Bringing in an intern for your SEO agency? It's not as easy as it sounds. Most agencies rush to hire because they’re overloaded but without a plan, that intern ends up lost, copying AI content, or stuck doing tasks that teach them nothing. In this episode of SEO Kwentuhan, Gab and Gelo get real about the right way to hire interns from knowing when you’re truly ready to bring someone in, to making sure you actually have something worth teaching. They share the hard truths about delegation, the red flags of internship programs gone wrong, and how to create an environment where interns grow and might even turn into future full-time team members. Transcript Summary: 00:00 – 01:03Gab & GeloGab introduces the episode's topic: Hiring your first SEO intern.They decide to tackle it from two angles:For agency owners hiring internsFor aspiring interns 01:07 – 02:41 GabBefore hiring, ask: Why do you want an intern?Internships help others get hands-on experience.Ensure tasks are clear and manageable.Differentiate freelance interns vs. school-accredited internships (which often have stricter requirements like office presence or business registration). 02:43 – 05:12 Gelo & GabGelo asks: Should you hire only when you have repeatable processes?Gab agrees.Gab shares his real estate SEO experience, where SOPs helped with delegating work (e.g., content uploading).Hiring without SOPs leads to confusion and inefficiencies if someone leaves. 05:16 – 06:03 GeloGelo suggests creating video SOPs and checklists for guidance.Having accessible tools (even paid ones) signals readiness to hire. 06:11 – 07:10GabMost SEO tasks can be delegated if there’s a clear SOP.Avoid giving complex strategies.Interns can do basic audits, suggest meta tags, etc., with proper tools and guidance. 07:22 – 08:26 Gelo & GabInterns can help with prospecting and vetting leads.Avoid letting them handle brand-sensitive communication unless they’re trained. 08:26 – 09:09Gab & GeloIt depends. Gab prefers handling back-end access himself.If tasks are basic (e.g., updating pages), limited access might be okay.Warns about site breakage risks from unintended clicks or updates. 09:42 – 10:03 Gab & GeloOnly assign client-facing roles if the intern has prior experience (e.g., sales).Otherwise, limit them to internal or admin tasks. 10:12 – 11:10GabInterns start by setting up their own WordPress site.Depending on their strengths (design, grammar, etc.), they’re assigned to specific SEO areas.Weekly learning stages are implemented before assigning real client tasks. 11:14 – 12:14 Gab & GeloInterns are assigned based on their displayed strengths and interest.Gab watches if they’re passionate about their work even if it’s not perfect. 12:15 – 13:02 Gelo & GabInterns first observe or do sample tasks (e.g., 10 lead prospects).Only after they show accuracy are they given more responsibility. 13:09 – 15:26 Gelo & GabImportant to explain not just the “how,” but the “why” of SEO strategies.Gab includes summaries in SOPs explaining what the task is for (e.g., internal linking = better crawlability).Keyword research is the hardest to teach because it requires understanding business goals and user intent. 15:34 – 19:14 Gelo & GabBig concern: interns relying too heavily on ChatGPT and copying templates.Gab emphasizes context and personal thinking when using AI tools.Gelo warns that overreliance damages industry reputation and individual growth. 20:18 – 22:03 GabCuriosity and resourcefulness are essential.Communication and time management help when dealing with clients and task prioritization.Interns must manage time well and know when to pause redundant tasks (like excessive lead gen). 22:04 – 25:01 Gelo & GabInterns should be open to feedback and admit when they don’t know something.Proactiveness and curiosity help solve more SEO problems.Clients appreciate when SEOs go beyond tasks (e.g., noticing missing reviews on GMB). 26:03 – 28:11Gelo & GabYes. Gab has hired interns who showed initiative and consistency.Some interns don’t take it seriously, just aiming for a certificate.Genuine effort stands out and leads to real opportunities. 28:15 – 29:30GabGab shares how his internship mindset and enrolling in Glenn Dimandal’s bootcamp shaped his journey.It opened his eyes to agency-level processes and helped him build his own agency. 29:39 – 30:14GabMistake: relying too much on one intern.Learning: always build SOPs and have backups. 30:23 – 31:28Gab & GeloNot hiring at the moment due to current intern load.Will announce new internship openings in their Facebook groups: SEO Workout & Local SEO Masterclass. Be sure to like and share our community. Let’s grow and succeed together!<a href="https://seoworkout.com/" rel="noopener noreferrer" target="_blank">seoworkout.com</a><a href="https://theseodad.org/" rel="noopener noreferrer" target="_blank">theseodad.org</a><a href="https://seokwentuhan.com/" rel="noopener noreferrer" target="_blank">seokwentuhan.com</a>

Bringing in an intern for your SEO agency? It's not as easy as it sounds. Most agencies rush to hire because they’re overloaded but without a plan, that intern ends up lost, copying AI content, or stuck doing tasks that teach them nothing.In this episode of SEO Kwentuhan, Gab and Gelo get real about the right way to hire interns from knowing when you’re truly ready to bring someone in, to making sure you actually have something worth teaching. They share the hard truths about delegation, the red flags of internship programs gone wrong, and how to create an environment where interns grow and might even turn into future full-time team members.Transcript Summary:00:00 – 01:03Gab & GeloGab introduces the episode's topic: Hiring your first SEO intern.They decide to tackle it from two angles:For agency owners hiring internsFor aspiring interns01:07 – 02:41 GabBefore hiring, ask: Why do you want an intern?Internships help others get hands-on experience.Ensure tasks are clear and manageable.Differentiate freelance interns vs. school-accredited internships (which often have stricter requirements like office presence or business registration).02:43 – 05:12 Gelo & GabGelo asks: Should you hire only when you have repeatable processes?Gab agrees.Gab shares his real estate SEO experience, where SOPs helped with delegating work (e.g., content uploading).Hiring without SOPs leads to confusion and inefficiencies if someone leaves.05:16 – 06:03 GeloGelo suggests creating video SOPs and checklists for guidance.Having accessible tools (even paid ones) signals readiness to hire.06:11 – 07:10GabMost SEO tasks can be delegated if there’s a clear SOP.Avoid giving complex strategies.Interns can do basic audits, suggest meta tags, etc., with proper tools and guidance.07:22 – 08:26 Gelo & GabInterns can help with prospecting and vetting leads.Avoid letting them handle brand-sensitive communication unless they’re trained.08:26 – 09:09Gab & GeloIt depends. Gab prefers handling back-end access himself.If tasks are basic (e.g., updating pages), limited access might be okay.Warns about site breakage risks from unintended clicks or updates.09:42 – 10:03 Gab & GeloOnly assign client-facing roles if the intern has prior experience (e.g., sales).Otherwise, limit them to internal or admin tasks.10:12 – 11:10GabInterns start by setting up their own WordPress site.Depending on their strengths (design, grammar, etc.), they’re assigned to specific SEO areas.Weekly learning stages are implemented before assigning real client tasks.11:14 – 12:14 Gab & GeloInterns are assigned based on their displayed strengths and interest.Gab watches if they’re passionate about their work even if it’s not perfect.12:15 – 13:02 Gelo & GabInterns first observe or do sample tasks (e.g., 10 lead prospects).Only after they show accuracy are they given more responsibility.13:09 – 15:26 Gelo & GabImportant to explain not just the “how,” but the “why” of SEO strategies.Gab includes summaries in SOPs explaining what the task is for (e.g., internal linking = better crawlability).Keyword research is the hardest to teach because it requires understanding business goals and user intent.15:34 – 19:14 Gelo & GabBig concern: interns relying too heavily on ChatGPT and copying templates.Gab emphasizes context and personal thinking when using AI tools.Gelo warns that overreliance damages industry reputation and individual growth.20:18 – 22:03 GabCuriosity and resourcefulness are essential.Communication and time management help when dealing with clients and task prioritization.Interns must manage time well and know when to pause redundant tasks (like excessive lead gen).22:04 – 25:01 Gelo & GabInterns should be open to feedback and admit when they don’t know something.Proactiveness and curiosity help solve more SEO problems.Clients appreciate when SEOs go beyond tasks (e.g., noticing missing reviews on GMB).26:03 – 28:11Gelo & GabYes. Gab has hired interns who showed initiative and consistency.Some interns don’t take it seriously, just aiming for a certificate.Genuine effort stands out and leads to real opportunities.28:15 – 29:30GabGab shares how his internship mindset and enrolling in Glenn Dimandal’s bootcamp shaped his journey.It opened his eyes to agency-level processes and helped him build his own agency.29:39 – 30:14GabMistake: relying too much on one intern.Learning: always build SOPs and have backups.30:23 – 31:28Gab & GeloNot hiring at the moment due to current intern load.Will announce new internship openings in their Facebook groups: SEO Workout & Local SEO Masterclass.Be sure to like and share our community. Let’s grow and succeed together!seoworkout.comtheseodad.orgseokwentuhan.com

SEO Kwentuhan Podcast

How To Hire An Intern For Your SEO Agency

In this episode of SEO Kwentuhan, Gab and Gelo get real about the mental side of working in SEO. They share their personal experiences, the struggles that come with learning on the job, and why it’s okay not to have all the answers. Whether you're just starting or already years into your SEO career, this episode will remind you that self-doubt is part of the process and it doesn’t have to hold you back. Impostor syndrome is that inner voice that makes you question if you're really good enough, even when the work says you are. It’s the fear of being “found out,” the pressure to always know everything, and the constant comparison to others in the industry. If you’ve ever felt this in your SEO journey, you are not alone. Transcript Summary 00:00 – 00:24 Gab and Gelo kick off the episode by introducing the topic: Impostor Syndrome in SEO. Gelo shares how this topic hits close to home for him and suspects Gab experiences it too. They’ve touched on it before, but this time, they’re diving deeper. 00:24 – 01:39They talk about how impostor syndrome isn’t unique to SEO professionals even celebrities like Tom Hanks and Serena Williams have it. But in SEO, it’s particularly common because the industry changes so fast. Missing just a month of updates can make you feel out of the loop. 01:39 – 02:46Gab shares that social media plays a role. Seeing peers post wins and case studies can either inspire or make you feel like you're falling behind. This FOMO triggers impostor syndrome making you question your knowledge and skills. 02:52 – 04:25Gelo explains how transitioning into new roles (like team lead) can make anyone feel like an impostor. Gab agrees and adds that this feeling is part of growing. Over time, you realize it’s all part of learning and getting better. 04:38 – 05:47SEO doesn’t have a fixed rulebook. What works today might not work tomorrow. Gelo calls this the “black box effect”. Because of this uncertainty, it’s easy to feel like you’re faking it even when you're doing everything right. 06:07 – 07:48Gab opens up about how even with experience, long campaigns with inconsistent results make him feel unsure. He shares how working across different niches means nothing feels "standard," which adds to the pressure but also helps him grow as a strategist. 07:48 – 09:11Gelo asks if it's normal to feel afraid to offer SEO services, especially when you’re still studying. Gab says yes and even praises students who land clients while still learning. It’s harder to learn when you don’t have real-world implementation, so these students are doing it right. 09:13 – 11:01They talk about being transparent with clients if you’re still learning. Gelo highlights the importance of managing expectations especially when businesses rely on their websites to make a living. Gab adds that some clients are even supportive, providing learning resources. 12:07 – 13:22For those without clients yet, Gelo suggests starting with lower rates and focusing on building case studies. The real goal at this stage is experience and testimonials, not high pay. Being upfront about your skills helps manage expectations and builds trust. 13:35 – 15:37Gab shares that it’s okay to offer free or trial-based work to build a portfolio, as long as there’s honesty and mutual respect. It’s not about promoting free labor it’s about learning and building rapport early in your freelancing career. 15:39 – 17:07Gelo asks if it's better to niche down when starting. Gab says it depends. If your first exposure is to a certain industry (like real estate), it’s natural to continue there. But for others, it’s about exploring which niche feels most comfortable and enjoyable to optimize. 7:11 – 18:07Gelo encourages new SEOs to admit when they don’t know something then figure it out later. Having a learner’s mindset beats pretending to know everything. There’s no shame in saying, “I’ll get back to you.” 18:07 – 20:06Even seasoned SEOs like Gab still feel impostor syndrome especially when they're behind on updates or see students sharing more than them. Gelo adds that the feeling evolves over time: from doubting your knowledge to wondering if your methods are still valid. 20:17 – 21:11Gelo asks how Gab handles being the point person in SEO discussions. Gab admits it’s tough. You have to sound confident but also know when to say, “I’ll check and get back to you.” It’s important to stay humble and collaborative. 21:12 – 23:28Gelo leans heavily on data when making decisions or recommendations. He stresses the importance of having backup resources, especially when facing urgent SEO questions. Meetings can be nerve-wracking, but data helps you stand your ground. 23:28 – 25:01Gab reminds listeners to double-check advice before sharing it with clients. Even small changes like uploading a sitemap can have a big impact on high-traffic websites. Always verify before acting especially in SEO where one move can shift results. 25:04 – 26:28Gab shares that embracing your weaknesses is key. Instead of hiding from what you don’t know, admit it and work on it. SEO is a constant treadmill sometimes it feels like you’re not moving, but you’re actually building stamina and strength day by day. 26:28 – 29:05There’s a flip side: people who think they know everything. Gelo warns against this mindset. Instead of clinging to ego, stay curious. Keep testing, validating, and being open to learning — even if you’ve been doing SEO for years. 29:05 – 30:02Gelo wraps up by emphasizing how fast-paced SEO is. Take a few months off and you might feel left behind. The key is staying connected, curious, and adaptable. 30:02 – 30:40Gelo hints at a future free eBook for newbies and reminds listeners to follow SEO Kwentuhan on YouTube and Spotify. No major announcements yet but stay tuned! Don’t forget to like, share, and support our community. Let’s grow and succeed together!<a href="https://seoworkout.com/" rel="noopener noreferrer" target="_blank">seoworkout.com</a><a href="https://theseodad.org/" rel="noopener noreferrer" target="_blank">theseodad.org</a><a href="https://seokwentuhan.com/" rel="noopener noreferrer" target="_blank">seokwentuhan.com</a>

In this episode of SEO Kwentuhan, Gab and Gelo get real about the mental side of working in SEO. They share their personal experiences, the struggles that come with learning on the job, and why it’s okay not to have all the answers. Whether you're just starting or already years into your SEO career, this episode will remind you that self-doubt is part of the process and it doesn’t have to hold you back.Impostor syndrome is that inner voice that makes you question if you're really good enough, even when the work says you are. It’s the fear of being “found out,” the pressure to always know everything, and the constant comparison to others in the industry. If you’ve ever felt this in your SEO journey, you are not alone.Transcript Summary00:00 – 00:24 Gab and Gelo kick off the episode by introducing the topic: Impostor Syndrome in SEO. Gelo shares how this topic hits close to home for him and suspects Gab experiences it too. They’ve touched on it before, but this time, they’re diving deeper.00:24 – 01:39They talk about how impostor syndrome isn’t unique to SEO professionals even celebrities like Tom Hanks and Serena Williams have it. But in SEO, it’s particularly common because the industry changes so fast. Missing just a month of updates can make you feel out of the loop.01:39 – 02:46Gab shares that social media plays a role. Seeing peers post wins and case studies can either inspire or make you feel like you're falling behind. This FOMO triggers impostor syndrome making you question your knowledge and skills.02:52 – 04:25Gelo explains how transitioning into new roles (like team lead) can make anyone feel like an impostor. Gab agrees and adds that this feeling is part of growing. Over time, you realize it’s all part of learning and getting better.04:38 – 05:47SEO doesn’t have a fixed rulebook. What works today might not work tomorrow. Gelo calls this the “black box effect”. Because of this uncertainty, it’s easy to feel like you’re faking it even when you're doing everything right.06:07 – 07:48Gab opens up about how even with experience, long campaigns with inconsistent results make him feel unsure. He shares how working across different niches means nothing feels "standard," which adds to the pressure but also helps him grow as a strategist.07:48 – 09:11Gelo asks if it's normal to feel afraid to offer SEO services, especially when you’re still studying. Gab says yes and even praises students who land clients while still learning. It’s harder to learn when you don’t have real-world implementation, so these students are doing it right.09:13 – 11:01They talk about being transparent with clients if you’re still learning. Gelo highlights the importance of managing expectations especially when businesses rely on their websites to make a living. Gab adds that some clients are even supportive, providing learning resources.12:07 – 13:22For those without clients yet, Gelo suggests starting with lower rates and focusing on building case studies. The real goal at this stage is experience and testimonials, not high pay. Being upfront about your skills helps manage expectations and builds trust.13:35 – 15:37Gab shares that it’s okay to offer free or trial-based work to build a portfolio, as long as there’s honesty and mutual respect. It’s not about promoting free labor it’s about learning and building rapport early in your freelancing career.15:39 – 17:07Gelo asks if it's better to niche down when starting. Gab says it depends. If your first exposure is to a certain industry (like real estate), it’s natural to continue there. But for others, it’s about exploring which niche feels most comfortable and enjoyable to optimize.7:11 – 18:07Gelo encourages new SEOs to admit when they don’t know something then figure it out later. Having a learner’s mindset beats pretending to know everything. There’s no shame in saying, “I’ll get back to you.”18:07 – 20:06Even seasoned SEOs like Gab still feel impostor syndrome especially when they're behind on updates or see students sharing more than them. Gelo adds that the feeling evolves over time: from doubting your knowledge to wondering if your methods are still valid.20:17 – 21:11Gelo asks how Gab handles being the point person in SEO discussions. Gab admits it’s tough. You have to sound confident but also know when to say, “I’ll check and get back to you.” It’s important to stay humble and collaborative.21:12 – 23:28Gelo leans heavily on data when making decisions or recommendations. He stresses the importance of having backup resources, especially when facing urgent SEO questions. Meetings can be nerve-wracking, but data helps you stand your ground.23:28 – 25:01Gab reminds listeners to double-check advice before sharing it with clients. Even small changes like uploading a sitemap can have a big impact on high-traffic websites. Always verify before acting especially in SEO where one move can shift results.25:04 – 26:28Gab shares that embracing your weaknesses is key. Instead of hiding from what you don’t know, admit it and work on it. SEO is a constant treadmill sometimes it feels like you’re not moving, but you’re actually building stamina and strength day by day.26:28 – 29:05There’s a flip side: people who think they know everything. Gelo warns against this mindset. Instead of clinging to ego, stay curious. Keep testing, validating, and being open to learning — even if you’ve been doing SEO for years.29:05 – 30:02Gelo wraps up by emphasizing how fast-paced SEO is. Take a few months off and you might feel left behind. The key is staying connected, curious, and adaptable.30:02 – 30:40Gelo hints at a future free eBook for newbies and reminds listeners to follow SEO Kwentuhan on YouTube and Spotify. No major announcements yet but stay tuned!Don’t forget to like, share, and support our community. Let’s grow and succeed together!seoworkout.comtheseodad.orgseokwentuhan.com

Impostor Syndrome in SEO

In today’s fast-changing digital world, being good at SEO alone isn’t enough. In this episode of SEO Kwentuhan, Gab and Gelo talk about what it really means to become a multi-skilled marketer. They share real experiences, practical tips, and honest insights on how to stay relevant, especially in the age of AI. From content marketing and automation to building mini tools and learning paid ads, this episode is packed with advice for marketers who want to grow their skillset and stay ahead of the curve. Whether you're just starting out in SEO or looking to scale your agency, this conversation will help you figure out what skills to add, how to balance learning while working, and why adapting fast is the key to long-term success. Transcript Summary  [00:07 – 00:14]Gab welcomes listeners to a new episode of SEO Kwentuhan, where the hosts explore the more relatable, lighter side of working in SEO. [00:16 – 01:08]Gab shares details from his recent vacation in Surigao City, his second visit to Mindanao. He also attended the Digital Impact Philippines conference and mentioned that future editions might move to more accessible cities like Cebu or Davao due to their strong freelancer communities. [01:30 – 05:49]The hosts dive into the main topic: being a multi-skilled marketer in the age of AI. Gab explains that SEO is still relevant, but visibility now goes beyond Google—it includes forums, job sites, and social platforms. Today’s employers often look for SEO pros with added skills like content creation, web design, or development. [06:15 – 08:37]Gab suggests that once you're about 80% confident in your current skill set, it’s a good time to branch out. He shares his own progression from technical SEO to link building, and then into areas like email and social media marketing. [08:59 – 10:30]Gelo notes how AI has shifted us from simply gathering knowledge to applying it effectively. Gab adds that many agency owners started by getting clients first, then learning along the way—highlighting that adaptability is what separates top performers. [10:56 – 11:32]Gab recommends content marketing as the most valuable skill to pair with SEO. Being able to write and optimize content is highly in demand, especially if you know how to use AI tools to support creation. [12:05 – 15:54]The conversation shifts to the value of tools like Zapier and Make. Gelo and Gab discuss how these tools let marketers build interactive features like calculators or quizzes without coding—enhancing SEO campaigns or even becoming stand-alone products. [15:54 – 18:02]Gelo emphasizes learning tools like ChatGPT and Gemini. Gab agrees and adds that data analysis skills remain essential. Even with AI, businesses still need people who can interpret and explain data insights. [18:21 – 20:17]The hosts stress the importance of writing detailed prompts when using AI. Defining tone, structure, and goals can significantly improve output. Gab mentions tools that now build entire workflows from just a single prompt. [20:32 – 25:17]Gab shares how he used to learn while doing client work—studying strategies and applying them immediately. Now, he records what he learns and converts them into SOPs. Gelo adds a practical tip: block 1–2 hours in your calendar for learning and treat it like a non-negotiable meeting. [25:26 – 27:29]Gelo asks how to move beyond SEO into broader digital strategy. Gab advises focusing on social media for local clients and combining SEO with paid ads for global campaigns. He mentions experimenting with Facebook ads for his own brand as a way to learn firsthand. [27:30 – 31:22]Gab shares his 3–5 year vision: expanding the agency while maintaining focus. He wants his team to handle different platforms (e.g., Shopify, Squarespace) and niches but admits that keeping up with constant change is a challenge. [31:52 – 32:53]Gab reflects on advice from a former boss about learning to sell AI. He now understands that growth requires not just tools and skills, but also building a solid team and network. Attending and speaking at conferences boosts visibility and credibility. [32:53 – 34:51]Gelo points out that SOPs are only effective if you understand the work behind them. Being knowledgeable about adjacent areas like email, paid ads, or design allows for better documentation and team coordination. Gab agrees, sharing that he borrows ideas from top experts and customizes them to suit his workflows. [34:51 – 36:01]Gelo wraps up the episode and thanks listeners for tuning in. He invites everyone to join the next episode of SEO Kwentuhan. Don't forget to share and connect with our communities as well. Let's achieve success together!<a href="seoworkout.com " rel="noopener noreferrer" target="_blank">seoworkout.com </a><a href="theseodad.org" rel="noopener noreferrer" target="_blank">theseodad.org</a><a href="seokwentuhan.com" rel="noopener noreferrer" target="_blank">seokwentuhan.com</a>

