Today’s show looks closely at the steps we take to move a client into our world. We are diving into specific actions necessary to continue to grow the know, like, and trust factor so that clients want to engage with us. Join us to learn more! Nancy Giere spent a lifetime in the corporate training world, so she knows how businesses operate, and she isn’t afraid to shake things up. Her unique perspective, combined with more than 25 years of experience, has empowered her with fresh insight and the industry’s best-kept secrets that she’s ready to share with us. On a lifelong campaign against boring training, she uses the power of storytelling and light-hearted humor to create an engaging, fun, and interactive environment. Masterfully intertwining comedic humor with life lessons, her stories make learning stick. Nancy has worked with the biggest names in corporate America, like Johnson Controls, Harley Davidson, and Northwestern Mutual. Nancy’s sharing what she did to warm up her email list and how we can take steps toward client enrollment. Show Highlights: ● What led Nancy into the work she does today ● How Nancy helps people create digital programs ● How creating freebie offerings shows your knowledge, expertise, and personality ● How giving people insight into who you are and what you’re about can be an effective lead magnet ● How Nancy created her PDF opt-in, 8 Easy Steps to Create Training That Sells ● In creating a program, you must first follow these steps: ○ Determine the scope of what you want to accomplish and get clear on where you are going. ○ Decide who you want to serve and what makes you unique. ○ Decide what you can offer to attract people to you. ● What it means to “warm up your email list and how to do it: ○ Provide tips and information while giving value. ○ Repurpose your content to social media platforms. ○ Use podcast appearances and speaking presentations to increase your email list. ● Why it’s helpful to create a partnership with someone who has a wider reach than you do ● How Nancy’s opt-in email and system is structured: It starts with the opt-in PDF and progresses to free webinars, paid two-day retreats, and group programs or one-on-one coaching offered in some combination. ● Why the key to offering webinars is to give people enough value that they want more ● Why the goal of webinars is to get people into your larger programs ● Why you need various offerings to accommodate clients who are in different places and want to move at different paces ● Why your opt-in offer has to be of outstanding value, so you don’t lose the know, like, and trust factor ● Why your offer has to have fluidity and build upon each element in a natural flow ● Nancy’s tips: ○ Look at your content, inventory it, and decide how to pull it out to reuse in different ways. ○ Think about blocking your webinars into sections so you can cut the video and fashion it into an online course. ○ Take the transcription of your webinar and record over it to make a tighter, more Resources: Connect with Nancy Find Nancy on https://twitter.com/nancygiere?lang=en (Twitter), https://www.linkedin.com/in/nancygiere (Linked) https://www.linkedin.com/in/nancygiere (In), and https://www.facebook.com/nancy.giere (Facebook). Find Nancy’s FREE gift, https://nancy-giere.newzenler.com/f/easy-steps-to-create-training-that-sells (8 Easy Steps to Create Training That Sells) 

StaR Coach Show

259: From Free to Fee: Your Steps to Client Enrollment

Are you confused about the next steps to growth in your business? Barriers and challenges are always in front of us, and it’s important to prioritize those next steps to progress. Join us to learn how to avoid shiny object syndrome and be your most productive instead of just busy. Steven Kirch is a productivity expert and business growth strategist. After retiring from a successful career as manager and leader in the high-tech industry, Dr. Kirch now brings his passion for people, organizations, and small businesses to his clients. The goal of Profit Minds, LLC is to help serious small-business owners generate more clients, close more sales, and increase their overall revenue and profits--quickly and inexpensively. Steven specializes in helping small business owners and business coaches improve their results using time-tested sales and marketing strategies. As a certified facilitator of The 7 Habits of Highly Effective People for more than 20 years, he works alongside his clients to develop methodologies for the implementation of these strategies in their business. In addition, he serves on the board of directors for The Gratitude Network, a leadership development organization that works with social entrepreneurs around the world to enable growth of these innovative companies that are changing the lives of children and youth everywhere. Show Highlights: ● Steve’s journey into business coaching after a 30-year career in high-tech ● The big problem Steve sees across the board with small business owners ● How Steve can help small businesses find untapped revenue ● The difference between being productive and being busy ● How to structure your day around the most important tasks ● How to identify your “biological prime time” for productivity ● Why we get overwhelmed by our to-do lists and why we should focus on tasks instead of projects ● How to use the Pomodoro Technique to focus on tasks ● How to combat your tendency to procrastinate ● Tips to avoid shiny object syndrome: ○ Identify 2-3 most important tasks for each day. ○ Protect specific blocks of time for strategic tasks. ○ Consider an accountability partner to check up on each other. ○ Take time on Sunday to plan out your week. ● How Steve approached pivots during his career ● Considerations you need to make if you’re facing a pivot ● How Steve structures the pricing of his coaching programs to create a partnership with his clients Resources: Connect with Steve: https://www.linkedin.com/in/stevekirch/ (LinkedIn) http://www.profitminds.net/ (Profit Minds) coach@profitminds.net  http://www.gratitude-network.org/ (Gratitude Network)  Books mentioned in this episode: https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519 (The 7 Habits of Highly Effective People by Stephen R. Covey) https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280 (Getting Things Done by David Allen) https://www.amazon.com/Productivity-Project-Accomplishing-Managing-Attention/dp/1101904038 (The Productivity Project by Chris Bailey) https://www.amazon.com/Scaling-Up-Companies-Rockefeller-Habits/dp/0986019526 (Scaling Up by Verne Harnish) https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 (Traction by Gino Wickman) https://www.amazon.com/12-Week-Year-Others-Months/dp/1118509234 (The 12 Week Year by Brian P. Moran and Michael Lennington)

