When Kristen Jones first took over marketing for Suitshop, within 30 days she 5x’d their ROAS, but how’d she do it?In this episode, Kristen Jones, Director of Marketing at Suitshop, shares how traditional marketing strategies have worked for their company. She walks us through how they target a broad audience through video views campaigns and how to capitalize on those views afterward.Listen up and enjoy.KEY TAKEAWAYS FROM THIS EPISODEStart with broad audience targeting through video views campaign and retarget them later for a traffic campaign and conversion leads.Do not put your call to action at the end of your video, by then most people have stopped watching.Your top-of-the-funnel content should be as informative as possible.It is crucial to ensure that the people who click through your ads will be landing where they are expected to land. This will impact their experience down the funnel.Always listen to your customers. Take feedback and apply them to your business.Unscalable things may have scalable returns in the long run. Do things out of the kindness of your own heart as a brand, and the customers who you’re kind to may end up returning the favor. Working with coaches or having someone who has gone way ahead of you is a fantastic means of gaining leverage and avoiding potentially costly mistakes.Today’s Guest:Kristen Jones is the Director of Marketing at SuitShop. She is a growth marketing strategist + content creator by trade.SuitShop is a company that creates suits for everybody.  They are Formerly The Groomsman Suit but rebranded to SuitShop in April 2021.Connect and learn more about Kristen and SuitShop here:Website: https://www.suitshop.comLinkedin: https://www.linkedin.com/in/kristenashjones/Instagram: https://www.instagram.com/suitshopofficialhttps://www.instagram.com/kristenthecreatorWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you&apos;ve been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Secrets To Scaling Online

Ep 258: 10x Returns From ‘Old School’ Facebook Ad Strategies With Kristen Jones, SuitShop

If you have listened to the first three episodes of the Black Friday series, then you are about to receive a lot of incoming traffic for your holiday sale. But is your house ready to receive such traffic?In this fourth episode of the Black Friday series, Jordan West talks about getting your house in order and the things you need to do before you start running a huge amount of traffic on your site and activating the people on your list.Listen up and take notes!KEY TAKEAWAYS FROM THIS EPISODEGet your customer service in line.Consolidate your shipping options.Make sure you have fulfillment capacity.Know where you are and how you are capturing leads.Improve your after-shipping process.Getting your house in order is important to fulfill all your orders properly.Your customers must have a good experience to keep them coming back to you.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you&apos;ve been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Ep 257: Secrets to Scaling Black Friday Part 4 - Getting Your House in Order Before BFCM With Jordan West

Facebook has become increasingly unreliable through 2021, so exploring additional advertising avenues is an absolute must. One avenue, in particular, Podcast advertising, has been incredibly successful with today’s guest and his brand.In this episode, CMO of Bearbottom clothing Joshua Firestone talks about his successes with podcast advertising, and how to find podcasts that are the right fit. He also shares how to approach podcasts, placing ad reads, and more.KEY TAKEAWAYS FROM THIS EPISODEDiversify across different marketing platforms.Reach out to potential podcast networks you can partner with, see what data they can provide, and see if it’s a good fit.Track how customers behave through links and codes.Every podcast publisher works differently, reach out directly to them and be flexible.Twitter is another great alternative to Facebook. The ads tend to be much simpler so as to fit the feed better, but they can be very effective at generating results.Always think about the customer’s journey through the post-purchase journey and not just the acquisition funnel. Nurture their repeat visits.Note customers’ reviews to know what to maintain and what you can still improve.Today’s Guest:Josh Firestone is the CMO at Bearbottom clothing.Bearbottom clothing is a rapidly growing, e-commerce men’s fashion brand on a mission to become the go-to for the most versatile, comfortable, and wearable everyday clothing. Founded on a buy-one-give-one model, they support the communities that inspire and continue to build their brand.Connect and learn more about Josh and Bearbottom here:Website: https://www.joshfirestone.com https://www.bearbottomclothing.comLinkedin: https://www.linkedin.com/in/joshua-david-firestonehttps://www.linkedin.com/company/bearbottom-clothing/about/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you&apos;ve been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Ep 256: Podcast Advertising vs Facebook Ads With Josh Firestone of Bearbottom