In today’s fast-changing digital world, being good at SEO alone isn’t enough. In this episode of SEO Kwentuhan, Gab and Gelo talk about what it really means to become a multi-skilled marketer. They share real experiences, practical tips, and honest insights on how to stay relevant, especially in the age of AI. From content marketing and automation to building mini tools and learning paid ads, this episode is packed with advice for marketers who want to grow their skillset and stay ahead of the curve.Whether you're just starting out in SEO or looking to scale your agency, this conversation will help you figure out what skills to add, how to balance learning while working, and why adapting fast is the key to long-term success.Transcript Summary [00:07 – 00:14]Gab welcomes listeners to a new episode of SEO Kwentuhan, where the hosts explore the more relatable, lighter side of working in SEO.[00:16 – 01:08]Gab shares details from his recent vacation in Surigao City, his second visit to Mindanao. He also attended the Digital Impact Philippines conference and mentioned that future editions might move to more accessible cities like Cebu or Davao due to their strong freelancer communities.[01:30 – 05:49]The hosts dive into the main topic: being a multi-skilled marketer in the age of AI. Gab explains that SEO is still relevant, but visibility now goes beyond Google—it includes forums, job sites, and social platforms. Today’s employers often look for SEO pros with added skills like content creation, web design, or development.[06:15 – 08:37]Gab suggests that once you're about 80% confident in your current skill set, it’s a good time to branch out. He shares his own progression from technical SEO to link building, and then into areas like email and social media marketing.[08:59 – 10:30]Gelo notes how AI has shifted us from simply gathering knowledge to applying it effectively. Gab adds that many agency owners started by getting clients first, then learning along the way—highlighting that adaptability is what separates top performers.[10:56 – 11:32]Gab recommends content marketing as the most valuable skill to pair with SEO. Being able to write and optimize content is highly in demand, especially if you know how to use AI tools to support creation.[12:05 – 15:54]The conversation shifts to the value of tools like Zapier and Make. Gelo and Gab discuss how these tools let marketers build interactive features like calculators or quizzes without coding—enhancing SEO campaigns or even becoming stand-alone products.[15:54 – 18:02]Gelo emphasizes learning tools like ChatGPT and Gemini. Gab agrees and adds that data analysis skills remain essential. Even with AI, businesses still need people who can interpret and explain data insights.[18:21 – 20:17]The hosts stress the importance of writing detailed prompts when using AI. Defining tone, structure, and goals can significantly improve output. Gab mentions tools that now build entire workflows from just a single prompt.[20:32 – 25:17]Gab shares how he used to learn while doing client work—studying strategies and applying them immediately. Now, he records what he learns and converts them into SOPs. Gelo adds a practical tip: block 1–2 hours in your calendar for learning and treat it like a non-negotiable meeting.[25:26 – 27:29]Gelo asks how to move beyond SEO into broader digital strategy. Gab advises focusing on social media for local clients and combining SEO with paid ads for global campaigns. He mentions experimenting with Facebook ads for his own brand as a way to learn firsthand.[27:30 – 31:22]Gab shares his 3–5 year vision: expanding the agency while maintaining focus. He wants his team to handle different platforms (e.g., Shopify, Squarespace) and niches but admits that keeping up with constant change is a challenge.[31:52 – 32:53]Gab reflects on advice from a former boss about learning to sell AI. He now understands that growth requires not just tools and skills, but also building a solid team and network. Attending and speaking at conferences boosts visibility and credibility.[32:53 – 34:51]Gelo points out that SOPs are only effective if you understand the work behind them. Being knowledgeable about adjacent areas like email, paid ads, or design allows for better documentation and team coordination. Gab agrees, sharing that he borrows ideas from top experts and customizes them to suit his workflows.[34:51 – 36:01]Gelo wraps up the episode and thanks listeners for tuning in. He invites everyone to join the next episode of SEO Kwentuhan.Don't forget to share and connect with our communities as well. Let's achieve success together!seoworkout.com theseodad.orgseokwentuhan.com

Multi Skilled Marketer

Staying in the SEO industry for the long haul takes more than just technical skills. It requires adaptability, a strong mindset, and a willingness to keep learning even when things get tough. In this episode of SEO Kwentuhan, Gab and Gelo get real about what it actually takes to build a lasting career in SEO. They talk about personal experiences, early career struggles, client challenges, and how they managed to stay motivated despite burnout and self-doubt. If you’ve ever questioned whether SEO is for you, this episode is worth a listen. Gab shares how showing up even when he wanted to quit helped him build confidence and consistency. Gelo opens up about the value of soft skills, being part of a supportive community, and solving real business problems. Together, they highlight the importance of staying grounded in fundamentals like technical SEO and keyword research, while also embracing change and exploring your own path, whether that means freelancing, going full time, or building an agency. Transcript Summary  00:00 – 02:02 Gab opens the episode by welcoming listeners. Gelo reminisces about their early episodes and highlights how far the podcast has come. They introduce the main topic: How to last in the SEO industry, especially in the age of AI. Both observe that some SEO beginners are losing motivation, and that this topic is timely for those still exploring or entering the industry. 02:02 – 05:01 Gelo asks Gab about the most important mindset for SEO longevity.Gab answers that adaptability is key. He shares an analogy from a video by Russ Yuson: if someone offered you $10 million to learn piano by December, you’d find a way. That’s the kind of mindset you need—willingness to learn and adapt, especially in a field where algorithm updates and new tools are constant.Gab also clarifies the difference between fundamental practices (like title tags) and outdated methods (like low-quality guest posting), emphasizing that openness to change is essential. 05:02 – 07:04Gelo expands on Gab’s point by encouraging a "student forever" mindset. He stresses that SEO should be treated as a craft, not just a technical skill you master once. With continuous changes in tools and algorithms, you need to keep refining your knowledge. He also points out that going for shortcuts isn't sustainable—consistency matters more. 07:15 – 14:38 Gelo asks Gab if he ever wanted to give up.Gab shares three major points in his career:<ul><li>Early freelancing days</li><li>When he became an SEO manager</li><li>When he started his agency</li></ul> At each stage, self-doubt crept in. But he kept showing up. Over time, tasks that once felt overwhelming became easier through repetition and practice.Gelo adds his own struggles—failed campaigns, client churn, burnout—and how he overcame them by focusing on soft skills, joining a community, and staying accountable. Having support from others, like Gab, helped him stay in the game.They both agree: showing up and being part of a positive, welcoming SEO community makes all the difference. 14:38 – 15:22Gab and Gelo talk about professionalism when clients offboard.Gab suggests giving clients extra value even when they’re leaving, like a 6-month strategy.Gelo shares that some clients who left still referred others to him later. The key takeaway: do good work, maintain good relationships, and you might see rewards later on. 15:22 – 18:39Gab emphasizes fundamentals as the core SEO skills that don’t go away—especially technical SEO and understanding Google’s documentation (Search Central). He reassures listeners that SEO is still in demand and worth pursuing.Gelo adds keyword research and content structuring to the list. Tools evolve, but foundational skills in solving searcher intent and writing effective content remain essential. 18:39 – 21:32Gelo asks: do you need to be a jack-of-all-trades in SEO?Gab says it depends on your goals. If you’re freelancing, it’s fine to specialize. But if you’re building an agency, it’s good to know a bit of everything so you can delegate effectively. You don’t need 100% mastery—just enough to understand how each area works.Gelo shares how he started broad, then specialized. His strength turned out to be strategy. He now builds playbooks and hires specialists for execution. He encourages others to start wide, then go deep into what fits them best. 21:32 – 29:11Gab advises beginners to build their own site to safely test SEO strategies instead of experimenting on client websites. He also talks about building a personal brand—sharing consistently about a topic like AI or automation helps establish authority and trust, even with Google.Gelo reflects on his early approach to content—he focused on solving customer problems. He got ideas by asking customer support teams about common client questions and then answered those in blog posts. This helped boost rankings while making content genuinely useful. 29:11 – 33:50Gab says that hitting a milestone (SEO manager, 6-digit income) made him realize SEO was his long-term path. He enjoys challenges and finds meaning in growing personally while helping others grow too.Gelo shares his work history—from Jollibee to casino work—before landing in SEO. He saw that SEO offered freedom, income potential, and a place for problem-solvers. Despite opportunities to go back to higher-paying casino jobs, he stayed because he found purpose and challenge in SEO. 33:50 – 38:59Gab shares his internal motivator: thinking about what he wants to achieve and staying aligned with his purpose. Even when things get tough, he reminds himself to keep showing up. He also asks for spiritual guidance when he feels unmotivated.Gelo talks about doing small side projects to keep things exciting. For him, solving new problems and seeing the impact of his work—like helping clients grow—fuels his motivation. Knowing that real businesses and people benefit from what he does gives deeper meaning to his work. 38:59  They wrap up the episode with laughs, inside jokes, and encouragement to keep going even when it’s tough. Gab plugs their Facebook group and weekly webinars. They invite listeners to follow SEO Kwentuhan on Facebook, Spotify, YouTube, and at SEOKwentuhan.com. Don't forget to share and connect with us our communities as well. Let's achieved success together! <a href="https://theseodad.org/" rel="noopener noreferrer" target="_blank">https://theseodad.org/</a><a href="https://seoworkout.com/" rel="noopener noreferrer" target="_blank">https://seoworkout.com/</a><a href="https://seokwentuhan.com/" rel="noopener noreferrer" target="_blank">https://seokwentuhan.com/</a>

Staying in the SEO industry for the long haul takes more than just technical skills. It requires adaptability, a strong mindset, and a willingness to keep learning even when things get tough. In this episode of SEO Kwentuhan, Gab and Gelo get real about what it actually takes to build a lasting career in SEO. They talk about personal experiences, early career struggles, client challenges, and how they managed to stay motivated despite burnout and self-doubt.If you’ve ever questioned whether SEO is for you, this episode is worth a listen. Gab shares how showing up even when he wanted to quit helped him build confidence and consistency. Gelo opens up about the value of soft skills, being part of a supportive community, and solving real business problems. Together, they highlight the importance of staying grounded in fundamentals like technical SEO and keyword research, while also embracing change and exploring your own path, whether that means freelancing, going full time, or building an agency.Transcript Summary 00:00 – 02:02 Gab opens the episode by welcoming listeners. Gelo reminisces about their early episodes and highlights how far the podcast has come. They introduce the main topic: How to last in the SEO industry, especially in the age of AI. Both observe that some SEO beginners are losing motivation, and that this topic is timely for those still exploring or entering the industry.02:02 – 05:01 Gelo asks Gab about the most important mindset for SEO longevity.Gab answers that adaptability is key. He shares an analogy from a video by Russ Yuson: if someone offered you $10 million to learn piano by December, you’d find a way. That’s the kind of mindset you need—willingness to learn and adapt, especially in a field where algorithm updates and new tools are constant.Gab also clarifies the difference between fundamental practices (like title tags) and outdated methods (like low-quality guest posting), emphasizing that openness to change is essential.05:02 – 07:04Gelo expands on Gab’s point by encouraging a "student forever" mindset. He stresses that SEO should be treated as a craft, not just a technical skill you master once. With continuous changes in tools and algorithms, you need to keep refining your knowledge. He also points out that going for shortcuts isn't sustainable—consistency matters more.07:15 – 14:38 Gelo asks Gab if he ever wanted to give up.Gab shares three major points in his career:Early freelancing daysWhen he became an SEO managerWhen he started his agencyAt each stage, self-doubt crept in. But he kept showing up. Over time, tasks that once felt overwhelming became easier through repetition and practice.Gelo adds his own struggles—failed campaigns, client churn, burnout—and how he overcame them by focusing on soft skills, joining a community, and staying accountable. Having support from others, like Gab, helped him stay in the game.They both agree: showing up and being part of a positive, welcoming SEO community makes all the difference.14:38 – 15:22Gab and Gelo talk about professionalism when clients offboard.Gab suggests giving clients extra value even when they’re leaving, like a 6-month strategy.Gelo shares that some clients who left still referred others to him later. The key takeaway: do good work, maintain good relationships, and you might see rewards later on.15:22 – 18:39Gab emphasizes fundamentals as the core SEO skills that don’t go away—especially technical SEO and understanding Google’s documentation (Search Central). He reassures listeners that SEO is still in demand and worth pursuing.Gelo adds keyword research and content structuring to the list. Tools evolve, but foundational skills in solving searcher intent and writing effective content remain essential.18:39 – 21:32Gelo asks: do you need to be a jack-of-all-trades in SEO?Gab says it depends on your goals. If you’re freelancing, it’s fine to specialize. But if you’re building an agency, it’s good to know a bit of everything so you can delegate effectively. You don’t need 100% mastery—just enough to understand how each area works.Gelo shares how he started broad, then specialized. His strength turned out to be strategy. He now builds playbooks and hires specialists for execution. He encourages others to start wide, then go deep into what fits them best.21:32 – 29:11Gab advises beginners to build their own site to safely test SEO strategies instead of experimenting on client websites. He also talks about building a personal brand—sharing consistently about a topic like AI or automation helps establish authority and trust, even with Google.Gelo reflects on his early approach to content—he focused on solving customer problems. He got ideas by asking customer support teams about common client questions and then answered those in blog posts. This helped boost rankings while making content genuinely useful.29:11 – 33:50Gab says that hitting a milestone (SEO manager, 6-digit income) made him realize SEO was his long-term path. He enjoys challenges and finds meaning in growing personally while helping others grow too.Gelo shares his work history—from Jollibee to casino work—before landing in SEO. He saw that SEO offered freedom, income potential, and a place for problem-solvers. Despite opportunities to go back to higher-paying casino jobs, he stayed because he found purpose and challenge in SEO.33:50 – 38:59Gab shares his internal motivator: thinking about what he wants to achieve and staying aligned with his purpose. Even when things get tough, he reminds himself to keep showing up. He also asks for spiritual guidance when he feels unmotivated.Gelo talks about doing small side projects to keep things exciting. For him, solving new problems and seeing the impact of his work—like helping clients grow—fuels his motivation. Knowing that real businesses and people benefit from what he does gives deeper meaning to his work.38:59  They wrap up the episode with laughs, inside jokes, and encouragement to keep going even when it’s tough. Gab plugs their Facebook group and weekly webinars. They invite listeners to follow SEO Kwentuhan on Facebook, Spotify, YouTube, and at SEOKwentuhan.com.Don't forget to share and connect with us our communities as well. Let's achieved success together!https://theseodad.org/https://seoworkout.com/https://seokwentuhan.com/

Paano Ba Talaga Magtagal Sa Industriya ng SEO?

Google just changed the game again and SEOs everywhere are paying attention. In the latest episode of SEOKwentuhan, Gab and Gelo break down what Google’s new AI Mode means for search results, rankings, and how people use the internet. This is not another "SEO is dead" conversation. It is a practical look at how AI generated answers, closed loop search experiences, and changes in user behavior are reshaping the way we work. The episode tackles real questions like what happens to organic traffic, how to adapt your content, and which metrics to focus on now. If you are an SEO, marketer, or content creator trying to stay ahead, this episode is worth your time. Here is a quick breakdown of the key takeaways from the conversation. Transcript Summary 00:00 – 01:17Gab: Hello and welcome to a new episode of SEO Kwentuhan where we talk about the lighter side of SEO. And this is a hot topic that we're going to talk about today. Nice. Our topic is always hot but this is hotter than the previous ones.Gab: Our topic today is about the AI mode that Google released. How many days ago was that? I think it was 1 or 2 days ago. This is really new. 00:30 – 01:17Gelo: And just a disclaimer, this is just an opinion on what might happen. Because this is not yet available in other countries, right? It's only in the US. It's only in the US, I think, this beta test.Gelo: So, it's just there. So, we're guessing now. But our guess has backup data. The ones that are said to be even better than us. 01:17 – 03:07Gab: Open AI. Yes, that's it. The one that had an emergency with Google. They launched a Search Lab.Gab: It's like a test. You'll sign up first to use it. I signed up there before and I'm using the AI Overview on my account. If you'll notice, on your other accounts before, on Google, the AI Overview doesn't show up.Gab: So you need to sign up for Search Labs. But now, Google automatically rolled out an AI Overview especially in the U.S. So they already have a tab. If you search on Google, there are images, videos, news. Next to that, there's an AI mode.Gelo: That's my observation now. Even if it's on VPN, sir, you won't see this? Or if you're on VPN, you'll see this? I haven't tried it yet, but I think if you have VPN, you have a chance.Gab: Because it says, any US-based search, they will come up with something. That's what I read. So it's like what happens in AI mode, it's like you're inside... For example, you have a question and it's like you're in a closed loop, you're just there, you're not going out.Gelo: Is that right?Gab: Correct, correct. That's right.Gab: So Google is automatically answering you. So it's summarizing everything, right? If you'll notice, when you're talking to ChatGPT, he'll remember what you talked about before. Even if you don't say your name, sometimes you'll be prompted to include your name, he'll recognize you when you search for another new query. 03:07 – 03:31 Gab: So that's the same with AI mode. You'll have personalized. How big is this server? I mean, Google, of course, but for this AI mode, it's probably separate.Gelo: It's a bigger data center. That's what I'm thinking, maybe a whole barangay. 03:31 – 04:39Gelo: Anyway, how do you think this AI mode will affect our SEO strategies? How can we recalibrate?Gelo: Alright. Well, I have to admit that the AI mode has a huge effect. fully rolled out. Because SEOs are starting to panic about what they can do after.Gab: Because from the traditional type where you'll put keywords on your page, you'll target a topic, then you'll be in the top 100, right? Then in the top 10, you'll have a chance to click. Now, in AI mode, it's really... It's even harder now because we don't know what the ranking factors are yet.Gab: Unlike before, we now have a clue of what the ranking factors are so we can get out of the traditional search. That's why we practice our SEO skills so we can learn how to help our clients. But in AI Overview, it's like a new method or optimization that we need to do, and maybe more advanced or more enhanced processes than what we were doing before. So that's what I think can happen here. 04:39 – 05:12Gab: As much as possible, you should be in what they call Position Zero. Before, it was just featured snippets. Now, it's AI Overview. So that's your aim.Gab: Right now, we're still experiencing the AI overview. But this AI mode, it's a featured snippet that's interactive. So, I don't know if we'll have another battle here. The strategy-wise, I don't know if you need to... 05:13 – 06:24Gelo: I used to preach this to my students, shoutouts to my students. We will think of it as a marketer. We should really think of it that way.Gelo: For example, some people don't even know about ICP. I don't know everything but there are some. They are focusing on the easy fixes. The easy fixes on websites that AI can fix now, it's easy to do now.Gelo: The metadata, stuff like that. Strategies will have a huge impact. I'm a bit scared so I'm hesitating right now but when I see this future, will our work become obsolete? That's what I'm thinking right now.Gelo: Is this Armageddon? Is this like what they say, SEO is dying thing? I'm at a point where I'm like, what are we going to do next year? What are we going to do next next year? 06:38 – 08:15Gelo: Because things happen so fast. So that's it, sir. I think Google is just trying to balance what's happening. Let's just admit it.Gab: The optimization that we're doing before went a bit wrong because there's already an AI. Let's say, even in topic ideation, we sometimes reach 30 minutes to 1 hour to generate 10 articles. Now, in 3 minutes, you can already do that. as long as your prompting is correct.Gab: So, what I'm saying here is that Google is trying to balance the capabilities of SEOs. It's not really correlated, but that's what I see. It's trying to balance that it's easy to do SEO now, but let's make it harder so that you won't just do SEO. You need to have an omnichannel, just like what you said.Gab: Or to learn other skills. That's why now, I'm seeing potential PPC ads. Maybe this will have an advantage in the future when Google added new sections or new features. Because it's continuously updating. 08:18 – 10:12Gab: I'll just add on to what will affect the SEO strategies. I saw a post. In local SEO, it's still okay as a niche. Because you're still pulling out the data from local pack in GMB.Gelo: So I think it's still okay. I agree with Anya. Speaking of... I'm not saying everything, but mostly what I see now is that SMEs, small to medium sized enterprises, are producing blogs.Gelo: Mostly garbage. Sorry to say, not all of it. But I see it because it's easy to do. You can publish a lot of...Gelo: Yes, in bulk. Then let's say you can't publish 1,000 in a day, then I'll just divide it little by little. But you're still releasing garbage.Gelo: So in short, what I want to say is that the World Wide Web is becoming overcrowded with garbage. And maybe this is also one of the steps that Google is doing, as Sir said, to level the playing field. of everyone, not just the SEO, the content writer. 10:13 – 10:56Gelo: I don't know, if I'm right, correct me if I'm wrong, and this is an opinionated view. Affiliate marketing will have a hard time here and the publication websites that are just publications without real branding, I mean real business behind it. So that's one of the things that will affect this AI mode a lot. And it gives me the chills.Gab: That's right. I can also see the data related to that and there are already changes. So this really started when OpenAI came out. A lot of updates happened that led to that for sure. 10:57 – 11:17Gab: One of the strategies on content creation, I don't know how you detect AI when you use AI. Because I admit that we use AI in my team for creating content. But there's a net behind it, like proofreading, fact-checking, we do that. But this time, you should be more original in the content you're doing. 11:30 – 12:49Gab: Now, organic traffic is really going down. I noticed this on the websites that you handle that are all informational. They really get a big chunk of traffic from organic. But on the other hand, the transactional keywords are not affected.Gab: Money. What happens here with our clients, instead of before, our priority or primary metrics were heavy, the traffic, now what we're doing is mostly conversion,Gelo: Priority.Gelo: It's still being reported, yes, but we're spending less time on the traffic that goes down, the pages that need to be refreshed. So as long as the article is related to your product or service, for me, it's better to prioritize it. especially the bottom-of-the-funnel keywords that have the potential to give conversions to your client. Gab: You should focus on that. I can see from the data that 20% of organic traffic went down. That's a lot. if we're talking about year-over-year. Gab: But as long as you're saying it and you're transparent to the client, they'll understand what's going on. Because we're not holding onto the fact that the behavior is changing, the search engine is changing. What's important is that we're guiding them on what they need to know. 13:10 – 14:33Gab: Like this AI mode, so you can get strategies here or additional information that you can share with your client. Sir, I see here that the marketing funnel It will become a pyramid? It will become a pyramid. That's where we'll focus on.Gab: The bottom of the funnel will be ready to buy. That's what will happen. The funnel will be upside down. We'll focus on money-making pages.Gab: One of the shifts that I'm doing, I'll explain this. What I'm doing now in the team is to do product-led SEO. Maybe it's better if you read the book or have an idea about what product-led SEO is about. Because now, you should be focusing on that.Gab: When I say product, for example, services. So your client's product is services. So you should be focusing on that. Like what Sir said, you should focus on both or bottom of the funnel. Don't forget to share and connect with our communities as well. Let's achieve success together!<a href="https://theseodad.org/ " rel="noopener noreferrer" target="_blank">https://theseodad.org/ </a><a href="https://seoworkout.com/" rel="noopener noreferrer" target="_blank">https://seoworkout.com/</a><a href="https://seokwentuhan.com/" rel="noopener noreferrer" target="_blank">https://seokwentuhan.com/</a>

