So Facebook has a bit of a marketing conundrum.It’d like sex not to exist.It seems racism and sexism are fine, cyber-bullying, not so much a problem.But sex? Nope.(Oh, don’t feel too left out, sex, FB also doesn’t like breastfeeding images, breast cancer images, or sometimes even classical art if a nip is involved!)Facebook’s guidelines for Adult Products or Services state, “Ads must not promote the sale or use of adult products or services, except for ads for family planning and contraception.”And they’re not the only ones. When was the last time you saw anything advertising healthy sexual relationships anywhere online?Anna Walsh is like so many of us – frustrations turned into a spark of a business idea. Sick of engendered stereotypes and attitudes towards women and sex, Anna created happymash as an online space where women can feel comfortable learning about and discussing their own sexual wellness.Bonus: happymash sells pleasure products for women – as her tagline says – get to know yourself!Recently, my opt in FB ad was rejected because I told readers their new copy would make their own reader want to lick the screen. I was out for about 3 weeks while my FB ads expert sweet talked the couple FB people still working there during lockdown.I can’t imagine what it must be like to run a business like Anna’s, so helpful to modern women, but so totally censored on every platform.In fact, when we first booked this podcast episode, Anna’s Instagram had been shadow banned – couldn’t find her for love nor money.And it’s that kind of consistent censorship we’ll talk about on this episode, amongst a couple other fun things!*****Use the discount code SOCRISP20 for 20% off the Know Yourself Range from happymash. YAY! Shownotes for this episode are here.*****This episode was brought to you by The Good Bite.The Good Bite is a nutrition business like you’ve never seen before. Based on a holistic and kind approach, Em Zilic will show you how to be good to yourself, be good to others, and do good for your community.How?By designing nutrition plans to suit your individual health and lifestyle needs. By chucking body shaming and weight obsessions out the window. And by donating a percentage of profits to social causes that do good in the world.To live good, you’ve got to feel good – inside and out. So take a good bite out of life and savour every bit of it!

So Crisp with Jay Crisp Crow

Women's Wellness, Sex, & Misogynistic Censorship In Marketing | with Anna Walsh

I was teaching a class on Brand Voice at a conference and Jenny De Lacy was in the audience, she’d already done her bit - a De Lacy classic on confidence and the camera, and I mentioned her in an answer from a question about finding an audience, building a fan base, getting people to be a bit in love with you.I said something like, “Jenny does this really well, she has a free group and gives away oodles of information and advice about working the camera and creating engaging videos and tech and...and...” and as I’m talking Jenny is slowly crumpling - finishing up with her head in her arms on the desk and I’m slowly tapering off my sentence looking in horror at someone having some kind of mid-business crisis.And she said, “I wish I wasn’t quite so well known for giving away free advice”. And it wasn't just that. Jenny had painted herself into a bit of a niche. Ohhhh, there it is.That hole you’ve dug for yourself as a business owner when you’re actually really good at something, you’ve been doing it for ages, your audience knows exactly what they get from you, but you are living with some serious business regret.Fast forward a year or so and Jenny is changing things up.Only she’s so established in her field for doing this one particular thing and now she’s got to drag her fan base with her.Today on So Crisp we’re getting a rare behind the scenes look at the process one rather internet famous woman has to go through to take her business from something she’s super well known for and change it into something else, because she’s fallen out of love with it. We’re talking changing directions - but when people are looking.Please applaud for Jenny. She's a brave, brave woman.Shownotes for this episode are here.****This episode is brought to you by one of my favourites, Fiona Fell.Website maintenance isn’t the sexiest of topics, but just like you need to grab a bite to eat and jump in the shower regularly, your website needs to be cared for too; to keep it ready and open for business. It’s fundamental to the success of your business, and you want peace of mind that it will be up and available for your audience 24/7 – without interruption.More and more websites are getting hacked and attacked, including the big players like Twitter and Facebook as well as millions of small businesses every day.One of my favourite website geeks (she’s self-labelled, so it’s OK for me to call her that), Fiona Fell, offers WordPress Website Care Plans that save you time and headaches, give you peace of mind, and boost your website performance. Site management and security is no longer an option, it's a MUST. Don't wait until it's too late.Pick the WordPress Website Care Plan from Fiona Fell that suits your business best, and get:· No lock-in contracts· Priority support· Tech rescue· Daily monitoring· Backups and recovery, and· A 90 day money back guaranteeAnd why do I love her so much? She’s a pro at taking website techery and explaining it in jargon-free, plain English - so you can leave the geekiness to her and simply have a website that works for you.Visit getwphelp.com to find out more!***Want to start working on your own Brand Voice? Use the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.

