A mysterious ailment, a convenient place to hide, and most of all, it’s all invented.

Seth Godin's Startup School

Akimbo: No such thing (as writer's block)

Isn’t this what we truly want? To be seen, to be heard, to be understood…

Akimbo: I see you

Who’s up, who’s down? The drama of our lives is narrated by our perception of where we stand. Most of our energy, money and time goes into grooming ourselves into the status role where we believe we belong.

Akimbo: Status roles

The successful grand opening is rare. But we keep trying. We make it dumber, louder, more predictable, sacrificing nuance in exchange for a chance at mass...

Akimbo: The Grand Opening

A new podcast from Seth Godin about our culture and about how we can change it. About seeing what's happening and choosing to do something. Listen and subscribe to Akimbo here: www.sethspodcast.com

Introducing Akimbo

On the final episode of Seth Godin’s Startup School we learn the importance of being distinct and direct. Seth explains why people at the top get hurt last, why e-mail is the best direct connection to your customers, and why it’s important to have your own distinct voice. Seth shares a technique to get an appointment with impossible to reach top decision makers, discusses why it’s better to act like you don’t have money now, and tells us why he’d rather spend 4 years writing a blog before writing a book in order to build an audience. He also talks about how not to get sued, giving people a souvenir to remember you by, and the rules on naming your company.

15 Distinct and Direct

This week Seth takes the group through The ShipIt Journal. Seth talks about figuring out what the hard part of your project is, describes the difference between perfect and good enough, and explains why shame is the project killer.

14 The ShipIt Journal

On this week’s episode of Seth Godin’s Startup School we learn how to build the truth and why trust is at the heart of all transactions. Seth discusses why Amazon is successful, the difference between a CFO & COO, and the importance of an advisory board.

13 Building The Truth

This week Seth talks about the ins and outs of The Dip . Seth explains why you shouldn’t start a project unless you are prepared to reach the end, how finding your fear will benefit in the long run, and answers questions from the group regarding The Dip. Be sure to pick up a copy Seth’s book The Dip .

12 The Dip

Seth Godin is a thought leader in the marketing and business world. In this rare live recording, hear Seth as he guides thirty entrepreneurs through a workshop exploring how they can build and run their dream business.

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Seth Godin's Startup School

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