258: Are You Productive or Just Busy? Steven Kirch, Ph.D.

In today’s solo episode, we are discussing a common issue that comes up for new coaches. It encompasses the whole realm of our money mindset, valuing what we offer to clients, and packaging our services, and it can be a difficult journey to navigate when you are starting out in your quest for coaching certification. Join me to learn ways to build your expertise and confidence as you find balance in what works best for you. Show Highlights: ● Tips for finding clients: ○ Don’t overlook the value in coaching other coaches. ○ Consider small businesses in your area that might barter their services in exchange for coaching. (Have very clear agreements about the exchange.) ○ Draw on your experience with people who already know, like, and trust you--and people they can refer to you. ○ Reach out to organizations that you were associated with in the past and let them know what you’re doing in coaching. ● Tips for packaging your services: ○ Focus on the length of the engagement and your availability to the client. ○ Find the balance between what you can comfortably charge and what you will offer to the client. ○ Create your packages based on the partnership between you and the client. ○ Think about your “between-session” availability and other resources you’ll offer. ○ Consider the specialized packages you can offer that make you stand out from the competition and offer additional value to clients. ● Remember that you are bringing your experience and your value to each session. ● Be confident about what you are charging to bring value and change to your clients. Resources: Join me weekly for Facebook Live on Wednesdays at 4 pm CT on https://www.facebook.com/STaRCoachShow (the STaR Coach FB page) Previous episodes discussed: http://www.starcoachshow.com/195 (Star Coach Show: 195)  http://www.starcoachshow.com/241 (Star Coach Show: 241)  http://www.starcoachshow.com/248 (Star Coach Show: 248)

257: Beginner's Guide: Pricing and Packaging Coaching Services

We are diving into an important topic that is especially relevant to what’s happening in our world today. Global and national events that produce landscape shifts are often referred to as “black swan” events; they buckle us at the knees and knock the wind right out of us, but we have to be prepared for them as business owners. Today’s show covers how these events create the need for coaches to be flexible, creative, and responsive to our clients’ needs. Join us to learn more! Sam Palazzolo is an entrepreneur, venture capitalist, author, leadership professor, and nonprofit philanthropist. He brings a variety of value creation topics to entrepreneurs and business leaders through his ideas, actionable takeaways, and five books. His most recent book is The Influential Leader: Leading at the Tip of the Spear. In today’s show, Sam tells us how to be flexible and creative when things go awry. He shares ideas about being collaborative in your relationships with other coaches, how to choose the right clients, and why you need to let go of those who aren’t your ideal client. Show Highlights: ● Sam’s journey, where he is today, and what lights him up in his work ● How February/March 2020 events brought huge shifts for everyone ● How coaches can build strategic relationships with their clients ● How Sam structures monthly complimentary webinars that springboard to other resources for leaders ● How to handle black swan events with your clients: ○ Make yourself available and valuable ○ Look to partner with affiliates for webinars and programs ● Sam’s advice about choosing good venture partners (“Date” them first!) ● Why Sam uses month-to-month contracts with new clients ● How a “red velvet rope policy” works to identify ideal clients (from Michael Porter, Book Yourself Solid) ● Why you have to know what you’re aiming for in targeted approaches Resources: Visit Sam’s website for your free http://www.tipofthespearventures.com/ (Business Transformation Self-Assessment Workbook!) https://www.amazon.com/Leading-Tip-Spear-Sam-Palazzolo/dp/1981860436 (The Influential Leader: Leading at the Tip of the Spear by Sam Palazzolo) Mentioned in this episode: https://www.amazon.com/Entrepreneurial-You-Monetize-Expertise-Multiple/dp/1633692272 (Entrepreneurial You by Dorie Clark) https://www.amazon.com/Book-Yourself-Solid-Reliable-Marketing/dp/0470643471 (Book Yourself Solid by Michael Port )

