[In the first show of 2020, John and Ross answer some SEO questions, review the local SEO changes throughout 2019, insights into enterprise SEO, and when 301 redirects are harmful. />

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SEO 101 Ep 372: SEO Updates and 2019 in Review

[John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My Business issues and possible fixes, along with a multitude of Mueller files. Google Search Console is receiving a long long overdue improvement that consolidates properties and favors canonical URLs. Ross Dunn and John Carcutt discuss a pending update to Yoast, a new Google Useragent, link cruft, UTM, and much more. John Carcutt’s 10th anniversary since joining the SEO 101 Podcast with Ross Dunn. In this special longer episode, the gents discuss the early news on Google’s June Core Update and John Mueller’s thoughts on Negative SEO. The rest of the episode focuses on answering 11 excellent questions from the active SEO 101 Group on Facebook. />

SEO 101 Ep 371: 2019 Rewind

[Google’s Nov 2019 Local Search Update is official and the source of much discussion in the industry. Ross and Scott Van Achte discuss what is known along with other findings from the local search forum. They also discuss a Mueller file, an improvement to Google’s Search Console, and a question from a listener./>

SEO 101 Ep 370: Discussing Google’s November Algorithm

[Google has upgraded the built-in tool that shows up in search results for the query “mortgage calculator.” Now, the tool has many of the key features that were missing from the previous version of Google’s mortgage calculator. Commodity content is content that is used across a wide range of sites. For example, content that is pulled by a feed by an affiliate can be seen as commodity content. In the example above, it’s government jobs that are available. There are many solutions for pulling a feed and automatically displaying the information on a website. It can help a publisher scale their publishing while also automating it. The downside is that these solutions are available to other publishers as well. A new study suggests the performance of virtual assistants, like Google Assistant, Alexa, and Siri, may have plateaued. Perficient Digital released its annual evaluation of virtual assistants. Perhaps the most interesting finding is that none of the top virtual assistants are improving when it comes to answering questions accurately. Not only are they not improving, but the accuracy of every virtual assistant dropped slightly compared to last year’s study. This may be an indication that these technologies have reached their limit, says Eric Enge of Perficient Digital./>

Google's Mortgage Calculator And Commodity Content

[Ross and guest co-host Scott Van Achte discuss the latest global search market share statistics, Christmas ads, when to act on bad links, Google Maps user profile SPAM reporting, and a lot about the significant havoc within Google’s local SEO results in November. Lastly, they answer a few questions from listeners that were posted on the SEO 101 Podcast Facebook group./>

SEO 101 Ep 369: Bedlam Continues in Local SEO Results

[Ross and Scott cover the essentials of client follow-through when working with SEO companies, a review of the latest edition of Screaming Frog Pro (V12) and their experience so far with SiteBulb. They share news on local SEO, and answer a question from the SEO 101 Facebook Group. Want a link to something discussed? The SEO 101 Show Notes newsletter is available at SEO101Radio.com/>

SEO 101 Ep 368: SEO Audit Software, Merging Sites, Q&A, and More

[John and Ross cover the intermittent indexing issues Google continues to have, news on author recognition, Google Assistant Actions, oddities in local SEO, glimpses into Google’s plans with photos, and much more. They end the show answering 3 questions from listeners posted within the SEO 101 Facebook Group. />

SEO 101 Ep 367: Fresh Content Indexing Issues, Local SEO News, and SEO Questions Answered

[Guest co-host, Scott Van Achte and Ross briefly discuss the results of the September Google Algorithm Update followed by improvements in Video analytics via the Google Search Console. Next up, Bingbot now indexes with Chrome, and a multitude of SEO questions are answered. />

SEO 101 Ep 366: Google Search Console Enhancements, Bingbot Gets Chromed, and Questions Answered

[The hosts discuss the latest large core update to Google’s algorithms that was recently announced, massive improvements in Google Search Console’s freshness, the effect of nofollows, and additional search snippet controls. Last but not least, Ross covers some insight into the Local SEO world and then your hosts answer questions./>

SEO 101 Ep 365: Google’s September Core Update, Search Console Becomes Fresher and Questions from Listeners

[John and Ross dig into the latest news on Google’s efforts to force service area businesses (SABs) into specific region names, why mobile versions of sites may show in desktop search, more news on Google’s efforts against domain leasing for SEO benefits, and much more./>

SEO 101 Ep 363: Forced Changes for Service Area Businesses, Mobile Local Tests and Questions from Listeners

[In a look at how much of Google’s search traffic is left for anyone other than Google itself, Fishkin’s initial study, published earlier this summer, found that 49% of searches in the first quarter of 2019 were zero-click, up from 43.9% in the first quarter of 2016. He noted that the majority of zero-click and paid search growth happened on mobile, where overall search volume is highest. Sometimes Google may remove a featured snippet from showing in the search results because it doesn't comply with its own internal policies or guidelines. Google currently does not notify webmasters when such a removal happens but Danny Sullivan from Google said the company is considering doing so. />

SEO 101 Ep 362

[This episode is guest co-hosted by Scott Van Achte, Senior SEO for StepForth. Ross and Scott discuss Google’s notices to site owners to remove index directives from their Robots.txt. They also discuss some more Google My Business issues such as the continuing bug in short names, a spotted new addition to editing a profile called “people also searched for”, and more. Lastly, they answer some great questions from the show’s valued listeners. />

SEO 101 Ep 360: Google’s Robots.txt Notices, More Google My Business Issues and Questions from Listeners

[Scott co-hosts with Ross again as they discuss a wide variety of content from Google’s explanation of recent indexing issues, to Google My Business suspensions and changes to Hotel profiles, and great questions from SEO 101 podcast listeners./>

SEO 101 Ep 341: Google’s Indexing Issues Demystified, Toutiao, Lots of Local SEO News and Answers to Listener Questions

[The hosts discuss Google My Business’s recent issues causing a myriad of problems for business owners. They follow up with set-SEO-straight tips from John Mueller, and questions from SEO 101 listeners. Ross also announced the new SEO 101 Show Notes Newsletter./>

Ep 359: Google My Business Suspensions and Q&A Issues, Mueller Files, and Questions Answered

[In this episode, Ross and John discuss the sad state of Google’s local search results which are rife with SPAM. To no one’s surprise, Google officially states it knows of the SPAM and is dealing with it. Too little, way too late, as far as the hosts are concerned. Their discussion moves on to Google Search Console updates of worth, an update to the Wayback Machine, and more great questions from listeners./>

Google Shocks No One, Google Search Console Updates, Wayback Machine News and Questions from Listeners

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn of StepForth Web Marketing Inc and John Carcutt of Advance Digital give out helpful information for the beginners without overwhelming you with technical details.

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