This week we’re meeting with Munir Ahmed, the director and owner of M&J Group and Genesis Fashion Ltd. It all started as a family business decades ago, now it has become one of the leading manufacturing group of Bangladesh. Mainly focused on denim and dyed products, the group has developed defined technologies through R&D to improve the quality of their garments. However, you are probably asking yourself how this scale of company in this country known for its past tragic events can fit in a sustainable logic ? That’s basically why Munir Ahmed came to discuss and share with us the reality of the business. From technology improvements, process measurements, the use of data, to social certifications, he can surely demonstrate what is in the making. He is one of those who’s convinced that less is better, and as a big player in the fashion industry, it means a lot for the current stakes we are facing. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:05 : Munir presents himself2:10 : His definition of sustainable fashion2:40 : How did M&J integrate sustainability  ?4:25 : What did he implement in terms of a sustainable strategy ?10:00 : The objectives and the challenges of the company12:35 : The real meaning of sustainable action16:10 : How do they process internally ?25:00 : The reality of the fashion/textile industry in Bangladesh29:40 : What are the indicators to look at to produce in Bangladesh ?30:55 : How can the fashion revolution be accelerated in this country ? 32:15 : What does Munir want to close the door to in our industry ? 33:20 : What does he look out to get inspired ? 34:35 : What is the last piece of clothes he bought ? 35:05 : Who would he like to listen to in this podcast ? KEY LEARNINGS  « Nature doesn’t need you, but you need nature. » « Every small step counts. That is how you climb and get to the top. » « The customer needs to pay the right price for the right product. » « Sustainability comes up with measurements. »  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

Smart Creation Podcast

#38 Munir Ahmed, Director & Owner of M&J Group and Genesis Fashion Ltd (Manufacturing group)

This week we’re meeting with Sylvie Bénard, the president of the organisation Paris Good Fashion and the founder of the consulting agency La Dame à la Licorne. We can consider her as one of the pioneers of sustainability in the fashion and luxury industry. With a scientific background, she is at the genesis of the environmental department in the LVMH Group.  After two decades of consolidating an international community around the sustainable topic, she kept that same energy to commit into a different project. Paris Good Fashion encourages a systemic change within the fashion industry. Federating a community of leading actors at many scales, whether they are luxury groups, retailers, fashion schools or brands, the organisation develops working groups and tools focused on concrete actions. In this episode, Sylvie explains her dedication from day one regarding those topics, why she still believes in a sustainable transition and what actions can be done to work in that way. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:05 : Sylvie presents herself2:30 : What does sustainable fashion mean to her ?3:45 : Why has she dedicated her life to sustainability ?5:00 : What is Paris Good Fashion ?7:55 : Why did she decide to join an organisation and what makes them stand out of the crowd ?11:10 : The list of what they implemented and the results of the initiatives15:30 : How do they measure their improvements ?16:15 : How can the fashion industry accelerate its sustainable revolution ?20:25 : Why does she feel optimistic regarding this subject ?22:25 : What are the upcoming challenges for the fashion industry 23:30 : How do you get trained on these topics ?25:10 : Are there any « wrong » good ideas ?26:25 : What are her favorite initiatives ?28:00 : What does Sylvie want to close the door to in our industry ?28:10 : What does she look out to get inspired ?28:25 : What is the last piece of clothes she bought ?29:00 : Who would she like to listen to in this podcast ? KEY LEARNINGS « It is difficult to make decisions because we are in a world constantly changing. Since the perfect product does not exist, you have to make the best decisions in complete awareness of the information we have today. » « Making beautiful and sustainable products means bringing together all the actors of the supply chain, not only the designers. » « The next step is to train and form the customer. » « We strongly believe it is only by working together that we will bring a real systemic change. » TO LEARN MORE ABOUT PARIS GOOD FASHION :https://parisgoodfashion.fr/fr/  SYLVIE BÉNARD ON LINKEDIN : https://www.linkedin.com/in/sylvie-bénard-1111811b/?originalSubdomain=fr   TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

#37 Sylvie Bénard, President of Paris Good Fashion (Organisation) and Founder of La Dame à la Licorne (Consulting Agency)