256: Navigating Business Through Black Swan Events: Sam Palazzolo

If you’re a business owner, you know that marketing is essential, but it doesn’t have to be a drag. In today’s show, we’re taking a fresh and fun approach to the marketing piece of entrepreneurship. Join us to learn more! Ann Bennett is the founder of Renegade Branding and has spoken across the country and around the world. She is a best-selling author, coach, and Brand Profit Builder who has shared the stage with thought leaders like Les Brown, Jack Canfield, Sandra Yancey, Jen Sincero, and more. Ann uses her marketing and branding genius to help women entrepreneurs (and a few good men) build their STAND OUT personal brands and boost their profits. She works with purpose-driven entrepreneurs who do transformational work to liberate and ignite their unique genius, authentic voice, and build a profitable brand platform. With over 25 years of experience in visual and graphic design, Ann has brought her talents to many major magazines from Popular Mechanics to Vogue. She stands by her personal slogan and the cornerstone of all her programs: “It’s smart to fit in . . . but it’s brilliant to stand out.” In today’s show, Ann teaches us how marketing can be fun as she focuses on four different archetypes for marketing. Join us to find which type you are and how you can use that to be bold in your marketing endeavors. Show Highlights: How Ann came to the work she does today How Ann’s personal 9/11 experience caused her to turn inward and recreate herself How Ann developed clarity around marketing How to make a connection by listening and asking questions Four marketing archetypes that come from iconic personality styles: The Nurturer--warm, loving, takes care of others The Disruptor--bold, sassy, loves to upset the status quo The Innovator--super creative, full of possibilities and new ideas The Geek--practical, loves steps, formulas, and science How the archetypes help people connect and engage with each other as we lead with our dominant personality style How to say your message simply and concisely How your authenticity will attract the people with whom you are supposed to work Resources: http://www.renegadebranding.com/ (Connect with Ann) Facebook: https://www.facebook.com/AnnBennettMarketing/ (Ann Bennett Marketing)

255: Marketing Made Fun: Ann Bennett

Today’s show might challenge us to think differently and expand the ways we engage and bring our impact into the world. Let’s explore together how we can dare to be brave, bold, and courageous with our clients! Rick Tamlyn inspires people to be their best. He teaches that every experience, emotion, reaction, and relationship is all made up. As an author, activational keynote speaker, co-active trainer, and thought leader in the inspiration business, Rick has delivered his message around the world to people and organizations from all walks of life. In 2001, Rick co-created The Bigger Game: a tool that inspires people from all walks of life to get out of their comfort zones and invent the lives they want. He was here for episode 165 to discuss The Bigger Game; you can check it out with the link in our Resources section. Rick is the author of Play Your Bigger Game: 9 Minutes to Learn, A Lifetime to Live (Hay House). Rick is a Certified Professional Co-Active Coach (CPCC) and a Master Certified Coach (MCC) as designated by the International Coach Federation (ICF) and is a senior trainer for The Coaches Training Institute. Show Highlights: ● Get to know Rick and his work, which includes 26 years in coaching ● Why coaches need bigger and bolder agendas to get into the world ● How coaches are thought leaders and wisdom guides in addition to their other roles as teacher, guide, mentor, etc. ● How to reframe and redefine your role as a “coach” ● What opens up for coaches who step up in a bolder role ● How coaches can activate the clients’ creativity and future self ● Why the purpose of discovery calls, a.k.a. “sample sessions,” is to upset “business as usual” and pull the client out of their comfort zone ● Rick’s latest endeavors and the upcoming Produce You event Resources: http://www.ricktamlyn.com/ (Rick Tamlyn)  http://www.produceyouevent.com/ (Produce You Event)  Coupon code: SAVE50 https://starcoachshow.com/165-the-bigger-game-rick-tamlyn-cpcc-mcc/ (Rick’s first STaR Coach Interview) https://www.amazon.com/Play-Your-Bigger-Game-Lifetime/dp/1401942946 (Play Your Bigger Game: 9 Minutes to Learn, A Lifetime to Live by Rick Tamlyn)

