#S2E21 Shelf Impactors™ 'Digital & Sustainability' with Lisa Hastings and guest Richard Gearing DIGITAL SUSTAINABILITY --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Richard Gearing Website - LinkedIn - Richard Gearing Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

Shelf Impactors™ Branding and Packaging Design

#S2E21 Shelf Impactors™ Digital & Sustainability

#S2E20 Shelf Impactors™ 'Heroes Mentors and Influencers' with Mark Grey and Lisa Hastings MENTORS & INFLUENCERS We live in a world where online education is abundant, we all have influences in our careers, do we have life coaches too? Should we. Let’s talk about who you go to for inspiration, who has shaped and influenced your career to date? The villains are in there to - who pushed you where you did not want to go? KEY AREAS OF DISCUSSION: People in our lives/ careers who have influenced us and why.... 1. WORK 2. PERSONAL 3. FAMOUS --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

#S2E20 Shelf Impactors™ Heroes Mentors and Influencers

#S2E19 Shelf Impactors™ 'Interview with Chris Do - Founder of The Futur' with Mark Grey and Lisa Hastings In this fantastic episode we have another great guest on the pod - the great Chris Do. As well as being the owner of thousands of cool caps, Chris is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and also the founder of The Futur — an extremely successful online education platform with the big hairy audacious goal and mission of teaching 1 billion people how to make a living doing what they love. As Mark wasn’t able to make the podcast recording Lisa went solo into this one and had an incredible conversation with Chris. They get into who Chris Do is, what motivates and drives his ambition. Chris shares some of his stories of how he came to set up the futur, how he overcame his relative shyness to become a hugely successful speaker, spokesperson and mentor for the design community and heading up a team of awesome creative thinkers. KEY AREAS OF DISCUSSION: 1. WHO CHRIS DO IS 2. FINDING YOUR TRIBE 3. BEING AN INTROVERT WHEN PEOPLE ASSUME YOUR AN EXTROVERT --------------------------------- Chris Do: Website - www.thefutur.com Email - hello@thefutur.com --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

#S2E19 Shelf Impactors™ Chris Do

#S2E18 Shelf Impactors™ 'What's in a Job Title' with Mark Grey and Lisa Hastings Do you own what you do? There are a LOT of random titles used now especially in our industry - are you an Educator, an Innovator, a Creative Director, a Strategist, a Digital Guru… does it matter in a world where FLEXIBILITY and SKILLING UP are crucial to survival? KEY AREAS OF DISCUSSION: 1. EXPERIENCE v TITLE The big debate - what is your title, what does it mean to you? Is it different in different companies? What are some random/wacky or 'wtf are you' titles and roles we’ve spotted? 2. A CD IN A BIG AGENCY v AN SME What is a Niche - does it have to be discipline, can be category Is is good to specialise (it proves you can do one thing in depth - but what that is doesn’t matter, personal view is that it helps to specialise, then you can pivot and relearn something else - discuss 3. WHAT IS THE FUTURE OF BRAND/ DESIGN ROLES? We must commit, keep learning, evolve and innovate to grow - whatever your role/background/dreams --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey

#S2E18 Shelf Impactors™ What's in a Job Title

#S2E17 Shelf Impactors™ 'Passion and Purpose' with Mark Grey and Lisa Hastings 2020 saw the rise of side hustles - people forced to do alternatives to survive. Bold Pivots and Purpose In a year when many of our passions were banned, stalled or cancelled (think gym/events/getting together/travel) why passion is more important, and your purpose. KEY AREAS OF DISCUSSION: 1. PASSION - Creatives are pretty passionate - envied by many - but does our passion become our burnout? - What are our passions, or what do we REALLY care about, has it changed over the last year, how do we fuel our fires? 2. BOLD PIVOTS - Brands changing the game with thinking different - showing their brand/owner passions (eg Ovolo, Elon) 3. PURPOSE - Last year was the rise of 'Ikigai' - - WHY you do what you do, WHY it matters - for brands, and for us. 4. OUR STRATEGIES - ...for finding and growing our own passions/purpose? 5. WHY PASSION MATTERS - Even more right now... - How to embrace it?! --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

#S2E17 Shelf Impactors™ Passion and Purpose

#S2E16 Shelf Impactors™ 'WTF... 2020' with Mark Grey and Lisa Hastings RIP 2020 - Mark and Lisa recap the year of Shelf Impactors and focus on Brands & Innovation for the future. KEY AREAS OF DISCUSSION: 1. TRANSPARANCY - The year where consumers demanded the truth, honest brands and relevancy. 2. SUSTAINABILITY - A growth area that may have been placed to one side momentarily but something every consumer is very conscious of and shows strong interest flowing into 2021 3. VIRTUAL ECONOMIES - We seem to becoming more and more reliant on Tech becoming more and more. - Are Design Agencies changing they way the work with the rise in remote working? 4. HUMAN CONNECTION – Whilst virtual economies are on the rise, human connection is one thing consumers are crying out for. 5. WHAT ARE WE LOOKING FORWARD TO IN 2021 - All of the above... new innovations and vaccines paving the way to gaining some form of semblance. --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

