There’s the publisher—the publishing house, a company that puts out books—and then there’s the publisher—a specific person and role within that company. In this our final episode of See You on the Bookshelf, we speak to Lauri Hornik, President and Publisher of Dial Books for Young Readers, and we reflect on the overall journey of See You in the Cosmos from manuscript to printed book. https://jackcheng.com/see-you-on-the-bookshelf/15-the-publisher

See You on the Bookshelf

15. The Publisher

This week we talk once again with our Penguin Young Readers publicists Lindsay Boggs and Kaitlin Kneafsey, and with our sales rep John Dennany, about putting together the book tour—one that, for a debut Middle Grade author like me, involves fewer bookstore events and more school visits and dinners with booksellers. Music by Saint Benjamin. This episode also featured sounds from Freesound.org, including Shutting a car door by cameronmusic, Car interior / driving on rainy night by Maurice_J_K, and Walking Chicago Midway B Concourse by Corsica_S. https://jackcheng.com/see-you-on-the-bookshelf/14-the-book-tour

14. The Book Tour

We’ve talked a bit about marketing in past episodes; this week we go more in depth with Julia Teece from Penguin Random House (UK) and Alexis Watts from Penguin Young Readers (US). We talk about how Marketing works with Publicity on a campaign, about selling into Schools and Libraries through both in-person events and the online Penguin Sneak Peek (such as this video for Spring 2017 featuring See You in the Cosmos), and about awards and the longer sales cycle for children’s books. https://jackcheng.com/see-you-on-the-bookshelf/13-the-marketing

13. The Marketing

See You in the Cosmos is on the shelves of most bookstores in the English-speaking world. But it doesn’t get there automatically. Booksellers have to decide to stock it. And convincing them to stock it is in large part the responsibility of the publisher sales rep. This week we talk to John Dennany of Penguin Random House Books for Young Readers about the on-the-ground work of traveling to bookstores, giving sales presentations, and about how he knows when a book might be poised to take off. Music by Saint Benjamin. This week also featured "Acoustic Meditation" by Jason Shaw from Free Music Archive. https://jackcheng.com/see-you-on-the-bookshelf/12-the-sales

12. The Sales

See You in the Cosmos has been reviewed in newspapers and magazines like The Wall Street Journal, The Guardian, and TIME for Kids. But media coverage around this book and others like it don’t happen by accident; they come as a result of the persistent efforts of the book publicist. This week, we speak with not one but three publicists: Lindsay T. Boggs and Kaitlin Kneafsey of Penguin Young Readers (US), and Sophia Rubie of Penguin Random House Children’s (UK). We learn about their paths in the industry, about crafting pitches that cut through the noise, and about the challenges and merits of doing publicity for children’s books. https://jackcheng.com/see-you-on-the-bookshelf/11-the-publicity

11. The Publicity

This past Thursday and Friday, I was in San Antonio for TLA—the Texas Library Association’s annual conference. I brought my microphone. In this episode, we talk to librarian Curren McLane, a member of TLA’s planning committee, and to Venessa Carson, who is part of the School and Library Marketing team at Penguin Young Readers . We also get an airport-hot-take from Marissa Grossman and Kate Meltzer, two Penguin editors who were also in attendance, and, in my downtime, I roam the main exhibition hall. Full show notes: https://jackcheng.com/see-you-on-the-bookshelf/10-the-librarian-conference

10. The Librarian Conference

See You in the Cosmos was born out of audio; the novel is written as transcriptions of the recordings that the main character, Alex, is making on his Golden iPod. This week we talk to Karen Dziekonski, producer at Penguin Random House Audio and Listening Library, about bringing these “transcripts” alive for the audiobook. Karen goes into her time with StoryCorps, as well as the challenges of casting Alex. We also hear a couple auditions from Jason Culp and Robert Fass for an unusual supporting character, and an excerpt of the finished audiobook, narrated by Kivlighan de Montebello and recorded at CDM Studios. http://jackcheng.com/see-you-on-the-bookshelf/09-the-audiobook

9. The Audiobook

This week on the podcast we talk once again about design—the design of the book’s interior. We hear from Jason Henry, senior designer at Dial Books for Young Readers, about the invisible work that goes into turning the Word-doc manuscript into a printed book.

8. The Interior Design

You’ve met my editors; now meet my copyeditors. This week we hear from Regina Castillo, Copy Chief at Dial Books for Young Readers, about what copyeditors do, and we also chat with Wendy Shakespeare, Senior Editorial Manager at Penguin Random House Children’s UK, about anglicizing American books for a British audience. https://jackcheng.com/see-you-on-the-bookshelf/07-the-copyediting

7. The Copyediting

We've come back to where we began our story: roughly eight months out from publication. We pause for a moment before digging into the even more behind-the-scenes—and invisible—aspects of the publishing process.

Interlude

As See You in the Cosmos launches this week in the US, UK, and rest of the English-speaking world, we look back on the internal launches that took place within the publishing houses roughly one year ago. We talk again with my editors Anthea Townsend and Jess Dandino Garrison about the room where it happens, and about presenting a book to their colleagues at the publishing house. https://jackcheng.com/see-you-on-the-bookshelf/06-the-internal-launch

6. The (Internal) Launch

The challenge of writing and editing a middle grade book with a broader audience translates to a similar challenge in cover (or jacket) design. In this episode we talk with Jacqui McDonough, Art Director at Penguin Random House Children’s in the UK about the design process, what designers and art directors do, and hiring The Heads of State for the cover illustration. https://jackcheng.com/see-you-on-the-bookshelf/05-the-cover

5. The Cover

This episode we go deeper into editing with Jess Garrison of Dial Books for Young Readers and Anthea Townsend of Penguin Random House Children’s UK. We talk about our three-way collaboration, and about the differences between fiction for middle grade, young adult, and adult readers. https://jackcheng.com/see-you-on-the-bookshelf/04-the-editing

4. The Editing

See You in the Cosmos was jointly acquired by two editors—one on each side of the Atlantic. In this episode, we meet those two editors. Jess Garrison is Senior Editor at Dial Books for Young Readers, part of Penguin Young Readers in the US. Anthea Townsend is Editorial Director at Penguin Random House Children’s in the UK. We hear about how they came together over the manuscript, and what they look for in the books they publish. https://jackcheng.com/see-you-on-the-bookshelf/the-acquisition

3. The Acquisition

Even before See You in the Cosmos was sold to US and UK publishers, it was sold in Germany. In this episode we chat with Kalah McCaffrey , the literary scout who played a significant role in the deal. We also hear again from my agent, Jessica Craig, about auctions, pre-emptive offers, and the nailbiting couple weeks before the english language offers came in. https://jackcheng.com/see-you-on-the-bookshelf/02-the-german-deal

2. The German Deal

A fifteen-episode podcast following 'See You in the Cosmos' from manuscript to published novel, featuring interviews with the publishing insiders who worked on it.

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See You on the Bookshelf

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