It’s time for Spa Business 2.0. We are talking about Med Spas and how they differ from your traditional spa services. In this interview with Med Spa Expert Skylar Pearson we are pulling back the curtain on his business journey and the lessons we can take from him in our own spa businesses at any level. We are discussing: Med Spas vs Traditional Spas How you can benefit from Med Spa technology and services  Skyler's journey to where he is today How to serve your clients and let the money follow +So much more! Resources: Skylar Pearson https://www.linkedin.com/in/skyler-pearson-84aa48178/ (on LinkedIn) http://spapreneur.com/workwithus (Ramona’s Coaching Programs)

Spapreneur Podcast

All About Med Spas | With Skylar Pearson

Are you feeling stuck on where to take your spa business? Are you ready to grow but you aren't sure which direction to go? The answer may just surprise you… Today’s episode is everything you need to know about transitioning and downsizing. And you will learn how growth sometimes comes with scaling back. I am interviewing Rebecca Brumfield. Rebecca is passionate about helping women bodyworkers build successful businesses. Rebecca is also my good friend and I am so excited to invite them back on the show! We are going over: How downsizing can actually help your business grow How to make transitions in business Why success I a personal metric Why and How to align your goals with your core values Doing business on your terms Resources Mentioned:  Rebecca’s https://www.facebook.com/groups/badassbodyworkers (Facebook Group - Badass Bodyworkers) Learn About https://spapreneur.com/workwithus/ (Ramona’s Coaching Programs)

Growing Your Business by Scaling Down - With Rebecca Brumfield

I am so excited for you, my Spapreneurs! Today I am interviewing Elicia Crook and we are talking about all things Instagram marketing. Are you ready to grow your spa business on Instagram? Then this is the episode for you! Elicia is a Massage therapist, business coach, author & mentor to hundreds of therapists worldwide. Elicia has been enjoying business success for over 16 years & now teaches solo therapists and clinic owners how to build successful businesses & live life on their terms. We will be going over: What is the value of marketing on Instagram?  Who can benefit most from marketing on Instagram? What should you post? How often should you post? How can you grow your following? And so much more! Resources Mentioned: Elicia’s Facebook Group https://www.facebook.com/groups/massage.business.support.network/ (Massage Business Support Network) https://spapreneur.com/spapreneur-mastermind/#pricing (Spapreneur® Mastermind) https://spapreneur.com/workwithus/ (Spapreneur® Group Coaching)

Using Instagram for Your Business with Elicia Crook from Massage Champions

Are you the CEO of your business? Do you find yourself overwhelmed with to-dos at home and at work? Do you wish you had more time in the day? If so, It’s time to start delegating non-CEO tasks. Today's topic is 21 things you should consider either outsourcing or delegating to help you have more CEO time in your business. (Or maybe even that vacation you've been dreaming of for years!) We are going over: Why you need to be delegating and outsourcing Where to start when considering what to delegate and what to keep for yourself Mindset blocks as a CEO What lessons I have learned after many years as a CEO How much your time is really worth Resources Mentioned: https://spapreneur.com/spapreneur-mastermind/#pricing (Spapreneur® Mastermind) https://spapreneur.com/workwithus/ (Spapreneur® Group Coaching)

21 Things You Should Delegate

Are you a wellness professional or spa owner wanting to build a more sustainable business? On today's episode of the Spaprenuer® podcast, Ramona is interviewing Shaun Hill, host of the Nice Job Podcast. We are going over all things reviews. Reviews are one of the tools we have used to help us build a seven figure company. Tune in to learn how you can best take advantage of this strategy in your own business. Questions AnsweredWhat is https://www.instagram.com/nicejobapp/?hl=en (Nice Job)? What is the most effective way to ask for reviews? What should you do if you get a bad review? How do you know it's time to make a pivot in your services? How can you utilize reviews in your marketing?    Resources Mentionedhttps://get.nicejob.com/alt (Grow Your Business with Nice Job) https://podcasts.apple.com/us/podcast/the-nicejob-podcast/id1493848333 (Listen to The Nice Job Podcast) https://www.facebook.com/groups/spapreneur (Spapreneur Alliance Group) https://spapreneurcoaching.as.me/gettingtoknowyou (Schedule a Call with Ramona!)