Google just changed the game again and SEOs everywhere are paying attention. In the latest episode of SEOKwentuhan, Gab and Gelo break down what Google’s new AI Mode means for search results, rankings, and how people use the internet.This is not another "SEO is dead" conversation. It is a practical look at how AI generated answers, closed loop search experiences, and changes in user behavior are reshaping the way we work. The episode tackles real questions like what happens to organic traffic, how to adapt your content, and which metrics to focus on now.If you are an SEO, marketer, or content creator trying to stay ahead, this episode is worth your time. Here is a quick breakdown of the key takeaways from the conversation.Transcript Summary00:00 – 01:17Gab: Hello and welcome to a new episode of SEO Kwentuhan where we talk about the lighter side of SEO. And this is a hot topic that we're going to talk about today. Nice. Our topic is always hot but this is hotter than the previous ones.Gab: Our topic today is about the AI mode that Google released. How many days ago was that? I think it was 1 or 2 days ago. This is really new.00:30 – 01:17Gelo: And just a disclaimer, this is just an opinion on what might happen. Because this is not yet available in other countries, right? It's only in the US. It's only in the US, I think, this beta test.Gelo: So, it's just there. So, we're guessing now. But our guess has backup data. The ones that are said to be even better than us.01:17 – 03:07Gab: Open AI. Yes, that's it. The one that had an emergency with Google. They launched a Search Lab.Gab: It's like a test. You'll sign up first to use it. I signed up there before and I'm using the AI Overview on my account. If you'll notice, on your other accounts before, on Google, the AI Overview doesn't show up.Gab: So you need to sign up for Search Labs. But now, Google automatically rolled out an AI Overview especially in the U.S. So they already have a tab. If you search on Google, there are images, videos, news. Next to that, there's an AI mode.Gelo: That's my observation now. Even if it's on VPN, sir, you won't see this? Or if you're on VPN, you'll see this? I haven't tried it yet, but I think if you have VPN, you have a chance.Gab: Because it says, any US-based search, they will come up with something. That's what I read. So it's like what happens in AI mode, it's like you're inside... For example, you have a question and it's like you're in a closed loop, you're just there, you're not going out.Gelo: Is that right?Gab: Correct, correct. That's right.Gab: So Google is automatically answering you. So it's summarizing everything, right? If you'll notice, when you're talking to ChatGPT, he'll remember what you talked about before. Even if you don't say your name, sometimes you'll be prompted to include your name, he'll recognize you when you search for another new query.03:07 – 03:31 Gab: So that's the same with AI mode. You'll have personalized. How big is this server? I mean, Google, of course, but for this AI mode, it's probably separate.Gelo: It's a bigger data center. That's what I'm thinking, maybe a whole barangay.03:31 – 04:39Gelo: Anyway, how do you think this AI mode will affect our SEO strategies? How can we recalibrate?Gelo: Alright. Well, I have to admit that the AI mode has a huge effect. fully rolled out. Because SEOs are starting to panic about what they can do after.Gab: Because from the traditional type where you'll put keywords on your page, you'll target a topic, then you'll be in the top 100, right? Then in the top 10, you'll have a chance to click. Now, in AI mode, it's really... It's even harder now because we don't know what the ranking factors are yet.Gab: Unlike before, we now have a clue of what the ranking factors are so we can get out of the traditional search. That's why we practice our SEO skills so we can learn how to help our clients. But in AI Overview, it's like a new method or optimization that we need to do, and maybe more advanced or more enhanced processes than what we were doing before. So that's what I think can happen here.04:39 – 05:12Gab: As much as possible, you should be in what they call Position Zero. Before, it was just featured snippets. Now, it's AI Overview. So that's your aim.Gab: Right now, we're still experiencing the AI overview. But this AI mode, it's a featured snippet that's interactive. So, I don't know if we'll have another battle here. The strategy-wise, I don't know if you need to...05:13 – 06:24Gelo: I used to preach this to my students, shoutouts to my students. We will think of it as a marketer. We should really think of it that way.Gelo: For example, some people don't even know about ICP. I don't know everything but there are some. They are focusing on the easy fixes. The easy fixes on websites that AI can fix now, it's easy to do now.Gelo: The metadata, stuff like that. Strategies will have a huge impact. I'm a bit scared so I'm hesitating right now but when I see this future, will our work become obsolete? That's what I'm thinking right now.Gelo: Is this Armageddon? Is this like what they say, SEO is dying thing? I'm at a point where I'm like, what are we going to do next year? What are we going to do next next year?06:38 – 08:15Gelo: Because things happen so fast. So that's it, sir. I think Google is just trying to balance what's happening. Let's just admit it.Gab: The optimization that we're doing before went a bit wrong because there's already an AI. Let's say, even in topic ideation, we sometimes reach 30 minutes to 1 hour to generate 10 articles. Now, in 3 minutes, you can already do that. as long as your prompting is correct.Gab: So, what I'm saying here is that Google is trying to balance the capabilities of SEOs. It's not really correlated, but that's what I see. It's trying to balance that it's easy to do SEO now, but let's make it harder so that you won't just do SEO. You need to have an omnichannel, just like what you said.Gab: Or to learn other skills. That's why now, I'm seeing potential PPC ads. Maybe this will have an advantage in the future when Google added new sections or new features. Because it's continuously updating.08:18 – 10:12Gab: I'll just add on to what will affect the SEO strategies. I saw a post. In local SEO, it's still okay as a niche. Because you're still pulling out the data from local pack in GMB.Gelo: So I think it's still okay. I agree with Anya. Speaking of... I'm not saying everything, but mostly what I see now is that SMEs, small to medium sized enterprises, are producing blogs.Gelo: Mostly garbage. Sorry to say, not all of it. But I see it because it's easy to do. You can publish a lot of...Gelo: Yes, in bulk. Then let's say you can't publish 1,000 in a day, then I'll just divide it little by little. But you're still releasing garbage.Gelo: So in short, what I want to say is that the World Wide Web is becoming overcrowded with garbage. And maybe this is also one of the steps that Google is doing, as Sir said, to level the playing field. of everyone, not just the SEO, the content writer.10:13 – 10:56Gelo: I don't know, if I'm right, correct me if I'm wrong, and this is an opinionated view. Affiliate marketing will have a hard time here and the publication websites that are just publications without real branding, I mean real business behind it. So that's one of the things that will affect this AI mode a lot. And it gives me the chills.Gab: That's right. I can also see the data related to that and there are already changes. So this really started when OpenAI came out. A lot of updates happened that led to that for sure.10:57 – 11:17Gab: One of the strategies on content creation, I don't know how you detect AI when you use AI. Because I admit that we use AI in my team for creating content. But there's a net behind it, like proofreading, fact-checking, we do that. But this time, you should be more original in the content you're doing.11:30 – 12:49Gab: Now, organic traffic is really going down. I noticed this on the websites that you handle that are all informational. They really get a big chunk of traffic from organic. But on the other hand, the transactional keywords are not affected.Gab: Money. What happens here with our clients, instead of before, our priority or primary metrics were heavy, the traffic, now what we're doing is mostly conversion,Gelo: Priority.Gelo: It's still being reported, yes, but we're spending less time on the traffic that goes down, the pages that need to be refreshed. So as long as the article is related to your product or service, for me, it's better to prioritize it. especially the bottom-of-the-funnel keywords that have the potential to give conversions to your client. Gab: You should focus on that. I can see from the data that 20% of organic traffic went down. That's a lot. if we're talking about year-over-year. Gab: But as long as you're saying it and you're transparent to the client, they'll understand what's going on. Because we're not holding onto the fact that the behavior is changing, the search engine is changing. What's important is that we're guiding them on what they need to know.13:10 – 14:33Gab: Like this AI mode, so you can get strategies here or additional information that you can share with your client. Sir, I see here that the marketing funnel It will become a pyramid? It will become a pyramid. That's where we'll focus on.Gab: The bottom of the funnel will be ready to buy. That's what will happen. The funnel will be upside down. We'll focus on money-making pages.Gab: One of the shifts that I'm doing, I'll explain this. What I'm doing now in the team is to do product-led SEO. Maybe it's better if you read the book or have an idea about what product-led SEO is about. Because now, you should be focusing on that.Gab: When I say product, for example, services. So your client's product is services. So you should be focusing on that. Like what Sir said, you should focus on both or bottom of the funnel.Don't forget to share and connect with our communities as well. Let's achieve success together!https://theseodad.org/ https://seoworkout.com/https://seokwentuhan.com/

Google AI Mode

In this episode of SEOKwentuhan, Gab and Gelo tackle a common issue in the freelance and VA world: Filipino SEOs are delivering strong results for clients abroad, yet still face low rates and undervaluation.  Filipino SEO professionals are getting noticed across the globe for their skills, work ethic, and adaptability. From freelance gigs to full-time roles with international agencies, more and more Pinoys are helping businesses rank, grow, and compete online. But despite this growing demand, one big issue remains—many are still being paid less than they deserve.  If you’ve ever questioned your rates, felt undervalued, or just want to better understand the industry dynamics, this episode gives real talk, useful insights, and advice you can use. Transcript Summary (00:00 - 00:41)Gab welcomes everyone back to the podcast after a long break. He introduces the main topic: Why Filipino SEO professionals are in demand but still underpaid. He notes this is a recurring concern in VA groups and affects other freelance specialties too. (00:50 - 02:14)Gab explains how wage differences between countries (e.g., US vs. PH minimum wage) make outsourcing to Filipinos attractive for Western companies. He shares personal experience about how foreign agencies offer rates only slightly better than local PH agencies, using local benchmarks to justify low offers. (02:15 - 03:45)Gelo cites statistics showing that Filipinos are 70–80% cheaper than their Western counterparts and still deliver quality results. The Philippines ranks #1 globally for virtual assistants, with SEO being a top outsourced skill. (03:46 - 05:10)Gelo explains factors including time zone alignment, cultural compatibility, and strong English communication skills. He points out that many clients require video introductions to gauge fluency, and Filipinos tend to excel here despite being "barok" at times. (05:11 - 07:36)Gab emphasizes traits like strong work ethic, adaptability, clear communication, and resourcefulness (e.g., finding free tools). Filipinos tend to go the extra mile, solve problems quickly, and adjust culturally to clients’ behavior. (07:37 - 08:16)Gab notes how being natural problem solvers and having high English literacy (96%) adds to their appeal. These strengths make communication and implementation smoother in international projects. (08:16 - 09:06)Gab and Gelo discuss the Filipino trait of adjusting to how clients treat them—being patient, resourceful, hardworking, and resilient, similar to OFWs in other industries. (09:16 - 10:50)Gab argues it’s systemic, especially for beginners who think $3/hour is already generous. Many experienced SEOs also stay in comfort zones, refusing to raise rates even with a decade of experience and proven results. (10:51 - 12:00) Gab clarifies that while there may be a lot of SEOs, not all deliver real results. The demand is still strong, but the market includes many task-doers versus true strategists. (12:00 - 13:15)Gab shares a strategy: start with a lower trial rate, show results, then either raise rates or ask for performance-based incentives. He warns that even with results, some clients will undervalue the SEO’s contribution. (13:16 - 14:33) Determine your rate by looking at peers with similar years of experience and skills. Client-facing communication and negotiation are crucial if you want to increase your value and income. (14:34 - 15:45) New SEOs often lack negotiation skills. Gab emphasizes the need to stand your ground, prove your worth through past results, and avoid underpricing if you’re delivering value. (15:46 - 17:33) Gab explains this fear stems from the uncertainty of consistent results and the lack of confidence. Solution: create packages per client type, understand client budget ranges, and study your niche deeply. (17:34 - 20:35) Filipino SEOs often underprice because they fear sounding incompetent in discovery calls. Gab encourages practicing communication and owning your SEO identity. If you’re doing the job, you are not an impostor. (20:36 - 24:44) Gab shares how foreign clients value SEO more than local clients. In PH, SEO is often undervalued or bundled with web development or social media, especially for SMEs. Foreign clients look for results and ROI. (24:45 - 28:03) Gab urges a culture of integrity and skill-sharing. Communities like theirs aim to educate and uplift Filipino SEOs, discourage dishonest practices, and build a professional reputation globally. (28:04 - 29:10) Gab explains that their podcast and community events real-talk issues to prevent others from repeating mistakes. Sharing case studies, strategies, and lessons helps everyone grow, even if others are more skilled. (29:11 - 30:30) Gab says: Don’t rush pricing high. Upskill continuously. Add new knowledge in AI, analytics, and other areas. Build your value before demanding high rates. (30:31 - 32:19) Gab advocates for outcome-based pricing over hourly billing. SEOs should see themselves as partners, not just skilled laborers. Present the value you bring to the client’s business, then negotiate accordingly. (32:20 - 34:04) Gab admits he kept low rates for long-term clients due to loyalty. His solution: delegate tasks and focus only on high-value work himself to justify his desired rate. (34:05 - 35:51) Gab stresses the importance of reporting results in terms of ROI. SEOs must translate traffic growth into business gains—this is the difference between a $3/hour VA and a $2,000/month strategic partner. (35:52 - 37:16 - End)Gab plugs his weekly webinars under SEO Workout, focusing on demos and practical learning like keyword research for SaaS. Gelo encourages listeners to follow them on social platforms and thanks everyone for tuning in. Do not forget to share and connect with our communities as well. Let's achieve success together!<a href="https://seoworkout.com/" rel="noopener noreferrer" target="_blank">https://seoworkout.com/</a><a href="https://theseodad.org/" rel="noopener noreferrer" target="_blank">https://theseodad.org/</a><a href="https://seokwentuhan.com/" rel="noopener noreferrer" target="_blank">https://seokwentuhan.com/</a>

In this episode of SEOKwentuhan, Gab and Gelo tackle a common issue in the freelance and VA world: Filipino SEOs are delivering strong results for clients abroad, yet still face low rates and undervaluation. Filipino SEO professionals are getting noticed across the globe for their skills, work ethic, and adaptability. From freelance gigs to full-time roles with international agencies, more and more Pinoys are helping businesses rank, grow, and compete online. But despite this growing demand, one big issue remains—many are still being paid less than they deserve. If you’ve ever questioned your rates, felt undervalued, or just want to better understand the industry dynamics, this episode gives real talk, useful insights, and advice you can use.Transcript Summary(00:00 - 00:41)Gab welcomes everyone back to the podcast after a long break. He introduces the main topic: Why Filipino SEO professionals are in demand but still underpaid. He notes this is a recurring concern in VA groups and affects other freelance specialties too.(00:50 - 02:14)Gab explains how wage differences between countries (e.g., US vs. PH minimum wage) make outsourcing to Filipinos attractive for Western companies. He shares personal experience about how foreign agencies offer rates only slightly better than local PH agencies, using local benchmarks to justify low offers.(02:15 - 03:45)Gelo cites statistics showing that Filipinos are 70–80% cheaper than their Western counterparts and still deliver quality results. The Philippines ranks #1 globally for virtual assistants, with SEO being a top outsourced skill.(03:46 - 05:10)Gelo explains factors including time zone alignment, cultural compatibility, and strong English communication skills. He points out that many clients require video introductions to gauge fluency, and Filipinos tend to excel here despite being "barok" at times.(05:11 - 07:36)Gab emphasizes traits like strong work ethic, adaptability, clear communication, and resourcefulness (e.g., finding free tools). Filipinos tend to go the extra mile, solve problems quickly, and adjust culturally to clients’ behavior.(07:37 - 08:16)Gab notes how being natural problem solvers and having high English literacy (96%) adds to their appeal. These strengths make communication and implementation smoother in international projects.(08:16 - 09:06)Gab and Gelo discuss the Filipino trait of adjusting to how clients treat them—being patient, resourceful, hardworking, and resilient, similar to OFWs in other industries.(09:16 - 10:50)Gab argues it’s systemic, especially for beginners who think $3/hour is already generous. Many experienced SEOs also stay in comfort zones, refusing to raise rates even with a decade of experience and proven results.(10:51 - 12:00) Gab clarifies that while there may be a lot of SEOs, not all deliver real results. The demand is still strong, but the market includes many task-doers versus true strategists.(12:00 - 13:15)Gab shares a strategy: start with a lower trial rate, show results, then either raise rates or ask for performance-based incentives. He warns that even with results, some clients will undervalue the SEO’s contribution.(13:16 - 14:33) Determine your rate by looking at peers with similar years of experience and skills. Client-facing communication and negotiation are crucial if you want to increase your value and income.(14:34 - 15:45) New SEOs often lack negotiation skills. Gab emphasizes the need to stand your ground, prove your worth through past results, and avoid underpricing if you’re delivering value.(15:46 - 17:33) Gab explains this fear stems from the uncertainty of consistent results and the lack of confidence. Solution: create packages per client type, understand client budget ranges, and study your niche deeply.(17:34 - 20:35) Filipino SEOs often underprice because they fear sounding incompetent in discovery calls. Gab encourages practicing communication and owning your SEO identity. If you’re doing the job, you are not an impostor.(20:36 - 24:44) Gab shares how foreign clients value SEO more than local clients. In PH, SEO is often undervalued or bundled with web development or social media, especially for SMEs. Foreign clients look for results and ROI.(24:45 - 28:03) Gab urges a culture of integrity and skill-sharing. Communities like theirs aim to educate and uplift Filipino SEOs, discourage dishonest practices, and build a professional reputation globally.(28:04 - 29:10) Gab explains that their podcast and community events real-talk issues to prevent others from repeating mistakes. Sharing case studies, strategies, and lessons helps everyone grow, even if others are more skilled.(29:11 - 30:30) Gab says: Don’t rush pricing high. Upskill continuously. Add new knowledge in AI, analytics, and other areas. Build your value before demanding high rates.(30:31 - 32:19) Gab advocates for outcome-based pricing over hourly billing. SEOs should see themselves as partners, not just skilled laborers. Present the value you bring to the client’s business, then negotiate accordingly.(32:20 - 34:04) Gab admits he kept low rates for long-term clients due to loyalty. His solution: delegate tasks and focus only on high-value work himself to justify his desired rate.(34:05 - 35:51) Gab stresses the importance of reporting results in terms of ROI. SEOs must translate traffic growth into business gains—this is the difference between a $3/hour VA and a $2,000/month strategic partner.(35:52 - 37:16 - End)Gab plugs his weekly webinars under SEO Workout, focusing on demos and practical learning like keyword research for SaaS. Gelo encourages listeners to follow them on social platforms and thanks everyone for tuning in.Do not forget to share and connect with our communities as well. Let's achieve success together!https://seoworkout.com/https://theseodad.org/https://seokwentuhan.com/

Why Filipino SEO Professionals Are in Demand (Pero Underpaid?)