Cette semaine, Smart Creation vous emmène à la rencontre de Pascal Monfort. Fondateur du cabinet de conseil Rec, il accompagne de nombreuses marques à comprendre l’époque et ses mutations. Son territoire d’expertise se concentre notamment sur le sport, un univers qu’il associe de pair avec l’industrie de la mode et ses problématiques.  Si la RSE est un sujet inévitable à traiter pour ces marques, elle reste néanmoins complexe à appréhender. D’un côté, il y a ceux qui ont inclus la question dès la genèse de la marque et qui en ont fait leur succès. Pour d’autres, le problème se pose différemment avec des actions basées sur des décisions marketing.  Chez Rec, Pascal prône une communication authentique et des mesures d’action concrètes à court terme. Un discours réaliste et honnête qui lui vaut une relation de confiance avec ses clients.  Dans cet épisode, Pascal nous partage son regard analytique sur ces transformations : Comment les marques de sport s’adaptent-elles ? La responsabilité est-elle une tendance vouée à s’épuiser ? Les leaders savent-ils concilier croissance et responsabilité avec audace ?  SE RETROUVER DANS L’ÉPISODE 0:50 : Pascal se présente1:50 : Comment les marques de sport intègrent-elles le sujet de la responsabilité ?9:55 : Allier croissance et mesures responsables, une illusion ?14:20 : Faire des produits beaux et responsables18:35 : Les marques de sport et les problématiques environnementales21:15 : Les marques se donnent-elles les moyens d’appliquer leurs mesures ?25:35 : Comment le sujet est abordé chez Rec ?27:40 : Comment impulsent-ils le changement chez leurs clients ?33:20 : Le pouvoir de la législation35:00 : À quoi veut-il mettre fin dans notre industrie ?35:50 : Qu’est-ce qu’il regarde pour être inspiré ?36:20 : La dernière pièce vestimentaire qu’il s’est acheté37:05 : La personne qu'il souhaiterait entendre dans ce podcast KEY LEARNINGS « Aujourd’hui, il ne faut pas que les propos d’une marque soient à l’origine d’initiatives marketing. » « Ne crie pas sur tous les toits des promesses que tu ne peux pas tenir. » « Les marques les plus engagées sont celles qui savent qu’il y a encore plus à faire. » « On pousse à ne pas mentir, à prouver ses actes et à optimiser les actions concrètes. »  Pour en savoir plus sur Rec :http://trendsmarketing.paris  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

#36 Pascal Monfort, Fondateur de REC (Cabinet de conseil et d’étude)

This week we’re meeting with Daniel Gayle, the founder and director of the menswear brand DenzilPatrick.  The London based designer previously worked for many established brands such as Philip Lim, Kenzo and Victoria Beckham. There he got a real insight of what was managing a business and setting up its creative vision.  Who thought that launching a brand in those days and standing out was still possible ? Well, Daniel makes it real with his will of expressing his own artistic vocabulary. At the essence of the brand is everything that defines him and what he thought was missing in the fashion industry. Experimenting is at the core of his process. He let himself time to create garments that are relevant for the people that make them as well as for the consumer. Sourcing pre-existing materials and exploring different crafting techniques, a playfulness stands out from the pieces with different colors, fabrics and patterns.  In this episode, Daniel reveals all his process as a young brand, from his ambition to put creativity and a sustainable business together, sourcing pre-existing materials and engaging a fair approach to garments. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Daniel presents himself5:45 : Why did he launch his own brand ?10:05: How did he design his business model ?15:45 : His definition of sustainability and its application23:15 : How important is his sustainable ambition ?28:40 : What is his approach with denim ?35:40 : Who are his clients ?38:40 : What does Daniel want to close the door to in our industry ?39:50 : What does he look out to get inspired ?41:30 : What is the last piece of clothes he bought ?42:10 : Who would he like to listen to in this podcast ? KEY LEARNINGS« The fundamental point of this brand is to create meaning for pieces that people can covet and share. » « It is about sustaining ourselves in addition to the resources. » « It would be easier for us to just make from scratch the very end product. » « It is not about looking for a quick win but more building a rhythm, a community and an understanding of the bigger picture. » WHERE TO FIND DenzilPatrick :https://www.denzilpatrick.com  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