Years ago, Facebook did the work for brands in terms of customer acquisition, but iOS14 forced brands to have to know their customers better. It’s challenging at first, but taking the time to learn what motivates your customers ultimately yields the best results.In this episode, the Founder of Enquire Labs, Matt Bahr, talks about effective ways of getting and using attribution to maximize for your business. He walks us through different attribution categories and how to maximize them.KEY TAKEAWAYS FROM THIS EPISODEGet to know your customers.Do not use the word “survey” because it has the connotation of “doing research”.The important question categories are attribution, segmentation and personalization, CROs, and customer research.Qualitative questions are helpful to get insights from your customers.Work with methodologists to craft effective questions.Find reputable models and be comfortable executing them.Learn strategies that allow you to dive into direct from customers (DFCs) data.Recommended app: Screenshot XRecommended Book: The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Successhttps://www.amazon.com/Outsiders-Unconventional-Radically-Rational-Blueprint/dp/1422162672Today’s Guest:Matt Bahr is the Founder of EnquireLabs.Enquire Labs is a post-purchase survey platform. They help thousands of Shopify stores (750+ Plus stores) solve attribution, CRO, personalization, and customer research.Connect and learn more about Matt and Enquire Labs here:Website: https://www.enquirelabs.comLinkedin: https://www.linkedin.com/in/matthewbahr/Twitter: https://www.twitter.com/mattrbahrToday’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow&apos;s team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what&apos;s stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow&apos;s Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you&apos;ve been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Ep 255: Using Attribution to Make Better Brand Decisions With Matt Bahr, EnquireLabs

There’s a lot to be learned from the quality first mindset taught to members of the legendary Werner family, creators of the Aluminum Ladder.In this episode, seasoned serial entrepreneur Marc Werner, inventor of the digital bathroom scale and CEO of Ghostbed, shares decades of learnings and strategies that will help you succeed in business for the long term.Listen up and learn more in this episode.KEY TAKEAWAYS FROM THIS EPISODEPut your brand on your product, and people will become aware that your company makes that good quality product.Profits follow quality.Make it easy for your customer to do business with you. Try to anticipate every pain point that a customer encounters.Employ great digital marketing services from different agencies and learn to manage these platforms in-house to connect to your customers well.Always make friends with giants.When you are in a business, understand where it’s growing, the margins, and the competitive landscape, and adjust your plans accordingly.It is important to delegate tasks and trust the people you hire. Give them the confidence to let them do their thing.Revenue is very important to a business. Look at your product, see where it’s going, and what new products you need to add.Today’s Guest:Marc Werner is a seasoned serial entrepreneur. He is the CEO of Ghostbed.Ghostbed/Nature’s Sleep LLC is a modern-day, global manufacturer and distributor of specialty sleep products via its unique 21st-century business model.Connect and learn more about Marc and Ghostbed here:Website: https://www.ghostbed.comLinkedin: https://www.linkedin.com/in/marclwerner/Today’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow&apos;s team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what&apos;s stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow&apos;s Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you&apos;ve been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Ep 254: Solving Problems on A Worldwide Scale With Marc Werner, GhostBed

Google is going to be your best friend this Q4, and Jordan is here today to walk you through this seemingly complex ad platform. Listen up and take notes, here’s all you need to know for a successful end to the season!KEY TAKEAWAYS FROM THIS EPISODETake all branded keywords out of your dynamic search ads because Google will put those branded keywords in.Do YouTube retargeting. Retarget people that come on your site with brand or product videos.Do display ads retargeting. Focus on your view-through conversion instead of click-through conversion.Remember your promotion extensions. All of the ads you’re running, including your branded search terms, should have whatever promo you’re going to run throughout the holidays in your promo extensions.Have shopping ads. If you own your branded search terms, you can win the bid with the lowest cost per click.Bid on your competitors’ keywords.Create a search intent audience. Start this out as an observation audience.Make sure you know what you’re doing on Google or work with an agency that works on Google to prevent losing a lot of money on it.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Today’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow&apos;s team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what&apos;s stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow&apos;s Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you&apos;ve been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Ep 253: Secrets to Scaling Black Friday - Google Edition - Part 3 With Jordan West

