Your intellectual property is meant to be protected. If you don't protect a valuable brand, it could be stolen away from you. Trademark attorney Angela Langlotz has been focusing on business, intellectual property, and trademarks with TrademarkDoctor.net. Angela throws some light on protecting our intellectual property and points out the biggest mistakes that companies and […]

Selling Disruption Show

Protecting Your Disruptive Intellectual Property with Angela Langlotz

Disruptive marketing means identifying the right customers, nurturing them to where they fall in love with you, and then converting them into paying customers. Jason Kramer, founder of Cultivize, says you got to strike when a prospect is showing interest. Somebody walking into a retail store is immediately showing interest because they've walked through the […]

Disruptive Marketing With Web Technology with Jason Kramer

Stop saying that you're the best when making a sales pitch. Stop saying that you're selling the best product, the best merchandise, or the best service because every salesperson in the world says that. Most sales conversation just lead down to price because the salesperson did not communicate meaningful differentiation. You need differentiation in sales, […]

Disrupting Sales With Differentiation with Lee Salz

Storytelling is the fastest way to engage attention and implement change. It works in a very powerful way with the brain of the listener to engage attention. It activates all of the senses. It is logical and linear, but it is also creative and nonlinear. Doug Stevenson, founder and president of Story Theater International, a […]

Are You An Explainer Or A Persuader: How To Tell Disruptive Stories with Doug Stevenson

Marketing is undeniably the first step to finding more customers. However, with so many marketing strategies around, it becomes harder to find those that are effective. Someone with an interesting view on how best to reach out and find new customers is Doug Morneau, serial entrepreneur and expert marketer who believes in the power of […]

Disruptive eMail Marketing Strategies with Doug Morneau

The times are changing, and certain products made before do not fit anymore to what this world needs now. Talking about designing disruptive products is designer Tracy Hazzard who is known to help people create and launch this certain niche. Tracy believes that innovation does not necessarily have to be completely different; a few tweaks […]

Designing Disruptive Products with Tracy Hazzard

Customers come and go; yet it is always a must for businesses to not lose them as much as possible. When customers churn, you would expect a drop from your sales. Shreesha Ramdas, CEO of Strikedeck, believes otherwise. For him, there is a possibility of creating that churn into a positive experience for your company. […]

Gain More Profits With Negative Churn with Shreesha Ramdas

Statistically, it is said that there will be 2.56 billion Gen Zs by 2020. 40 percent of that will come for the US alone. In the global scale, 37 percent will be from the Generation Z. This data shows the enormous spending power this generation holds. If you are in business, this can only mean […]

The Disruptive Impact Of Gen Z: What You Must Know Now To Profit with Kathleen Hessert and Rani Mani

It may come as a surprise, but most people don't know what their customers want. In one research experiment, 90% of the executives surveyed were shocked at what their customers found valuable when they did a poll of what their customers were buying. Our customers buy for their own reasons, not for our reasons. It's […]

How To Powerfully Connect With New Customers with Terry Pappy

A brand offers benefits not only to the organization to be able to sell to customers, but also a tremendous amount of value internally. To come up with a disruptive brand strategy, Sue Kirchner of Brand Strong Marketing says, first and foremost, you need to look inward and figure out what you stand for and […]

Creating A Disruptive Brand Strategy with Sue Kirchner

The Internet of Things, or IoT as kids call it these days, is so disruptive. We’ve got things now like Alexa, smart appliances, the Amazon Dash Button, and apps like Yummly that will prepare your meal for you. The IoT, as far as household appliances, is starting to reach a place where it really makes […]

Disruption With IoT And Voice Command with Chris Voss

When your business is in growth mode, the path that you obviously have to take is outsourcing. It is part of the tenets of the executive strategy skills to create a business that scales with business cycles. Evan Green talks about how you create a scalable business so you can grow without disruption, at the […]

Outsourcing To Grow And Disrupt with Evan Green

John Boyens, sales productivity expert with 22 years of experience as a sales executive, shares his knowledge on sales management strategy to get deals done. Giving a peek of his book, Creating a Productive Selling Zone, you’ll find how it’s more than just the art of selling but the science of it. He talks about […]

Getting Deals Done: Sales Management Strategy with John Boyens

What is your long-term objective? Where do you see yourself going in two to three years? There are immediate goals and there are some great people that push that very heavily, but your whole life, your whole future does not revolve around a one, a two, or a three-month goal because the industry changes so […]

Creating Your Disruptive Vision with Tony Durso

Budgeting is a very important component of every business, yet it is often overlooked. Dr. Paul J. Pavlik has seen this problem as a businessman and an analyst of healthcare practices and other entrepreneurial businesses. Giving fresh insights, Dr. Pavlik talks about something that has never been discussed - the importance of financial acumen to […]

Executive Forecasting For Sustainable Growth with Dr. Paul J. Pavlik

With your host, Mark S A Smith. “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”

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Selling Disruption Show

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