:02)  Using the ‘Logging Company’ comparison to become more valuable online. (5:30)  How to beat the game of Artificial Intelligence and bank on big piles of data. (8:50) How to turn unreliable data sets into a tool for consistent leads. (10:42)  How to make the most money from your data (and avoid it falling into the wrong hands). (15:15)  13 Tips: Facebook Marketing for Real Estate Investors https://adwordsnerds.com/13-tips-facebook-marketing-for-real-estate-investors/ Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords. 

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Episode #147 - How Real Estate Investors Can Get Ready For AI

Every real estate investor I know wants their site to rank high on Google. In fact, in marketing circles the running joke is:  The best place to hide a dead body is page two on Google.  But here’s the problem:  Search engine optimization (SEO) is especially difficult for real estate investors.  To make matters worse, even people who do SEO full time still find SEO metrics a mystery. And Google can update their algorithm at any time and cause every ranking to change.  That’s the bad news.  The good news?  There’s a simple 3 part framework that can boost your site’s ranking, and more importantly, lead to more conversions from your website. In this episode, I reveal this 3 part framework so you can improve your online marketing. Listen to the episode now.  Show highlights include: The single best tool for boosting your site’s Google ranking that doesn't cost you a penny (1:56)  Why SEO is one of the toughest marketing channels for real estate investors (and how to boost your site’s ranking) (3:46)  The only 2 metrics responsible for improving how many deals you get for your website (6:43)  Why digging into the nitty-gritty details of your SEO metrics is a big, fat waste of time (8:18)  How tweaking your title and page description makes your clickthrough rates skyrocket (15:30)  The rarely thought about metric that creates a massive increase in your site’s conversion rate (18:35)  The weird way a mediocre page can convert better than a super professional one (18:42)  You can check out the video mentioned in this show and discover how to multiply your organic content here: ​​https://www.youtube.com/watch?v=HxJcpPrjkUU  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

Episode #146 - The Simple 3 Part Framework For Improving Your Online Marketing

The best real estate investors have the best processes in place. But one area where a lot of real estate investors fall short is with their marketing processes.  When your marketing isn’t clicking on all cylinders, a bunch of deals can slip through the cracks. In fact, you could miss out on as many as 60% of the deals you could’ve done if your marketing processes were in place.  That’s the bad news.  The good news? In this episode, I reveal the top 3 marketing processes successful real estate investors use. Once you implement these strategies, you won’t always have to worry about where your next deal comes from. Listen to the episode now and discover how to close more deals.  Show highlights include: The “Force Multiplier Effect” that makes your organic marketing strategy at least 4x effective as it is now (3:59)  How to turn any piece of content you create into 3 or 4 pieces of content (without working harder) (5:45)  Aren’t closing enough deals? Here’s why you might be missing out on closing 60% more deals (without landing any more leads) (9:13)  The “5-Minute Rule” that skyrockets your chances of turning a lead into cold, hard cash (10:25)  The world’s simplest email follow-up that makes your phone ring off the hook in 60 seconds (or less) (10:57)  You can check out the video mentioned in this show and discover how to multiply your organic content here: ​​https://www.youtube.com/watch?v=HxJcpPrjkUU  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

Episode #145 - Marketing Processes of Successful Real Estate Investors Revealed

I once helped an investor make $100,000 in profit from Google Ads. But he stopped running Google Ads shortly after. This is a problem I see many successful real estate investors making.  What causes this problem?  Your emotions.  When your emotions override your logic, they can convince you to turn off one of your most profitable marketing channels because it doesn’t “feel” right.  The good news is that there’s an easy way to prevent your emotions from sabotaging your marketing efforts.  In this episode, I reveal how running the numbers helps you take back control of your emotions before you make a bone-headed, business-killing mistake. Listen to the episode now.  Show highlights include: Why having an objective measure of success makes PPC marketing one of the most effective marketing channels (1:40)  3 important leading indicators in your PPC ads that help you accurately predict if a campaign will work or not (2:08)  How playing Super Mario Brothers and The Legend of Zelda as a kid makes your Google Ads more profitable (2:50)  The “Immediate Feedback” reason why PPC ads blow direct mail campaigns out of the water (even if they’re unsuccessful) (3:21)  How your emotions can sabotage a marketing campaign that’s 10Xing your investment (and why running the numbers prevents this from happening) (6:36)  The counterintuitive reason producing only 10 leads per month is more profitable than producing 20 leads per day (8:05)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