#35 Daniel Gayle, Founder & Director of DenzilPatrick (Menswear Brand)

This week we’re meeting with Rune Orloff the co-founder of POOL, a subscription platform for menswear based in Berlin. As an answer to the overload of garments produced and bought, Rune recently created what he calls « the wardrobe freedom », or a way to swap garments without owning them. His statement is clear: we buy clothes, but we always wear the same ones. POOL is a smart sustainable system that can surely be considered as one of the solutions to change our approach to fashion.  Based on a membership system, it is beneficial for the consumer as well for the brands. Indeed, it contributes to a circular economy, providing at the same time data for brands to produce less but better targeted products. In this episode, he talks about his previous experiences in the fashion industry that nourished his current business. You will know everything about how he launched the service in mid covid time, and what’s his plan for the future. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:10 : Rune presents himself2:25 : His previous jobs in fashion 9:10 : What is the concept of  POOL ?13:30 : How does he choose the products ?16:00 : What’s the reaction of the clients ?19:00 : Why does he think it is the right moment to launch this kind of business ?21:15 : Is it the end of producing new garments ?23:30 : What is his best rental piece ?24:15 : How to get involved in the process as a brand ?25:35 : How does he expect to become mainstream ?26:40 : What are the menswear brands is he working with ?27:20 : What is sustainable fashion according to him ?30:35 : How to start a business in fashion nowadays ?32:20 : How to operate sustainable change in an already existing brand ?35:00 : What does Rune want to close the door to in our industry ?35:10 : What does he look out to get inspired ?35:40 : What is the last piece of clothes he bought ?36:00 : Who would he like to listen to in this podcast ?36:30 : When is he planning to launch POOL in Paris ?  KEY LEARNINGS« We wanted to bring some modern tools into the wardrobe: make it less static and make it smart. »« We see it as an extended wardrobe. It is based on the idea that you typically wear 20% of your wardrobe 80% of the time. »« Slowing down consumption also means slowing down production. »«The longer the item lasts, the more we can circulate them. »  WHERE TO FIND POOL :Website : https://p-o-o-l.xyz/contact/ Instagram : https://www.instagram.com/pool.berlin/  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

#34 Rune Orloff, Co-founder of POOL (Garments Subscription Service )

You might know Petit Bateau, a leader brand on the kids apparel market. This week we’re meeting with Guillaume Darrousez, the CEO of Petit Bateau. He was previously working in the Groupe Rocher which owns the brand and came with a vision at the head of it.  The blue boat tag is certainly something you have seen in your surroundings for one reason: Petit Bateau is known for its children’s long lasting products. But Guillaume has set even higher standards in terms of sustainable strategy. If quality goes hand in hand with sustainability, it is also coming with real improvements on the environmental and social responsibilities. Among the brand’s goals : using more organic cotton, being certified B Corp, but also having an impact on children’s education regarding nature awareness.  In this episode, Guillaume is giving us the details of their strategy. He proves us that a sustainable change within a big company is possible, it is just a matter of will and action. CONTENT TO FIND YOUR WAY IN THE EPISODE 0:55 : Guillaume presents himself1:50 : About Petit Bateau 2:50: Why did he join Petit Bateau ?3:45 : The key figures4:40 : What is his definition of sustainability ?7:10 : How do they create sustainable products ?9:25 : How do they manage to make the product still desirable ?10:35 : What is a sustainable material ?12:25 : How do they involve their customer in their after life product philosophy ?13:55 : How to make money out of a circular model ?14:50 : Why want to be certified B Corp ?16:30 : How long do they give themself to become B Corp ?17:30 : How do they connect children to nature ?19:35 : Why did they rebrand the platform ?20:55 : What is going to change for their collaborators ?22:15 : The challenge of producing in France24:15 : The proportion of production between France and Morocco25:20 : His biggest challenges 26:50 : How can we accelerate the sustainable revolution ?30:30 : What does Guillaume want to close the door to in our industry ?30:45 : What does he look out to get inspired ?31:10 : What is the last piece of clothes he bought ?31:20 : Who would he like to listen to in this podcast ?32:15 : What makes him optimistic for the future ?32:40 : His opinion on big companies opting for sustainable strategies  KEY LEARNINGS« Every time we design a product, we think about how it can be passed on from child to child. We want it to last five lives. »« I am convinced we can do better on the education of children, it is our job to do it. »« The quality of the product is not enough. We want to incorporate the circular element and push it to a higher level. »« The fact that some people produce in France is not a matter of economy. It is more about the know-how, being closer to the customers, understanding the customers and protecting what we have socially speaking. » WHERE TO FIND PETIT BATEAU :https://www.petit-bateau.com Groupe Rocher : https://groupe-rocher.com  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

