In this episode, Buddy talks to digital health scholar and digital multichannel marketer Fred Bennett. Fred is a senior Marketing and Technology leader who has successfully led digital transformation and technology innovation for world-class healthcare companies, including Allergan, Forest, and Pfizer. This audio podcast is a follow-up conversation to the Fierce Pharma Marketing Forum conference on March 6-7, 2018 in New York City. The panel “Marketing Off the Beaten Track” included Fred Bennett, Buddy Scalera, and Yan Fossat of Klick Labs. The technology and innovation discussion was moderated by Beth... The post RxDM Storycast EP11: Fred Bennett – Digital Health Marketing Thought Leader appeared first on Rx Digital Marketing.

Rx Digital Marketing Storycast

RxDM Storycast EP11: Fred Bennett – Digital Health Marketing Thought Leader

In this episode, Buddy Scalera talks to Dr. Brad Wyble, Associate Professor at Penn State University. If his name sounds familiar, it may be because I’ve referenced his work in this podcast and in presentations that I’ve made at conferences, including Content Marketing World. Dr. Wyble is a Harvard-educated PhD who teaches in the Penn State University Department of Psychology. Dr. Wyble studies visual cognition with an emphasis on exploring how a visual stimulus becomes a consciously accessible representation. He’s published a wide range of papers on psychology, vision, and... The post RxDM Storycast EP10: Dr. Brad Wyble of Penn State – Podcast appeared first on Rx Digital Marketing.

RxDM Storycast EP10: Dr. Brad Wyble of Penn State – Podcast

In this episode, Buddy Scalera speaks to Chris Conner, the producer of the Life Sciences Marketing Radio podcast to learn more about audio and podcasting in pharmaceutical marketing.   Buddy Scalera:  Today I have a very special guest, almost a meta guest. In fact, I’ve appeared on this guy’s talk show podcast and had a great time and learned a lot and continue to listen to his podcast and then as I’ve been listening more and more, I’ve realized he would make a great guest. So Please, give a warm... The post RxDM Storycast EP09: Chris Conner of Life Sciences Marketing Podcast appeared first on Rx Digital Marketing.

RxDM Storycast EP09: Chris Conner of Life Sciences Marketing Podcast

https://s3.us-east-2.amazonaws.com/rxstorycast/Jeff-Green-DRG-mixdown-v1a.mp3 RX Digital Storycast Episode #08: Jeff Green, author, speaker, and VP Digital Strategy & Insights for DRG Digital In this episode, Buddy Scalera speaks to Jeff Greene to get the story behind DRG Digital, the company that creates Manhattan Research reports. We talk about Jeff’s experience as an author, a speaker, and as a digital marketing thought leader. Learn about how Manhattan Research reports are utilized by modern healthcare marketers to develop effective campaigns based on research. We discuss how data can be used to communicate with physicians through... The post RXDM Storycast EP08: Jeff Greene of DRG Digital Manhattan Research appeared first on Rx Digital Marketing.

RXDM Storycast EP08: Jeff Greene of DRG Digital Manhattan Research

In this episode, Buddy speaks with Jeanne Barnett of the online patient community CysticFibrosis.com. LINKS: Web: http://cysticfibrosis.com/ Twitter: https://twitter.com/knowcf Facebook: Facebook.com/knowcf LinkedIn: https://www.linkedin.com/in/jeannebarnett/   Buddy Scalera: We are here on the next episode of Rx Digital Marketing, the Storyteller edition and I am joined by a fascinating person.  I’d like to introduce you to Jeanne Barnett of CysticFribrosis.com.  Jeanne`, welcome to the show. Jeanne Barnett:  Thanks Buddy.  I’m so happy to be here. Buddy:  So Jeanne, before we get started can you explain a little bit about the health condition of cystic fibrosis so... The post RXDM STORYCAST EP07: Jeanne Barnett of CysticFibrosis.com appeared first on Rx Digital Marketing.