Episode #144 - Running The Numbers In Real Estate

In the past decade I’ve worked with real estate investors, I see one common mistake happen over and over again.  The worst part? Not only does this mistake cost you time and money in the short-term, but it also makes your long-term success impossible.  What’s this mistake?  Jumping from one marketing channel to another when your marketing doesn’t work. The best way to create marketing that works is by first failing.  In this episode, I reveal how you can stop making this common mistake so you can enjoy long-term marketing success and evaporate your competitors.  Show highlights include: The counterintuitive way learning marketing strategies from successful real estate investors makes you more likely to fail today (6:37)  Why sending out postcards, yellow letters, and bandit signs aren’t creating any results (even if you’re following a “proven” system) (7:29)  How looking for a more profitable marketing channels blows a big, fat hole into your wallet (8:28)  The “Slot Machine Problem” affecting the real estate investing industry that causes all your marketing campaigns to turn into duds (9:06)  The insidious “urge” all real estate investors have that traps them in a vicious money, energy, and time devouring cycle that guarantees you underperform in the market (10:34)  The “Failure as Feedback Method” that uses your marketing failures as fuel for high-performing campaigns (and makes your competitors irrelevant) (12:54)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

Episode #143 - The Biggest Mistake Real Estate Investors Are Making Online in 2021

Marketing on Facebook used to be straightforward. You would introduce yourself and what you do. Then a person would decide to sell to you or not. End of story.  Now, clients need to know exactly who you are. They need to like and trust you before selling a home. There are dozens of investors that people can Google, so why should they choose you? It can feel impossible to build online engagement and relationships. It might even seem pointless not to get a stream of leads right away.  But investing in your online persona can be one of the biggest advantages in the market (and in your career).  In this episode, I reveal how to attract your community of leads on Facebook in 2021 (and turn them into deals). Show highlights include: The ‘Solution-Aware’ approach to using social media as a massive lead weapon. (1:21)  Why forming a Facebook connection is as important as hunting down your next lead. (6:27)  Your personal strategy for generating better engagement and attracting more leads online. (9:38) How to build an engaged community of potential leads (and loyal clients). (10:49)  13 Tips: Facebook Marketing for Real Estate Investors https://adwordsnerds.com/13-tips-facebook-marketing-for-real-estate-investors/ Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

Episode #142 - Facebook Marketing For Real Estate Investors - 2021 Edition

Testing fuels all online marketing. It’s the only way to consistently improve your ads and get better results.  However, there’s one big, fat mistake real estate investors make. They extend this logic when testing marketing agencies. And Google permanently bans real estate investors who try this. Not only is it ban-worthy, but it won’t get you any more motivated seller leads. In this episode, I reveal why you shouldn’t test marketing agencies like you do your ads. I’ll also show you a better way to test different marketing agencies (without getting your account banned). Listen to the episode now before you commit this fatal mistake.  Show highlights include: The boring, yet powerful way to make all your online ads more profitable (2:55)  Why “testing” two marketing agencies like you would ads can get you banned from Google (even if it attracts leads in the short term) (4:18)  How one  “temporary” suspension from Google can get you banned from running Google Ads forever (8:38) Why hiring two different marketing agencies skyrockets your cost per click, plummets your results, and can even make you pay double for the same exact lead (11:01)  The 3-month rule for testing marketing agencies (without getting banned from Google or killing your results) (13:23)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

Episode #141 - How To Test Your Marketing Agency (Without Getting Banned By Google)

Do you ever feel stuck in business or life? The past couple of weeks have been rough for me. Nothing is going right in any area of my life. This happens to everybody — especially entrepreneurs.  And it’s a lot more dangerous if you own your own business.  Here’s why:  When it feels like everything’s going wrong, it’s easy to throw in the towel and quit. Or make short-term decisions that serve you in the moment but cripple your business in the long-term.  That’s why you should never make a decision in the valley. Your thinking is muddy and it can blow up your whole business.  In this episode, I reveal how dangerous making a decision in the valley is to your business. And a better way to make decisions when you feel like everything’s going wrong in your life and business. Listen now.  Show highlights include: How systems prevent your emotional baggage from seeping into and sabotaging your business (2:43)  Why making a decision when you’re stressed, overwhelmed, and feel like nothing’s working can bankrupt your business overnight (3:37)  How depression dupes you into making short-term business decisions that destroy the long-term growth of your company (6:02)  Why being in the valley hijacks your emotions and thought processes and forces you to make bone-headed, business-murdering decisions (7:44)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