#S2E16 Shelf Impactors™ WTF 2020

#S2E15 Shelf Impactors™ 'Wellness Trends' (Wellness Trends for 2021 and beyond) with Mark Grey and Lisa Hastings Wellness trends for the Brand New World! Mark and Lisa break wellness down into a few categories - discuss how this crazy year has made us all rethink so many aspects of 'wellbeing' - from the rise in Sanitiser (and Bold Pivot catalysts) to the need to take time out - but in! 1. THE NOVEMBER CHALLENGE CHECK IN! - Lisa on Keto - Mark on Carnivore 2. SLEEP - Hacking circadian rhythms, neutraceuticals - CBD and beyond… 3. MINDFULNESS - Rise in meditation apps and nootropics (natural brain calming in a year of Anxiety) - Loneliness, how are we learning to be more connected 4. IMMUNITY - Foods/ diet trends (nutrition hacking)/vitamins 5. EXERCISE - Virtual worlds - HUGE rise in tech. 6. THE FUTURE OF WELLNESS/ WELLBEING - what excites us most about the future in the WELLNESS Space? --------------------------------- Additional reference links: Functional Beverages https://www.beveragedaily.com/Article/2020/11/21/Free-Rain-founder-The-original-brand-name-was-Trip-but-people-thought-we-were-taking-them-on-a-different-kind-of-journey Nootropics https://www.farrinstitute.org/best-nootropics/ Ikea - DIY Dementia friendly homes https://www.dezeen.com/2020/11/15/hack-care-ikea-diy-dementia-friendly-homes/ Dan Schawbel asks Dr. Edith Eger about the Holocaust https://podcasts.apple.com/au/podcast/5-questions-with-dan-schawbel/id1401344839?i=1000499892631 --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

#S2E15 Shelf Impactors™ Wellness Trends for 2021 and beyond

#S2E14 Shelf Impactors™ 'Future of Food' (Food Trends for 2021 and beyond) with Mark Grey and Lisa Hastings This year has been a whirlwind, and it’s not over yet. In Jan we talked about consumer trends, we both have a vast career in food/beverage branding, we discussed free from an eon ago, so what are we seeing now - and how has the pandemic affected these trends? 1. What are the key MACRO trends? (Sustainability drives Veganism & Shopping local) 2. Macro Trends key thoughts - SUSTAINABILITY, SNACKIFICATION, FRAGMENTATION, NATURALLY FUNCTIONAL 3. What food fixes are we seeing? - Gluten Free is long gone, there are THOUSANDS of milk alternatives on the market - we’re almost shamed for asking for dairy…when did it shift. - The Paleo has transitioned to Keto/Gut Health - why? - Are we convinced? 4. Digestive Wellness (have some guts - Low Carb/No Carb - Keto - Fat FULL - Plant based, Reinventing Sweetness - No sugar - Meat Reimagined, Mood Food (CBD, Good when feels bad, etc) 5. Our November Challenge! --------------------------------- Additional reference links: Grass Fed Meats https://www.thedorsetmeatcompany.co.uk/about/100-grass-fed-meat/ Low Sugar Chocolate https://www.bbcgoodfood.com/howto/guide/20-food-trends-2020 Functional Foods https://www.realsimple.com/food-recipes/shopping-storing/food/whole-foods-food-trends-2021 https://medium.com/ipg-media-lab/the-future-of-food-is-functional-31b8cdaaab87 --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

#S2E14 Shelf Impactors™ Future of Food

#S2E13 Shelf Impactors™ 'Interview with Girish Jhunjhnuwala', founder and owner of Ovolo Hotels and Ovolo Group In this episode Lisa and I are extremely lucky to be joined by the founder and owner of Ovolo Hotels and the Ovolo Group, Girish Jhunjhnuwala. Girish, an extremely inspirational and successful entrepreneur, shares his experiences with us about the growth of the Ovolo brand which has proudly very recently celebrated it's 10th year. The Ovolo Group currently own and run 10 independent boutique hotels, in both Hong Kong and Australia with plans a foot to open the doors to many more. Within the podcast Girish talks to us about what it means to be an entrepreneur and how risk taking has been part of his mainstay as he has grown his organisation. He also provides us with his definition of passion (more so at what point work ultimately becomes a passion). Girish shares his valuable knowledge around what it takes to create a truly unique hotel brand and furthermore demonstrates the importance of creating a brand with an emotional connection to it's customer. As with almost all visionaries, Girish prides himself on his own drive for continual innovation within his organisation. --------------------------------- Additional reference links: http://www.ovologroup.com http://www.ovolohotels.com LinkedIn - Girish Jhunjhnuwala Instagram - @girishjovolo --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