Ever wondered if doing SEO for local clients is really that different from working with international ones? In this episode of SEO Kwentuhan, Gelo and Gab unpack the real differences between doing SEO for Philippine-based clients versus international ones. From client expectations and pay gaps to search behaviors and strategy, they dig into what it really feels like to work on both sides. This episode is honest, relatable, and especially useful if you’re a Filipino freelancer or SEO specialist trying to navigate both local and global markets. What becomes clear as the conversation unfolds? It's not just about money—although yes, international rates are much higher. It’s also about how clients approach SEO. Foreign businesses often already understand the value of SEO and come with solid processes, while many PH clients still rely heavily on social media and need more guidance on SEO basics. Whether you're dealing with long-tail keywords for a local tire shop or international hreflang tags for a global brand, this episode covers the mindset shifts and tactical differences you need to know. Transcript Summary 00:00 - 00:31Gab: Welcomes listeners to SEO Kwentuhan, a podcast on SEO and freelancing.Gelo: Introduces the topic: “SEO in the Philippines vs Abroad”, questioning whether SEO standards are really different. 00:32 - 01:25Gelo: Shares his experience, mostly with foreign clients, though his past agency was PH-based but catered to global clients.Gab: Adds that while some PH clients target global markets, their business operations and SEO demands vary. 01:25 - 03:11Gelo: Emphasizes the payment difference, estimating PH rates are less than 30% of foreign rates.Gab and Gelo: Agree that foreign clients are more SEO-knowledgeable, while PH clients often need more education on processes and metrics.Foreign clients often provide the SEO process; PH clients rely on the SEO specialist to lead. 03:18 - 04:13Gab: Notes that popular marketing channels differ: PH leans toward social media, while foreign businesses prioritize organic search more.PH companies often come from traditional marketing, slowly transitioning to digital. 04:21 - 06:21Gab: Clarifies that local SEO dominates PH due to limited geography.International SEO involves more research, language variations, and different user behavior.Strategies like hreflang are irrelevant locally but critical for global clients. 06:21 - 07:07Gelo: Points out that in the PH, people often rely on word-of-mouth or neighbors for services like plumbers, unlike in the West where even small services have SEO-optimized websites. 07:17 - 09:01Gab: Explains that SEO is more useful for big industries or emergencies (e.g., locksmith, tires).He gives real-world examples like Googling tire supply or Motolite battery delivery.Filipinos tend to search on social media first before Google. 09:31 - 11:22Gab: Says SEO explanations are similar, but pricing is harder to justify to PH clients.Gelo: Adds that some international clients can be more difficult due to outdated knowledge or preconceived notions.Both agree: Local clients often haggle or expect discounts, especially when familiar. 11:28 - 14:27Gab: Believes foreign markets are 10 years ahead, with earlier exposure to SEO tools and strategies.Gelo: Notes PH SEOs get backlinks mostly from webinars or events, unlike advanced strategies abroad.Gab and Gelo: Mention BrightonSEO and technical expertise like data analytics, which are less common locally.Many PH SEOs still work under managers vs. agency owners abroad who have more control and freedom to experiment. 14:41 - 15:14Gab: Observes that individuals abroad can outrank big brands, thanks to level playing fields in Google’s algorithm.In PH, big brands dominate, so smaller players are better off targeting long-tail keywords or social media like TikTok. 15:15 - 16:24Gab: attributes the undervaluation not to lack of skill but to mindsets of business owners.Many still see digital marketing as optional, relying on free or basic social media marketing.Bigger PH companies understand ROI better, but most small/medium businesses still resist investing in SEO. Don't forget to share and connect with our communities. Let's achieved success together!<a href="https://seoworkout.com/" rel="noopener noreferrer" target="_blank">https://seoworkout.com/</a><a href="https://theseodad.org/" rel="noopener noreferrer" target="_blank">https://theseodad.org/</a><a href="https://seokwentuhan.com/ " rel="noopener noreferrer" target="_blank">https://seokwentuhan.com/ </a>

Ever wondered if doing SEO for local clients is really that different from working with international ones? In this episode of SEO Kwentuhan, Gelo and Gab unpack the real differences between doing SEO for Philippine-based clients versus international ones. From client expectations and pay gaps to search behaviors and strategy, they dig into what it really feels like to work on both sides. This episode is honest, relatable, and especially useful if you’re a Filipino freelancer or SEO specialist trying to navigate both local and global markets.What becomes clear as the conversation unfolds? It's not just about money—although yes, international rates are much higher. It’s also about how clients approach SEO. Foreign businesses often already understand the value of SEO and come with solid processes, while many PH clients still rely heavily on social media and need more guidance on SEO basics. Whether you're dealing with long-tail keywords for a local tire shop or international hreflang tags for a global brand, this episode covers the mindset shifts and tactical differences you need to know.Transcript Summary00:00 - 00:31Gab: Welcomes listeners to SEO Kwentuhan, a podcast on SEO and freelancing.Gelo: Introduces the topic: “SEO in the Philippines vs Abroad”, questioning whether SEO standards are really different.00:32 - 01:25Gelo: Shares his experience, mostly with foreign clients, though his past agency was PH-based but catered to global clients.Gab: Adds that while some PH clients target global markets, their business operations and SEO demands vary.01:25 - 03:11Gelo: Emphasizes the payment difference, estimating PH rates are less than 30% of foreign rates.Gab and Gelo: Agree that foreign clients are more SEO-knowledgeable, while PH clients often need more education on processes and metrics.Foreign clients often provide the SEO process; PH clients rely on the SEO specialist to lead.03:18 - 04:13Gab: Notes that popular marketing channels differ: PH leans toward social media, while foreign businesses prioritize organic search more.PH companies often come from traditional marketing, slowly transitioning to digital.04:21 - 06:21Gab: Clarifies that local SEO dominates PH due to limited geography.International SEO involves more research, language variations, and different user behavior.Strategies like hreflang are irrelevant locally but critical for global clients.06:21 - 07:07Gelo: Points out that in the PH, people often rely on word-of-mouth or neighbors for services like plumbers, unlike in the West where even small services have SEO-optimized websites.07:17 - 09:01Gab: Explains that SEO is more useful for big industries or emergencies (e.g., locksmith, tires).He gives real-world examples like Googling tire supply or Motolite battery delivery.Filipinos tend to search on social media first before Google.09:31 - 11:22Gab: Says SEO explanations are similar, but pricing is harder to justify to PH clients.Gelo: Adds that some international clients can be more difficult due to outdated knowledge or preconceived notions.Both agree: Local clients often haggle or expect discounts, especially when familiar.11:28 - 14:27Gab: Believes foreign markets are 10 years ahead, with earlier exposure to SEO tools and strategies.Gelo: Notes PH SEOs get backlinks mostly from webinars or events, unlike advanced strategies abroad.Gab and Gelo: Mention BrightonSEO and technical expertise like data analytics, which are less common locally.Many PH SEOs still work under managers vs. agency owners abroad who have more control and freedom to experiment.14:41 - 15:14Gab: Observes that individuals abroad can outrank big brands, thanks to level playing fields in Google’s algorithm.In PH, big brands dominate, so smaller players are better off targeting long-tail keywords or social media like TikTok.15:15 - 16:24Gab: attributes the undervaluation not to lack of skill but to mindsets of business owners.Many still see digital marketing as optional, relying on free or basic social media marketing.Bigger PH companies understand ROI better, but most small/medium businesses still resist investing in SEO.Don't forget to share and connect with our communities. Let's achieved success together!https://seoworkout.com/https://theseodad.org/https://seokwentuhan.com/ 

SEO in PH vs SEO International

Leading an in-house SEO team comes with a unique set of challenges. Unlike agency work, where specialists juggle multiple clients, in-house SEO requires a long-term strategy, cross-team collaboration, and the ability to adapt to changing search algorithms. In this recent episode of SEO Kwentuhan, Sir Jake Morales, an experienced SEO leader at Canva, shared his journey from link building to becoming a mentor, offering valuable insights on leadership, team dynamics, and strategy execution. Throughout the discussion, Gab and Gelo explored what makes an effective SEO leader, how to manage conflicts in strategy, and what skills are essential for building a strong team. Sir Jake emphasized the importance of balancing technical expertise with leadership skills, ensuring that teams not only execute well but also grow professionally. If you’re an SEO specialist aspiring to lead a team or a current manager looking for ways to improve collaboration, this episode is packed with practical takeaways on mentorship, setting clear goals, and fostering a proactive team culture. Transcript Summary (00:00 - 01:57)Gab: Welcomes listeners to the new episode of Lighter Topics of SEO and introduces a special guest, Sir Jake Morales.Gab: Shares that Sir Jake was his first mentor when he started SEO in 2013, as his team lead or manager at the time.Gelo: Acknowledges this and adds that Sir Jake was also someone he looked up to in the workplace whenever he had SEO-related questions.Sir Jake: Greets the hosts and listeners, expressing gratitude for being invited to the podcast. He recalls working with Gab in 2013 when he was a supervisor, while Gab was a junior SEO. He also notes that he and Gelo currently work together under the same employer.Gab: Remarks on how small the SEO industry is, to which Sir Jake agrees. (02:08 - 13:42)Gab: Kicks off the discussion by asking Sir Jake how he started his career in SEO.Sir Jake: Explains that SEO is not typically taught in academic settings and is usually learned through professional experience or specialized training.Before SEO:<ul><li>Sir Jake: Began his career as a call center agent (2009-2010) before transitioning into copywriting.</li><li>He recognized that writing was his strongest skill, leading him to pursue copywriting for a marketing agency.</li><li>After losing his job, he was uncertain about his next steps.</li></ul>Discovery of SEO:<ul><li>A friend introduced him to SEO and encouraged him to apply to an SEO agency in Makati.</li><li>This was his first time hearing the term "SEO."</li><li>The agency was newly established in the Philippines and specialized in white-label SEO services.</li></ul>First SEO Role – Link Builder (2010-2011):<ul><li>Sir Jake was hired as a link builder, responsible for acquiring backlinks through directory submissions and blog commenting.</li><li>He describes the early days of SEO, where link-building strategies focused on posting comments on forums and blogs.</li></ul>Transition to On-Page SEO:<ul><li>Sir Jake moved from link building to on-page SEO, where he worked closely with web developers and content teams.</li><li>Gab recalls that he initially applied for web development, but ended up working in on-page SEO, where he and Sir Jake crossed paths.</li><li>They reminisce about the collaborative and fun work environment at the time.</li></ul>Growth & Career Progression:<ul><li>Sir Jake explains how junior SEOs were structured differently back then but were heavily involved in technical SEO and project management.</li><li>He spent 5 years in his first SEO agency, honing his expertise in various SEO disciplines.</li><li>Moved to another SEO agency in 2015, where he was exposed to the broader SEO community and industry events.</li><li>This second agency allowed him to network with top SEO professionals in the Philippines, where he learned new strategies and trends.</li></ul>Joining Canva (2019 - Present):<ul><li>In 2019, Canva recruited Sir Jake for their SEO team.</li><li>It was his first in-house SEO role, which required him to adapt from the client-based approach of agencies.</li><li>Responsibilities evolved from team lead → senior specialist → team lead again, handling keyword research, copywriting, and technical SEO.</li><li>He visited Canva’s Sydney headquarters three times, with one trip occurring just before the March 2020 lockdown.</li></ul><h3> </h3>(15:39 - 18:37)Gelo: Asks Sir Jake why he has remained in the SEO industry for 15 years.Sir Jake: Shares that:<ul><li>His SEO career grew alongside him, offering continuous learning opportunities.</li><li>He experienced major algorithm updates like Google Panda & Penguin, which kept the industry exciting.</li><li>Over time, he explored various SEO roles, from copywriter to strategist to mentor.</li><li>SEO provided financial stability, career growth, and fulfillment.</li></ul>Gab: Agrees, noting that SEO challenges motivate professionals to keep learning and improving. (20:06 - 31:31)Gab: Asks Sir Jake to explain the key differences between an individual SEO specialist and a team lead.<ul><li>SEO Specialist:</li><li> </li><li class="ql-indent-1">Focuses on expertise, execution, and technical skills.</li><li class="ql-indent-1">Must stay updated with algorithm changes and best practices.</li><li class="ql-indent-1">Often works independently or with minimal supervision.</li><li>SEO Team Lead:</li><li> </li><li class="ql-indent-1">Balances mentorship, guidance, and team development.</li><li class="ql-indent-1">Ensures the success of the entire team, not just individual projects.</li><li class="ql-indent-1">Requires empathy, leadership, and decision-making skills.</li></ul>Gab: Shares that becoming a first-time manager was challenging, especially in teaching and transferring knowledge to others. (31:32 - 40:41)Sir Jake: Emphasizes two critical leadership qualities:<ol><li>Empathy – Understanding team members, their needs, and their strengths.</li><li>Direction & Firmness – Setting clear goals and vision while ensuring team alignment.</li></ol>Gab: Asks how to handle conflicts in SEO strategies within a team.Sir Jake: suggests:<ul><li>Encouraging open communication and discussions.</li><li>Using collaborative documents (e.g., Google Docs) to compare and refine strategies.</li><li>Experimenting with different approaches in a controlled environment to see what works best.</li></ul> (40:45 - 48:52)Gab: Asks Sir Jake what qualities he looks for when hiring SEO professionals.Top qualities:<ol><li>Expertise – Strong SEO knowledge and skills.</li><li>Ownership – Taking responsibility for tasks.</li><li>Proactiveness – Taking initiative without waiting for instructions.</li><li>Consistency – Delivering results reliably.</li></ol> (50:13 - 54:54)Gab: Asks Sir Jake for his advice to aspiring SEO team leads.Sir Jake shares:<ul><li>Patience – SEO is fast-paced; managing teams takes time.</li><li>Presence – Be available to support and guide your team.</li><li>Continuous Learning – Stay updated with industry trends and best practices.</li><li>Lead by Example – Your leadership style should reflect the team culture you want to build.</li></ul> (55:11 - End)<ul><li>Fun segment: “Lights On or Lights Off” – Sir Jake prefers lights on for productivity and lights off for relaxation/gaming.</li><li>Final Remarks – Gab & Gelo thank Sir Jake for sharing his insights.</li><li>Listeners are encouraged to follow them on Facebook, YouTube, and Spotify.</li></ul> Don't forget to share and connect with our communities as well. Let's achieve success together!<a href="https://seoworkout.com" rel="noopener noreferrer" target="_blank" style="color: rgb(26, 98, 255);">https://seoworkout.com</a><a href="https://theseodad.org" rel="noopener noreferrer" target="_blank" style="color: rgb(26, 98, 255);">https://theseodad.org</a><a href="https://seokwentuhan.com" rel="noopener noreferrer" target="_blank" style="color: rgb(26, 98, 255);">https://seokwentuhan.com</a>

Leading an in-house SEO team comes with a unique set of challenges. Unlike agency work, where specialists juggle multiple clients, in-house SEO requires a long-term strategy, cross-team collaboration, and the ability to adapt to changing search algorithms. In this recent episode of SEO Kwentuhan, Sir Jake Morales, an experienced SEO leader at Canva, shared his journey from link building to becoming a mentor, offering valuable insights on leadership, team dynamics, and strategy execution.Throughout the discussion, Gab and Gelo explored what makes an effective SEO leader, how to manage conflicts in strategy, and what skills are essential for building a strong team. Sir Jake emphasized the importance of balancing technical expertise with leadership skills, ensuring that teams not only execute well but also grow professionally. If you’re an SEO specialist aspiring to lead a team or a current manager looking for ways to improve collaboration, this episode is packed with practical takeaways on mentorship, setting clear goals, and fostering a proactive team culture.Transcript Summary(00:00 - 01:57)Gab: Welcomes listeners to the new episode of Lighter Topics of SEO and introduces a special guest, Sir Jake Morales.Gab: Shares that Sir Jake was his first mentor when he started SEO in 2013, as his team lead or manager at the time.Gelo: Acknowledges this and adds that Sir Jake was also someone he looked up to in the workplace whenever he had SEO-related questions.Sir Jake: Greets the hosts and listeners, expressing gratitude for being invited to the podcast. He recalls working with Gab in 2013 when he was a supervisor, while Gab was a junior SEO. He also notes that he and Gelo currently work together under the same employer.Gab: Remarks on how small the SEO industry is, to which Sir Jake agrees.(02:08 - 13:42)Gab: Kicks off the discussion by asking Sir Jake how he started his career in SEO.Sir Jake: Explains that SEO is not typically taught in academic settings and is usually learned through professional experience or specialized training.Before SEO:Sir Jake: Began his career as a call center agent (2009-2010) before transitioning into copywriting.He recognized that writing was his strongest skill, leading him to pursue copywriting for a marketing agency.After losing his job, he was uncertain about his next steps.Discovery of SEO:A friend introduced him to SEO and encouraged him to apply to an SEO agency in Makati.This was his first time hearing the term "SEO."The agency was newly established in the Philippines and specialized in white-label SEO services.First SEO Role – Link Builder (2010-2011):Sir Jake was hired as a link builder, responsible for acquiring backlinks through directory submissions and blog commenting.He describes the early days of SEO, where link-building strategies focused on posting comments on forums and blogs.Transition to On-Page SEO:Sir Jake moved from link building to on-page SEO, where he worked closely with web developers and content teams.Gab recalls that he initially applied for web development, but ended up working in on-page SEO, where he and Sir Jake crossed paths.They reminisce about the collaborative and fun work environment at the time.Growth & Career Progression:Sir Jake explains how junior SEOs were structured differently back then but were heavily involved in technical SEO and project management.He spent 5 years in his first SEO agency, honing his expertise in various SEO disciplines.Moved to another SEO agency in 2015, where he was exposed to the broader SEO community and industry events.This second agency allowed him to network with top SEO professionals in the Philippines, where he learned new strategies and trends.Joining Canva (2019 - Present):In 2019, Canva recruited Sir Jake for their SEO team.It was his first in-house SEO role, which required him to adapt from the client-based approach of agencies.Responsibilities evolved from team lead → senior specialist → team lead again, handling keyword research, copywriting, and technical SEO.He visited Canva’s Sydney headquarters three times, with one trip occurring just before the March 2020 lockdown.(15:39 - 18:37)Gelo: Asks Sir Jake why he has remained in the SEO industry for 15 years.Sir Jake: Shares that:His SEO career grew alongside him, offering continuous learning opportunities.He experienced major algorithm updates like Google Panda & Penguin, which kept the industry exciting.Over time, he explored various SEO roles, from copywriter to strategist to mentor.SEO provided financial stability, career growth, and fulfillment.Gab: Agrees, noting that SEO challenges motivate professionals to keep learning and improving.(20:06 - 31:31)Gab: Asks Sir Jake to explain the key differences between an individual SEO specialist and a team lead.SEO Specialist:Focuses on expertise, execution, and technical skills.Must stay updated with algorithm changes and best practices.Often works independently or with minimal supervision.SEO Team Lead:Balances mentorship, guidance, and team development.Ensures the success of the entire team, not just individual projects.Requires empathy, leadership, and decision-making skills.Gab: Shares that becoming a first-time manager was challenging, especially in teaching and transferring knowledge to others.(31:32 - 40:41)Sir Jake: Emphasizes two critical leadership qualities:Empathy – Understanding team members, their needs, and their strengths.Direction & Firmness – Setting clear goals and vision while ensuring team alignment.Gab: Asks how to handle conflicts in SEO strategies within a team.Sir Jake: suggests:Encouraging open communication and discussions.Using collaborative documents (e.g., Google Docs) to compare and refine strategies.Experimenting with different approaches in a controlled environment to see what works best.(40:45 - 48:52)Gab: Asks Sir Jake what qualities he looks for when hiring SEO professionals.Top qualities:Expertise – Strong SEO knowledge and skills.Ownership – Taking responsibility for tasks.Proactiveness – Taking initiative without waiting for instructions.Consistency – Delivering results reliably.(50:13 - 54:54)Gab: Asks Sir Jake for his advice to aspiring SEO team leads.Sir Jake shares:Patience – SEO is fast-paced; managing teams takes time.Presence – Be available to support and guide your team.Continuous Learning – Stay updated with industry trends and best practices.Lead by Example – Your leadership style should reflect the team culture you want to build.(55:11 - End)Fun segment: “Lights On or Lights Off” – Sir Jake prefers lights on for productivity and lights off for relaxation/gaming.Final Remarks – Gab & Gelo thank Sir Jake for sharing his insights.Listeners are encouraged to follow them on Facebook, YouTube, and Spotify.Don't forget to share and connect with our communities as well. Let's achieve success together!https://seoworkout.comhttps://theseodad.orghttps://seokwentuhan.com