Are You Doing a Nice Job?

On today's episode of the Spaprenuer® podcast, Ramona goes over the final excuse in her excuses series - no money. It is often the most used excuse because money is tied to so many things. It's an easy excuse to use and hide behind. Every business owner has had to use bootstraps and budgeting to get ahead. Don't let old attitudes about money stop you from getting to where you want to be. Topics Covered Most businesses start with little to no money Money is a finite resource Get money focused Money is a tool Every dollar that comes to you has to have a job Treat your business like a revenue-producing entity Investments in your business shouldn't be a vanity thing Stop putting up with nonsense from clients Invest in accounting education Align your revenue goal to your personal money goals You need a household budget - four walls and a dream life Invest in professional services that matter The CEO Schedule Resources Mentionedhttps://spapreneur.com/spapreneur-live-2021/ (Spapreneur Live - join us! ) https://spapreneurcoaching.as.me/gettingtoknowyou (Schedule a Call with Ramona! ) https://amberdugger.com/ (Amber Dugger - Ramona's favorite money expert) https://spapreneur.com/ep156/ (Emily King Episode of Spapreneur) https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4/ref=sr_1_1?dchild=1&keywords=profit+first&qid=1629134990&sr=8-1 (Profit First - accounting education) https://www.amazon.com/Tapping-Into-Wealth-Emotional-Techniques-ebook/dp/B00D29CBIU/ref=sr_1_1?crid=366RX1SDHRRD&dchild=1&keywords=tapping+into+wealth&qid=1629134970&sprefix=tapping+into%2Caps%2C205&sr=8-1 (Tapping into Wealth - money blocks ) http://ynab.com/ (YNAB - You Need a Budget) Client Retention Tracker https://www.facebook.com/groups/spapreneur (Spapreneur Alliance Group )

I have No Money for My Business

On this episode of the Spapreneur® Podcast, we’re focusing on the next part in our excuses series - “I can’t hire staff.” Ramona dives into this topic and how it had affected in your business. There is a epidemic of not being able to find staff. We’ve experienced it in my own business - we want to hire 10 massage therapists and at least two more front desk staff. But like a lot of you we are having problems just getting people to show up.  But you can’t use a lack of not having a staff be an excuse because there are things you can do to get people to work for you. Topics CoveredYes there is a labor shortage How I’m able to go on vacation and my spa is still able to run The key is low staff turnover We’re having people not even showing up for interviews New graduates are coming ”I can’t find someone as good as me” Where are the gaps in your business you need to hire for What are you missing and what are the clients asking for? Know your core values and strengths for your business Train into your company culture and experience You have to let go of complete control of your business You have to be willing to be teachable and learn from your team Let your staff members have ownership mentality Make sure you’ve put the want ad everywhere Leave no stone unturned Are you offering enough money Do you have the supply of clients to meet the demand of another practitioner Have you identified where you need coverage  Ideal team member avatar Get testimonials from your team Have a team page on your website  Resources Mentioned https://spapreneur.com/spapreneur-live-2021/ (Spapreneur® Live) https://www.facebook.com/groups/spapreneur (Spareneur Alliance Facebook Group ) https://spapreneur.com/spapreneur-mastermind/#pricing (Spapreneur Mastermind) https://spapreneur.com/workwithus/ (Spapreneur Private Coaching)

Yes You Can Hire Someone in 2021

On today's episode of the Spapreneur® Podcast, Ramona Rice is back with her excuses series and the excuse of not knowing where to seek business information is the topic. As part of the Spapreneur excuses series we’re going to talk about one of the things a lot of you do to make excuses for not getting the goals you want. There is an epidemic of crowdsourcing for business ideas in our industry and Ramona is here to call it out.  Topics Covered Why crowdsourcing business information is a bad idea Surface information They don't know you Taking advice from unsuccessful people You don't know their motivation Why I invest in business coaching Why you're asking on a Facebook Group