Giving customers customizable products that allow them to express themselves is a great way to create a meaningful bond to the product, leading to one of the most powerful sales channels- word of mouth.In this episode, the Founder and Owner at Nominal, Akram Abdallah, shares how they built their brand, and all of their innovative takes on marketing. Listen up and learn a lot.KEY TAKEAWAYS FROM THIS EPISODEIndividuals can express their identity through jewelry. It can be a good conversational piece.There’s a big difference between meeting customers online and meeting those same customers in person and building that relationship.Sending personalized messages to influencers is better than sending them automated messages. A genuine relationship with them eases collaborations.The best way to build brands and an actual connection that is more than transactional is to be able to meet your consumers.Getting customers’ insights from in-person events gives potential ideas for what really works.Find your niche and be the best in it. Don’t go too broad.Today’s Guest:Akram Abdallah is a Founder and Owner at Nominal.Nominal is a company that makes meaningful jewelry that can help express one’s identity.Connect and learn more about Akram and Nominal here:Website: https://nominalx.comLinkedin: https://www.linkedin.com/in/akramabdallah/Instagram: https://www.instagram.com/akramabdallah94https://www.instagram.com/nominalToday’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow&apos;s team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what&apos;s stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow&apos;s Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you&apos;ve been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Ep 252: Utilizing Product Customization to Build Meaningful Customer Relationships With Akram Abdallah, Nominal

If you’re thinking of utilizing Amazon and Walmart.com as sales channels and want to learn how to get the most out of your listings, then we’ve got the episode for you.In this episode, the CEO of Prolific Zone, Quin Amorim, shares his expertise on Amazon and Walmart.com listing. He discusses the difference between a good Amazon listing versus a good Shopify listing. Listen up, and let’s maximize those listings.KEY TAKEAWAYS FROM THIS EPISODEConversion rates are a lot higher on Amazon since traffic is already present there.A good Amazon listing, unlike a good Shopify listing, attracts a person directly and not the algorithm.List your products to Amazon Prime by consistently guaranteeing delivery times (FBM) or sending units to Amazon warehouses (FBA).Walmart order fulfillment is now open for everyone.Using Deliverr to do your fulfillment unlocks Walmart’s advertising platforms for you, making advertising costs lower.Having experts in your team makes scaling up easier and more effective.Book Recommendation: Outliers by Malcolm Gladwellhttps://www.amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017930Today’s Guest:Quin Amorim is the CEO of Prolific Zone. Quin founded the "Prolific Zone" agency and now works with startups, professional Amazon sellers, International eCommerce companies, supplement companies, and even an oil & gas giant.He also hosts two podcasts, QA Selling Online and Fail Fast Podcast.Prolific Zone is an Amazon FBA Management business. They manage and grow businesses on Amazon, from managing single services inside Seller Central to full account management and product launch.Connect and learn more about Quin and Prolific Zone here:Website: https://www.prolificzone.comLinkedin: https://www.linkedin.com/in/private-label/?originalSubdomain=caPodcast: https://www.qasellingonline.comToday’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow&apos;s team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what&apos;s stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow&apos;s Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you&apos;ve been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Ep 251: Expanding Your Sales Channels into Amazon and Walmart.com With Quin Amorim, Prolific Zone

