Catch up on the Hard Seltzer business news developments this Spring before peak Summer selling season begins. Also - that Greg Koch on the new STONE hard seltzer piece is here: https://www.brewbound.com/news/stone-brewing-is-launching-a-hard-seltzer-for-real/

Selling Craft Beer

SIXER May 2021 Hard Seltzer biz news roundup

The BA is throwing a Beer Fest...but Not GABF 2021 First Quarter sales and Draft beer return updates New Brewery expansions from Ballast, New Belgium and more

SIXER 5.8.21 - Q1 Sales wrapup / New Brewery expansions / Brewery count updates

Full 2020 Sales wrap-up Why Lemonade Seltzer will be everywhere in 2021 Taproom closings update Inside the Molson Coors partnerships boom Beer Festivals update

SIXER 1.24.21 Full 2020 Sales wrapup / Why Lemonade Seltzer will be everywhere / Taproom closings / Festivals update

Year End 2020 Sales roundup 3FLOYDS, GOOSE, PABST close taprooms Travis Scott joins Hard Setlzer news Ninaksi, Heineken Job cuts Tax cuts go permanent and more...

SIXER 12.31.20 Yearend 2020 Sales roundup / 3FLOYDS, GOOSE, PABST close taprooms / Travis Scott joins Setlzer news / Job cuts + Tax cuts

HEADLINES: FALL 2020 Sales report. TREEHOUSE, FIDDLEHEAD expand. Brewery Taprooms close down for Winter. HOPCAT sold in bankruptcy, Figueroa Mtn and others looking for buyers. WHITE CLAW grows again. BOSTON BEER sets new sales record...not because of beer. HEINEKEN 0.0 booming. Beer Fests 2021 RIP? BREWBOUND podcast link mentioned in the episode  

SIXER 11.30.20 FALL Sales report / TREEHOUSE, FIDDLEHEAD expand / WHITE CLAW grows again / HEINEKEN 0.0 booming / Beer Fests 2021 RIP?

HEADLINES: Craft SUMMER 2020 sales wrap-up. SELTZER + NonAlc dominate growth by % increases. SIERRA expanding Little Thing line. OMMEGANG brewer out OTHER HALF expands. again. Get beer from most NYC BREWERIES delivered to you in 31 states in October. MOLSON COORS sets YUENGLING

SIXER 9.30.20: SUMMER sales report, Legacy Craft Beer sales slow, news on OTHER HALF, SIERRA, OMMEGANG and more

HEADLINES: Mid Year sales report for Craft Beer + Imports.  Hard Seltzer to match Craft sales very soon.  SAM stock at all time high.  Major craft brands announce new additional locations.  Craft industry funding brewer diversity initiatives - Josh Bernstein NYT Read.     NonAlc beer sales Surge.  BeerBiz needs to develop e-commerce sales plan ASAP. 

SIXER 9.3.20: Craft Beer + Imports mid-year declines, Seltzer to match Craft sales very soon SAM stock at all time high, NonAlc sales Surge

HEADLINES: Covid beer sales update thru mid July.   Beer Guild trouble on the horizon. Large regional breweries draw back far-reaching sales efforts. ABI sells Kona's Hawaii brewery. Magic Hat sells VT brewery. ALL TOGETHER Beer sales report. DIXIE Brewing to rebrand. 

SIXER 7.20.20: July sales updates, Beer Guild changed, Seltzer at 11% of beer sales, Cows raid UK Beer Garden

I check back in with Megan Rickerson, Operating Owner of Someday Bar + Restaurant in Brooklyn, 3 months into operating as a "To Go Only" business due to the Covid shutdown, and just as she opens up to host guests via Outdoor sidewalk seating in Phase 2. Megan is also about a 10 minute walk from what was the center of the BLM protests that began at the end of May, so she provides insight into what it was like operating a business amidst all of the crowds, as well as the failures of the PPP program, and what she sees ahead as NYC enters a new phase for the bar and restaurant business. Follow Someday bar @SomedayBarNYC on Instagram to check out the awesome bottle auctions she is doing to support her staff, and important local causes.

NYC's SOMEDAY BAR: 3 months + into the Covid pandemic

I catch up with Chris Maestro, owner of Brooklyn Craft Beer + HipHop DJ bar BIERWAX, voted #5 best beer bar in the US in the annual USA Today poll this year, to find out the innovative ways his business is surviving 2.5 months and counting into the Covid19 bar and restaurant shutdown.   Links mentioned in Podcast: BIERWAX Beer delivery + Merch Shop ; My April 2019 Chris interview SPOTIFY and APPLE ; Bierwax BLM IG Post ; Harlem Hops New York Times piece 

BIERWAX redux - How the NYC Craft Beer bar is surviving and innovating in the Covid bar shutdown

NEWS Headlines: FOUNDERS making more beer but not profit. NIGHT SHIFT abandoned Philly project. THREE FLOYDS shuts down brewpub indefinitely. PABST buys brewery. Delivery Apps have an underage problem. BREWDOG dives into seltzer in UK, as does WHITE CLAW. and more.

SIXER 5.25.20: GABF goes virtual, Seltzer at 9% of beer sales, Selling to minors in CA

TOPICS: April 2020 craft beer sales roundup. What could lie ahead for small breweries in May. Founders furloughs + BA layoffs. SAM hits stock high. MolsonCoors takes a hit and more...

SIXER 5.5.20: BA Layoffs, April sales report, MolsonCoors revenue and more

US Beer Sales up 20+% in 4 weeks.   DESCHUTES lays off 60%.   CONSTELLATION’s trouble south of the border.   CORONA sales booming.   2019 Top 50 BA Craft Brewery List.  and more news... 

SIXER Apr 14, 2020: Layoff + Brewery closure update, Covid Beer Sales Boom, Constellation troubles and more

Get to know MEGAN RICKERSON, longtime NYC Craft Beer bartender and now operating owner of SOMEDAY BAR in Brooklyn, NYC.  The first half was recorded in early 2020 pre-Covid19. The second half was recorded 3 weeks into the pandemic Stay at Home shutdown, giving you an insiders look at the realities facing the bar industry in a Covid-19 world. Hear perspectives from someone who's been behind the bar in top NYC craft beer establishments for 10 years: - Beer sales from the buyer's side - Hospitality in craft beer to new audiences - Setting up a tap beer program - Keeping optimism through the ups and downs of running a small business. And more.

Owning a Bar pre + post Coronavirus in NYC : MEGAN RICKERSON, SOMEDAY Bar

BEER NEWS roundup: Layoffs at RUSSIAN RIVER, MCMENAMEN’S Big Revenue losses at BREWDOG Major Beer Festival cancellations MolsonCoors, Guinness, Boston Beer, AB InBev giving back FIRESTONE WALKER and REVOLUTION 2019 sales reports Manhattan getting 2nd brewery CERIA enters non-alc space   

March 25, 2020 SIXER beer news roundup: Layoffs hit beer biz, Brewery sales update, Big Beer gives back, and more

Get the Craft Beer industry sales, business and marketing headlines you need to know in 6 minutes (ish) SIXER podcasts, Plus in-depth interviews with people at the forefront of Craft Beer marketing, sales and events in the US. Subscribe to the SCB newsletter to get links to the stories before the podcast at https://www.facebook.com/sellingcraftbeer

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Selling Craft Beer

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