Why You Shouldn't Crowd Source Business Advice

On today’s episode of the Spapreneur Podcast we welcome Tracy Morgan (no not the 30 Rock one). Tracy's mission is to ensure entrepreneurs always have time for what matters most- in biz and life. This message struck to her core when a jet-setting career (and a 100 year flood!) got between her and her new-born baby. Becoming a mother re-shaped her life and her choices. It was the turning point that pivoted her from a successful corporate consulting career to creating Tracy Lynn Morgan.com, an on-line consulting company focused on helping heath coaches, consultants & practice owners scale-up their profits while scaling-back their hours. Using her 14+ years of Lean Process Improvement & Behavior Change expertise, she now helps Health Entrepreneurs set-up systems that deliver exceptional client results that attract, retain and create raving-fan clients who become their brands most powerful marketing tool. She created her signature "Time To Profit" method, to help CEO's & practice managers free up time to build a more profitable business around a lifestyle they love... and always have time for what matters most.

Creating More Time By Creating Repeatable Systems

On today's episode of the Spapreneur® Podcast, Ramona Rice is taking you through the steps of training your staff to focus on client retention. According to Harvard Business Review, a 5% increase in a small business's customer retention rate can increase the business's revenue by up to 95%. Subscribe to the podcast on Apple Podcast, Spotify, or your favorite podcast app. Topics Covered: Why Client Retention is the Key Metric in Your Business How to Calculate Client Retention When to calculate Ways to increase retention Resources Mentioned https://spapreneur.com/client-retention-tracker/ (Client Retention Calculator) https://www.facebook.com/groups/spapreneur (Free Spapreneur® Alliance Group)

How to Teach Client Retention to Your Staff

On today's episode of the Spapreneur® Podcast, Ramona Rice is kicking off the Spapreneur® Excuses series. Excuses are easy but working towards your goals takes effort, time, and luck. In this episode of the Spapreneur® Podcast, Ramona Rice is going to go over some common excuses she sees in the spa world and how to overcome them.  Topics Covered:Excuse 1: Clients  Have a client standards agreement Understand client expectations  Know your ideal client for your business and for each staff member Retention as a company focus Excuse 2: Not enough time Prioritize what’s important Track your hours Use block scheduling  Excuse 3: I don’t have the knowledge  Crowdsourcing information in Facebook Groups Sign up for business training  Excuse 4: Not enough staff  The unemployment extra money is running out  Have a hiring plan in place  Your ideal team member avatar  Excuse 5: No Money  Profit first - book by Mike Michalowicz a proven system of business accounting and accountability that will enable you to enjoy profits as a business owner Know your numbers - you have to know how much  Stop asking for financial advice in Facebook groups Resources Mentioned:https://www.facebook.com/groups/spapreneur/ (Spapreneur® Alliance Group) https://player.captivate.fm/episode/4ce3690b-85c8-4575-9aad-f5803fd7ad4f (How to Protect Your Business Legally Podcast Episode ) Download the Client Retention Calculator https://www.amazon.com/Joy-Missing-Out-Live-Doing/dp/1400214432/ref=sr_1_1?keywords=joy+of+missing+out&qid=1625578774&sr=8-1 (Joy of Missing Out Book ) https://spapreneur.com/spapreneur-mastermind/ (Spapreneur Mastermind )  Traction by Geno Wickham Profit first - book by Mike Michalowicz

What Excuses Are Holding You Back? (Excuses Series)