Strategies For Leading An In-House SEO Team Feat. Sir Jake Morales

In the latest episode of SEO Kwentuhan, Gab and Gelo examine the transformative impact of artificial intelligence on SEO and white-collar jobs. They explore a spectrum of hot topics—from the rise of AI-powered search engines and autonomous AI agents to the nuances of workflow automation and deepfake innovations. With a blend of caution and excitement, the conversation dissects how AI is not only streamlining processes in digital marketing and content creation but also redefining what it means to work in a traditionally human-driven industry. Throughout the episode, the hosts emphasize the importance of balancing technical advancements with core human skills like creativity, communication, and critical thinking. They discuss how embracing new AI tools, while still mastering SEO fundamentals, can empower professionals to stay ahead in a rapidly evolving digital landscape. SEO specialists and white-collar professionals navigating the future of work will find that this insightful discussion offers a practical roadmap to harnessing AI’s potential while preserving the unique value of human ingenuity. Transcript Summary00:00 – 01:16<ul><li>00:00 – 00:06 (Gab): Gab welcomes listeners to a new episode of “SEO Kwentuhan,” setting a light tone for the discussion.</li><li>00:06 – 00:09 (Gelo): Gelo asks what the topic is for today.</li><li>00:10 – 00:42 (Gab): Gab introduces the main theme: the latest AI trends and their effects on white-collar jobs. He clarifies what “white-collar” means by contrasting it with blue-collar work.</li><li>00:42 – 00:55 (Gelo): Gelo elaborates that white-collar jobs involve less manual labor—reminding listeners that SEO (their field) falls into this category.</li><li>00:55 – 01:16 (Gab & Gelo): Brief examples are given (e.g., accountancy, law, marketing, development) to underscore how the discussion is relevant to their work.</li></ul> 01:16 – 03:04<ul><li>01:16 – 01:38 (Gelo): Gelo invites Gab to share his opinion on AI—specifically within the SEO industry.</li><li>01:39 – 02:32 (Gab): Gab reveals mixed feelings: he’s cautious about AI’s potential to disrupt jobs yet excited about the opportunities it opens up and the efficiency gains it promises.</li><li>02:32 – 02:34 (Gab): He succinctly sums up that, for him, the benefits (the “advantage”) outweigh the fears.</li><li>02:42 – 03:04 (Gelo): Gelo reassures listeners that this isn’t a fear-mongering session but rather an exploration of current trends and what they mean for white-collar work in SEO.</li></ul> 03:08 – 04:43<ul><li>03:08 – 03:27 (Gab): Gab begins predicting what might unfold in 2025, noting that while the future is uncertain, we can expect significant changes.</li><li>03:29 – 03:29 (Gelo): Gelo interjects with his expectations.</li><li>03:30 – 04:25 (Gab): Gab discusses a surge in AI-powered search engines, mentioning global competitors (like OpenAI and DeepSeek) and speculating on how these innovations might shift market share and user behavior.</li><li>04:26 – 04:43 (Gab & Gelo): They briefly debate whether AI-driven search will quickly catch up or if traditional methods will continue to hold sway.</li></ul> 04:47 – 06:11<ul><li>04:47 – 05:20 (Gelo): Gelo observes that many people still prefer searching on their own—relying on “blue links” and familiar interfaces.</li><li>05:20 – 06:04 (Gab): Gab contrasts this with AI’s speed, noting that while AI can deliver rapid results, users often trust traditional customer reviews and social media cues.</li><li>06:04 – 06:11 (Gelo): Gelo adds an example: ChatGPT’s ability to script Google Maps to speed up tasks like finding restaurants.</li></ul> 06:27 – 09:28<ul><li>06:27 – 07:27 (Gab): Gab explains the concept of autonomous AI agents—tools that do more than just provide answers; they learn user preferences and can automate complex tasks.</li><li>07:27 – 07:48 (Gelo): Gelo inquires about which platforms are being used for these AI agents.</li><li>07:49 – 09:28 (Gab & Gelo): The conversation shifts to platforms like N8N (despite its complexity) and other tools that enable multi-agent workflows—where one AI handles keyword research and then passes tasks on (for example, to content creation or outreach agents).</li></ul> 09:29 – 12:06<ul><li>09:29 – 10:15 (Gab): Gab outlines how AI can automate entire content workflows—from keyword research to creating content briefs and even publishing directly to WordPress, streamlining the blog-post creation process.</li><li>10:23 – 11:00 (Gelo): Gelo underscores that while such automation is possible, some caution is needed (e.g., ensuring quality and accuracy).</li><li>11:22 – 12:02 (Gab & Gelo): Gab then brings up deepfakes as an emerging trend. He explains that with minimal input (like a picture or script), AI can generate realistic videos and interactive images, though this raises concerns about misuse and authenticity.</li></ul> 12:07 – 16:45<ul><li>12:07 – 13:41 (Gelo & Gab): The discussion turns to how AI is being embedded directly into SaaS products—examples include platforms like GitHub, Canva, and Google Sheets. Gab notes that nowadays, a SaaS without AI looks outdated.</li><li>13:39 – 15:09 (Gelo & Gab): They touch on the buzz around next-generation models (like the rumored GPT-5) and enhancements in AI responsiveness (with features such as editable generated content).</li><li>15:09 – 16:45 (Gelo): Gelo even references a tweet about Elon Musk’s playful remark on buying ChatGPT, highlighting the high stakes and rapid pace of AI development.</li></ul> 16:45 – 18:49<ul><li>16:45 – 17:38 (Gelo): Gelo introduces concerns about AI ethics and regulation—citing insights from industry veterans (such as an ex-Google officer) on the need to set boundaries for AI development.</li><li>17:38 – 18:32 (Gab & Gelo): They debate how regulatory bodies might step in to prevent potential abuses (like harmful deepfakes) while still fostering innovation.</li><li>18:32 – 18:49 (Gelo): The conversation briefly shifts as they discuss following AI influencers and thought leaders to stay informed on these evolving issues.</li></ul> 18:49 – 31:52<ul><li>18:49 – 21:05 (Gab & Gelo): The speakers stress that despite AI’s rapid advancement, mastering SEO fundamentals remains crucial. They emphasize that human creativity, communication, and judgment cannot be fully replaced.</li><li>21:09 – 24:33 (Gab & Gelo): They discuss the need for “prompt engineering”—crafting precise commands for AI—and other technical skills (like low-code/no-code automation) to harness AI’s power effectively.</li><li>24:34 – 25:05 (Gab): Gab highlights that while AI can generate creative outputs (even in art and design), the human touch is still key for authenticity.</li><li>25:08 – 31:52 (Gab & Gelo): The dialogue continues on the importance of continuous learning and experimentation with new AI tools, ensuring that professionals stay ahead in a highly competitive and evolving industry.</li></ul> 31:53 – 51:33<ul><li>31:53 – 37:32 (Gab & Gelo): The focus shifts to freelancing and the gig economy. Gab shares how AI has transformed his own work on platforms like Upwork—enhancing profiles and speeding up tasks such as content research and case study creation.</li><li>37:33 – 38:07 (Gab): They underline that while AI boosts productivity, it also intensifies competition among freelancers.</li><li>38:09 – 40:23 (Gab & Gelo): The speakers discuss emerging job roles (for instance, AI prompt engineers and AI agent experts) and stress that real-world experience and human insight will continue to set professionals apart.</li><li>40:39 – 45:06 (Gab & Gelo): Further reflections reveal that even as AI takes over repetitive tasks, leadership, mentorship, and the ability to inspire remain uniquely human qualities.</li></ul> 51:34 – 1:02:03<ul><li>51:34 – 52:18 (Gab): Gab summarizes the key takeaway: professionals must combine deep industry fundamentals with an openness to learn new AI tools to remain irreplaceable.</li><li>52:24 – 53:54 (Gelo): Gelo adds that embracing AI is essential—not only to keep pace with innovation but also to develop a strong personal brand and a network (inviting listeners to join their Discord community).</li><li>53:54 – 54:10 (Gab & Gelo): They touch on the importance of building one’s “Knowledge Graph” as part of personal branding.</li><li>54:10 – 56:13 (Gab & Gelo): In a speculative tone, the discussion shifts to what SEO might look like in the distant future—pondering ideas like neurolink interfaces and a radically transformed digital landscape.</li><li>56:14 – 57:07 (Gelo): Gelo draws an analogy with historical shifts (referencing Oppenheimer and the nuclear age) to illustrate how transformative and disruptive technology can be.</li><li>57:07 – 59:34 (Gelo & Gab): They debate potential future scenarios, including the role of regulation, the balance between human and AI control, and the risk of technology evolving beyond our expectations.</li><li>59:59 – 1:02:03 (Gab & Gelo): The episode wraps up with final reflections and announcements. Gab hints at upcoming projects (like his new SEO Workout page), and Gelo invites listeners to follow them on social media, sign off with a reminder to join “SEO Tambayan,” and thanks everyone for tuning in.</li></ul> Join our communities:<ul><li><a href="https://seoworkout.com" rel="noopener noreferrer" target="_blank" style="color: rgb(26, 98, 255);">https://seoworkout.com</a></li><li><a href="https://theseodad.org" rel="noopener noreferrer" target="_blank" style="color: rgb(26, 98, 255);">https://theseodad.org</a></li></ul>﻿<ul><li>SEO Tambayan in Discord</li></ul> Follow us on:<ul><li>Website: <a href="https://seokwentuhan.com" rel="noopener noreferrer" target="_blank" style="color: rgb(26, 98, 255);">https://seokwentuhan.com</a></li><li>Spotify:<a href="https://open.spotify.com/show/0PgXThgH1zZCVc0oaZqtOk" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://open.spotify.com/show/0PgXThgH1zZCVc0oaZqtOk" rel="noopener noreferrer" target="_blank" style="color: rgb(26, 98, 255);">https://open.spotify.com/show/0PgXThgH1zZCVc0oaZqtOk</a></li><li>YouTube Channel: SEO Kwentuhan </li></ul> Here are some resources for you: AI Resources:<ul><li><a href="https://claude.ai" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(26, 98, 255);">https://claude.ai</a></li><li><a href="https://gemini.google.com" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(26, 98, 255);">https://gemini.google.com</a></li><li><a href="https://chatgpt.com" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(26, 98, 255);">https://chatgpt.com</a></li><li><a href="https://www.perplexity.ai" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(26, 98, 255);">https://www.perplexity.ai</a></li><li>YouTube Channel: aiadvantage</li></ul> Automation + No Code Automation Resources:<ul><li><a href="https://nicksaraev.com" rel="noopener noreferrer" target="_blank" style="color: rgb(26, 98, 255);">https://nicksaraev.com</a></li><li><a href="https://www.make.com/en" rel="noopener noreferrer" target="_blank" style="color: rgb(26, 98, 255);">https://www.make.com/en</a></li><li><a href="https://zapier.com" rel="noopener noreferrer" target="_blank" style="color: rgb(26, 98, 255);">https://zapier.com</a></li><li><a href="https://www.activepieces.com" rel="noopener noreferrer" target="_blank" style="color: rgb(26, 98, 255);">https://www.activepieces.com</a></li></ul>

In the latest episode of SEO Kwentuhan, Gab and Gelo examine the transformative impact of artificial intelligence on SEO and white-collar jobs. They explore a spectrum of hot topics—from the rise of AI-powered search engines and autonomous AI agents to the nuances of workflow automation and deepfake innovations. With a blend of caution and excitement, the conversation dissects how AI is not only streamlining processes in digital marketing and content creation but also redefining what it means to work in a traditionally human-driven industry.Throughout the episode, the hosts emphasize the importance of balancing technical advancements with core human skills like creativity, communication, and critical thinking. They discuss how embracing new AI tools, while still mastering SEO fundamentals, can empower professionals to stay ahead in a rapidly evolving digital landscape. SEO specialists and white-collar professionals navigating the future of work will find that this insightful discussion offers a practical roadmap to harnessing AI’s potential while preserving the unique value of human ingenuity.Transcript Summary00:00 – 01:1600:00 – 00:06 (Gab): Gab welcomes listeners to a new episode of “SEO Kwentuhan,” setting a light tone for the discussion.00:06 – 00:09 (Gelo): Gelo asks what the topic is for today.00:10 – 00:42 (Gab): Gab introduces the main theme: the latest AI trends and their effects on white-collar jobs. He clarifies what “white-collar” means by contrasting it with blue-collar work.00:42 – 00:55 (Gelo): Gelo elaborates that white-collar jobs involve less manual labor—reminding listeners that SEO (their field) falls into this category.00:55 – 01:16 (Gab & Gelo): Brief examples are given (e.g., accountancy, law, marketing, development) to underscore how the discussion is relevant to their work.01:16 – 03:0401:16 – 01:38 (Gelo): Gelo invites Gab to share his opinion on AI—specifically within the SEO industry.01:39 – 02:32 (Gab): Gab reveals mixed feelings: he’s cautious about AI’s potential to disrupt jobs yet excited about the opportunities it opens up and the efficiency gains it promises.02:32 – 02:34 (Gab): He succinctly sums up that, for him, the benefits (the “advantage”) outweigh the fears.02:42 – 03:04 (Gelo): Gelo reassures listeners that this isn’t a fear-mongering session but rather an exploration of current trends and what they mean for white-collar work in SEO.03:08 – 04:4303:08 – 03:27 (Gab): Gab begins predicting what might unfold in 2025, noting that while the future is uncertain, we can expect significant changes.03:29 – 03:29 (Gelo): Gelo interjects with his expectations.03:30 – 04:25 (Gab): Gab discusses a surge in AI-powered search engines, mentioning global competitors (like OpenAI and DeepSeek) and speculating on how these innovations might shift market share and user behavior.04:26 – 04:43 (Gab & Gelo): They briefly debate whether AI-driven search will quickly catch up or if traditional methods will continue to hold sway.04:47 – 06:1104:47 – 05:20 (Gelo): Gelo observes that many people still prefer searching on their own—relying on “blue links” and familiar interfaces.05:20 – 06:04 (Gab): Gab contrasts this with AI’s speed, noting that while AI can deliver rapid results, users often trust traditional customer reviews and social media cues.06:04 – 06:11 (Gelo): Gelo adds an example: ChatGPT’s ability to script Google Maps to speed up tasks like finding restaurants.06:27 – 09:2806:27 – 07:27 (Gab): Gab explains the concept of autonomous AI agents—tools that do more than just provide answers; they learn user preferences and can automate complex tasks.07:27 – 07:48 (Gelo): Gelo inquires about which platforms are being used for these AI agents.07:49 – 09:28 (Gab & Gelo): The conversation shifts to platforms like N8N (despite its complexity) and other tools that enable multi-agent workflows—where one AI handles keyword research and then passes tasks on (for example, to content creation or outreach agents).09:29 – 12:0609:29 – 10:15 (Gab): Gab outlines how AI can automate entire content workflows—from keyword research to creating content briefs and even publishing directly to WordPress, streamlining the blog-post creation process.10:23 – 11:00 (Gelo): Gelo underscores that while such automation is possible, some caution is needed (e.g., ensuring quality and accuracy).11:22 – 12:02 (Gab & Gelo): Gab then brings up deepfakes as an emerging trend. He explains that with minimal input (like a picture or script), AI can generate realistic videos and interactive images, though this raises concerns about misuse and authenticity.12:07 – 16:4512:07 – 13:41 (Gelo & Gab): The discussion turns to how AI is being embedded directly into SaaS products—examples include platforms like GitHub, Canva, and Google Sheets. Gab notes that nowadays, a SaaS without AI looks outdated.13:39 – 15:09 (Gelo & Gab): They touch on the buzz around next-generation models (like the rumored GPT-5) and enhancements in AI responsiveness (with features such as editable generated content).15:09 – 16:45 (Gelo): Gelo even references a tweet about Elon Musk’s playful remark on buying ChatGPT, highlighting the high stakes and rapid pace of AI development.16:45 – 18:4916:45 – 17:38 (Gelo): Gelo introduces concerns about AI ethics and regulation—citing insights from industry veterans (such as an ex-Google officer) on the need to set boundaries for AI development.17:38 – 18:32 (Gab & Gelo): They debate how regulatory bodies might step in to prevent potential abuses (like harmful deepfakes) while still fostering innovation.18:32 – 18:49 (Gelo): The conversation briefly shifts as they discuss following AI influencers and thought leaders to stay informed on these evolving issues.18:49 – 31:5218:49 – 21:05 (Gab & Gelo): The speakers stress that despite AI’s rapid advancement, mastering SEO fundamentals remains crucial. They emphasize that human creativity, communication, and judgment cannot be fully replaced.21:09 – 24:33 (Gab & Gelo): They discuss the need for “prompt engineering”—crafting precise commands for AI—and other technical skills (like low-code/no-code automation) to harness AI’s power effectively.24:34 – 25:05 (Gab): Gab highlights that while AI can generate creative outputs (even in art and design), the human touch is still key for authenticity.25:08 – 31:52 (Gab & Gelo): The dialogue continues on the importance of continuous learning and experimentation with new AI tools, ensuring that professionals stay ahead in a highly competitive and evolving industry.31:53 – 51:3331:53 – 37:32 (Gab & Gelo): The focus shifts to freelancing and the gig economy. Gab shares how AI has transformed his own work on platforms like Upwork—enhancing profiles and speeding up tasks such as content research and case study creation.37:33 – 38:07 (Gab): They underline that while AI boosts productivity, it also intensifies competition among freelancers.38:09 – 40:23 (Gab & Gelo): The speakers discuss emerging job roles (for instance, AI prompt engineers and AI agent experts) and stress that real-world experience and human insight will continue to set professionals apart.40:39 – 45:06 (Gab & Gelo): Further reflections reveal that even as AI takes over repetitive tasks, leadership, mentorship, and the ability to inspire remain uniquely human qualities.51:34 – 1:02:0351:34 – 52:18 (Gab): Gab summarizes the key takeaway: professionals must combine deep industry fundamentals with an openness to learn new AI tools to remain irreplaceable.52:24 – 53:54 (Gelo): Gelo adds that embracing AI is essential—not only to keep pace with innovation but also to develop a strong personal brand and a network (inviting listeners to join their Discord community).53:54 – 54:10 (Gab & Gelo): They touch on the importance of building one’s “Knowledge Graph” as part of personal branding.54:10 – 56:13 (Gab & Gelo): In a speculative tone, the discussion shifts to what SEO might look like in the distant future—pondering ideas like neurolink interfaces and a radically transformed digital landscape.56:14 – 57:07 (Gelo): Gelo draws an analogy with historical shifts (referencing Oppenheimer and the nuclear age) to illustrate how transformative and disruptive technology can be.57:07 – 59:34 (Gelo & Gab): They debate potential future scenarios, including the role of regulation, the balance between human and AI control, and the risk of technology evolving beyond our expectations.59:59 – 1:02:03 (Gab & Gelo): The episode wraps up with final reflections and announcements. Gab hints at upcoming projects (like his new SEO Workout page), and Gelo invites listeners to follow them on social media, sign off with a reminder to join “SEO Tambayan,” and thanks everyone for tuning in.Join our communities:https://seoworkout.comhttps://theseodad.org﻿SEO Tambayan in DiscordFollow us on:Website: https://seokwentuhan.comSpotify: https://open.spotify.com/show/0PgXThgH1zZCVc0oaZqtOkYouTube Channel: SEO Kwentuhan Here are some resources for you:AI Resources:https://claude.aihttps://gemini.google.comhttps://chatgpt.comhttps://www.perplexity.aiYouTube Channel: aiadvantageAutomation + No Code Automation Resources:https://nicksaraev.comhttps://www.make.com/enhttps://zapier.comhttps://www.activepieces.com