How do you take products made in your kitchen and create an international brand?In this episode, the CEO of Inahsi Naturals, Rhonda Marshall, shares her journey of creating skincare and natural products from her kitchen to scaling into factory production. She talks about relatable content and crowdfunding as some of the most effective means of scaling. Sit back, relax, and enjoy today’s episode.KEY TAKEAWAYS FROM THIS EPISODEInstagram Live helps market products. Raw and candid live videos make it relatable for the viewers.Coupon codes are the best way to track effectiveness.Crowdfunding is a good way to involve your customers in your business.Physical products are cash-intensive. In business, one day might be great, one day might not be great, but you’ve just got to keep going.The 4 by 2 rule -- Anything that you’re going to do will take you four times as much money and two times as long as you think.You cannot scale if you don’t get help, no matter how capable you are.Book Recommendation: Blue Ocean Strategyhttps://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190Today’s Guest:Rhonda Marshall is the CEO of Inahsi Naturals. She is a Chemist, Educator, and Naturalista and aims to bring a truly unique perspective to the beauty industry. With 20 years of experience in Product Development as a Design Engineer, Engineering Manager as well as an MBA, husband, and partner Brian Marshall has helped to move Inahsi Naturals from a kitchen operation to a consistently manufactured product line. Inahsi Naturals is a company that produces quality Hair Care products that incorporate natural ingredients, especially for the care of natural curls.Connect and learn more about Rhonda and Inahsi Naturals here:Website: https://www.inahsi.comLinkedin: https://www.linkedin.com/in/rhonda-marshall-m-a-77496a52/Today’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow&apos;s team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what&apos;s stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow&apos;s Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you&apos;ve been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Ep 250: From Kitchen Production to Scaling Internationally With Rhonda Marshall, Inahsi Naturals

Holiday sales are just around the corner, and we all need to be prepared. One of the most common questions asked is how to structure sales and discounts, and what are the most effective strategies to crush it leading up to and during this Black Friday.In this second episode of the Black Friday series, Jordan West talks about what kinds of discounts to give and how those discounts should be executed. This episode has massive value, so buckle up and listen intently.KEY TAKEAWAYS FROM THIS EPISODETried and tested strategies should be implemented, whether it’s Black Friday or not.Apply the Rule of 100. If the average order value is under 100, promote your discounts as a percentage off. If the AOV is over 100, promote your discounts in dollar amounts.Don’t make your customers do extra work of remembering a code for their discount.Sitewide discounts always win versus the use of coupon codes, but combining these strategies works even better.Make sure your margins are set up to always be profitable while discounting.Bundling products results in a higher average order value (AOV) which equals higher profits.Give your VIPs something special like exclusive discounts or gated launches. Don’t do this by email. You can use SMS or announce it in the community.Gated launches are when you password-protect your site, and only allow VIPs the password to access the site. Your relationship with your customers should be balanced.Today’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow&apos;s team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what&apos;s stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow&apos;s Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you&apos;ve been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Ep 249: Secrets to Scaling Black Friday Part 2 With Jordan West

What would you do if you had a revolutionary product that solves a real problem, but had to compete with snake-oil equivalents? In this episode, Dr. Zack Abbott, Founder and CEO of ZBiotics, talks about the world’s first-ever genetically engineered probiotics and how they marketed their first product. He shares how they found an unexpected audience that embraced their one-of-a-kind product.KEY TAKEAWAYS FROM THIS EPISODEWhen you are deciding about your packaging, consider what your target market would prefer and the experience they will have.Zbiotics are marketed as an aid to assist in preventing the effects of a hangover, not to promote binge drinking.A good marketing strategy involves having a good product and word-of-mouth.Podcasts are incredibly useful to market products and, in ZBiotics’ case, finding a new market segment.Use discount codes and trackable links to help track the efficiency of podcast channel use.ROAS is a good measure if you’re short-term focused, but not for long-term.It’s important that who you’re advertising to is in line with the brand that they see for themselves.Growth should be sustainable, and the customers retained well.Create a customer experience that people fall in love with.Create a great product and a brand that people will really like.Great packaging makes people proud of sharing the product they use.Every single interaction with the customers is important.Book Recommendation: Secrets of the Power of Negotiatinghttps://www.amazon.com/Secrets-Power-Negotiating-15th-Anniversary/dp/1601631391Today’s Guest:Dr. Zachary Abott is the Founder and CEO of ZBiotics.ZBiotics Biotechnology company genetically engineering probiotic bacteria to perform specific beneficial functions inside the body.Connect and learn more about Dr. Zack and ZBiotics here:Website: https://www.zbiotics.comLinkedin: https://www.linkedin.com/in/zaabbott/Instagram: https://www.instagram.com/zbioticsToday’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow&apos;s team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what&apos;s stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow&apos;s Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you&apos;ve been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Ep 248: How to Create a Niche And Market to It With Dr. Zack Abbott, ZBiotics

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!

hubhopper

Secrets To Scaling Online

hubhopper