Changing (Business) Direction When Everyone Is Watching | with Jenny De Lacy

Hold on to your hats, good people, I’m here to preach some home truths from a copywriting perspective. Despite what you have grown up being told, I don’t believe website sliders are actually necessary and in some cases could even be doing more harm than good.The reasons? Let me break them down for you.***This episode is brought to you by one of my favourites, Fiona Fell.Website maintenance isn’t the sexiest of topics, but just like you need to grab a bite to eat and jump in the shower regularly, your website needs to be cared for too; to keep it ready and open for business. It’s fundamental to the success of your business, and you want peace of mind that it will be up and available for your audience 24/7 – without interruption.More and more websites are getting hacked and attacked, including the big players like Twitter and Facebook as well as millions of small businesses every day.One of my favourite website geeks (she’s self-labelled, so it’s OK for me to call her that), Fiona Fell, offers WordPress Website Care Plans that save you time and headaches, give you peace of mind, and boost your website performance. Site management and security is no longer an option, it's a MUST. Don't wait until it's too late.Pick the WordPress Website Care Plan from Fiona Fell that suits your business best, and get:· No lock-in contracts· Priority support· Tech rescue· Daily monitoring· Backups and recovery, and· A 90 day money back guaranteeAnd why do I love her so much? She’s a pro at taking website techery and explaining it in jargon-free, plain English - so you can leave the geekiness to her and simply have a website that works for you.Visit getwphelp.com to find out more!***Want to start working on your own Brand Voice? Use the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.

Website Sliders Suck | Cuppa Copy Minicopysolosode

Kick ass businessing and maintaining of an actual life. That’s what my guest today promises the women who work with her.It’s a big promise.Because business alone is work enough. It’s more than a full time job, it’s a complete lifestyle and, often, a total lifechanging event.Having a family is also more than a full time job. It’s every moment, every second, you eat sleep dream kiddos and money and kiddos and worries and schooling and feeding them properly and worrying about their relationships and trying to keep your marriage on track while your mission doesn’t suffer and remember a social life oh, and if you have them, don’t forget the kiddos.And while some business coaches and online strategists believe in putting your best, most filtered, professionally dressed foot forward - Angela Henderson encourages us to scrap those beliefs daily.Turn up as yourself.Hoodies and eating Nutella from the jar to boot.She’s getting So Crisp with me today to talk about what she brings to the table - humanity.Shownotes for this episode are here. This Cuppa Copy minisode is brought to you by the Crisp Copy Brand Voice Development Workbook. For less than a pub lunch, this workbook will take you through– Building a Word Bank– Writing Brand + Benefit Statements so you can compel folk to read more of your website– and a series of helpful ideal client questions – the ones actually relevant to helping you write your copyUse the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.

