Everyone has a story- what’s yours? When you put yourself in the mindset of your inner child, you’ll find your earliest money memory. Herein lies your money story- the philosophy of how you think about money. Our money story also reveals how we do business! In this episode of Serious Business, Suzanne dives into how our money stories change us and how to rewrite our story and work from our business brain rather than our money story. This is one eye-opening episode of Serious Business that you won't want to miss. “Your money story keeps you scared and frustrated.” - Suzanne Evans   In this Episode:   Why your money brain propels you into the past What business opportunities you could be missing  What your past says about your present Suzanne’s own money story  And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Serious Business: It All Matters...Just Not That Much

What's Your Money Story?

Is your version of business offensive to some? Is the way you express yourself moving you forward? In this episode of Serious Business, Suzanne shares her thoughts on the conversations about feminism brought up by Cardi B’s recent eye-popping Grammys performance.   “I need you so I can be me, and you need me so you can be you.” -Suzanne Evans   In this episode: - Cardi B and Megan thee Stallion’s Grammys performance - Feminism and freedom to choose - The meaning of Ubuntu - Why the world needs fewer shamers -And more!   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc  

Ubuntu and Cardi B

It’s time to ditch the fantasy people are selling you about building a business without doing the hard work. No matter how smart, qualified, or creative you are, the only thing that is going to put you ahead of the curve is your work ethic. In this episode of Serious Business, Suzanne and Melonie cut the crap and give you some tough love about the un-sexy side of getting the job done, no matter what. You’re not going to go from zero to thriving without effort and consistency, but commitment is what is going to bring you the big returns and the lifelong rewards. Tune in and be ready to ask yourself, “How do I really work?”   “The person who perspires the most in the beginning will aspire the most in the end.” -Suzanne Evans   In this episode:   - How do you work? Suzanne and Melonie share why your work ethic is the most important thing you bring to any table   - The one thing it takes to build an empire that none of your gurus or memes are going to tell you   - How to articulate your value and work ethic, and what it can do for your business   - Why you need to ditch the search for joy-filled work and get real about what it takes to run a business   - Not seeing big returns in your business? Suzanne explains why your money is directly tied to the effort you put into making it   - If you want to get ahead, you need to be prepared to do this   Connect with Suzanne:   - Website: https://driveninc.com/   - Facebook: https://www.facebook.com/TheDrivenInc   - Twitter: https://twitter.com/thedriveninc  

Getting Real About Working Hard

In a time when everyone is running virtual events, how do you make yours stand out? For starters, don’t make yours better than a phone call- make it a show! In this episode of Serious Business, Suzanne and Melonie detail how they’ve been putting on their own high quality virtual events for the last ten years. Engage and entertain your audience and you’ll go far. We’re used to watching high production, high quality television. If you can make your own events sparkle and shine, you can capture even the shortest attention spans and turn your virtual events into serious sales.   “What are you doing next to make them want to stay?” - Suzanne Evans   In this Episode: How to make a virtual event stand out among the crowd The reason people stay on Suzanne’s virtual events the entire duration The top ways to make your event look more like a Netflix show The value of entertainment vs “doing it right” And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

How to Launch a Virtual Event

What's your learning style? In this episode of Serious Business, Suzanne talks about the way we learn and implement ideas and concepts, how to break past being stuck, and how to use what you learn and pay it forward! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

How You Learn Might Be Keeping You Broke!