Episode #140 - Never Make a Decision In The Valley

There are two types of real estate investors:  Investors who think short-term and investors who think long-term.  Short-term investors do everything in their power to squeeze every cent from their current deal. Long-term investors not only worry about their current deal, but every possible deal that comes as a result of their current ones.  Only one of these types of investors will survive and thrive in the future.  In this episode, I reveal how long-term thinking can, behead your competitors irrelevant, land you more deals, and help you get better margins from every deal you do. Listen now.  Show highlights include: Why thinking about where your next deal will come from sabotages your business (1:30)  The counterintuitive reason making less money on your next deal is more profitable than squeezing every penny out of it (1:54)  The “long-term” mindset tweak that helps you land more high-quality referrals the next time you walk into a seller’s home (4:04)  How focusing on your company’s reputation makes you immune to Zillow and other Big Tech corporations (even it if means making less money on your current deal) (7:16)  Why having the best landing page, ad, or Google My Business trick won’t help you land more deals (8:09)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

Episode #139 - The Business-Transforming Power of Long-Term Thinking

Most real estate investors think they’re competing against other local investors. But that’s not quite true. In reality, all local real estate investors compete against Big Tech companies in Silicon Valley.  And it’s an unfair competition. These Big Tech companies have an unlimited amount of money. They even take losses on deals as long as it gives them “top-of-mind” status in the minds of sellers.  That’s the bad news.  The good news?  You have access to something Big Tech companies will never have: Your personal values. They can’t compete with your personal values because they’re trying to scale — and personal values aren’t scalable.  In this episode, I’m revealing how you can leverage your personal values to make Silicon Valley behemoths irrelevant (even though they have access to a bottomless pit of money).  Listen to the episode now to discover how to gain a permanent competitive advantage over these companies.   Show highlights include: Why yellow letters, bandit signs, and postcards no longer cut it in the new real estate investing market (3:26)  How injecting differentiation into your marketing transforms dud campaigns into cold, hard cash (5:45)  Why your ethical, political, and economic beliefs give you an unfair advantage over your competitors in your marketing campaigns (6:48)  The insidious way Big Tech companies are trying to make local real estate investors go extinct (8:19)  The “Know, Like, Trust” marketing strategy that makes home sellers want to work with you even if you’re offering them less money upfront (9:51)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

Episode #138 - Using Your Personal Values To Build a Permanent Competitive Advantage

Great marketing is always based in truth. But that doesn’t mean it’s always based in reality.  Here’s what I mean:  Even if a given marketing strategy has a 99% success rate, it still fails 1% of the time. I’ve been seeing a bunch of marketing targeted at real estate investors that claims to solve all their problems with one small trick.  But if this trick doesn’t work for you, it doesn’t matter how many other investors it’s worked for. Marketing and reality are often at odds with each other. And you have to always choose reality or you’ll waste a bunch of time and money on something that doesn’t work.  In this episode, I’m sharing how to know if your marketing is based in reality so you can spot smart marketers trying to trick you. And so you can close more deals with less effort. Listen now!  Show highlights include: How injecting believability and digestibility into your marketing campaigns ratchets up your sales (6:27)  Why complex marketing angles crucify your sales (even if everything you claim is true) (6:47)  How smart marketers dupe real estate investors into thinking one simple marketing strategy can cure all their marketing problems (and how to spot these campaigns) (9:36)  Why relying on SEO alone is like picking a property based only on its roof (11:29)  How copying what works for other real estate investors could bankrupt your business (13:35)  The “Reality-Based Marketing Strategy” that helps you land more leads, close more deals, and put more money into your wallet (15:51)  If you’d like a free trial to try REI BlackBook and get other special bonuses like my PPC Class, SEO Class, and Damon’s 15x3 Framework, then head to https://www.reiblackbook.com/nerds.   To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