Human 2 Human Marketing | with Angela Henderson

You may have seen her dancing on the Instagram.Or making green smoothies. Or working with her husband. Or grooving with her kiddos.In fact, you may BE on Instagram because of her.You may have joined her massive and incredible free FB community or signed up to her paid one (hey hey, I’m in there too!). In which case, she probably encouraged you to do some social media visibility things you weren’t sure you’d ever do. Don’t worry, you’re not alone. And they worked, right?Your e-commerce store might have more sales and better conversions because of what you’ve learned from her.She may have gently nudged you towards rethinking your perspective, reassured you about your positioning, or emboldened you to ask for help - and then act on that advice.Today, I’m getting So Crisp with Instagram royalty, Tracy Harris. Or, as you may know her, the Mums With Hustle absolute boss.Oh, and big juicy hint! Stick around after the outro to hear what we continued to talk about after the podcast episode recording was officially over! The post-recording convo is just as good as the episode itself!This episode is brought to you by the Crisp Copy Class, the self-guided course option. It's a comprehensive copywriting course for women ready to write bank-making copy on a bootstrapping-friendly budget. Over 30 hours of recordings, oodles of downloadable worksheets, tutorials, and structural guides, everything from About pages to Sales pages and all the copy in between, all with lifetime access. Whet your whistle here.Shownotes for this episode are here.

Influence & Instagram | with the Iconic Tracy Harris

In 2018, the UN women organisation wrote a list of facts and figures about economic empowerment. In it they stated, “women’s economic empowerment is central to realising women’s rights and gender equality.”Did you know “women constitute around half of the 258 million migrants who live and work outside their countries of birth? Migrant women and girls outnumber men and boys in all regions except Africa and Asia.” That’s also from the UN women facts list, and speaks directly to the need for economic literacy and licence to play a central role in ensuring equity for women and the success of the economies they work in.Grace Mugabe is doing something about that very issue, right here in Australia, on the ground.She brings her extensive experience in Accounting with her corporate background to deliver financial literacy to provide practical and comprehensive financial education that is affordable and accessible for women and disenfranchised communities.Today, we’re talking about financial literacy. Not just for businesswomen, but for all women. How having it changes lives and communities and society. And with Grace in the So Crisp hot seat, we’re bound to learn something.This episode is brought to you by the Crisp Copy Class, the self-guided course option. It's a comprehensive copywriting course for women ready to write bank-making copy on a bootstrapping-friendly budget. Over 30 hours of recordings, oodles of downloadable worksheets, tutorials, and structural guides, everything from About pages to Sales pages and all the copy in between, all with lifetime access. Whet your whistle here.

The Importance Of Financial Literacy | with Grace Mugabe

Imagine facing all the fears you currently have when starting a business, or running a growing one. The chutzpah it takes to go out on your own, have the confidence to be visible, ask people to pay you for your wisdom, quit your job, take up space, communicate your worth.Now imagine facing that with the added process of translating all your business communications from your “heart” language to English.Riki Deale is on the So Crisp podcast to speak about her lived experience of launching her parent education brand not in her “heart” language, as a businesswoman for whom English is a second language, along with some tips for all of us to communicate with each other with a little more compassion.

Starting A Business When English Isn't Your Heart Language | with Riki Deale

I was going to talk to you in this episode about websites, how cool they are but how you don’t really need one just to start, especially as a freshly minted copywriter, but a face full of cold has lead me by the sniffles to a new topic.Like a snotty segue.Boundaries. And buffers.Now, many of you know I run my fabulously life-changing business on 20 hours a week. That’s 20 hours total. To get done all my client work, meet with my 1:1 copy mentoring clients, build new things like all the courses that currently live in my head, do my own admin, talk to my team, and promote myself.How do I do that?Boundaries made of titanium. And a touch of sparkle. Diamond encrusted.Erk, probably shouldn’t mention crusted.Let me tell you about the Crisp Crow version of boundaries and buffers and how I blend it all to make it work. And how it’s saved my bacon a thousand times over.Ironically, this episode is brought to you by the boundary setting boss - Anita Kaiser. Anita has a program called Better Boundaries for Empaths and HSP Entrepreneurs. It’s a 2 month exploration through why you, as an empath (hey, relatable!) or highly sensitive entrepreneur feels constantly overwhelmed and exhausted by other people’s emotions. Because you can love your business and still feel that way, which is why you need this work. If you’d like to work with Anita to create strong yet loving boundaries so you can feel energised and confident to grow your business consistently, skip along right now to her website right here.(Also, stick around to the end of the episode where I test out my new poddy mic with a fluey-fuelled rendition of 'Hello' - or something like it. Because how else do you test your new mic?!)Shownotes for this episode live here.