#S2E13 Shelf Impactors™ Interview with Girish Jhunjhnuwala

#S2E12 Shelf Impactors™ 'Being Brave or Taking a Risk?' (Courage v Recklessness) with Mark Grey and Lisa Hastings Every single person on this planet has to make multiple decisions everyday. Sometimes these decisions require us to be brave while some involve a degree of risk. Those of us in the creative industries are tasked to make bold decisions everyday relating to helping our clients grow their brands and businesses. The decision making process we go through is often assisted greatly by supporting research and market analysis mitigating the possible risks of making a poor choice. In this podcast Mark and Lisa light heartedly discuss how the decisions we all make come with a degree of risk attached and require an element of bravery in the process. The scale of both these actions are invariably measured by the individual making that decision by assessing the severity of the outcome. 1. Risk v Bravery - Can we form a difference between the two definitions or are they mutually aligned? - Examples of brands and businesses that have overcome adversity through being brave and taking 'calculated' risks. - Where do Lisa and Mark see themselves on the subject relating to their own personal values. 2. Timing - Is there a right time to be brave? Can this be quantified? - What does 'good' bravery look like? --------------------------------- Additional reference links: Bareknuckle - Brand Marketing with a punch! https://www.bareknuckle-branding.com/branding-reno/brands-that-took-risks/ POWER OF VULNERABILITY - TED TALK https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare PODCAST Future of Food https://lnns.co/A5H4jMiW8Dc Marketing Week Stats https://www.marketingweek.com/brave-advertising-diffifcult-times-coronavirus/ Creatives are born to be brave https://getpocket.com/explore/item/people-with-creative-personalities-really-do-see-the-world-differently --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

#S2E12 Shelf Impactors™ Being Brave or Taking a Risk?

#S2E11 Shelf Impactors™ 'Sustainability and Brands in the New World' with Mark Grey and Lisa Hastings For most brands surviving through the Covid 19 crisis, it has meant many of their own values have had to be assessed and their communication around 'sustainability' has had to either be muted or dropped completely. Mark and Lisa discuss what brands are doing on the subject and how the focus on economical survival and regeneration might see a seismic shift across the board in the scale of communication around 'sustainability' in months to come post Pandemic! 1. Bold Pivots - Is it a wise choice to ‘pivot’ your brand and harness opportunities to address Covid and it's aftermath?  - Some brands pivoting to score PR points, many are doing it out of sheer commercial necessity! 2. The Sustainability message pre and post Covid. - Has the ‘message’ changed or taken a back seat to many brands just fighting to survive? 3. Brands communicating the message of sustainability well right now! --------------------------------- Additional reference links: Sustainability as a service: https://trendwatching.com/quarterly/2020-02/the-future-of-purpose/ Beauty Behaviours during lockdown (Podcast hosted by Andrew McDougall): https://www.mintel.com/blog/beauty-market-news/podcast-beauty-behaviours-during-lockdown Meet the 2020 consumers driving change https://www.ibm.com/downloads/cas/EXK4XKX8 Bold Pivot https://makeshift.trendwatching.com/bold-pivots/ --------------------------------- Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/ Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

#S2E11 Shelf Impactors™ Sustainability and Brand (New World)

#S2E10 Shelf Impactors™ 'Brand Thinking for the New Normal - Back to Basics' with Mark Grey and Lisa Hastings As a global economy we're creeping out of lockdown and looking to reopen and kickstart our economies. Mark and Lisa delve into the thinking behind brands and the ways in which brands should be approaching the 'new normal'. 1. Brands returning to market - Now is the opportunity to take the strategies back to basics 2. Core Values - Referencing Maslows 'hierarchy of needs' model, brands should be re-establishing their core values - taking themselves from 'reactive' to 'proactive' 3. Simplicity for consumers - Keep the offer simple but remain innovative. --------------------------------- Additional reference links: Mumbrella report: https://mumbrella.com.au/customers-want-australian-businesses-to-get-back-to-basics-during-covid-19-629840 Three Big Trends for Brands from the Shift to E-commerce: https://www.warc.com/newsandopinion/news/three-big-trends-for-brands-from-the-shift-to-e-commerce/43772 How FMCG brands can respond to change after COVID-19: https://www.warc.com/newsandopinion/opinion/How_FMCG_brands_can_respond_to_change_after_COVID19/3682 Heinz at Home: https://heinztohome.co.uk Smol: https://smolproducts.com/pages/our-story --------------------------------- Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/ Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