In today's episode of the Spapreneur® Podcast, Ramona dives into her favorite topic - reading. Yes, Ramona is an avid reader and will try to read close to 90 books this year. So much of her success as a business owner leads back to books she has read. And since she gets asked all the time, here are the 13 Essential Books The Essential 13* The links to these books will not send proceeds to Spapreneur® or Ramona directly. Instead, she uses the Amazon Smiles donation link to support her favorite charity, https://app.kajabi.com/admin/themes/2147903043/settings/the-muse.org (The Muse Writers Center). * 1.https://smile.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=sr_1_1?crid=214FMWA31776M&dchild=1&keywords=profit+first+by+mike+michalowicz&qid=1620916648&sprefix=profit+first%2Caps%2C168&sr=8-1 ( Profit First) by Mike Michalowicz is a required book for Spapreneur® because this accounting system changes lives and builds accountability and wealth.  2. https://smile.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886/ref=sr_1_1?crid=363C46MJKWBQB&keywords=pumpkin+plan&qid=1620916854&sprefix=pumpkin+plan%2Caps%2C163&sr=8-1 (The Pumpkin Plan by Mike Michalowicz.) Yes, another Mike book teaches how to focus on the right clients who bring in the best returns. It helps break the idea that the client is always the right myth. 3. https://smile.amazon.com/Virtual-Freedom-Become-Productive-Business/dp/1939529743/ref=sr_1_1?crid=262PR54HF9NO9&keywords=virtual+freedom+chris+ducker&qid=1620917003&sprefix=virtual+freedom%2Caps%2C154&sr=8-1 (Virtual Freedom by Chris Ducker) - Chris was a personal mentor and coach to Ramona at the beginning of Spapreneur, and he taught her how to use assistants. Suppose you need help on how to find and hire, this a good book to start. 4. https://smile.amazon.com/Content-Machine-Marketing-7-figure-Advertising-ebook/dp/B013M5FWX4/ref=sr_1_2?crid=13EUZBTFBLA6U&dchild=1&keywords=content+machine&qid=1620917097&sprefix=content+mach%2Caps%2C250&sr=8-2 (Content Machine by Dan Norris) - this book is the OG guide on using content marketing.  5.  https://smile.amazon.com/12-Week-Year-Others-Months/dp/1118509234/ref=sr_1_1?crid=55239PRGZ6FO&dchild=1&keywords=12+week+year&qid=1620917245&sprefix=12+week%2Caps%2C164&sr=8-1 (The 12 Week Year by Brian Moran )- Get more done in 12 weeks than others do in 12 months - this program is great for helping focus on key goals and priorities. 6. https://smile.amazon.com/Your-Best-Year-Ever-Achieving/dp/0801075254/ref=sr_1_1?crid=3N4D9YF2DG710&keywords=your+best+year+ever&qid=1620917331&sprefix=your+best+year+eveer%2Caps%2C153&sr=8-1 (Your Best Year Ever - Michael Hyatt )- a guide to help you stick to goals and things you want to pursue.  7. https://smile.amazon.com/Finish-Give-Yourself-Gift-Done-ebook/dp/B01N4VVT1Z/ref=sr_1_3?crid=BIYAEWTNC05P&dchild=1&keywords=finish+jon+acuff&qid=1620917438&sprefix=finish+jo%2Caps%2C164&sr=8-3 (Finish by Jon Acuff) - it's easy to start on a path of goals but difficult to finish. In this book, you'll learn how to make goals that you can actually achieve.  8. https://smile.amazon.com/Four-Tendencies-Indispensable-Personality-Profiles-ebook/dp/B01MU23P0N/ref=sr_1_1?crid=387338UMSIJTH&dchild=1&keywords=the+four+tendencies+by+gretchen+rubin&qid=1620917530&sprefix=four+te%2Caps%2C160&sr=8-1 (The Four Tendencies by Gretch Rubin) - there is a reason Ramona asks you to find out your tendency - because it allows her to customize the coaching to work best for you....

