In this episode of Social545, Carlos and Saba chat about the Facebook Live video that reached over 150+ million viewers on Facebook. On May 19th, Candace Payne turned on Facebook Live to document her recent Chewbacca mask purchase from Kohl's and was stunned at the outpouring virality of her contagious laugh. Her video has been seen globally and has brought her overnight fame as she's now been on Good Morning America and visited Facebook HQ. Saba and Carlos discuss the three main takeaways brands can learn from this event and how they too can seize the moment and begin leveraging Facebook Live and their fans as their most lethal marketing tool. Please email social545podcast@gmail.com for show suggestions or booking inquiries.LINKS:Subscribe on iTunes:http://apple.co/1jbfPRVListen on BlogTalkRadio:http://www.blogtalkradio.com/social545 Add Saba on Snapchat:http://www.snapchat.com/add/SabaSedighi Add Carlos on Snapchat:http://www.snapchat.com/add/TheCarlosGilDiscover the 5 ways your business can be leveraging Snapchat:http://www.snapchatforbusiness.com 

Social 545

3 Lessons Learned from Candace Payne’s Viral Facebook Live Video

In this episode of Social545, Carlos and Saba discuss two major announcements from Instagram and Twitter. We chat about how we feel these recent changes will effect power users and whether they were the right strategic moves. Also, we take a deep dive into a few of the most recent Snapchat brand campaigns that have paved the way for B2C marketing on Snapchat. We will highlight what other brands can learn from Taco Bell's successful Cinco de Mayo lens and how Zillow is looking to capture their audience through their SnapHouse campaign. Please email social545podcast@gmail.com for show suggestions or booking inquiries.LINKS:Subscribe on iTunes:http://apple.co/1jbfPRVListen on BlogTalkRadio:http://www.blogtalkradio.com/social545 Add Saba on Snapchat:http://www.snapchat.com/add/SabaSedighi Add Carlos on Snapchat:http://www.snapchat.com/add/TheCarlosGilDiscover the 5 ways your business can be leveraging Snapchat:http://www.snapchatforbusiness.com    

Why These 3 Brands Are Crushing It On Snapchat

In this episode of Social545, Carlos and Saba discuss the White House Correspondent Dinner. As politics and pop culture collide, some of the top celebrities including Chris Sacca and DJ Khaled attend the prestigious event. This episode discusses how Snapchat has gone from a teen messaging tool to a globally recognized communication application. The episode concludes with recent examples of brands such as Nordstrom and Starbucks who have recently ran focused Snapchat content.LINKS:Webinar: Snapchat for Businesshttp://snapchatmarketing.splashthat.comJoin the Snapchat Directoryhttp://snapchat.directory   

What President Obama Did on Snapchat and Brands to Watch

In this episode of Social 545, Carlos and Saba discuss their recent experience at Social Media Marketing World in San Diego. As the leading social media conference of the year, this event attracts well known thought leaders such as Gary Vaynerchuk and Mari Smith. Both Saba and Carlos were Speakers this year and they discuss what they learned along with key takeaways from the event. Carlos tells us about his two presentations around Snapchat for business and expresses the buzz around the hottest social platform right now.Grow your following on Snapchat at www.snapchat.directory

Social Media Marketing World 2016: Key Takeaways & Higlights

On this episode of Social545, Carlos and Saba discuss the recent Facebook Live updates. With Live Streaming and Video content becoming an increasingly popular area of social consumption, every social network is out to win the race. We discuss how the Facebook Live update which includes event streaming, snapchat-like drawing features and video hub search will be able to compete with YouTube. While Facebook is the largest social network, Periscope (released in march of 2015) has been the dominant in mobile broadcasting within the past year. Carlos and Saba discuss how these updates will effect the live streaming space and their predictions for whats to come.About Social 545:Social 545 is a weekly interactive show hosted by Saba Sedighi and Carlos Gil which features what's trending in social media. Watch LIVE on Blab.im every Thursday at 5:45pm PST / 8:45pm EST.Please email social545podcast@gmail.com for show suggestions or booking inquiries.Subscribe on iTunes:http://apple.co/1jbfPRVListen on BlogTalkRadio:http://www.blogtalkradio.com/social545 

Is Facebook Live a Threat to YouTube?

Social 545 is a weekly interactive show hosted by Saba Sedighi and Carlos Gil which features what's trending in social media. Watch LIVE on Blab.im every Thursday at 5:45pm PST / 8:45pm EST. Please email social545podcast@gmail.com for show suggestions or booking inquiries.

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Social 545

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