Being undependable can be a slippery slope. It’s important for entrepreneurs and employees to be as dependable as possible to build trust and position themselves as someone who people can come to in times of need. A dependable person shows up on time, tries their best, and is consistent- every time. Join Suzanne and Melonie as they detail other qualities that make people dependable, share stories of dependable employees, and even give tips about how you can be an essential component in your business. This is one episode of Serious Business that you won’t want to miss.   “If you’re letting other people down, you’re letting yourself down.” - Suzanne Evans   In this Episode: Can dependability be taught? When undependable people ask for a reference The top ways to be more dependable How to refocus and gauge your own job performance And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Dependability

Have you ever wondered what it would take to pull off a successful event of your own? Today, Suzanne and Melonie sit down with their team to help you out. They’re here to discuss the important details of planning an event and how to get over the biggest hurdle: filling up the room. The team shares their insights on what you need to put on a show, how to move tickets, and how to make sure your event runs smoothly. Join Suzanne, Melonie, and the rest of the crew and let’s get ready to party.    “Filling a room is not easy, not effortless, and it takes a lot of calling people.”   - Suzanne Evans   In this Episode:   - 3 components that are needed to put on a show   - How to get people interested in an event   - Different ways to move tickets   - Why the hardest part on event planning is filling up the room   - Melanie’s #1 tip on how you can run an event smoothly   - The team's best advice for pulling off a killer event   Resources:   - Donald Miller   Connect with Suzanne:   - Website   - Facebook   - Twitter   - LinkedIn   - YouTube   - Instagram

Best Party Ever

Happy Valentine’s Week from Serious Business! This week’s episode is all about love and the things we love about running a small business. It’s not always chocolate and roses, but when it works, it feels like falling in love. So go ahead- join the lovefest! This episode of Serious Business is totally about to be your valentine!   “My business allows me to do what I love more than anything else in the world.” - Suzanne Evans   In this Episode Who’s really making money from Valentine’s Day? Why we love every one of our clients (especially the ones that give us gifts!) The big thing you’ll have more time for when you run your own business What to do when you don’t love your business  And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

I Heart Business

What do you do when you don’t see eye-to-eye with someone? In business, there’s always a time to stand your ground and always a time to bend and compromise. Those moments are the focus of this episode of Serious Business! Join Suzanne Evans and Melonie Orr as they discuss the separation between life and business, where to draw the line, how to choose your battles, and what you can learn from a toddler wearing two pairs of underwear. “Always step up to the fight- but be willing to put the sword down.” - Suzanne Evans In this Episode What to do when you disagree Where to draw the line Why you can’t take things personally Why people aren’t talking about Jello anymore And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Groovy Kind of Love

Don't lose focus on growing in the new year! In this episode of Serious Business, hear Suzanne's take on 2021- the good, the bad, and the ugly.   Connect with Suzanne: - Website: https://driveninc.com/ - Facebook: https://www.facebook.com/TheDrivenInc - Twitter: https://twitter.com/thedriveninc -Instagram: www.instagram.com/thedriveninc

2021 Confusion and Delusion

When it comes to Sunday morning marketing, some churches could use a little help. On this episode of Serious Business, Suzanne and Melonie share how churches can better move, motivate, and inspire their congregations. Plus, take a deep dive into how the best ministers capture an audience like the best business speakers. See how the most fascinating ministers and preachers are using traditional marketing to grow a community, share a message of good, and keep people listening week after week.   “Storytelling is the key.” - Suzanne Evans   In this Episode Suzanne’s church audition process How the most effective churches build devoted communities What any entrepreneur can learn about motivation from the greatest preachers Why entertainment doesn’t need to be flashy to move people And much more!   Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

What's Wrong With Church?

Tension from the 2020 election is really heating up... especially on social media. Politics can bring out the worst in people, but how can entrepreneurs focus on the positive aspects and learn something from a marketing standpoint? In this week’s episode of Serious Business, Suzanne dives into the grey area of politics and how that in-between area can make us better marketers, better people, and more engaged as entrepreneurs. No matter which side of the political aisle you’re on, this is an episode of Serious Business you won’t want to miss! “Our inability to see the full picture impedes our ability to be better people.” - Suzanne Evans   In this Episode: How political polarization hurts your business. Why you should listen to the other side more often. The way to reach YOUR people using the same tactics as Donald Trump and Bernie Sanders. The importance of treating everyone fairly, regardless of their beliefs. And much more! Connect with Suzanne: Website  - https://driveninc.com/ Facebook - https://www.facebook.com/TheDrivenInc Twitter - https://twitter.com/thedriveninc Instagram - @thedriveninc