AI Latest Trends and Its Effect to SEO and White Collar Jobs

Losing a job can feel like a personal defeat, but in reality, it may just be the universe nudging you towards something better. In a recent episode of their podcast, Gab and Gelo explore the emotional and practical challenges that come with being laid off. Gab sets the tone by discussing how being let go doesn’t always signal the end of the road, but rather, it can serve as a redirection to new opportunities. With industries like SEO constantly evolving and the rise of AI tools disrupting traditional roles, many professionals find themselves out of work or worried about their future. As they share in this episode, the key to overcoming such setbacks is all about mindset—transforming feelings of loss into a chance for growth.Throughout their conversation, Gelo and Gab share personal experiences and offer advice on job searching, networking, and upskilling. They provide actionable insights on how to manage finances and use downtime effectively, whether it's by learning new skills or tapping into existing ones. From leveraging professional connections to adapting to changing industry trends, this episode is packed with practical tips to help you rebuild and move forward after a layoff. If you’re looking for guidance on how to navigate uncertain times and turn challenges into opportunities, this conversation is for you.Transcript Summary00:00 - 00:35Gab: Introduces the episode, setting the tone by discussing the common experience of being laid off. Despite the negative connotation of losing a job, Gab emphasizes that it should not always be viewed negatively, and that such events could lead to new opportunities.00:45 - 01:24Gelo: Asks Gab if he has ever been laid off. Gab shares that he has never experienced a layoff but mentions that in his experience, he’s been the one to leave companies before they close. He reflects on the challenges of managing clients, particularly when a company’s sales are declining.02:15 - 02:55Gab: Acknowledges that in SEO, companies can fall out of the limelight quickly, especially after Google updates. He references the impact of changes in strategies within industries, noting that the SEO landscape is constantly evolving, and many businesses that relied on older SEO techniques (like PBNs or Black Hat tactics) are disappearing. Gelo adds that with the rise of AI tools like GPT, layoffs in the industry are becoming more probable.03:00 - 03:27Gelo: Discusses the specific impact of AI on content creation jobs, noting that AI is increasingly used in content generation, which has led to a reduction in demand for content writers. Gab agrees, explaining that AI can now produce content at scale for a fraction of the cost, contributing to job insecurity for those in the content creation field.04:17 - 05:02Gelo: Opens up about his personal experience of being laid off from his job in the casino industry during the pandemic. He shares the emotional turmoil he went through, especially as he had been the primary breadwinner for his family. The experience made him question his worth, as he had worked at the company for 10 years. Despite the challenges, Gelo describes how he pivoted to a new industry.05:03 - 05:25Gelo: Asks Gab what the first thing someone should do after being laid off. Gab, who has not been laid off himself, responds with advice based on his experience managing clients and tracking analytics. He suggests that after a layoff, it's important to shift your mindset to find the next opportunity, accept what has happened, and update your resume or freelance profiles.07:03 - 08:40Gab: Talks about the importance of upskilling and growing one's expertise after a layoff. He reflects on his journey from being a virtual assistant (VA) to transitioning into SEO and managing his own agency. He advises that upskilling, particularly in SEO, can open doors to new opportunities and career paths. Gelo agrees and highlights how valuable upskilling has been in his own career growth.09:30 - 10:59Gelo: Emphasizes the importance of acknowledging and processing one's feelings after a layoff. He also discusses how he managed his finances by building an emergency fund before being laid off. Having financial security helped him avoid panic and focus on finding the next opportunity. He also mentions that some companies offer severance packages, which can be useful in the transition period.11:33 - 11:56Gelo: Talks about how he used his time during the pandemic to upskill, watching YouTube videos and taking online courses on platforms like Udemy. He advises that, especially for people changing industries, gaining new knowledge is key to shifting careers successfully. Gab adds that financial management is crucial for freelancers, as income can be unpredictable, and having savings can help cushion periods of transition.12:21 - 12:22Gab: Gives advice on managing finances as a freelancer, stressing the importance of saving money during periods of high income so you have a financial cushion for unexpected events, like losing a client or job. He reinforces the idea that freelancers must be prepared for the unpredictability of their work.12:30 - 12:43Gelo: Starts this section by highlighting the difficulty of losing a job, especially if you don’t have children to support. He humorously mentions that parents often end up being an emergency fund in such situations. Gab: Agrees, noting that financial struggles could lead to accumulating debts, but suggests that if you don't have an emergency fund, a good credit score and access to credit cards could serve as temporary solutions.13:22 - 13:57Gelo: Asks Gab for advice on managing finances while searching for a new job after being laid off. Gab, from a freelancing perspective, recommends focusing on essential expenses first. He suggests that individuals should prioritize things like internet and electricity bills, and avoid spending on non-essentials. He emphasizes the importance of having an emergency fund, which should ideally cover six months of living expenses.15:08 - 16:07Gelo: Discusses how to manage finances further by potentially selling assets or downsizing. He talks about how during the pandemic, he considered downgrading his phone or selling items like fruits and nuts to generate additional income. Gab concurs, suggesting that if one owns a car, it could be sold or downgraded to ease financial burdens. He also shares how, as a freelancer, he avoids the need for a car since it's not a necessity for his work, offering an example of how to prioritize spending.17:56 - 18:25Gelo: Asks how someone can leverage their network while searching for a new job. Gab highlights the importance of online networks, especially for freelancers who might be isolated at home. He advises posting on platforms like LinkedIn, where you can indicate you're “open to work,” and participating in groups where others may offer job opportunities or connections. Gelo agrees, pointing out the value of sharing job availability within smaller, closely-knit professional groups, especially in industries like SEO.20:06 - 21:09Gelo: Reflects on how to build a trustworthy network that will be valuable when job searching. He stresses the importance of rapport-building with colleagues and mentors, noting that having strong relationships makes it easier to ask for referrals or recommendations. Gab adds that asking for LinkedIn recommendations from colleagues can also be crucial for boosting your profile and credibility. He also emphasizes the power of networking through shared connections, as some people may share your posts on their wider networks.21:09 - 22:06Gelo: Turns the conversation to how individuals can use their downtime during job searches to upskill and learn new skills. Gab highlights how valuable it is to use free time effectively to improve one's skill set, especially in freelancing. Whether it’s taking online courses or gaining more knowledge in a particular field, downtime offers a great opportunity for self-improvement, making individuals more attractive to potential employers or clients. Gelo encourages viewers to focus on developing skills that can lead to new career opportunities.22:21 - 23:34Gab: Emphasizes the importance of assessing one’s current skills and how they align with future demands. He mentions that, for him, automation and data analytics—especially the combination of AI and automation—are areas he’s focusing on, as they are expected to play a crucial role in business optimization in the future. He notes that SEO will continue to evolve, and although the nature of search engine optimization may change, the fundamentals will still apply. He also predicts that local SEO will evolve, with new features like Google’s street view and maps enhancing visibility.23:35 - 24:47Gab: Advises that it’s important to focus on skills that are directly related to one's current work or career goals. He explains that it can be harder and take longer to master something completely unrelated to what you’re already doing. He suggests that those who are already familiar with SEO should build on that foundation by learning about automation and data analytics, as these fields are set to be in high demand. Gelo: Concurs, noting that although learning new things is valuable, it’s better to build on existing knowledge.25:15 - 26:37Gelo: Reflects on how downtime can be a chance for self-improvement, but admits that he struggles to focus sometimes, especially with distractions like social media and household responsibilities. He encourages listeners to set aside a specific time for learning, free from distractions like Facebook or Shopee. He emphasizes that it’s important to create an environment conducive to studying or upskilling, particularly when you have more free time due to a job loss.26:37 - 27:56Gelo: Elaborates on the importance of focusing on skills that are directly relevant to one’s career transition. He talks about how, for example, someone laid off from a digital marketing agency should focus on specialized skills like AI, automation, and GPT engineering. Gelo mentions a new development in the AI field—a "GPT operator" that automates tasks like booking restaurants—which he views as a sign of the direction things are heading. Gab agrees that AI and automation are key areas to explore and stay updated on, as they will be increasingly relevant in various industries.28:24 - 29:50Gab: Shares his approach to job hunting, acknowledging that sometimes he makes the mistake of rushing into applications. He advises against sending out mass applications to job postings that aren’t a good fit, as it lowers the chances of success. Instead, he suggests applying to fewer, more relevant positions to increase the likelihood of getting noticed. He also mentions platforms like Upwork, OnlineJobs.ph, and Indeed for job hunting, but warns against applying to outdated job posts that haven’t been processed in months.29:51 - 31:37Gab: Talks about the importance of showcasing your work even if you're not actively applying for jobs. He suggests posting case studies or reels on social media to create an impression and stay visible to potential employers or clients. This is especially effective for people in SEO or other digital marketing roles, as your friends and connections may recognize the value of your skills and reach out when opportunities arise. Gelo adds that even casual gatherings, like reunions, can become networking opportunities if your work is known within your social circles.32:20 - 32:47Gab: Highlights the usefulness of job alerts on platforms like LinkedIn, Indeed, and Jobstreet. He explains that these alerts can help job seekers stay on top of relevant openings based on their location, job title, and experience. He also advises job seekers to pay attention to the job descriptions to understand which tools and skills employers are seeking. By setting up job alerts, you can receive daily or weekly emails with relevant opportunities, making the job search process more efficient.32:47 - 34:55Gelo: Shares his experience with using job alerts and recommends leveraging your professional network when looking for job opportunities. He suggests reaching out to past clients who may have let go of your services due to budget constraints but might be in a position to work with you again. Gab: Agrees, reflecting on how he successfully contacted former clients when he launched his agency, and how this led to new opportunities. Both speakers emphasize the value of maintaining relationships and staying connected on platforms like LinkedIn to keep the door open for future collaborations.35:03 - 36:03Gelo: Advises that if you're nervous about job interviews, it’s okay to fail. The key is to learn from each interview and refine your approach for the next one. He encourages listeners to practice by watching interview preparation videos and understanding what to expect. He also highlights that job seekers should be prepared to handle rejection, and that each interview can help them better understand their strengths and weaknesses. Gab: Adds that a positive attitude and experience are essential when it comes to interviews.36:11 - 37:50Gab: Offers encouraging advice to those experiencing a layoff, reminding them that it’s not the end of the world. He suggests viewing a layoff as an opportunity for redirection towards better opportunities, growth, and income. Gab encourages people not to give up after a few months of job hunting; instead, they should consider creating their own agency, as long as they have the experience and are willing to put in the effort. He reflects on how he started his own agency after the pandemic, outsourcing work and seeking clients. Gelo: Agrees, emphasizing the importance of thinking creatively and being proactive.38:00 - 39:40Gelo: Speaks about the emotional struggles that come with being laid off, advising not to stay in a victim mentality. Instead, he encourages listeners to be proactive, upskill, and make use of resources like free courses available online. He also emphasizes the importance of prayer in tough times, suggesting that while you need to work hard, faith can offer guidance and strength. Gab: Adds that even during difficult moments, praying for direction and support can help you feel less alone in the journey.39:40 - 41:05Gelo: Shares how reading The Obstacle Is the Way by Ryan Holiday helped him navigate obstacles in life, reinforcing the Stoic principle of focusing on what you can control. He advises that when facing a setback like a layoff, it’s crucial to control your emotions and think about how to rebuild and rise from rock bottom. Gab: Concurs, reflecting on how life’s difficulties often bring valuable lessons and insights.41:06 - 42:14In the closing moments..Gab and Gelo: Reflect on their conversation and encourage listeners to keep pushing forward in their careers. Gab mentions that their courses—such as SEO Sprint, Technical SEO, and Local SEO Mastery—are available for those looking to upskill. He also notes that SEO is not going anywhere, and staying updated with new strategies, especially those incorporating AI, is key to long-term success. Gelo: Adds that they, too, continue to upskill, showing that even experts need to stay on top of their game. They conclude by encouraging listeners to stay proactive, keep learning, and not to give up.Don't forget to join our communities:SEO Workout: https://seoworkout.com/Local SEO Masterclass: https://theseodad.org/

What To Do When You Get Laid Off From Your Work: Tips for Career Recovery and Job Search

In this episode of the SEO Kwentuhan podcast, Gab and Gelo share the compelling story of a long-time freelancer who faced a tough decision between two clients—one loyal but increasingly demanding, and another offering a better rate and opportunity for growth. Titled “You Lost Your Heart On Your Job,” the listener’s tale highlights the complexities of freelancing, from navigating overwhelming workloads to recognizing when it's time to move on for better prospects. The story underscores the challenges that many freelancers encounter, such as negotiating rates, maintaining work-life balance, and managing relationships with clients who may not always appreciate the value you're providing. Gab and Gelo offer practical advice on handling these situations, including how to set boundaries, know your worth, and negotiate effectively. They also touch on the importance of maintaining professionalism—even when things go wrong—with the potential for future referrals or even a client comeback. The episode is packed with insights on client management, the art of negotiation, and the mindset needed to stay motivated in the face of rejection or unexpected changes in your career. If you're a freelancer navigating similar challenges, this episode offers both a cautionary tale and a roadmap for thriving in a competitive and ever-changing industry. Resource for you:Comprehensive Guide for Salary Negotiation + Template:https://www.youtube.com/watch?v=KOr3sbYPAW4 Transcript Summary 00:00 - 01:24Gab: Introduces the episode, sharing that the third story comes from a listener titled "You Lost Your Heart On Your Job." He mentions that the title seems heavy and somewhat "fishy," expressing curiosity about the story.Gelo: Responds humorously, showing his love for his job. He then begins to read the listener’s story. The listener has been freelancing for 12 years and specializes in link building. In 2019, they were hired as a link prospector at a US SEO agency and worked under a mentor who taught them the ropes of link building. The listener explains how they moved from development work to focusing on link building. 01:24 - 02:34Gelo: Shares that the listener worked hard and was proactive, even managing their own notifications to stay focused on the work. They mention how the listener was dedicated and went above and beyond, managing emails and other tasks even when they were not instructed to do so.Gab: Comments on the listener's proactive attitude, adding that turning off notifications during weekends to avoid work stress shows a real commitment to the job. 02:34 - 04:08Gelo: Explains that while the listener initially felt appreciated and even became a business partner in the agency, the workload soon became overwhelming. Despite meeting quotas, the expectations started to increase, and the relationship soured when the client began nagging the listener.Gab: Empathizes with the listener, noting how overwhelming it can be when expectations shift like that. Gelo adds that the listener had another offer from a different client, which prompted them to reconsider the relationship. 04:08 - 05:47Gelo: Talks about the listener deciding to move on, choosing the higher-paying client over their current one. He mentions how this shift was also influenced by advice in freelance groups that suggest negotiating for better rates.Gab: Adds that this is a common scenario, especially in platforms like Upwork, where job offers can come unexpectedly, even when you're already employed. 05:47 - 06:55Gelo: Shares that the listener discovered they had been removed from the project, receiving an email saying their "heart was no longer in the work." Despite the separation, the listener remained professional, thanking the client and apologizing for the misunderstanding.Gab: Acknowledges that despite the awkwardness, the listener handled the situation with confidence. The listener has since received messages from the old client, who wants to hire them back, but the listener is happy with the new opportunity. 06:55 - 07:59Gelo: Humorously mentions that the old client is now messaging the listener even on holidays, but the listener remains firm in their decision. Gelo reflects on how hard it can be to choose between two clients, especially when one has been loyal but the other offers better compensation.Gab: Agrees that it’s tough to make that call, but highlights that the listener’s choice of the higher-paying client seems like a smart move. 07:59 - 09:23Gelo: Mentions freelance groups and resources where tips on how to handle negotiations and rates are shared. He references Remit Sety’s YouTube channel, "I Will Teach You To Be Rich," which includes step-by-step negotiation tactics for freelancers.Gab: Notes that these tips aren’t just for employees but also for agency owners who may have to negotiate service rates with clients. 09:23 - 11:23Gelo: Introduces the next segment of the podcast, where they will dissect the listener’s story and discuss the signs of toxic clients. He asks Gab how a freelancer can recognize when a client is becoming toxic and whether it’s time to reconsider the relationship.Gab: Draws on a previous episode discussing "red flag clients" and mentions that while it’s easy to spot red flags with new clients, it can be more difficult to recognize them in long-term relationships. He reflects on the impact of increased workload without appropriate compensation or support. 11:23 - 12:52Gab: Discusses how agency owners need to manage increasing workloads by hiring more people or training new team members. He reflects on his experiences with toxic clients, noting that sometimes it’s not the client who’s toxic but rather unmet expectations on the service provider’s part. If you promise results (like increased traffic) but fail to deliver, clients can feel frustrated and may seem toxic.Gelo: Asks Gab if he’s ever had experiences where a client’s attitude changed over time. Gab confirms that it often happens, especially with long-term clients, as they adapt strategies or expect more without properly communicating. 12:52 - 14:12Gab: Elaborates that when clients work with an SEO strategy over a long period, they may adapt and change it themselves, especially if they have in-house SEO teams. This can lead to stagnation in results, which might make clients dissatisfied, even though the strategies are still effective.Gelo: Asks why this shift in attitude should be considered toxic. Gab explains that while some changes are natural, conflicts arise when there’s a misalignment in expectations or communication. External factors, like economic conditions or other stressors, can also contribute to the growing toxicity of a client relationship. 14:12 - 16:04Gab: Mentions external factors that might contribute to a client’s stress and attitude shift. He cites examples like economic recession or even natural disasters (e.g., wildfires in California) affecting businesses, making it essential to be mindful of a client’s external pressures and the impact these might have on the relationship.Gelo: Agrees, pointing out that it’s important to consider what might be influencing the client’s behavior beyond just the work itself. Gab emphasizes that being aware of these factors can help prevent conflicts and better manage client relationships. 16:05 - 17:17Gelo: Raises the importance of setting boundaries in freelancing, such as defining clear working hours and areas of responsibility. He uses the example of limiting communication to certain hours (like 9 PM to 12 AM) to avoid burnout and to maintain a work-life balance.Gab: Adds that setting boundaries also means communicating limitations to clients. For example, if a freelancer only handles SEO or link building and not SMO or email marketing, they need to make that clear. This helps clients understand the freelancer’s expertise and prevents unrealistic expectations. He stresses that freelancers should be upfront about their strengths and areas where they might need additional support or a larger team. 17:17 - 18:41Gelo: Gives examples of how to communicate boundaries, such as establishing maximum response times (e.g., replying within 24 hours) and setting clear expectations about holidays and time off. He shares his personal approach of using asynchronous communication—such as recorded video updates—rather than frequent meetings, to streamline interactions with clients.Gab: Agrees with the importance of clear communication and setting proper expectations from the beginning of a project. By making these boundaries clear, both parties can respect each other’s time and avoid misunderstandings later on. 19:27 - 20:58Gelo: Introduces the question of how freelancers can know their worth and when to negotiate their rates. He acknowledges that it’s a challenging topic, as it depends on the freelancer’s skills and experience. He highlights that the listener in the story knew their worth and confidently negotiated their rate.Gab: Reflects on the listener’s ability to negotiate their rate and emphasizes that freelancers should assess their skills and expertise. He advises that if more than 80% of digital marketers can do a task, it might be time to raise rates. He suggests that even a rate of $50 per hour can be a fair starting point for those with a specialized skill set. 20:58 - 21:11Gab: Further explains that freelancers should assess their skill set relative to the market. If they possess rare skills or experience, they can confidently raise their rates. He mentions that the listener’s ability to take on challenging tasks and provide high-quality work gives them the leverage to negotiate higher fees.Gelo: Adds that understanding when to raise rates is crucial for freelancers, especially as they gain more experience and expertise in their field. He reinforces the idea that raising rates is a natural part of growing as a freelancer. 21:12 - 22:43Gab: Discusses how to assess your worth as a freelancer, advising that you should look at your experience and compare it with the rates of others in your field. He suggests checking LinkedIn or Indeed to see what others with similar experience are charging.Gelo: Adds that it’s important to know your market value, which can vary by region. For example, rates in the US or Canada may be based on yearly salaries, while in other countries, it's more common to charge hourly or monthly.Gab: Continues by highlighting that inflation and other economic factors (like rising gasoline prices) might affect the rates clients are willing to pay. If the cost of living rises, you could use this as a reason to justify raising your rates. 22:43 - 24:24Gelo: Emphasizes the importance of documenting the value you provide as a freelancer. By keeping a record of your achievements (such as improvements and results), you can use this information to justify a rate increase during negotiations. He suggests that for those new to the industry, even if you don't have many years of experience, you can still compile a report of what you’ve contributed over the past year or six months. This will give clients a reason to consider raising your salary.Gab: Adds that it’s important to set clear milestones and expectations with clients, especially when discussing rate changes. He stresses that negotiations shouldn’t be spontaneous; instead, approach them with data and reasoning about your contributions and ROI. 24:24 - 25:13Gab: Talks about clients who might offer performance-based pay or commissions, particularly when you demonstrate consistent results. He stresses that showing value through clear and effective reports (monthly, quarterly, yearly) can lead clients to naturally offer raises or commissions.Gelo: Emphasizes that if you’re consistently doing great work, clients will notice and may voluntarily offer better pay or incentives. 25:13 - 27:31Gelo and Gab: Discuss how to stay motivated despite rejection or termination from clients. Gelo shares a story of someone who learned to move forward quickly after being let go, understanding that new opportunities will come along.Gab: Advises having a growth mindset and continuously improving your profile, portfolio, and testimonials on platforms like LinkedIn or Upwork to increase your chances of success in the future. He stresses that rejection isn’t the end, and your skills can always be improved.Gelo: Adds that you should always remember that rejections or terminations might not be about you personally. Other external factors, such as a client’s changing business goals or the global economy, might be at play. Keep a positive attitude and stay motivated. 27:31 - 29:46Gelo and Gab: Discuss how to handle situations when a client comes back after a bad experience. Gab advises keeping communication open rather than burning bridges. Even if a client rejected your proposal or terminated your services, it’s still worth maintaining a professional relationship, as circumstances could change.Gelo: Adds that even though some clients may seem like a red flag, they could be a valuable connection or referral source in the future. Networking with former clients can bring unexpected opportunities, and even if they shift focus (e.g., from SEO to paid ads), they may still refer you to others in need of your expertise. 29:46 - 31:12Gelo: Emphasizes the importance of keeping composure in client interactions, especially when things aren’t going well. Even if you feel frustrated or upset, maintaining a professional demeanor can make a significant difference in the long run. Gab agrees, noting that this professionalism helps you avoid burning bridges and potentially leads to future opportunities.Gelo: Wraps up by sharing how clients may later refer you to others or bring you back after realizing the value you provide, especially if they’ve shifted their business focus. 31:12 - 31:58Gab: Talks about how after a year of working with a client, it’s natural to expect a rate increase. He points out that as you gain experience and results, raising your rates is part of growing in your freelance career.Gelo: Echoes this sentiment, reinforcing that everyone should strive for financial growth and continually improve their skills to increase their earning potential. 31:58 - 32:29Gelo: Thanks listeners who have sent in their stories, whether they are freelancers or agency workers, and invites others to submit their experiences for future episodes. He mentions that listeners can send stories to SEO Kwentuhan’s page or to Coach Gab directly for a chance to receive SEO Kwentuhan merch.Gab: Wraps up by reminding listeners that SEO is a personal journey, and whether you're learning from others or reading up on best practices, it’s all about continuous learning. He encourages everyone to stay positive and keep tuning in.

