Whether you're an entrepreneur or not, retired or at the beginning of your career, most of us have personal brands. We're trying to push something forward, and much of what we've been taught about connecting with our audience and winning them over is not what *actually* works. Guest Leslie Zane is an award-winning marketer, TEDx speaker, and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. Her new book, The Power of Instinct, challenges conventional wisdom in business and brand building and teaches how the key to a brand's success is tapping into the unconscious mind.

So Money with Farnoosh Torabi

1684: The Power of Instinct in Business, Work and Life

Apply for Farnoosh's Mentorship Program.Today's show focuses on helping a listener who is an exceptional saver - but has no financial goals. How can she prioritize her spending? Also, navigating a future fiance's massive debt load and job interview red flags. Listen to hear how to win a free copy of Thank You, More Please. Mentioned: The So Money episode on Pre-Nups. 

1683: Ask Farnoosh: Help, I Have Money, But No Goals! Plus: Job Interview Red Flags, Dating and Debt and Book Giveaways!

How can money be a real tool to help you achieve what matters... and less a reflection of your worth? Holly Trantham, author of the new book Beyond Getting By, joins to discuss ways we can build a sustainable, wealth-generating plan for the future. More about Holly: She joined The Financial Diet as a managing editor in 2016. She is now the team’s creative director, leading editorial strategy and branded campaigns.

1682: Create (and Pay For) a Meaningful Life with Holly Trantham

**Book Giveaway** Leave a review for this episode in Apple Podcasts to enter to win one of 10 copies of Thank You, More Please.** Lily Womble, feminist dating coach and founder of Date Brazen, joins So Money to share advice from her new book, Thank You, More Please. Learn how to navigate the dating world without depending on matchmaking apps, and using "Essence-Based Preferences" to attract exactly what you desire in your love life.

1681: Feminist Dating Rules with Lily Womble, Author of Thank You, More Please

Learn more about Farnoosh's mentorship program.This week's questions focus on smart budgeting frameworks, earning more outside a 9 to 5, dealing with high annual credit card fees and a pro tip for handling medical debt.

1680: Ask Farnoosh (New!): Easy Budgeting Tricks, Making More Money in Your 30s

New York Times bestselling author of Take Back Your Brain, Kara Loewentheil, unveils her proven strategies for closing the "brain gap," and how women can reclaim their financial confidence in a patriarchal society.

1679: Got Financial Anxiety? How to Take Back Your Money Mindset

Want to learn how to get your money to work for you? Stop living paycheck to paycheck, build multiple revenue streams and a sustainable business plan? Entrepreneur and money mentor Mel Abraham shares insights from his new book, Building You Money Machine, available for pre-order.

1678: Building Your Money Machine with Mel Abraham

This week, Pam Krueger, founder of Wealthramp, joins to help answer listener questions about life insurance, investing, and debt management. Listen to Pam's interview from earlier this month, discussing ways to find a great financial advisor. Wealthramp is a platform that has matched over 20,000 individuals with fiduciary advisors and financial planners since 2019 and boasts client retention rates exceeding 98%. Wealthramp’s vetted advisor network spans the country and offers diversity in geography, specialization, gender, and fee structure. Visit Wealthramp.com/Farnoosh to start your search today.

1677: Ask Farnoosh: How to Buy Life Insurance, Reduce Investment Risk, and Get Out of Debt

Guest Neha Ruch, founder of Mother/Untitled, discusses the often deductive ways society characterizes stay-at-home mothers and is on a mission to rebrand this role to bring more dignity and respect to parents choosing to take a break from their careers to support their children and families. Neha's forthcoming book The Power Pause: How to Plan a Career Break After Kids--and Come Back Stronger Than Ever is available for pre-order.

1676: How to Plan (and Afford) a Career Break After Kids

Just days away from the next So Money Pop-Up Workshop, which will focus on “Couples and Money.” Register here. Today, we're in discussion with a a financially exceptional couple, Katie and Alan Donegan, who managed to quit their day jobs and retire when Katie was 35 and Alan was 40. We’ll hear how they calculated for this accelerated plan, how they’re living out their early retirement dreams, and advice for listeners on determining how much one needs to save for retirement. Learn more about the Donegans and their Rebel Finance School here.  

1675: This Couple Retired By 40 with $1 Million in Savings

Join Farnoosh's next So Money Pop-Up workshop for couples. In today's Ask Farnoosh, listeners pose questions about managing money in your relationship, how to prioritize the various saving and investment accounts you contribute to, and should a couple take advantage of a 0% interest loan? 

1674: Ask Farnoosh: Couples & Money: How To Go From Merged to Separate Bank Accounts?

Today's show centers on ways we can protect ourselves from dangerous financial scams, many powered by AI. Our guest is Allison Baggerly, financial expert, author and founder of Inspired Budget. Sign up for Allison's free budget class here. The CUT article about the Amazon scam referenced in the show is here.

1673: The Rise of Online and AI-Led Financial Scams: How to Stay Safe Online

Deesha Dyer is the former White House Social Secretary under President Obama, meaning she was THE person responsible for state dinners, official functions, visits by Popes and presidents, performances by Beyoncé (!), and more. Deesha's new book UNDIPLOMATIC pulls back the curtain on White House life to funny, winning effect, but even more so, it documents a young Black woman's struggle to belong in our nation's most prestigious spaces. In 2009, at age 31, Deesha Dyer's finances were... messy. She'd dropped out of college, accruing a mountain of debt but no degree. She had an eviction on her record and bad credit. She plugged away at an admin job, while freelancing as an organizer and blogger of her beloved hip-hop / soul scene in Philly. (Hello, Jill Scott!) Inspired by the Obama campaign, she applied for a White House internship that she knew was a longshot. These jobs were for phenoms from Harvard and Howard. Not part-time community college students in their thirties with zero connections. To her shock, Deesha got the gig. For the first time in her life, she had a full-time job that reflected her passion for change. In just five years or so, she was in charge of a whole White House department.

1672: Former White House Social Secretary Deesha Dyer

Today's show: Managing a $100k inheritance; debt pay-down strategies; should I pay for a certification to switch careers if I'm in debt? Also: Farnoosh weighs in on Footballer Harrison Butker's ridiculous graduation speech directed at the women graduates.Sign up for the So Money Members Club.Get on the waitlist for the next Book to Brand here.

1671: Ask Farnoosh: Harrison Butker's Deranged Graduation Speech and More!

Author of the national bestselling novel THE SICILIAN INHERITANCE and host of the UNDER THE INFLUENCE podcast, Jo Piazza, joins the show to discuss the rich themes in her newest book.

1670: Money, Murder and Modern Feminism with Jo Piazza, Author of The Sicilian Inheritance

*** Named a Best Podcast By The New York Times, Time Magazine, Real Simple and MSNBC *** Host Farnoosh Torabi is an award-winning financial strategist, TV host and bestselling author. Her newest book is entitled A Healthy State of Panic. With over 30 million downloads and multiple Webby wins, So Money is dedicated to sharing inspiring money strategies and stories straight from today's financial leaders, bestselling authors and entrepreneurs. One day, hear an intimate money conversation with industry greats like Queen Latifah, Barbara Corcoran or Margaret Cho. Another day learn the basics of cryptocurrency and its impact on our wallets. On Fridays, tune in as Farnoosh answers our most pressing financial questions about saving, investing and building wealth. Advice and insights always delivered through a lens of equity, inclusivity and the changing world we live in. Want more? Join the So Money Members Club at SoMoneyMembers.com.

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So Money with Farnoosh Torabi

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