10:20 AM - 10:40 AM Case Study 5Case Study: FUJIFILM's ZSPOTNOW - Building Community & Buzz Around Digital Cameras Presented by: Diane Rainey, Group Manager, Corporate Communications, Fujifilm Holdings America Corporation Adam Yates, Group Director, Corporate Communications, FUJIFILM Holdings America Corporation 10:40 AM - 11:00 AM Case Study 6Case Study: Creating New Revenue Opportunities With Social Media Presented by: Robin Fray Carey, CEO and Co-Founder, Social Media Today LLC & Erin Fagan, Marketing Director, Teradata 11:00 AM - 11:20 AM Case Study 7Case Study: Setting up the Listening Grid Presented by: David Alston, Vice President of Marketing and Community, Radian6

SocialCommBroadcast

Business Development Institutes Social Communications Case Studies

8:50 AM - 9:10 AM Case Study 1Coca-Cola Conversations – Connecting an Iconic Brand to its Fans Presented by: Philip Mooney, Director, Heritage Communications, The Coca-Cola Company 9:10 AM - 9:30 AM Case Study 2Case Study Presentation:The MTV Case Study: How MTV engages its viewers for innovation. Co-Presented by: Diane Hessan, President and CEO, Communispace Corporation and Allison O’Keefe Wright, VP Consumer Insight, MTV 9:30 AM - 9:50 AM Case Study 3Case Study: Tyson: Tweeting & Feeding With Social Media Presented by: Ed Nicholson, Director of Corporate Community and Public Relations, Tyson Foods, Inc.9:50 AM - 10:10 AM Case Study 4Case Study: Boston College Collaborates With Wikis & Other Social Media Presented by: Gerald C. Kane, Ph.D., Assistant Director of Information Systems, Carroll School of Management, Boston College

When social media emerged, many thought it was a fad or simply a communication technology for young people. It’s now clear that social media will continue to make a significant impact on how consumers and organizations communicate and operate. This event will showcase the best examples and case studies from leading organizations including B2C and B2B global 1000 and emerging growth companies as well as non profit, educational, and government entities.

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SocialCommBroadcast

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