RXDM STORYCAST EP07: Jeanne Barnett of CysticFibrosis.com

RXDM STORYCAST EPISODE #06: Personas in Healthcare Communications for Pharma Marketers Let’s talk about your customers. Do you know who they are? Of course you do. You have a list of customers in a sales database, right? Not so fast. Let’s take a step back to consider the entire customer ecosystem. Sure, you have the customers who purchases your product. They have names, locations, and account numbers. But what about the entire ecosystem that surrounds that purchase? Do you know who they are and what their needs will be? Let’s talk... The post RXDM STORYCAST EP06: Personas in Healthcare Communications for Pharma Marketers appeared first on Rx Digital Marketing.

RXDM STORYCAST EP06: Personas in Healthcare Communications for Pharma Marketers

In this episode, Buddy Scalera interviews Joyce Ercolino an experienced and respected pharmaceutical content marketer. The discussion is a deep exploration of patient engagement and healthcare education across multiple digital and offline channels. Joyce offers fascinating insights into her process when she was Head, Global Digital Communications at CSL Behring. Since that time, she has brought her talents to Teva Pharmaceuticals, where she is an Advisor in their Multichannel Management team, supporting their Oncology franchise with digital, content, and channel strategy. We touch on a wide range of marketing and communications... The post RxDM Storycast Ep05: Joyce Ercolino Interview | Pharma Content Marketer appeared first on Rx Digital Marketing.

RxDM Storycast Ep05: Joyce Ercolino Interview | Pharma Content Marketer

Podcast version: Storytelling. In concept, it’s easy. In reality, it’s a true challenge that spans generations. People go to college to learn how to do it, spend untold hours trying to do it, and even more hours trying to wonder why they’re not better at it. Now, to make it more difficult, it’s part of your day job. Yes, fellow marketer, you need to be a marketing storyteller on a deadline. Just to add to the pressure, let’s add the challenge of storytelling in a regulated industry. You don’t just... The post RxDM Storycast Ep04: 3 Writing Books for Pharma Marketing Storytellers appeared first on Rx Digital Marketing.

RxDM Storycast Ep04: 3 Writing Books for Pharma Marketing Storytellers

RxDM Storycast host Buddy Scalera speaks with Bill Evans, CMO of IBM Watson Health. Buddy & Bill discuss healthcare storytelling, emerging trends in marketing technology, and the evolving role of marketing agencies and clients. It’s a full-hour conversation about the IBM Watson Health technology and what it means to pharma manufacturers and healthcare researchers. Get the Bill Evans Interview on iTunes or listen on Stitcher. This video “Why the future of healthcare is cognitive – William Evans, IBM” is referenced in the conversation, so you may want to check it out:... The post RxDM Storycast Ep03: Bill Evans, IBM Watson Health appeared first on Rx Digital Marketing.

RxDM Storycast Ep03: Bill Evans, IBM Watson Health

RxDM Storycast host Buddy Scalera speaks with Howard (Jack) West, MD, Medical Director of the Thoracic Oncology Program at the Swedish Cancer Institute in Seattle, Washington. Dr. West is also the President & CEO, Global Resource for Advancing Cancer Education (GRACE) http://cancergrace.org and a TEDx speaker. Buddy & Dr. West discuss healthcare storytelling in cancer and what that means in the age of social media. Episode Links: http://cancergrace.org http://www.swedish.org/services/cancer-institute https://twitter.com/JackWestMD http://jackwestmd.com/ https://www.facebook.com/cancerGRACE/ https://twitter.com/cancerGRACE Download Episode.   Transcript of interview with Dr. Jack West, MD by Buddy Scalera. BUDDY: Hello, and... The post RxDM Storycast Ep02: Dr. Jack West, oncologist, Cancer GRACE appeared first on Rx Digital Marketing.

RxDM Storycast Ep02: Dr. Jack West, oncologist, Cancer GRACE

Podcast at the intersection of digital marketing and healthcare communications. Buddy Scalera addresses news, interviews, and best practices in storytelling for digital health.

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Rx Digital Marketing Storycast

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