What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and giving a voice identity, utility vs. humanity, and ​​concatenate speech synthesis vs. machine learning models.  To learn more about Rupal and her company, go to https://vocalid.ai/ or follow them on Linkedin and Twitter.  To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Sound in Marketing

Episode 92- What Is Synthetic Voice (Part One)

What Is Sonic Branding (Part Two) with Daniel Jackson of Sonicbrand. We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music’s purpose being to provide emotional context, how sonic branding is incredibly subjective, and the trick is in the execution.   To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 91- What Is Sonic Branding (Part Two)

What Is Sonic Branding (Part One) with Daniel Jackson of Sonicbrand. We talked about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn’t happen without a sound strategy and proper management of the assets created. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 90- What Is Sonic Branding (Part One)

What Is IVR and Sensory Marketing Part Two with Simon Faure Field of Equal Strategy. We talked about customer service and tapping into a sensorial perspective to create a real connection. For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me on Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 89- What Is Sensory Marketing (Part Two)

What Is IVR and Sensory Marketing Part One with Simon Faure Field of Equal Strategy. We talked about making sure brands have an engagement perspective within new and existing company systems alongside the functionality perspective. For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me on Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 88- What Is Sensory Marketing (Part One)

What Is Voice Gaming (Part Two) with Nick Sawka of Voice Spark Live. We talked about how to incorporate voice gaming into existing IP’s, how your customers already interact with VoiceFirst, and invest internally on developing a strategy. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 87- What Is Voice Gaming (Part Two)

What Is Voice Gaming (Part One) with Nick Sawka of Voice Spark Live. We talked about voice gaming and what it is, creating a comfortable environment for the players, accessibility, creativity, and using time “effectively”.  To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 86- What Is Voice Gaming (Part One)

What Is Connected Voice Mobility (Part Two) with Adam Emfield of Cerence. We talked about new tech coming, privacy issues being addressed, multi modality, and building trust within electric and self driving vehicles. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 85- What Is Connected Voice Mobility (Part Two)

What Is Connected Voice Mobility (Part One) with Adam Emfield of Cerence. We talked about holistic and seamless experiences, consistency, and the risks of outsourcing your brand voice. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 84- What is Connected Voice Mobility (Part One)

What Is Branded Podcasting (Part Two) with Jenn Dudley of Dante32. We talked about building a brand asset through podcasts, focusing on the brand story, and amplifying future marketing strategy. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 83- What Is Branded Podcasting (Part Two)

What Is Branded Podcasting (Part One) with Jenn Dudley of Dante32. We talked about how podcast ads and branded podcasts are “the ads you “actually” want to listen to.” We talked about the difference between a dedicated podcast and advertising on one, the difference between entertaining and selling, and how a podcast is a long term brand equity investment. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 82- What Is Branded Podcasting (Part One)

What Is Measuring the Value of Sound (Part Two) with Damian Scragg of Veritonic. We talked about customized sound is a long game, brands shift to sound investments, and the importance of analyzing your market now rather than later.  To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16 To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 81- What Is Measuring the Value of Sound (Part Two)

What Is Measuring the Value of Sound (Part One) with Damian Scragg of Veritonic. We talked about human subjectivity to musical choice is relevant but so is your target audience and the data.  To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16 To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 80- What Is Measuring the Value of Sound (Part One)

What Is Voice Design (Part Two) with Shyamala Prayaga of the Digital Assistant Academy. We talked about the definition of conversational design, dialects and pronunciations, and how designing voice “takes a village”.  To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 79- What Is Voice Design (Part Two)

What Is Voice Design (Part One) with Shyamala Prayaga of the Digital Assistant Academy. We talked about creating natural conversation, how a good interface isn’t noticed, connection and experience, and too many options in voice assistance must be carefully assessed. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific assessment of options and trends in sound or voice first or looking to create some custom and curated sound, go to www.dreamrproductions.com and let’s discuss further. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it.  More people should know about this stuff.  I know you know that now.  For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook.  You can also email me at jeanna@dreamrproductions.com.  This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.

Episode 78- What Is Voice Design (Part One)

There is a whole world of opportunity in marketing that has not yet been fully realized; sound. I break it down and show how sound design and a sonic identity is accessible for companies and brands that are both big and small.

hubhopper

Sound in Marketing

hubhopper