#33 Guillaume Darrousez, CEO of Petit Bateau (Kids Apparel Brand)

This week we’re meeting with Pasha Whitmire, he leads the material development at Patagonia.The company that originally stands out for its climbing apparel is the leader regarding sustainability and products development. Their mission is crystal clear : « We’re in business to save our home planet ».  Pasha Whitmire gives us an insight of what sustainability truly means to Patagonia, as it is a question of always seeking further to face new challenges. It all starts with the material, its quality and surely its ability of lasting through time. As a certified B Corp company who is concerned about social and environmental impacts, carbon emission is one of their top priorities.  In this episode, Pasha asks fundamental questions in order to re-invent  the way of making a product : from material innovation to the after life of the product, nothing is left aside. He proves us that durability and a successful business are compatible.    CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Pasha presents himself and his pathway2:30 : What makes Patagonia stand out ?4:35 : How did they shift their mission ?9:20 : How to make a material carbon neutral ?13:05 : How to make sure a product will last a lifetime ?17:30 : How is the company being business successful and at the same time doing right for the planet ?21:15 : What should the fashion industry do to accelerate its sustainable revolution ? 24:35 : His advice to make a design that last forever27:00 : The recycled nylon process31:20 : The most challenging materials to recycle33:15 : How do they work with manufacturers ?37:50 : How do they make sure the social business is respected at all points of the supply chain ?40:00 : What are the upcoming projects for Patagonia ?41:40 : Is he hopeful for the future ?44:00 : How does he see the future of his career ?44:50 : What does Pasha want to close the door to in our industry ?45:05 : How to convince people not to buy the wrong products ?46:00 : What does he look out to get inspired ?48:40 : The project around regenerative agriculture52:30 : What is the last piece of clothes he bought ?54:30 : How does he manage to work out of his office ?55:30 : Who would he like to listen to in this podcast ?55:35 : What message would he like to tell people of the industry ? KEY LEARNINGS « If you don’t have the time to do everything, then you can only have the time to do the most impactful things. »« The biggest problem is carbon emissions, it is the number one contributor to climate change. Trying to measure that has been a big task. »« We know that to try and make improvements especially in the apparel industry, we must focus on the fabrics, the materials and try to make improvements at every step of the supply chain. »« The best thing you can possibly do for the environment is to buy as little as possible and have as few articles of clothing as you can. Those few pieces are the highest quality, most durable and long lasting piece of clothing that you can have. »  WHERE TO FIND PATAGONIA :https://eu.patagonia.com/fr/fr/home/  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