Episode #137 - Marketing Vs. Reality

Google rolled out a new link spam update to their SEO algorithm on Jul 27, 2021. Will this new update affect your site’s rankings?  If you were involved in manipulating Google’s algorithm by using spammy “hacks,” then your results might suffer. And even if you weren’t manipulating Google, your site still could be affected.  Google’s new link spam update looks at two specific types of links. One of which, many real estate investors use in their SEO strategy.  In this episode, I reveal what Google’s new update is, how it will affect your site’s rankings, and what you can do to attract new leads and clients on Google after this update. Show highlights include: Why backlinks are still a central part of attracting leads from Google (even if they’re not as important as they once were) (3:23)  How trying to “hack” Google’s algorithm to rank higher backfires and lowers your rank (9:03)  Why affiliate and guest posting links can send your website to Google purgatory (10:36)  Have you used guest posting to boost your SEO in the past? Here’s why you shouldn't be worried about Google’s new update (16:37)  3 keys that transform guest posting from a useless tactic into a way to attract new leads and clients (18:20)  Why getting 1-2 links per month helps you close more deals than getting 10+ links per month (19:07)  If you’d like a free trial to try REI BlackBook and get other special bonuses like my PPC Class, SEO Class, and Damon’s 15x3 Framework, then head to https://www.reiblackbook.com/nerds.   To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

Episode #136 - Will Your Site Be Affected By Google's New Link Spam Update?

There are new regulations on SMS marketing coming down the pipeline. Investors are getting fined tens of thousands of dollars for committing some of these “criminal” mistakes.  That’s the bad news.  The good news?  Text message marketing isn’t dead. In fact, by applying the principles covered in this episode, you’ll have a leg up on all your competitors who are using SMS marketing.  Damon Remy, owner of REI BlackBook and SMS marketing expert, joins me to discuss these new regulations, how they affect your SMS strategy, and how to continue to use SMS in your marketing. Show highlights include: Why some investors are getting fined tens of thousands of dollars for marketing over text in the wrong way (and the simple way to avoid big, fat fines) (1:36)  The weird way automation wipes out your free time instead of creating more (7:43)  How the 2019 TRACE Act can cost you up to $10k per unsolicited text message (17:04)  Why relying only on texting for lead generation will sabotage your business soon (25:38)  How to use text messages to nurture your leads (without getting ransacked by fines) (29:02)  The “Keyword Trick” for creating conversational text messages your leads actually want to receive (31:52)  2 simple ways to get written permission to text your database and avoid expensive fines (32:22)  The #1 most important (and overlooked) factor that determines how many online leads turn into clients (33:31)  How you’re decreasing your chances of closing a new lead by 100x (34:44)  If you’d like a free trial to try REI BlackBook and get other special bonuses like my PPC Class, SEO Class, and Damon’s 15x3 Framework, then head to https://www.reiblackbook.com/nerds.   To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

Episode #135 - SMS Marketing Is Changing Fast. Here's Everything You Need To Know...

As a real estate investor, you know the market is crowded. It can even feel like your area is saturated. In this Episode, you learn how to protect yourself from the woes of the market by building competitive advantage. Show highlights include: Why you may already one of the best real estate investors—and how to improve from there (4:00) How to make more profits without charging more and disgruntling leads (11:10) How to make ad networks give you cheaper lead costs (13:30) Which metric to improve to give your entire business a boost (15:45) Which advertiser gets the bulk of the market in every market (17:45) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: .

Episode #134 - Top 5 - The Moat: How to build a lasting competitive advantage in your market

Getting started as an investor is the hardest part. You’ve got all this information, but you don’t know where to start. And while you watch others close deals and quit their day jobs, you’re still stuck in the “getting started” phase.  Today’s guest Dara Abasute took action right away instead of waiting for everything to be perfect. And in this episode, you’ll hear what strategies and tactics she used to start a successful real estate investing business together with her mom.  If you’re still thinking about getting started, this episode is for you. Listen now and become the investor you know you can become.  Show highlights include: How adding a second person to your business can help you turn “lost” leads into signed deals. (12:15) This underrated and underpriced form of marketing is Dara’s main source of leads (the only technology you’ll need is 143 years old). (13:10) Why not to outsource some parts of your marketing—especially if you spend too much time doing it. (13:50) Why you need a website—even if you plan to do no online marketing at all (ignore this and you’ll lose the trust of leads you might otherwise have closed). (21:10) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

Episode #133 - Top 5 - How To Get Started Investing (Fast), with Dara Abasute

The world’s only podcast dedicated to online marketing for real estate investors. We share the real-world tips, tricks, mindsets and strategies you can use to find motivated seller leads online, close more deals, and dominate your market.

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