254: Dare to Be Bold: Rick Tamlyn, MCC

Today’s show is about practical strategies that help you communicate effectively to capture the attention of your audience, whether it’s an audience of hundreds, thousands, or just one person. Could anything be more important? Join us to learn more about engaging in conversation and understanding your audience and their struggles. Neil Gordon helps experts become the face of a movement. He works with executives, influencers, coaches, and thought leaders and has helped them get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees. Prior to becoming a communications expert, he worked on the editorial staff of Penguin Random House, where he worked with New York Times bestselling authors. He has been featured on Forbes, Fortune, Inc.com., and NBC Palm Springs, and is a VIP contributor for Entrepreneur. Show Highlights: ● How Neil came into the work he does today ● How we can get our message “out there” ● The example (from Neil’s dad’s life) about framing an issue in the context of a problem that someone wants to be solved ● How to know what problems your audience wants to solve ● Neil’s “Twitter Test”---how it works and what it accomplishes for him ● How to align your message to your audience’s problem: ○ Craft and tailor a framework message that can address various needs--and build in your solution. ○ Reach out to existing clients about common themes. ○ Have empathy and understanding about their problems--and you’ll build trust. ● How contrast leads to clarity: ○ Find your “silver bullet” by packaging your secret sauce in a simple sentence. ○ Contrast your unique solution to the others offered that are failures. ● Neil’s parting message: listen to a story connected to the loss of Neil’s father and the eulogy he gave for him Resources: http://www.neilcanhelp.com/ (Connect with Neil) Take http://www.neilcanhelp.com/quiz (Neil’s Speaker Quiz)

253: How to Capture the Attention of Your Audience: Neil Gordon

We are diving into the world of technology in today’s show. In our digital world, an online presence is vital in building your business and credibility. Nothing matters more than your ideal clients’ ability to find you online and learn about what you offer them. If you’re like me, technology is not your sweet spot, so join us to learn more about utilizing your website to its greatest capacity. Eric Seropyan is the owner of This Is My South Bay, a digital marketing agency in the South Bay area of Los Angeles. His business specializes in helping small to mid-sized businesses gain exposure online with a variety of digital marketing strategies. Eric focuses on driving traffic to clients’ websites by utilizing the power of search engines and optimizing websites to be ranked organically, which is referred to as Search Engine Optimization (SEO). He’s here to help us understand search engines and how our websites can function more strategically to grow our businesses. Show Highlights: ●     Learn about Eric’s company and the work he does today ●     What is SEO, and why is it important? SEO is the whole process of how your business can be found, ranked, and matched with potential clients when they do a Google search. ●     Keys for your website’s improved SEO: ○     Make sure your website is optimizable (easily navigated, functional, and with no broken links) ○     Present your content so Google can find it (tag your pages correctly and use proper keywords) ○     Post to social media regularly and consistently (This is a big deal in Google’s world!) ○     Use blogs, videos, and other pieces for additional content that adds visibility. ●    Final words from Eric: “SEO is FREE traffic for your business, but you must do certain things consistently. Think of SEO as a marathon; it’s a long process to leapfrog over your competitors and stay there, but the benefits are worth the effort.” Resources: Connect with Eric and book a consultation!  http://www.thisismysouthbay.com/ (This is My South Bay) 