#32 Pasha Whitmire, Material Development Lead at Patagonia

This week we’re meeting with Franziska Dormann, she works as a representative of Global Organic Textile Standard for Germany, Austria and Switzerland areas.  Known as the worldwide leading standard for organic fibers, GOTS, as you may call it, has become a reference tool for the fashion and textile industries regarding sustainability. It is a certification ensuring that natural fibers are organic and also produced in fair conditions.What makes it interesting is that in a time where transparency seems inevitable, certification is used as a common global language for both consumers and supply chain players.  In this episode, you will know everything about GOTS from how to become certified, how it is relevant in the market and the requirements linked to it.Franziska is claiming for a holistic approach of current stakes in fashion where sustainability begins from the very first step of the product. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Franziska presents herself2:00 : Her background4:00 : The origin of GOTS6:50 : What fibers do they get certified8:00 : What is a bio sourced material9:20 : To what extent it is certifying the social aspects of the business11:00 : What is the gap between the standards of living and the wages in the countries producing fashion ?11:55 : How can you get certified 13:30 : What does it ensure to all players in the value chain 17:15 : How does she explain the success of the organisation19:20 : Is GOTS certification only for products 21:35 : What makes GOTS certification stronger 22:55 : How many brands are certified 24:35 : Does she think it is a long term shift in the fashion industry 26:20 : How can the fashion industry go even further when it comes to sustainable revolution 27:35 : What must young designers tell to their suppliers to make them GOTS certified30:50 : What does Franziska want to close the door to in our industry31:25 : What does she look out to get inspired32:25 : What is the last piece of clothes she bought32:50 : Who she would like to listen to in this podcast KEY LEARNINGS « It is nice if you work with organic cotton but if you just go for a company or a sweatshop where kids are producing your tee-shirts, then it is not worth to talk about organic cotton. » « Now you can see that different partners and stakeholders of the industry are really interested in getting certified and getting the supply chain transparent on ecological as well as on a social criteria level. » « Sustainable fashion is something which is not a trend anymore and we are going to a new era. I really hope for that because there is no other way to cope with what is happening in the world. » « The success of GOTS is related to the fact that there is a mind shift : the industry is very interested in getting the supply chain transparent. »  TO LEARN MORE ABOUT GOTS :https://www.global-standard.org  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

#31 Franziska Dormann, Global Organic Textile Standard Representative (Organisation)

This week we’re meeting with Louis Epaulard, the CEO and co-founder of Léon Flam, a leather goods brand. Louis used to work in the organic food distribution where he met his current associate Guillaume Gibault. Together, they re-launched the brand Léon Flam with a fair vision on product sustainability.  Leather might be controversial nowadays regarding sustainability, but in this episode, Louis explains why it can go hand in hand. He believes in long lasting products through the care of the raw material to the after sales service. As the products are made in France, they also care about social responsibility. Discover more about Léon Flam, from the sourcing, the logistics plan to the labels in the leather goods industry.  CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Louis presents himself 1:50 : What does sustainable fashion mean to him2:40 : How does he make a product that last4:15 : Producing locally  5:30 : His opinion on leather and sustainability  8:30 : The tanning process9:50 : How do they communicate on responsibility10:30 : The KPI’s he is looking at11:30 : How does he make sure they don’t overproduce 12:00 : The future of Léon Flam13:00 : How can the industry accelerate the sustainable revolution13:40 : What would he recommend to young entrepreneurs15:15 : What does Louis want to close the door to in our industry15:25 : What does he look at to get inspired16:10 : What is the last piece of clothing he bought16:15 : Who would he like to listen to in this podcast KEY LEARNINGS « The notion of repairing is very important :  we have a strong focus on the after sales service and we think that a sustainable product is also something that you can repair. » « Leather can be sustainable as it cannot be. There are different levels of controversy. » « Everything comes from the final customer as buying a product is a voting paper. But you still have to push for global consciousness on social and environmental issues. » « We have to close the door on greenwashing and planning. We need to focus on action now. » WHERE TO FIND LEON FLAM :https://leonflam.com  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

#30 Louis Epaulard, CEO & Co-Founder of Léon Flam (Leather Goods Brand)