13 Essential Books Every Spa Owner Need to Consume

On today's episode of the Spapreneur® Podcast, Ramona is interviewing the incredible Tanya Dalton. Tanya Dalton is a best-selling author, speaker, sought-after business coach for women entrepreneurs, and nationally recognized productivity expert. Tanya serves as a growth strategist for female leaders in the corporate and entrepreneurial sectors. Her 12-month mentorship program, The Intentional CEO, helps female entrepreneurs grow thriving businesses and thriving personal lives. In addition to having her book, The Joy of Missing Out, being named one of the Top 10 Business Books of 2019 by Fortune Magazine, Tanya’s podcast, The Intentional Advantage, is ranked among the top 50 in the self-improvement category on iTunes. Tanya is also the founder and CEO of inkWELL Press Productivity Co., a multi-million dollar company providing tools that work as a catalyst in helping women do less while achieving maximum success. Topics MentionedThe world feels so busy. When you feel too busy to do the things you want or need to do Enough is a gross word Assess your mindset around success Give yourself grace during the tradition from old normal to post-pandemic Start mapping where you want your week to go Keep your north star clear and in front Will this matter in five years? Overwhelm is when we don't know where to start Obstacles are opportunities The goals and opportunities have to grow and change with you Don't create your life around a system - choose to be the center of the system Taking care of yourself allows you to take care of others There is no catching up on 2020 - instead, accept we lost a year Our past is there to help us learn Having a rough time gives you so much power if you recognize the gifts it brings Track the patterns in your life to see what's working and what needs adjustment  Five minutes with peak productivity The priority list vs the todo list Resources Mentionedhttps://tanyadalton.com/ (Tanya Dalton) https://spapreneur.com/workwithus/ (Spapreneur Mastermind) https://tanyadalton.com/podcast (Intentional Advantage Podcast) https://www.amazon.com/Joy-Missing-Out-Live-Doing-ebook/dp/B07R4T8YVQ/ref=sr_1_1?dchild=1&keywords=tanya+dalton&qid=1623805429&sr=8-1 (Tanya's Book - The Joy of Missing Out) https://www.amazon.com/Purpose-Womans-Extraordinary-Meaning-Success-ebook/dp/B08ZMDS78S/ref=sr_1_2?dchild=1&keywords=tanya+dalton&qid=1623806661&sr=8-2 (Tanya's Next Book - On Purpose) https://fullfocusplanner.com/ (Full Focus Planner)

Finding More Time without Sacrificing Yourself

On today's episode of the Spapreneur® Podcast, Ramona is flying solo and talking about Father's Day, June 20th. Topics Covered Huge Marketing Opportunity to get income in your spa Spas are for dads Choose more "manly" treatments Market date nights and partner with a great local business The reservice pink tax Remember who is the customer for the holiday People want experience gifts Don't forget the inclusion Use people of color in your marketing Why we support Black Lives Matter Resources Mentionedhttps://unsplash.com/ ( Unsplash ) https://www.facebook.com/groups/spapreneur (Spapreneur Alliance - our free Facebook Group) https://spapreneur.com/fullschedulechallenge/ (Full Schedule Method)

Pride in Father's Day

On today's episode of the Spapreneur® Podcast, we have Jarod Spiewak from CometFuel and he's talking all about SEO. Jarod is the founder and lead strategist of Comet Fuel, a boutique, strategy-first, marketing agency that helps exceptional businesses fuel long-term growth, without all the typical agency BS. Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old, after months of writing content for less than $0.01 per word and working for next to free through Craigslist “gigs”. Several “real jobs” and years later, after working as the lead strategist for a marketing agency and as a contractor to several other agencies… Jarod didn't feel as though the agency that he wanted to work for existing, so he started it instead. A boutique agency that values results, honest communication, transparency, education, and cutting through the BS. Over the past few years, Comet Fuel (formerly Blue Dog Media) has successfully managed over $10MM in advertising spend and has returned millions of dollars in profit to their clients. Topics Covered Background in SEO that made major changes Why SEO is important in small business marketing Yes Google is King of the Organic Search Use all the Google Tools available Google looks different depending on the search Maps more important than Organic Reach To test your search go into incognito mode How do you climb to the top of search You need to build your SEO equity Use your niche to build search equity Onsite and off-site People write questions in the search bar Resources Mentioned https://cometfuel.com/ (CometFuel.com) https://cometfuel.com/adstroid-belt/?spapreneur (Free Google Ads Guide) https://www.google.com/business/?gmbsrc=ww-ww-ha-se-z-gmb-s-221-h~z-gbken-u&ppsrc=GMBB0&utm_source=gmb&utm_medium=ha&utm_campaign=us_bkws_exa_en_en_rsa_cell2&gclid=CjwKCAjwtdeFBhBAEiwAKOIy54f9Or2SYxgvl40J5Gphd_GPJjWz5HoFjbwKuDLvGUg7Cm4SaX6YyRoC1zMQAvD_BwE (Google My Business App)

SEO Tactics You Need in Your Spa

The day spa business podcast giving real-life tips and tricks for massage therapists, estheticians, and other spa professionals.

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Spapreneur Podcast

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