Buffers & Boundaries | Cuppa Copy Minicopysolosode

Neha Awasthi put her hand up, I thought to ask a question, towards the end of a presentation I was giving about brand voice and taking up space at the Artful Business Conference. She beamed her billion megawatt smile at me, looked me dead in the eye, and with a twinkle asked, “have you thought about hosting a podcast? You have such a voice for it”And this was my introduction to life with Neha as a fast friend, confidante, business referral partner, and cackle buddy - she’s always straight down the line, says what she means and stands strongly behind it, and is so inherently charming, it can put you a little off balance.Neha sees women.As in, truly sees them.So it’s not so much of a surprise to find out what she does. And what her big mission is. Unmuted.Take a listen.This episode is brought to you by the Crisp Copy Class, the self-guided course option. It's a comprehensive copywriting course for women ready to write bank-making copy on a bootstrapping-friendly budget. Over 30 hours of recordings, oodles of downloadable worksheets, tutorials, and structural guides, everything from About pages to Sales pages and all the copy in between, all with lifetime access. Whet your whistle here.Shownotes for this podcast episode are here.

Unmuted | Neha Awasthi

Some of you have heard me say this before.Copywriting is part creative, and part science. And here’s where someone who has never formally studied the human brain will tell you a thing I am 99% sure is true.When we are under pressure, it’s much easier to recall something than it is to create something new.Writing our own copy puts us under tremendous pressure.So, what do we do? We recall things. Things we've been saying forever, things we hear, the language other people use in our industry, in our community, and online.But what if some of those words don't mean what we think they do to our ideal clients? Or what if they aren't our words to use?So, here is the Crisp Copy guide of words to think about scrapping during your edit.This Cuppa Copy minisode is brought to you by the Crisp Copy Brand Voice Development Workbook. For less than a pub lunch, this workbook will take you through– Building a Word Bank– Writing Brand + Benefit Statements so you can compel folk to read more of your website– and a series of helpful ideal client questions – the ones actually relevant to helping you write your copyUse the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.Shownotes for this episode live here.

Words To Scrap From Your Copy | Cuppa Copy Minicopysolosode

Straight down the line but tempered with one of the bleeding sunniest dispositions and can-do vibe I’ve ever been bear hugged with, Tori Kopke says she’s a “Texan transplant” and has found herself in rural WA, running a farm with her husband, and helping particularly rural businesses with her fresh and experienced advice.Tori is one of my favourite kinds of business owners - she’s multilayered, complex, and interesting. And she has opinions!Her Facebook post on not quite knowing what to call oneself when you run a farm with your farming husband is both hilarious and poignant. And, dear listener, you know - I love a woman who has something to say.And she has something to say about this one. little. all-pervasive. damaging. scrap-it-now-dear-listener. word...“Just.”If you’re a “just”er or use words like “my little/side/hobby business”, this episode is for you.Please note: Tori connected with me over some pretty rural internet, so please excuse the sometimes wobbly sound quality in this episode, it'll be worth it.This episode is brought to you by the brand new, fresh as a daisy, Crisp Copy Blogathon. Go check it out here.

No. More. Just. Scrap It From Your Business Comms | Tori Kopke

Last week we talked about copywriting as legacy.Ohhhh just legacy, right Jay? No pressure.Look, I get writing your own copy (and this goes for people trying to DIY and copywriters and marketing pros who are writing for themselves) feels like peine forte et dure (I had to Google how to pronounce that, so my apologies to any fluent or native French speakers listening in) - it’s the French torture where heavy stones are placed on your chest until you submit or suffocate.Which is the perfect description of what it can feel like to write your own stuff.So, how can we make this easier?I have a 4 step process to run away from torturing yourself and start writing some good old copy.Take a listen.This Cuppa Copy minisode is brought to you by the Crisp Copy Brand Voice Development Workbook. For less than a pub lunch, this workbook will take you through– Building a Word Bank– Writing Brand + Benefit Statements so you can compel folk to read more of your website– and a series of helpful ideal client questions – the ones actually relevant to helping you write your copyUse the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.Shownotes for this episode live here.