This week we’re meeting with Andrée-Anne Lemieux, the Head of Sustainability at the Institut Français de la Mode and Kering’s Chair. The higher education institution has indeed partnered with the luxury group for a Research Chair on Sustainability.  With a remarkable background in marketing and industrial engineering, Andrée-Anne is now devoted to the transformation of the fashion and luxury industries. She is considering sustainability not only as an environmental topic, but also on a wider perspective as a human responsibility shaping and redefining tomorrow’s economy. As future generations are very concerned about the future, she explains how students are driven by the will to deeply change the fashion industry. From circular economy to carbon neutral and measuring social improvement, there is plenty to do. Today, she shares with us her determined mindset and her strong beliefs regarding sustainable challenges. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Andrée-Anne presents herself4:45 : What does sustainable fashion mean to her 6:42 : Why is it important to consider sustainability as a priority in a period of crisis 11:55 : The KPI’s to look at to improve a sustainability politic14:05 : How can we accelerate this change of value system 18:05 : What about carbon neutral 20:00 : Sustainability and communication 22:54 : What is the future of fabrics 25:20 : What is she teaching at the Research Chair IFM Kering 34:40 : What are the expectations for the young generation regarding luxury and sustainability 38:30 : What does Andrée-Anne want to close the door to in our industry 39:05 : What does she look at to get inspired 39:55 : What is the last piece of clothes she bought40:00 : Who she would like to listen to in this podcast KEY LEARNINGS« Sustainability is also about people and their welfare. It is important to look at how do you manage people and your company even more during a pandemic crisis. »« We have a lot of fabrics already produced so we need to see how do we integrate circularity in the model. We know that it is probably the economy the more compatible with growth. »« I think that everybody needs to be educated on the subject of sustainability. We can learn everyday about it. »« I truly believe that if we move forward as citizen and consumers at the same time with the private sector and the institutions, we can really change the world. » TO LEARN MORE ABOUT IFM KERING RESEARCH CHAIRhttps://www.ifmparis.fr/en/news/launch-of-the-ifm-kering-sustainability-chair  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

#29 Andrée-Anne Lemieux, Head of Sustainability at IFM - Kering Research Chair (institution)

This week we’re meeting with Tony Tonnaer, he’s the CEO and founder of Kings of Indigo. Based in Amsterdam, Tony launched his own sustainable denim brand after working several years in denim companies. When he started in 2011, sustainability was not a hot topic at the time, but as a pioneer, he challenged himself to conciliate both good quality products and innovation. By choosing only organic or recycled materials, he’s made circularity and social fairness his top priorities. Doing less is doing better. And that’s totally how he plans the future as he’s aiming to work more on cradle to cradle and to reduce his environmental impact. Today, he explains to us how he convinced consumers to buy sustainable products through communication and what’s its approach on circular fashion.CONTENT TO FIND YOUR WAY IN THE EPISODE 0:50 : Tony presents himself1:45 : What does sustainable fashion mean to him 2:30 : How did he manage to work in sustainability3:50 : What’s the difference between a sustainable product and a conventional product8:00 : How does he communicate with the client10:00 : What does he think about the standardization policy problem12:00 : His relationship with Première Vision13:00 : What’s the biggest step forward in terms of sustainability for denim 15:10 : What have been the key success factors of Kings Of Indigo18:45 : The vision for Kings of Indigo in terms of sustainability20:50 : His approach on the logistic of circular fashion 26:00 : What is his advice for the young designers ?27:50 : What doesTony want to close the door to in our industry 28:00 : What does he look at to get inspired28:10 : What is the last piece of clothes he bought28:20 : Who he would like to listen to in this podcast KEY LEARNINGS «  At the beginning, we wanted to make people unconsciously conscious. »« I thought it was a great challenge to change the consumer’s mind, as well as the retailer and the factories. » «  If you’re being transparent to the consumer, I believe they buy the story. »« The future of fashion is not sustainability, it’s circular approach of fashion. »« One of the goals was also to show our industry that you can make a great affordable quality product which is cool and fits very well. All of the bigger brands and smaller brands are starting to follow this rule. »WHERE TO FIND KINGS OF INDIGO :https://www.kingsofindigo.com  TO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. See acast.com/privacy for privacy and opt-out information.

#28 Tony Tonnaer, CEO and founder of Kings Of Indigo (Sustainable Denim Brand)