#S2E10 Shelf Impactors™ Back to Basics

#S2E09 Shelf Impactors™ 'Post Lockdown - The New Age of Brand Optimism' with Mark Grey and Lisa Hastings Markets have dramatically shifted in the last few months especially since the recording of #SE05 Shelf Impactors™ podcast(Pandemic and Consumer Trends related). Upon reflection Mark and Lisa revisit the subject of 'the role of brand' in these unprecedented times: 1. Whats happening - UK v AUS Differences - How the markets are taking differing approaches to combatting and guiding their nations to the 'new normal' 2. The Role of Brands - Age of Optimism - How are brands reacting and communicating. - Data Privacy - The fear of contact tracing and our thoughts on the Govts' approaches and data collection. 3. Creative Focus - What can the Creative Industries expect... - How can we lead and help nuture clients and brands through this uncertain yet innovative time --------------------------------- Additional reference links: Havas Report: https://www.cmo.com.au/article/678525/reports-brands-an-important-role-play-during-covid-19-crisis-they-re-useful/ Mintel Podcast ref. Apple/ Google team up: https://www.mintel.com/blog/podcast/podcast-safety-v-privacy-covid-19-contact-tracing Stylus - Future Thinking Podcast: https://www.stylus.com/futurethinkingpodcast Marketing Week (15th May 2020) - How Brand should lead through change, during and after Covid: https://www.marketingweek.com/brands-lead-through-change-coronavirus/ The Brand Gym (May 21st 2020) - Will Covid-19 Change Everything or Nothing For Brands?: https://thebrandgym.com/will-covid-19-change-everything-or-nothing-for-brands/ --------------------------------- Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/ Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

#S2E09 Shelf Impactors™ New Age of Brand Optimism

#S2E08 Shelf Impactors™ Interview with Luke Sherriff, owner of PROVERB Skincare. This extremely insightful podcast conversation is with the super positive, highly driven owner and co-founder of PROVERB - the Life-Fuelled Skincare brand. Luke Sherriff. Luke is an Oxford grad with a degree in Epidermiology, who went on to play professional Rugby for the likes of Harlequins, and Nottingham rugby club gaining caps for England and Great Britain 7’ and Barbarian squads. All this before seamlessly moving into the health and skincare industry - he is now owner and co-founder of Proverb. Alongside his wife Kirstie, they both run two successful businesses Proverb and Pinks Boutique. In this podcast Luke and I discuss how and why Proverb was formed, and how Luke uses the skills he developed as a top flight sportsman and applies them the to growth strategy of the Proverb brand. As a team sports pro he believes in the importance of the his brand consumers feeling like they’re part of a team, being part of a brand that provides interaction, knowledge, positivity and above all a great product. We also talk about how the brand has had to adapt over the last few weeks during the Covid-19 pandemic and what Proverb has been up to help the community come together during this time - such as adding hand sanitiser to their SKU list, and ensuring their ‘climate and sustainability matters' message continues with growing range of refillable products. --------------------------------- Additional reference links: https://proverbskin.com/collections/refillable-sanitiser http://www.proverbskin.com http://www.pinksboutique.com --------------------------------- Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

#S2E08 Shelf Impactors™ Interview with Luke Sherriff PROVERB Skincare

#S2E07 Shelf Impactors™ 'Feeling the Pressure to be More Productive' with Mark Grey and Lisa Hastings Mark and Lisa again follow on from their previous podcast (Episode 6 -Resilience and Creative Grit) to discuss their latest 'lockdown' experiences and moreover delve into the feeling many of us are enduring right now: 1. Feeling the pressure to be more productive - Mark and Lisa discuss each of their attitudes to the subject of pressure? - They discuss the method of defining where the pressure many of us feel stems from. 2. Establishing our own source of motivation - Mark and Lisa talk through how each of them do this! - And offer advice on how they each define their own sense of purpose and motivation 3. Recent brand observations in the creative world… - Mark and Lisa talk through what has caught their attention in the last couple of weeks in the world of brands --------------------------------- Additional reference links: NY Times Article: https://www.nytimes.com/2020/04/01/style/productivity-coronavirus.html Stockdale Paradox: https://bigthink.com/personal-growth/stockdale-paradox-confronting-reality-vital-success --------------------------------- Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/ Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

#S2E07 Shelf Impactors™ Feeling the Pressure to be More Productive

Shelf Impactors™. Brought to you by Blue Nectar Design and hosted by Mark Grey, this podcast series is based around the world of branding and packaging design. Breaking down the secrets of the movers and shakers within the industry and delving into how we can learn from those at the top of their creative game.

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Shelf Impactors™ Branding and Packaging Design

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