The Writing + Editing Process AKA The First Draft Can Be Sloppy | Cuppa Copy Minicopysolosode

Think your belief systems about food, your weight, and your body have zip to do with how you run your business?Think again.Not sure if you have internalised weight bias?Take a listen.Just want to hear two women talk about food, fat, power words, and being part of the anti-diet brigade?This is for you.Nina Mills is getting So Crisp to unpack the power we give words we talk about, and talk to ourselves about, when it comes to food and teaches us a little about diet culture and what role it plays in how women show up in business.Please note: In this episode, I refer to disabled people using people first language. That's purposeful, because I'm disability proud. Nina uses the term "differently abled" which isn't as widely accepted to some the disability community. My apologies for anyone this offends as we all strive to learn and do better.This episode is brought to you by the brand new, fresh as a daisy, Crisp Copy Blogathon. Go check it out here.

Diet Culture, Power Words, & Women in Business | Nina Mills

Cuppa Copy has been percolated especially for copywriters, marketing pros, virtual assistants and anyone looking to write words that sell. It’s delivered in slurpable sips - quick caffeinated shots of copy, branding, and messaging ideas fast enough to consume before your coffee goes cold.Jay Crisp Crow writes premium, blow your hair back website and email copy for brands and businesses and teaches women in business how to do exactly the same thing, now she’s also in your ears with her delicious brew of organically, sustainably, ethically, and biodynamically grown copy tips and advice. Pop on the kettle and don’t be latte, it’s time for Cuppa Copy.This week, we’re rethinking what our copy is actually for (besides creating relationships and selling things) and we’re using it to take. up. space.Want a Cuppa Copy review? You bring the chai latte, I’ll encourage you to take up the whole lane AND eat the patriarchy. Book it here.Shownotes for this episode are here.

Copywriting. It’s Legacy | Cuppa Copy Minicopysolosode

A large percentage of the thousands of women I’ve worked with started their businesses because they were brilliantly, shinily, jaw-droppingly committed to filling a particulargap they saw in a market.In layman’s terms, they wanted to help someone.It doesn’t matter if they sell a product or offer a service, whether they have a company structure with a hefty team or they’re solo operators, the women I work with - they’re driven bythe desire to serve.What can happen when you’re led into the business shiny spotlight by a sincere dedication to a big picture outcome - you can be completely sideswiped by the every day, constantly cropping up issues of running your business. On the daily, in the evenings, when things go wrong, heck, even when things are wonderful. There’s no sugar coating it.Business is hard work.Add to the practicalities of running your business and, I’ve said it before, business ownership is one of the biggest personal growth adventures you can sign up for.Bundle that all up together and what do you have the recipe for? Success, yes, hopefully. But sometimes also the downside - burnout.Getting so Crisp with me today is Amanda Freeman who has the coolest label on the planet - Energy Alchemist and we’re going to talk about energy, burnout, expectations, conditioning, and women in business.Trigger warning: This episode contains a brief mention of suicidal thoughts. Please keep away from little ears or, your own, if you don't think this content is suitable for your own mental health.Shownotes for this episode can be found here.This episode is brought to you by the 4 week blogging course taking you from content writer to conversion copy blogger - the Crisp Copy Blogathon. Go check it out here.

Energy, Burnout, And Women Entrepreneurs | Amanda Freeman

Come and try our delicious tastes of copy, messaging, marketing, branding, business bravery, and random musical theatre singalongs. Jay Crisp Crow, Copywriting Queen, teams up with her best word-nerdy buddies to bring you crisp ideas, fresh delivery, tantalising tips and tricks, and possibly also get raucously sidetracked. Not just business. More than marketing. It’s all deliciously dished up here, on So Crisp. Yum!

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So Crisp with Jay Crisp Crow

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