This week we’re meeting with Benjamin Malatrait. He is the CEO and co-founder of ICTYOS Cuir Marin de France, a sustainable leather company using fish skins from the food industry. It all started at a restaurant, where Benjamin and his friends Gauthier and Emmanuel wondered what they could do from fish skins. As chemist engineers, they worked on a strong innovative technology transforming the waste of skins into what they call ‘marine leather’. By collaborating with restaurants, they believe that using local resources can make a huge difference as a circular economy company. Their high quality products are the result of a specific process allowing them to work with luxury and craftsmanship customers.In this episode, Benjamin reveals the making of sustainable leather and shares his commitment for a meaningful product.Recently Ictyos was selected to join the LVMH startup house at Station F in Paris.  CONTENT TO FIND YOUR WAY IN THE EPISODE 0:50 : Benjamin presents himself1:27 : How the company started 2:50 : Was he attracted to the fashion industry 3:55 : In what extent his product is sustainable and what does sustainable leather goods mean to him6:10 : The process for making leather goods from waste 8:20 : Who is he partnering with to collect the skins ?11:35 : The leather fish skins’ properties14:30 : What’s its favorite product15:05 : Where can we see the products16:45 : The KPI’s he looking at for his company18:30 : Their biggest challenges18:55 : How can the industry accelerate the sustainable revolution 20:05 : What would he advise to a young designer to make the right material choices21:55 : What does Benjamin want to close the door in our industry22:35 : What does he look at to get inspired23:10 : What’s the last piece of clothes he bought 20:35 : Who would he like to listen to in this podcast KEY LEARNINGS « We pay attention to what we eat and now we have to pay attention to what we wear. It’s just logic. » «  We decided to include in our job the sourcing of the material : each week we are picking skins from restaurants and pisciculture. The closer we are to our suppliers the better it is. « I think using a local material is really important. Transparency is also a key point : you have to prove and you have to explain where your material is coming from and how it has been processed. »  « We are just trying to add commitment and common sense in our product and that’s the DNA of ICTYOS. Each of our decisions on the process, on the material, on the partnership is always based on what’s going to be the ecological and ethical impact. »  WHERE TO FIND ICTYOS https://www.ictyos.com @ictyos : https://www.instagram.com/ictyos_official/ LinkedIn : https://www.linkedin.com/company/cuirs-marin-de-france/ Facebook : https://www.facebook.com/ICTYOS/  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/See acast.com/privacy for privacy and opt-out information.  See acast.com/privacy for privacy and opt-out information.

#27 Benjamin Malatrait, CEO & co-founder of ICTYOS, Cuir Marin de France (sustainable leather company)

This week, I’m joining Mark Hartnell, he’s the director of textiles at Seaqual Initiative, an organization that supports ocean cleaning and raises awareness of plastic marine pollution.Gathering communities part of the blue economy like NGO’s and fishermen, Seaqual Initiative collects ocean litters and recycles the plastic found in it. Recently, they’ve developed their very first product: SEAQUAL® YARN and successfully figured out how to create yarns from plastic waste. With a very specific process, they innovated to separate the polymers giving strong outcomes comparable to a classic polyester yarn.Mark is aiming for more circularity and sustainability in the blue economy, as well as becoming a global and local solution. Dive into this fascinating discussion and discover Mark’s upcoming challenges for social and environmental justice.  CONTENT TO FIND YOUR WAY IN THE EPISODE 0:50 Mark presents himself and explains us what is Seaqual Initiative2:20 What does sustainable fashion mean according to him ?3:40 How can Seaqual be one of the solutions to become more sustainable ?6:30 The process of Seaqual Yarn9:00 About micro particles: are they a huge problem for the industry ?13:45 The KPI’s he’s looking at17:50 Seaqual Initiative business model21:20 What’s the vision for Mark’s company ?23:45 The biggest challenges 23:30 How can the fashion and textile industries accelerate the sustainable revolution ?26:55 What does he want to close the door to in our industry ?27:55 What does he look out to get inspired?29:35 Who would he like to listen to in this podcast  ? KEY LEARNINGS « I don’t think sustainable fashion exists. It’s something that we’re looking for, it’s a target that we’re aiming for and we should all be aiming for it. » « Seaqual is about doing good within the blue economy. Everything to do with the ocean and the communities from the ocean: how can we help them to become more sustainable ? How can we move towards circularity ? How can we create collaborations in communities and provide solutions ? »« We need to be a global company providing global solutions to a global market. »  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

#26 Mark Hartnell, Director of Textiles at Seaqual Initiative (Upcycling marine plastic company)

