In this episode of Solving for B°, the BrandExtract team analyzes how Nike has built a universally recognized brand and how it uses bold, sometimes controversial advertising to captivate audiences. Tune in for the full breakdown.

Solving for B°

Brand Analysis: Nike

The new N-I-L (Name, Image, and Likeness) ruling allows NCAA athletes to now profit off their names and likenesses, but how will it impact brands and the NCCAA as a whole? In this episode of Solving for B°, the BrandExtract team discusses the impact the N-I-L ruling will have on the brands at the NCAA, its member institutions, and the athletes themselves.

The Branding Impact of N-I-L

Chris Payne is an award-winning designer. He has worked with soccer clubs in both the U.K. and United States to help them launch or revitalize their brands. Chris joins the Solving for B° podcast to talk about fusing his passions to specialize in football design and why a cohesive, scalable identity helps brands build trust and brand believers. Follow Chris on Twitter: @ChrisyPayne See more of Chris' work: footballbranddesigner.com

How To Build a Modern, Scalable Brand with Chris Payne

Publishing your first ESG report can seem daunting, especially if your team has no prior experience with ESG. But there are ways to simplify the process and ensure your first report is a success. ESG Strategists, Leigh Anne Bishop and Jonathan Fisher, are joined by ESG Lynk consultants, Katherine Warren and Jennifer Sadenwater, to discuss where to start with your first report. In this episode, we walk through the critical success factors of an inaugural report for companies that want to participate in the ESG movement but don’t know where to start.

How To Launch Your First ESG Report Without Experience

When done right, good branding engenders loyalty and creates advocates. But did you know it can also give your website a boost in organic search? In this episode, we discuss the ways in which a strong brand can positively impact your SEO.

The SEO Impact of Good Branding

Why have Elon Musk's brands achieved so much success and how can they improve going forward? Our branding experts discuss Elon Musk and the brands he leads. 

Brand Analysis: Elon Musk

In 2020, the United States and the world feel more divided than in anytime in recent history. Where do brands fit into this tense climate? Should they take a position on issues regarding race, politics, the environment, public health and other polarizing topics? Or is it best if they remain neutral? Our panel of experts break down the topic of how brands should deal with increasing polarization.

Should Brands Take a Stance on Polarizing Issues?

In this episode, our experts chat with Kaitlyn Allen and Amanda Hsieh from Global Affairs Associates about the impact of ESG reporting on the long-term viability of companies and the strength of their brands and the future of ESG.

What Role Does ESG Reporting Play in Supporting Your Brand?

Mergers & Acquisitions can be complex but it's critical not to ignore the branding implications in the process. In this episode, our experts highlight the importance of considering branding and communications at every step of combining two or more companies into one.

Branding Considerations During Mergers & Acquisitions

Internal branding and communications are always important but in times of crisis or great flux, it becomes paramount. In this episode, learn from our experts why internal communication and branding is critical to your brand’s ability to weather tough economic times and extraordinary circumstances.

The Importance of Internal Branding and Communications

During a recession, brands must adapt. For some it's a matter of survival and for others it can be an opportunity to get ahead of the competition. As the world begins to recover from COVID-19 businesses face a harsh economic climate. So how can you ensure that your brand remains viable in trying times? Our experts offer insights and tips on how to do just that in this episode of Solving for B°. 

The Power of Branding in a Stalled Economy

COVID-19 has changed the way brands do business globally. And the impact will be felt beyond this outbreak. In this episode of the Solving for B° Podcast our experts discuss how business has changed and what are the lasting impacts of the Coronavirus. They also offer examples of brands that have adapted well to this new environment as well as tips on how to prepare your brand for what lies ahead.

The Impact of COVID-19 on Brands

Commoditization seems to be happening at a rapid pace these days and that presents challenges to businesses and brands across the globe. In this installment of the podcast, our team breaks down what's behind the quick rise in commoditization and what you can do to ensure your brand doesn't get lost in the shuffle. 

How Brands Can Rise Above Commoditization

Disney is one of the world's most popular brands, with sub-brands across lots of different industries. So how has Disney grown its brand while staying true to their core values? Our experts analyze the Disney brand and what has made them so successful. 

Brand Analysis: Disney

It’s a new year with new trends! So, what can your brand expect to see in 2020? In this episode of Solving For B° our experts discuss the trends that brands need to consider in 2020 and how to navigate the changing marketplace.

5 Trends That Will Influence Brands in 2020 and Beyond

The Solving for B° Podcast addresses today’s biggest branding topics.

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