Retail management and marketing - for iPad/Mac/PC

Retail management and marketing - for iPad/Mac/PC

The Open University

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How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for reta...Read More

How do retailers decide where to locate new stores? Why do consumers behave in a particula...Read More

Episodes (13)

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Store operations

10 Jun 2011 | 06 mins 23 secs

Store operations

10 Jun 2011 | 06 mins 23 secs

Bar code technology

10 Jun 2011 | 07 mins 17 secs

Bar code technology

10 Jun 2011 | 07 mins 17 secs

The impact of marketing

10 Jun 2011 | 06 mins 19 secs

The impact of market...

10 Jun 2011 | 06 mins 19 secs

The agency and the messag...

10 Jun 2011 | 07 mins 38 secs

The agency and the m...

10 Jun 2011 | 07 mins 38 secs

Online retail marketing

10 Jun 2011 | 08 mins 03 secs

Online retail market...

10 Jun 2011 | 08 mins 03 secs

Building a brand

10 Jun 2011 | 08 mins 36 secs

Building a brand

10 Jun 2011 | 08 mins 36 secs

PR in retailing

10 Jun 2011 | 05 mins 46 secs

PR in retailing

10 Jun 2011 | 05 mins 46 secs

How supply chains work

10 Jun 2011 | 07 mins 36 secs

How supply chains wo...

10 Jun 2011 | 07 mins 36 secs

Retail buying in the fash...

10 Jun 2011 | 08 mins 42 secs

Retail buying in the...

10 Jun 2011 | 08 mins 42 secs

Independent retailers

10 Jun 2011 | 04 mins 55 secs

Independent retailer...

10 Jun 2011 | 04 mins 55 secs

The Internet debate

10 Jun 2011 | 10 mins 20 secs

The Internet debate

10 Jun 2011 | 10 mins 20 secs

The retail sector in 2020

10 Jun 2011 | 08 mins 25 secs

The retail sector in...

10 Jun 2011 | 08 mins 25 secs

The future of retail mana...

10 Jun 2011 | 08 mins 17 secs

The future of retail...

10 Jun 2011 | 08 mins 17 secs

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