This week, we’re meeting with Sandya Lang, she’s sustainability manager at Nudie Jeans, a Swedish denim brand. The company made sustainability their core priority using mainly organic cotton and recycled fibers. Sandya makes sure every step of the product sticks to their values: from choosing the rights suppliers, the factories to the retailers, she looks out for absolute transparency and traceability. But more than that, she explains how the long life of the product is important and how they encourage the customer to repair the jeans instead of throwing them away. That’s all about their ‘Repair Shops’, offering an exclusive customer service worldwide. Discover their environmental philosophy and how they challenge themselves to always do better as a fashion company. CONTENT TO FIND YOUR WAY IN THE EPISODE0:58 : Sandya presents herself2:35 : What does sustainability mean as a denim company according to her ?3:10 : Is sustainability part of the DNA of the brand ?4:15 : To what extent their product is more sustainable than any other ?6:00 : Is it more difficult to source organic fiber ?7:00 : What certification are they using ?8:45 : How do you make sure the standards are respected ?10:00 : How do they manage their repair shop worldwide ?12:30 : Is repairing jeans becoming a thing in her country ?13:15 : How repairing jeans is serving their business ?14:40 : What makes their company stand out ?15:30 : Do they have a recycling policy ?16:30 : What are the best certifications to look for ?17:40 : What’s the biggest challenge for Nudie Jeans in the upcoming years ?18:30 : How can the fashion industry accelerate sustainable revolution ? 20:00 : The KPI’s they are looking at21:10 : What does Sandya want to close the door in our industry ?21:38 : What does she look at to get inspired ?21:50 : What is the last piece of clothes she bought ?22:15 : Who would she like to listen to in this podcast ?KEY LEARNINGS« Transparent supplies chain are crucial and brand collaboration is a really important part. »« I think repairing and using your garments longer is something that we really try to promote and we can see now that more and more companies are offering services like rental, repairing and so on. » « It is important for us to have this third part certification to prove that we are doing what we are doing, for example using organic cotton. But it also pushes us to maintain our sustainable attributes that we have and inspire us to stay innovative and look out for new materials as well. »TO SUPPORT SMART CREATION, THE PODCAST ? Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.? To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

#25 Sandya Lang, Sustainability manager at Nudie Jeans (sustainable brand)

This week we are meeting with Nicole Lambert, she is a specialist of fibers and materials at the global organization Textile Exchange. Her role is to advise brands and organizations by providing learning tools on responsible standards and traceability. Created in 2002, the NGO Textile Exchange focuses on the very beginning of the supply chain when it comes to raw materials, in order to minimize the environmental impact. They work on all kind of fibers and now they aim to extend their digital database to improve their sustainable practices. CONTENT TO FIND YOUR WAY IN THE EPISODE 00:50 : Nicole presents herself and the NGO she works for01:45 : Nicole’s background02:15 : What does sustainable fashion mean to her03:25 : Where should we start to make fashion a more sustainable industry04:30 : How does she accompany brands06:00 : About standards and certifications07:55 : What’s the difference between the certifications OCS and GOTS08:35 : More about GOTS10:45 : The difference between RWS and RDS12:35 : The problem with polyester14:35 : How can national legislation accelerate sustainability 17:40 : How to accelerate national legislation 18:55 : What are the upcoming challenges for Nicole19:35 : About circularity20:40 : Are growth and sustainability compatible 22:10 : What is the last piece of clothes she bought22:40 : Who she would like to listen to in this podcast23:30 : What does she look at to get inspired23:50 : What does she want to close the door in our industry   KEY LEARNINGS « It’s important to have certain values in a company and set your priorities. » « A lot has been done in term of sustainability but just from the initiative of companies in the industry itself. And it hasn’t been driven by the legislation. » « The whole revolution is definitely a question of everyone getting together and it has to be a collective action for a collective impact. »  TO SUPPORT SMART CREATION, THE PODCAST  Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.  To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information.

#24 Nicole Lambert, Fiber and materials specialist at Textile Exchange (NGO)

Smart Creation, the podcast, invites you to explore the potential of sustainable fashion.With Smart Creation, discover the latest products and global initiatives from key upstream players to help make the move to a more responsible fashion industry.Twice monthly, on Wednesday, share the experience of a new guest who unveils a new generation of values combining creativity, innovation and sustainability.This podcast is offered by Première Vision, the leading event organizer for fashion professionals. ? https://www.premierevision.com/en/

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