Spilling the Beans about Sh*tty People

If the country were to fall into a recession, how prepared would you be? Recession-proofing your business is easier than you think if you spend time today building your strategy. In this episode, Suzanne explains the simple steps you need to take to continue business as usual regardless of the nation’s finances. You’ll hear how to prepare your credit, how to create an emergency plan of action, and what you should be doing now to prepare for the long term.   “We are our own economy.”  In this episode: Why you have to be paying attention to the economy and political news Why you need to get out of your office and go on a Ten Mile Radius drive to find opportunity and generate leads How to be strategic with your credit and why you need to build a relationship with your local bank Do you have an emergency plan for your business? Here’s what should be in it Diversification: The wisest way to save and invest for the long term How to find opportunities in a recession   Connect with Suzanne: Website Facebook Twitter

Recession-Proof Your Business

One of the biggest names in the world has built an empire through almost zero ad spend thanks to the new attention economy. No matter how you feel about the Kardashians, small business owners can learn a lot from how these social media masters laid their claim to such a large piece of attention real estate. Today, Suzanne and Melonie dig into why you have to start taking advantage of social media as the easiest, most affordable way to grow your business. They’re joined by a member of their team, Max, who was able to get recognition from major brands by being informed, engaging, and interesting online. Get ready to take notes, because you’ll walk away from this episode with strategies you can implement immediately to start generating attention.   “Forget marketing, forget sales, forget business systems… All of it is being uplifted, suffocated, outshined by the attention economy. ” -Suzanne Evans   In this episode: What we can learn from the Kardashians about leveraging social media Why traditional sales systems and marketing are being upended by social media and the attention economy  What draws people to curated social media feeds, and how you can get a piece of that The four things small business owners can do to create content their audience pays attention to How you can create 100 pieces of digital content every single day with the power of social media How Max the Man got invited to TMZ’s web show by being informed, interesting, and approachable   Connect with Suzanne: Website Facebook Twitter

Owning Your Piece of the Attention Economy

 Do you feel at times that your self-confidence surpasses your actual ability to do things? Do you have to work really hard to get things done? Do you get the impression that you’re not exceptional at anything? If you answered yes to any of those questions then you have got to hear what Suzanne and Melonie have to say. Today, they chat about how most people wait for the moment when they’re really good at something, and why that waiting is counter-productive. By the end of this episode, you will be inspired to go out there, figure out what you want to do, and not wait for your amazing to show up!   “Nobody cares, work harder.” - Suzanne Evans   In this Episode:   - How not being exceptional at anything is becoming an epidemic   - Everybody is dealing with some form of “impostor” syndrome -- what does that mean for you?   - Why waiting for your extraordinary is counterintuitive   - We live in an instant celebrity culture BUT being famous is not a career   - Why it isn’t always about the destination, but the transportation   Resources:   - The Way You Do Anything Is the Way You Do Everything by Suzanne Evans   - David Chang   - Momofuku   Connect with Suzanne:   - Website   - Facebook   - Twitter   - LinkedIn   - YouTube   - Instagram

I'm Not Really Good At Anything

In Serious Business, seven-figure CEO Suzanne Evans takes the mystery out of building a successful brand with her signature "tough as nails but funny as hell" touch. Whether you need a pick me up or simple strategies to create a movement (and not just in your company), Serious Business gives you an uncensored, unfiltered peek into the life of a total boss. Because business is serious. But it ain't that serious. Let's eliminate the stuffiness. This isn't your run of the mill business podcast, but you'll still get a heap of frank business advice and strategies that cut through the crap. Your business is a vehicle to what you really want in life, so focus on what matters and forget everything else. Take entrepreneurship seriously, but don't get carried away. Relax. Breathe. Laugh with us. On Serious Business, we realize that funny business is no joke. To learn more about the Serious Business Podcast visit https://driveninc.com

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Serious Business: It All Matters...Just Not That Much

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