In this episode of the SEO Kwentuhan podcast, Gab and Gelo share the compelling story of a long-time freelancer who faced a tough decision between two clients—one loyal but increasingly demanding, and another offering a better rate and opportunity for growth. Titled “You Lost Your Heart On Your Job,” the listener’s tale highlights the complexities of freelancing, from navigating overwhelming workloads to recognizing when it's time to move on for better prospects. The story underscores the challenges that many freelancers encounter, such as negotiating rates, maintaining work-life balance, and managing relationships with clients who may not always appreciate the value you're providing.Gab and Gelo offer practical advice on handling these situations, including how to set boundaries, know your worth, and negotiate effectively. They also touch on the importance of maintaining professionalism—even when things go wrong—with the potential for future referrals or even a client comeback. The episode is packed with insights on client management, the art of negotiation, and the mindset needed to stay motivated in the face of rejection or unexpected changes in your career. If you're a freelancer navigating similar challenges, this episode offers both a cautionary tale and a roadmap for thriving in a competitive and ever-changing industry.Resource for you:Comprehensive Guide for Salary Negotiation + Template:https://www.youtube.com/watch?v=KOr3sbYPAW4Transcript Summary00:00 - 01:24Gab: Introduces the episode, sharing that the third story comes from a listener titled "You Lost Your Heart On Your Job." He mentions that the title seems heavy and somewhat "fishy," expressing curiosity about the story.Gelo: Responds humorously, showing his love for his job. He then begins to read the listener’s story. The listener has been freelancing for 12 years and specializes in link building. In 2019, they were hired as a link prospector at a US SEO agency and worked under a mentor who taught them the ropes of link building. The listener explains how they moved from development work to focusing on link building.01:24 - 02:34Gelo: Shares that the listener worked hard and was proactive, even managing their own notifications to stay focused on the work. They mention how the listener was dedicated and went above and beyond, managing emails and other tasks even when they were not instructed to do so.Gab: Comments on the listener's proactive attitude, adding that turning off notifications during weekends to avoid work stress shows a real commitment to the job.02:34 - 04:08Gelo: Explains that while the listener initially felt appreciated and even became a business partner in the agency, the workload soon became overwhelming. Despite meeting quotas, the expectations started to increase, and the relationship soured when the client began nagging the listener.Gab: Empathizes with the listener, noting how overwhelming it can be when expectations shift like that. Gelo adds that the listener had another offer from a different client, which prompted them to reconsider the relationship.04:08 - 05:47Gelo: Talks about the listener deciding to move on, choosing the higher-paying client over their current one. He mentions how this shift was also influenced by advice in freelance groups that suggest negotiating for better rates.Gab: Adds that this is a common scenario, especially in platforms like Upwork, where job offers can come unexpectedly, even when you're already employed.05:47 - 06:55Gelo: Shares that the listener discovered they had been removed from the project, receiving an email saying their "heart was no longer in the work." Despite the separation, the listener remained professional, thanking the client and apologizing for the misunderstanding.Gab: Acknowledges that despite the awkwardness, the listener handled the situation with confidence. The listener has since received messages from the old client, who wants to hire them back, but the listener is happy with the new opportunity.06:55 - 07:59Gelo: Humorously mentions that the old client is now messaging the listener even on holidays, but the listener remains firm in their decision. Gelo reflects on how hard it can be to choose between two clients, especially when one has been loyal but the other offers better compensation.Gab: Agrees that it’s tough to make that call, but highlights that the listener’s choice of the higher-paying client seems like a smart move.07:59 - 09:23Gelo: Mentions freelance groups and resources where tips on how to handle negotiations and rates are shared. He references Remit Sety’s YouTube channel, "I Will Teach You To Be Rich," which includes step-by-step negotiation tactics for freelancers.Gab: Notes that these tips aren’t just for employees but also for agency owners who may have to negotiate service rates with clients.09:23 - 11:23Gelo: Introduces the next segment of the podcast, where they will dissect the listener’s story and discuss the signs of toxic clients. He asks Gab how a freelancer can recognize when a client is becoming toxic and whether it’s time to reconsider the relationship.Gab: Draws on a previous episode discussing "red flag clients" and mentions that while it’s easy to spot red flags with new clients, it can be more difficult to recognize them in long-term relationships. He reflects on the impact of increased workload without appropriate compensation or support.11:23 - 12:52Gab: Discusses how agency owners need to manage increasing workloads by hiring more people or training new team members. He reflects on his experiences with toxic clients, noting that sometimes it’s not the client who’s toxic but rather unmet expectations on the service provider’s part. If you promise results (like increased traffic) but fail to deliver, clients can feel frustrated and may seem toxic.Gelo: Asks Gab if he’s ever had experiences where a client’s attitude changed over time. Gab confirms that it often happens, especially with long-term clients, as they adapt strategies or expect more without properly communicating.12:52 - 14:12Gab: Elaborates that when clients work with an SEO strategy over a long period, they may adapt and change it themselves, especially if they have in-house SEO teams. This can lead to stagnation in results, which might make clients dissatisfied, even though the strategies are still effective.Gelo: Asks why this shift in attitude should be considered toxic. Gab explains that while some changes are natural, conflicts arise when there’s a misalignment in expectations or communication. External factors, like economic conditions or other stressors, can also contribute to the growing toxicity of a client relationship.14:12 - 16:04Gab: Mentions external factors that might contribute to a client’s stress and attitude shift. He cites examples like economic recession or even natural disasters (e.g., wildfires in California) affecting businesses, making it essential to be mindful of a client’s external pressures and the impact these might have on the relationship.Gelo: Agrees, pointing out that it’s important to consider what might be influencing the client’s behavior beyond just the work itself. Gab emphasizes that being aware of these factors can help prevent conflicts and better manage client relationships.16:05 - 17:17Gelo: Raises the importance of setting boundaries in freelancing, such as defining clear working hours and areas of responsibility. He uses the example of limiting communication to certain hours (like 9 PM to 12 AM) to avoid burnout and to maintain a work-life balance.Gab: Adds that setting boundaries also means communicating limitations to clients. For example, if a freelancer only handles SEO or link building and not SMO or email marketing, they need to make that clear. This helps clients understand the freelancer’s expertise and prevents unrealistic expectations. He stresses that freelancers should be upfront about their strengths and areas where they might need additional support or a larger team.17:17 - 18:41Gelo: Gives examples of how to communicate boundaries, such as establishing maximum response times (e.g., replying within 24 hours) and setting clear expectations about holidays and time off. He shares his personal approach of using asynchronous communication—such as recorded video updates—rather than frequent meetings, to streamline interactions with clients.Gab: Agrees with the importance of clear communication and setting proper expectations from the beginning of a project. By making these boundaries clear, both parties can respect each other’s time and avoid misunderstandings later on.19:27 - 20:58Gelo: Introduces the question of how freelancers can know their worth and when to negotiate their rates. He acknowledges that it’s a challenging topic, as it depends on the freelancer’s skills and experience. He highlights that the listener in the story knew their worth and confidently negotiated their rate.Gab: Reflects on the listener’s ability to negotiate their rate and emphasizes that freelancers should assess their skills and expertise. He advises that if more than 80% of digital marketers can do a task, it might be time to raise rates. He suggests that even a rate of $50 per hour can be a fair starting point for those with a specialized skill set.20:58 - 21:11Gab: Further explains that freelancers should assess their skill set relative to the market. If they possess rare skills or experience, they can confidently raise their rates. He mentions that the listener’s ability to take on challenging tasks and provide high-quality work gives them the leverage to negotiate higher fees.Gelo: Adds that understanding when to raise rates is crucial for freelancers, especially as they gain more experience and expertise in their field. He reinforces the idea that raising rates is a natural part of growing as a freelancer.21:12 - 22:43Gab: Discusses how to assess your worth as a freelancer, advising that you should look at your experience and compare it with the rates of others in your field. He suggests checking LinkedIn or Indeed to see what others with similar experience are charging.Gelo: Adds that it’s important to know your market value, which can vary by region. For example, rates in the US or Canada may be based on yearly salaries, while in other countries, it's more common to charge hourly or monthly.Gab: Continues by highlighting that inflation and other economic factors (like rising gasoline prices) might affect the rates clients are willing to pay. If the cost of living rises, you could use this as a reason to justify raising your rates.22:43 - 24:24Gelo: Emphasizes the importance of documenting the value you provide as a freelancer. By keeping a record of your achievements (such as improvements and results), you can use this information to justify a rate increase during negotiations. He suggests that for those new to the industry, even if you don't have many years of experience, you can still compile a report of what you’ve contributed over the past year or six months. This will give clients a reason to consider raising your salary.Gab: Adds that it’s important to set clear milestones and expectations with clients, especially when discussing rate changes. He stresses that negotiations shouldn’t be spontaneous; instead, approach them with data and reasoning about your contributions and ROI.24:24 - 25:13Gab: Talks about clients who might offer performance-based pay or commissions, particularly when you demonstrate consistent results. He stresses that showing value through clear and effective reports (monthly, quarterly, yearly) can lead clients to naturally offer raises or commissions.Gelo: Emphasizes that if you’re consistently doing great work, clients will notice and may voluntarily offer better pay or incentives.25:13 - 27:31Gelo and Gab: Discuss how to stay motivated despite rejection or termination from clients. Gelo shares a story of someone who learned to move forward quickly after being let go, understanding that new opportunities will come along.Gab: Advises having a growth mindset and continuously improving your profile, portfolio, and testimonials on platforms like LinkedIn or Upwork to increase your chances of success in the future. He stresses that rejection isn’t the end, and your skills can always be improved.Gelo: Adds that you should always remember that rejections or terminations might not be about you personally. Other external factors, such as a client’s changing business goals or the global economy, might be at play. Keep a positive attitude and stay motivated.27:31 - 29:46Gelo and Gab: Discuss how to handle situations when a client comes back after a bad experience. Gab advises keeping communication open rather than burning bridges. Even if a client rejected your proposal or terminated your services, it’s still worth maintaining a professional relationship, as circumstances could change.Gelo: Adds that even though some clients may seem like a red flag, they could be a valuable connection or referral source in the future. Networking with former clients can bring unexpected opportunities, and even if they shift focus (e.g., from SEO to paid ads), they may still refer you to others in need of your expertise.29:46 - 31:12Gelo: Emphasizes the importance of keeping composure in client interactions, especially when things aren’t going well. Even if you feel frustrated or upset, maintaining a professional demeanor can make a significant difference in the long run. Gab agrees, noting that this professionalism helps you avoid burning bridges and potentially leads to future opportunities.Gelo: Wraps up by sharing how clients may later refer you to others or bring you back after realizing the value you provide, especially if they’ve shifted their business focus.31:12 - 31:58Gab: Talks about how after a year of working with a client, it’s natural to expect a rate increase. He points out that as you gain experience and results, raising your rates is part of growing in your freelance career.Gelo: Echoes this sentiment, reinforcing that everyone should strive for financial growth and continually improve their skills to increase their earning potential.31:58 - 32:29Gelo: Thanks listeners who have sent in their stories, whether they are freelancers or agency workers, and invites others to submit their experiences for future episodes. He mentions that listeners can send stories to SEO Kwentuhan’s page or to Coach Gab directly for a chance to receive SEO Kwentuhan merch.Gab: Wraps up by reminding listeners that SEO is a personal journey, and whether you're learning from others or reading up on best practices, it’s all about continuous learning. He encourages everyone to stay positive and keep tuning in.

Kwentong SEO Freelancer Story #3 - You lost Your Heart On Your Job

In this latest episode of SEO Kwentuhan, Gab and Gelo share the inspiring story of a listener who turned their life around after years of unemployment. Titled "Kwentong SEO Freelancer - Story #2; 11 Years of Waiting, A Lifetime of Learning," this episode is a powerful reminder of the impact persistence and self-education can have. From caring for a sick parent to discovering online job opportunities and ultimately finding a passion for SEO, the listener’s journey shows how determination and the right mindset can lead to unexpected success. His story is a testament to the importance of stepping outside your comfort zone, even when faced with life’s toughest challenges.As Gab and Gelo reflect on the listener’s experiences, they highlight key lessons for anyone looking to change careers or start fresh. Whether it's the value of community, the importance of mentorship, or the need for continuous learning, this episode is packed with actionable insights for aspiring freelancers and digital marketers. If you’re ready to overcome obstacles and take the first step towards your own success, this episode will inspire you to embrace new opportunities and keep growing—no matter where you’re starting from.Transcript Summary00:00 - 01:11Gab: Welcomes listeners to a new episode of SEO Kwentuhan, where they dive into the second part of the ongoing series, "Kwentong SEO Freelancer." This episode is titled "11 Years of Waiting, a Lifetime of Learning," which sparks curiosity about the long journey the listener (who shares their story in this episode) has gone through.Gelo: Adds a warm New Year’s greeting, acknowledging the time they took off for the holidays, mentioning how December is family time, but they’re glad to be back recording for eager listeners.01:12 - 03:02Gab: Reads out the listener’s story, emphasizing how their journey started after a period of unemployment. The listener shares a pivotal moment after graduation, when they took care of their sick parent. This personal responsibility led them to delay job applications due to the distance of job opportunities and the lack of nearby work options.The listener, while in the province, decided to explore online opportunities and started watching YouTube videos on how to earn money online. They tried a data annotation job where they would box cars in images. Unfortunately, despite earning some income, the listener faced a major challenge as many others were stealing tasks, limiting their opportunities.03:02 - 05:33Gab: Continues the listener’s story, noting that in 2022, they decided to enroll in a freelancing course. The course covered various basic niches like social media marketing, copywriting, and SEO. The listener was particularly intrigued by SEO, which they had no prior knowledge of but saw potential in. The course led them to enroll in a more in-depth SEO program, learning essential topics like on-page SEO, technical SEO, and link building.Gelo: Highlights the common feeling of being overwhelmed when first encountering SEO, noting how many aspects of it come into play, which can confuse beginners. Gab: Reflects on how SEO requires a broad understanding, even if someone is working on one specific aspect, and echoes advice from a previous interview that it’s crucial to know the "general view" of SEO to apply it effectively.05:34 - 06:34Gab: Shares how the listener’s journey continued by joining the SEO Tutorials Philippines community, founded by Miss Angeline. This group became a crucial learning resource, and the listener received valuable advice that motivated them to create a website for practice. This hands-on project allowed them to apply what they learned and build a portfolio.Gelo: Comments on how joining such groups is a common starting point for many in the SEO field, noting the importance of community support in the early stages. The community helps people gain insights and refine their skills.06:34 - 07:16Gab: Shares the exciting news that, by 2024, the listener was offered an internship by their mentor, which they eagerly accepted. The internship came with a small allowance, and soon after, the listener was offered a full-time position, transitioning from internship to employment.Gelo: Expresses admiration for the mentor's generosity, particularly for offering a paid internship, which is often rare in many industries. Gab: Emphasizes how life-changing this moment was for the listener, who went from being unemployed to being employed in a field they were passionate about. The listener’s story ends with a humorous note about aging due to the stress of SEO work.07:16 - 09:28Gab: Reflects on the challenges the listener faced during the 11 years of unemployment, particularly the responsibility of taking care of their sick mother and retired father. They point out that the listener's decision to take care of family first is understandable, though it led to delays in their career. Gab also acknowledges the growth of online freelance opportunities post-COVID, which has made remote work more accessible.Gelo: Wonders whether the listener had siblings and contemplates how this could have affected their situation. Gelo shares a personal reflection, noting that he too started studying SEO in his 30s, and this part of the listener’s story resonates with him deeply.09:30 - 09:53Gab: Introduces the segment where they will analyze the key takeaways from the listener’s story and offer advice to those who are in a similar situation, especially those who’ve been out of the workforce for a long time and are seeking new opportunities. Gelo: Agrees and prepares to dive into the discussion on how to turn challenges into opportunities.10:15 - 11:31Gab: Reflects on how many people are missing out on opportunities despite being at home. He points to examples like the "Malupiton" (people without jobs) who are using their creativity to make money by entertaining others through videos. Gab emphasizes that there are endless opportunities online—whether in crypto, social media platforms like TikTok and YouTube, or other avenues that allow individuals to earn.He advises that, unlike the previous listener who had a valid reason for being unemployed, there’s no reason to miss out on potential income today. With so many online opportunities, it’s important for people to explore what works for them. Gab also shares his personal philosophy, urging people to take immediate action after graduation to implement what they've learned, using their skills and knowledge without delay.11:32 - 12:31Gelo: Empathizes with the difficulties of transitioning from graduation into the workforce. He compares it to walking into a battle, where some people are fortunate and land great jobs quickly, while others struggle. Gelo points out the randomness and luck involved in finding success, especially in the early stages of one's career. He also reflects on how internships or on-the-job training (OJT) can sometimes offer a smooth transition into full-time work, which isn’t the case for everyone.Gab: Joins in and shares how, after graduating, his father advised him to rest for three months before diving into work, offering him a small amount of pocket money to support his early job search. He recounts how difficult it can be to find opportunities but stresses the importance of getting started right away, just like he did.12:46 - 13:49Gelo: Acknowledges the mindset of being unemployed or a “tambay” (idle person) and offers advice on how to turn this period into something productive. He encourages people to stay curious and explore learning opportunities. Gelo underscores the importance of finding decent YouTube channels or other learning resources, noting that information is widely accessible in today’s digital age. He believes that curiosity is the key, and even if you fail in trying new things, it’s still a valuable learning experience.Gab and Gelo both discuss how having a family changes priorities, suggesting that responsibilities like caring for children or a spouse can affect career decisions. Still, they stress the point that there’s always time and opportunity for those willing to seek it out.13:49 - 16:33Gelo: Elaborates on the power of self-study, especially in times of unemployment. Reflecting on his own journey, Gelo shares how, during the pandemic, he spent a lot of time on YouTube and podcasts to learn about SEO and other skills. He emphasizes that the willingness to learn is crucial in any self-education journey. Gelo compares learning to starting a fire, where you need certain “ingredients” (such as motivation and curiosity) for it to catch. He believes that many people may not pursue opportunities because they lack the drive to learn.He also discusses the importance of understanding the "why" behind learning new skills, whether it's for a career change or personal growth. Gelo points out how some people, like virtual assistants (VAs), can earn substantial amounts of money, but achieving that requires the initial step of getting started and learning.16:33 - 18:49Gelo: Continues, emphasizing that self-study alone isn’t enough; one must also apply what they learn. He shares his personal experience of studying for long hours during the pandemic, and how he eventually applied the knowledge he gained, which was a key factor in his growth. Gelo praises the listener (the story’s main subject) for pushing themselves to step outside their comfort zone by pursuing an internship despite lacking prior experience. He highlights how the listener's eagerness to learn and apply new skills was likely what impressed the mentor who took them on.He stresses that even if someone feels they don’t have direct experience, showing the willingness to learn and apply new concepts can open doors to opportunities. He also warns against the complacency that can come from feeling like one knows everything, which can stifle growth.18:49 - 19:58Gab: Reflects on how important self-motivation and determination are in achieving success. He agrees with Gelo's earlier point that self-study and determination are crucial, noting that many people fail not because they aren’t given opportunities, but because they lack the drive to continue learning and improving. Gab explains that even if people are given courses or resources, they may not succeed if they aren’t genuinely motivated to put in the effort and time required for self-improvement.He further emphasizes that the right mindset is key to overcoming obstacles. Gab reflects on his personal experience with family and friends who have asked him for advice on becoming a freelancer or learning SEO but were deterred by a lack of confidence or time. Gab believes that overcoming these blockers starts with a change in mindset—understanding that growth requires persistence, even when it feels difficult.19:58 - 20:01Gab: Concludes by emphasizing the importance of having the right mindset when learning new skills or pursuing a career. He suggests that without a proper mindset, it’s easy to get stuck in the belief that it’s too hard or that there isn’t enough time. This negative thinking can prevent individuals from taking the necessary steps toward growth and success. Gab and Gelo both agree that developing a strong, positive mindset is essential to overcoming the barriers that often prevent people from pursuing their goals.20:01 - 21:46Gelo: Discusses the importance of having a clear and strong mindset when shifting careers, especially in a competitive field like SEO. He explains that the key to standing out—especially when you lack experience or a degree—is to focus on your unique edge. Gelo emphasizes the need to adopt a mindset where you approach every opportunity with a willingness to learn, grow, and absorb as much knowledge as possible. He shares his personal experience of applying for SEO positions not just to pass but to actively learn the craft. He notes that his mindset was always to have an edge over competitors by continuously learning, whether it's SEO, interview techniques, or how to present oneself.Gelo’s motivation is driven by his responsibility to his family—his wife, son, and mother—which fuels his determination. This sense of purpose makes him feel a fire within to succeed. He also acknowledges that many people want to earn but are reluctant to put in the hard work of self-learning, which is why podcasts like this are crucial in guiding people toward the right mindset.21:46 - 23:14Gelo: Stresses the importance of being like a sponge when it comes to learning new things. However, he also emphasizes that it’s important to filter and organize the information you receive. Learning is crucial, but application is equally important. He encourages listeners to be mindful of absorbing what is useful and applicable, discarding what doesn’t serve their goals. Gelo advises against overloading oneself with too much information without taking action. By doing so, individuals can avoid confusion and gain a clearer path toward success.He also reinforces that there are many free resources available for people who want to learn, and it’s vital to take advantage of them. The idea is to keep learning and refining your knowledge, especially in the fast-paced world of SEO and digital marketing.23:32 - 25:48Gab: Shares an important mindset lesson about handling rejection. He believes that one of the most important things to remember when you're starting out—especially in a new field like SEO—is not to let rejection dictate your worth. He uses examples of famous personalities like Colonel Sanders (KFC), Steve Jobs, Elon Musk, and Jack Ma, all of whom faced multiple rejections before they succeeded. Gab emphasizes that rejection is part of the journey, and those who have the resilience to continue despite setbacks will eventually succeed.Gab also encourages those starting their career later in life, or shifting careers, to not let age or experience gaps hold them back. He mentions that digital marketing is a field with constantly evolving opportunities, and that it’s not about when you start, but about your ability to adapt and learn. He gives kudos to people who, despite being older or coming from completely different careers, are diving into digital marketing and SEO and actively studying through various courses and implementing what they’ve learned.27:01 - 29:37Gab: Talks about the significant role that mentorship and being part of a community can play in advancing one's career. He mentions the SEO community specifically, noting that by joining a community, individuals can gain access to valuable learning resources, courses, and insights. Gab shares how the community provides constant learning opportunities, which is critical to staying up-to-date in the fast-moving SEO industry. He points out that there are always new things to teach, which helps keep the community fresh and evolving.He also gives practical advice for finding mentors, suggesting people search for SEO tutorials, courses, and strategies on platforms like Facebook and other social media. He recommends following experienced professionals who have been in the industry long enough to understand its complexities.Gelo: Builds on this idea, encouraging listeners to filter the information they receive and apply what works for them. He acknowledges that the information shared in these communities can be overwhelming, but that’s where the true value lies—being able to test, adapt, and incorporate what resonates with your approach. Gelo mentions his own communities, such as SEO Tutorial Philippines, SEO Workout, and Local SEO, where different types of knowledge are shared, and people come together to help each other grow.29:39 - 30:23Gelo: Closes by reminding listeners about the importance of practice and perseverance. He relates the story of how he started his SEO journey when he was only 13 years old and how, despite being in a different industry initially, his drive to learn and improve helped him transition. Gelo advises that no matter what your age or background is, determination is key. You need to be willing to push through challenges and continue learning, even when things seem tough.Both speakers end the episode with a final message of encouragement, underscoring that age and experience are not barriers to success in digital marketing. They remind listeners that success is not about the age you start, but about the effort and willingness to keep learning and growing.

Kwentong SEO Freelancer - Story #2; 11 Years of Waiting A Lifetime of Learning

Happy 2025 everyone!Freelancing offers freedom and flexibility, but it can also come with unexpected challenges—especially when business promises start to fall apart. In this episode, Gab and Gelo discuss critical lessons learned from real freelancing experiences of our letter sender, including how to establish clear expectations, the importance of written agreements, and the need to set boundaries with clients and partners.From defining the scope of work upfront to knowing when to say no, this conversation provides practical advice that can help you avoid common pitfalls and protect your time and energy. If you want to learn how to navigate freelancing with more confidence and fewer surprises, this episode is for you.Transcript Summary:00:00 - 00:50Gab: The episode opens with Coach Gab welcoming listeners to a new episode of SEO Kwentuhan, mentioning a special story from one of their listeners.Gab: Introduces the episode as a special feature and mentions that Coach Gelo will be joining him for this story.Gelo: Explains that this episode is the first in a series called SEO Freelancers Story. It’s a collection of real-life experiences shared by freelancers, and this specific story is from a listener who encountered challenges in the freelancing world. Gelo teases that the full details are available on their website and Facebook page.Gab: Further explains that they’ll be discussing the story in a summarized format.01:00 - 03:08Gelo: Reads out a brief email from a listener, summarizing their freelancing journey. The listener shares their experience as a team leader (TL) in a community of 28,000 members. They were encouraged by a co-TL, "SEO Expert Girl," to dive into SEO. This led them to leave the community to join her in building her agency, with promises of a 25,000 monthly salary, revenue share, and SEO training.Gelo: Continues reading, detailing how things quickly turned toxic. Despite the promise of a salary and training, the listener’s new boss demanded long hours, sometimes from Monday to Sunday, without pay. The boss earned a significant amount (200,000 in sales) but only provided an 8,000 payout. There was also pressure to meet an unrealistic 500,000 sales quota for salary, which was unclear from the beginning.Gelo: The listener shares more about the toxic work environment, where the SEO Expert Girl treated the team poorly, demanding meetings that lasted 4-6 hours and even calling out team members for minor things like being sick or traveling to support her. The listener eventually resigned, and the SEO Expert Girl spread negativity, blaming them for the struggles of the business. Despite the hardship, the listener feels they’ve learned from the experience and moved on.03:08 - 04:44Gab: Reacts to the story, expressing empathy for the listener’s experience. He reflects on how such situations can happen in freelancing, especially when someone is too trusting of a business partner without knowing the full scope of the arrangement.Gelo: Asks Gab what lessons can be drawn from the listener’s experience. Gab answers, emphasizing the importance of thoroughly vetting potential business partners before committing to a partnership, even if they appear trustworthy at first.Gab: Continues, stating that while it’s easier to trust someone you know (like his wife, for example), in freelancing and business partnerships, it's crucial to understand the person’s background and intentions. He stresses that business partnerships should always start with clear discussions and agreements.04:44 - 06:43Gab: Advises that one should have several meetings and clearly outline the responsibilities and returns expected in any business partnership. He reflects on his own experiences with agency partnerships, where clear contracts and regular meetings were essential to ensure everyone understood their roles and obligations.Gab: Discusses the importance of formal agreements, sharing that his experience with partnerships has always been with clear written contracts that help define roles and expectations. He mentions how he and his business partners have always worked together to ensure the partnership’s success.Gab: Concludes the section by underscoring that clear, written contracts are essential in freelancing and business relationships, to avoid misunderstandings and to ensure that everyone is on the same page regarding deliverables and expectations.06:43 - 07:38Gelo: Emphasizes the need to understand the terms of an agreement before moving forward. He shares that even if you know the person, it’s important to protect your interests with formal contracts to prevent future issues.Gab: Reiterates that while it’s great to feel like you know someone well, it’s still crucial to make sure that everything is clearly outlined and agreed upon before committing to anything significant.Gelo: Reflects on how easy it is to get caught up in the excitement of a new partnership, especially when the person seems trustworthy, but he warns that not every partnership, even with close contacts, turns out to be as expected. He stresses the importance of being cautious and learning from past experiences.07:38 - 08:40Gab: Agrees, highlighting the importance of self-learning and protecting oneself in the business world.Gelo: Then brings up the importance of having written agreements, stressing that verbal agreements can often be unreliable, as demonstrated by the listener’s story.Gab: Concurs, stating that many freelancers forget the importance of formalizing agreements. He suggests that they might rush into things without proper contracts because of trust or excitement but that it’s always better to take the time to protect one’s business and personal interests.Gab: Further discusses how, in the listener’s case, the lack of a formal contract left them vulnerable. He emphasizes that even if the people involved seem like friends or trustworthy, the lack of clear documentation can cause major problems down the road.08:41 - 10:01Gelo: Agrees, and mentions that, as freelancers, they sometimes find themselves in situations where an informal agreement or handshake deal turns into a problematic situation because of unclear expectations. He shares his own experiences with business relationships and emphasizes the need for documentation and legal protection.Gab: Concludes by noting that contracts, such as service contracts, are crucial to ensure that both parties are protected, especially in scenarios where deliverables and expectations are involved. He talks about how such agreements help define the scope of work, set deadlines, and provide clear boundaries to avoid misunderstandings.Gab: Gives a reminder of the importance of having agreements in place to protect freelancers from situations like the one shared in the story. Without contracts, it's easy to encounter problems that can be avoided with proper documentation.10:01 - 10:32Gab: Talks about the importance of having a clear and formal agreement (a contract), emphasizing that this should be in "black and white" to avoid misunderstandings. He explains that having a contract is critical for legal clarity.Gelo: Agrees, stressing that a contract must be in black and white to ensure transparency and clarity in business dealings.Gelo: Shares that in a partnership, there should be clear terms and expectations. He mentions that the project didn’t have any clear percentage breakdown or formal agreement. He adds that while there was talk about a digital product and expertise, things weren't fully settled.10:33 - 12:28Gab: Further explains that the arrangement seemed to be about a fixed monthly income, plus commission. He mentions that it could have been more clear, especially for something related to digital products.Gelo: Reflects on how the situation became unclear and discusses how important it is to have clear contracts to manage expectations, particularly when the team or leadership is involved in setting goals and tasks.Gab: Shares from his experience, stating that one of the most important things to do in the initial meeting is to define the scope of work. This sets clear expectations for the team or client so that unrealistic demands don’t emerge later on. He mentions the importance of setting boundaries early in the process.Gab: Continues, emphasizing the need to clarify the hours of work and the tasks expected in the scope of work. He stresses that setting these expectations early can avoid confusion later, especially when it comes to bigger projects or clients with significant demands.Gab: He talks about how understanding the scope of work for different types of tasks is crucial. Sometimes, clients may not fully understand what’s required, especially when it involves a larger team or a more complex project, like SEO for big brands.12:28 - 14:31Gab: Again underscores the need to clarify the scope of work. He mentions that, without clear communication, clients may not understand the cost or the workload involved in tasks, leading to confusion or dissatisfaction.Gab: Reminds that a formal agreement should set these boundaries, particularly in the early stages of collaboration.Gelo: Provides an example of a problematic situation where a team leader (referred to as "Sender") set unrealistic expectations for the team. Gelo explains that at first, everything seemed fine, but later the demands became excessive. He mentions long working hours, including weekends, with no additional compensation.Gelo: He continues the story, explaining that despite a huge sale (worth 200,000 pesos), Sender still demanded more work from the team. Gelo describes how the team leader's expectations became unreasonable, with long meetings on Sundays that were not even properly compensated.Gelo: Emphasizes that the demands became overwhelming, especially with 4 to 6-hour meetings that seemed more like brainstorming sessions. He points out how difficult it was to balance these work expectations with personal time.14:40 - 16:21Gelo: Further discusses the increasing pressure and how Sender’s expectations escalated despite no increase in pay or reward. He highlights the importance of setting boundaries and not being forced to give in to unrealistic demands.Gab: Discusses his own experiences with similar situations, sharing that when he started in SEO, he too would often work weekends despite receiving low pay. He mentions that learning the process was important, but that over time, this pattern became unsustainable.Gab: Explains that when he began in SEO, he had a similar experience of working long hours and learning by doing. He recognizes that Sender’s situation mirrors his own early career struggles.Gelo: Reflects on the situation and shares how this became a learning experience. Sender, despite the challenging work environment, eventually came to understand the realities of SEO. Gelo suggests that this kind of learning can be valuable, especially in professional growth.16:22 - 17:27Gab: Shares his advice on how to set boundaries with a demanding manager or team leader. He talks about the importance of clearly communicating availability and expectations. He gives an example from his own work, where he set strict availability hours with clients, which helped maintain a work-life balance.Gab: He further advises setting clear expectations about the hours you are available, especially when it comes to weekends or family time. Gab stresses that clear communication helps avoid misunderstandings about work hours and personal time.18:26 - 19:47Gelo: Talks about how managing client expectations is key to maintaining healthy relationships. He emphasizes that boundaries must be set, especially when it comes to meetings and deliverables, and that you must protect your personal time while balancing work commitments.Gelo: Wraps up the discussion on work-life balance by highlighting how managing boundaries and expectations can prevent work from overwhelming personal life. He reflects on how Sundays, especially, should be preserved as family time.19:47 - 20:28Gab: Discusses the challenges and lessons learned from a negative experience related to learning SEO. Gab reflects on how this person, whom they are advising, has been trying to upskill through social media and SEO. Gab highlights that this individual should seek a mentor to guide them properly, as many people tend to make mistakes when they don't have proper mentorship. The advice includes taking the time to understand SEO properly and not rush into it without proper guidance.Gab: Continues to discuss how this person, who was involved in a partnership, should move forward after experiencing a setback. Gab advises that they should move on from the partnership, as it seems to be not working well. The key suggestion is that the individual should focus on growth and improvement, even after a bad partnership.20:28 - 21:36Gelo: Appreciates the individual’s realization that, despite the pain, they need to let go of the things that are holding them back. Gelo shares the personal insight of their own coach, who advised them to "let go of everything that is holding me back." Gelo points out that the person seems to be maturing by focusing on what they can control instead of blaming others. Gelo emphasizes the importance of emotional resilience, letting go of hatred, and recognizing that not everything works out as planned.Gelo: Further discusses how the person in question should focus on what they can control rather than worrying about the behaviors or actions of others, especially those involved in their partnership. They acknowledge that things did not work out with this particular person and that it's important to move on from toxic relationships.21:36 - 22:11Gelo: Praises the person for courageously sharing their experience and reaching out for advice. They recognize that this situation is unfortunately common in the industry and that shedding light on it helps others learn from such experiences. Gelo also stresses that the intent is not to gossip, but rather to inform and raise awareness about such challenges in the SEO community.Gab: Shifts focus to those who are just starting to learn SEO. They acknowledge that many beginners face similar struggles and don't always know what the right steps are. This makes them vulnerable to potentially misleading advice or unproductive practices. Gab stresses the importance of awareness for newcomers and advises them to be cautious and ensure they are learning from reliable sources.22:11 - 23:57Gab: Shares their observations on SEO interns working for free in exchange for learning opportunities. They mention that while this can be a win-win situation if the intern is genuinely learning, there’s a potential danger when the situation becomes exploitative. Gab mentions that working for long hours, such as 4-6 hours on weekends, without a clear contract or understanding of compensation is not sustainable. They caution against putting oneself in a position where the workload becomes unhealthy and disproportionately benefits the employer.Gelo: Discusses the ethics of paid vs. unpaid internships. They reflect on how some companies offer unpaid internships with the promise of training, while others claim to pay interns. Gelo emphasizes the importance of understanding the logic behind internships and whether or not it is truly a valuable opportunity. There’s an open question on whether internships should be compensated or if they are only valuable for the experience.24:04 - 25:07Gab: Brings up a comparison to nursing internships, where hospitals typically do not pay interns but offer them training in exchange for work. Gab notes that this model is common in industries like healthcare but acknowledges that not all industries operate the same way. The discussion veers into whether or not this model is applicable to SEO internships, as it is not always clear-cut.Gelo: Encourages listeners to share their own SEO experiences and internship stories to help create a more transparent and supportive community. They stress the importance of sharing knowledge and lessons learned to help others avoid the same mistakes. Gelo mentions that they would be happy to read and discuss listeners' stories in future episodes.25:08 - 26:24Gab: Promotes their SEO technical course and upcoming discounts, encouraging listeners to join their course by the end of the year. They also mention their SEO-related merchandise, highlighting a special sale offer with free shipping. Gab explains that the products available for sale feature various designs that can be useful for conferences and meetings.Gab: Explains that part of the proceeds from the sale of their merchandise will go towards charity. They share that 50% of the profits from the sales made between December and January will be donated to a charity event. Gab encourages listeners to support their efforts in helping others while also gaining useful SEO knowledge and products.Gelo: Thanks listeners for their support and encourages them to continue engaging with the content. They close the episode by expressing hope that the SEO stories shared will help others navigate the industry better. The episode ends with a final shout-out to listeners, urging them to send in their experiences and to stay tuned for the next episode.

When Promises Turn to Pitfalls - A Freelancer’s Eye-Opening Journey

Link Building Simplified - How To Generate Quality Backlinks

Tips On How To Career Switch To SEO

Welcome to SEO Kwentuhan, your go-to podcast for exploring the softer, often untold side of the SEO universe. In a world where search engine optimization is typically wrapped in technical jargon and complex strategies, we dive into the human aspects that truly make SEO a fascinating journey. Sa bawat episode, tatalakayin natin ang mga personal na kwento at mga hamon na kinakaharap sa larangan ng SEO. From dealing with burnout – isang realidad na hindi masyadong napag-uusapan – to crafting successful campaigns that resonate and deliver results, we’ve got you covered. Alamin kung paano mo masisimulan ang iyong SEO journey, with real-life insights and practical tips mula sa mga eksperto at mga taong nasa likod ng mga successful SEO stories. Whether you're just starting out or looking to refresh your strategies, "SEO Kwentuhan" is here to guide and inspire you. Bukod pa rito, we're all about keeping things light and engaging. Expect witty banter, relatable anecdotes, and a casual, friendly vibe na para bang nagkukwentuhan lang tayo over coffee. So, plug in, relax, and let's explore the colorful world of SEO together, dito sa "SEO Kwentuhan." ️

Welcome to SEO Kwentuhan, your go-to podcast for exploring the softer, often untold side of the SEO universe.In a world where search engine optimization is typically wrapped in technical jargon and complex strategies, we dive into the human aspects that truly make SEO a fascinating journey.Sa bawat episode, tatalakayin natin ang mga personal na kwento at mga hamon na kinakaharap sa larangan ng SEO.From dealing with burnout – isang realidad na hindi masyadong napag-uusapan – to crafting successful campaigns that resonate and deliver results, we’ve got you covered.Alamin kung paano mo masisimulan ang iyong SEO journey, with real-life insights and practical tips mula sa mga eksperto at mga taong nasa likod ng mga successful SEO stories. Whether you're just starting out or looking to refresh your strategies, "SEO Kwentuhan" is here to guide and inspire you.Bukod pa rito, we're all about keeping things light and engaging. Expect witty banter, relatable anecdotes, and a casual, friendly vibe na para bang nagkukwentuhan lang tayo over coffee. So, plug in, relax, and let's explore the colorful world of SEO together, dito sa "SEO Kwentuhan." ️

hubhopper

SEO Kwentuhan Podcast

hubhopper