252: How to Improve Your Website SEO: Eric Seropyan

Today’s solo episode takes a deep dive into the stress we’ve all been dealing with over the past 18 months or so. We are now seeing an uptick that tells us that the pandemic isn’t over yet. There are many stressors today, like going back into the workplace or sending our kids back to school. How can we engage with our clients in ways that bring our best selves forward? The reality is that coaches are dealing with stress, and our clients are dealing with stress. Let’s talk about how we can reframe stress and engage with our clients to offer new options. Show Highlights: ● Stress is a fact of life, a certain amount of stress is normal, and we actually need some stress in our lives for optimal function. ● Some of the biggest stressors include balancing work and parenting, adjusting to working from home (or returning to the workplace), and unhealthy sleep patterns. ● As stressors increase, our coping skills decrease, and we tend to push away from the very practices and activities that can help us deal with stress. ● Specific strategies to partner with clients and employ cognitive coaching skills: ○ Help the client understand the belief driving their reaction and help them respond without fear, mind-reading, generalizations, or judgment. ○ Apply the four agreements (from Don Miguel Ruiz) to how we think about stressful situations: (Find more in Episode 13) ■ Be impeccable with your word ■ Don’t take anything personally ■ Don’t make assumptions ■ Always do your best ○ Use the client’s strengths to emphasize their best self in ways to shift the focus from the negative. ○ Recognize the uniqueness of each client and facilitate their growth in ways that make sense for them and how they respond to the world, whether that is geared toward the cognitive, environmental, creative, physical, spiritual, managerial, relational, humorous, or outdoor activity. (In other words, what lights them up?) ● Even with universal stressors, each person has an individual response---and that’s how we need to engage with our clients. Resources: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom-ebook/dp/B005BRS8Z6 (The Four Agreements by Don Miguel Ruiz) https://www.amazon.com/Strengths-Based-Workbook-Stress-Relief-Character-ebook/dp/B07MB1CF8P (The Strengths-Based Workbook for Stress Relief by Ryan Niemiec) Episodes mentioned in this episode: https://starcoachshow.com/13-using-the-four-agreements-in-coaching/ (13: Using The Four Agreements in Coaching) https://starcoachshow.com/31-character-strength-coaching-with-ryan-m-niemiec/ (31: Character Strength Coaching with Ryan Niemiec) https://starcoachshow.com/131-dr-ryan-niemiec-the-power-of-character-strengths/ (131: Dr. Ryan Niemiec: The Power of Character Strengths)

251: Reframing Stress with Meg Rentschler, MSW, PCC

Today’s episode covers the important topic of having difficult conversations with our clients. I’ve seen this come up frequently for coaches, and frankly, it involves taking steps that we are often reluctant to take. We have to remember that being in the highest service to our clients means that we can’t avoid the things that are uncomfortable. Join us as we dive deeper! Becca Ribbing is the author of The Clarity Journal and has been a coach for over a decade. She's on a mission to help people break out of the cycles of uncertainty and struggle that hold them back. Becca helps women going back and forth with the big, seemingly endless question of what to do next—so they can stop going around in circles and finally figure out what they truly want so they can create the clarity and momentum they crave. Show Highlights: ● How Becca came into her work with difficult client conversations through work with a drug-addicted client ● Becca’s work with clients who want to change careers, especially those with ADHD and muddled pasts ● Why it’s difficult to spot the warning signs of addiction and ADHD ● The benefits when coaching clients also see a therapist for anxiety and depression ● How Becca sets the stage with clients in their intake session ● Becca shares specific examples of her work with ADHD clients ● The coach’s ethical obligations ● How to identify the client’s needs without stereotyping ● Specifics to remember about difficult conversations: ○ Listen. ○ Put forth a suggestion and let it sit. ○ Be comfortable with the discomfort. ○ Recognize that this is what the client is paying you to do. Resources: http://www.beccaribbing.com/ (Becca Ribbing)   https://www.amazon.com/dp/1733131604 (The Clarity Journal by Becca Ribbing)

250: Having Difficult Client Conversations: Becca Ribbing

The inescapable truth is that a successful coaching business requires clients. Who are they? Where are they? How do I find them? What do I say to them? How do I attract them to my business? If you find these questions confusing and perplexing, join me for today’s show, where we discuss all things related to client attraction. Jacob Ratliff is a Client Attraction Coach and entrepreneur based in Asheville, North Carolina. Using his identity and lived experiences as the catalyst for creating his business, Jacob uplifts people and helps them to grow their businesses by leaning into their authentic, confident, empowered selves. With over five years’ experience in growing clients’ businesses as well as his own, Jacob is uniquely positioned to help high-impact coaches build intimate relationships online to attract high-paying clients. Over the past five years, he has developed a comprehensive training and coaching program that helps entrepreneurs increase brand awareness and visibility, create meaningful engagement, and maintain long-term clients. Show Highlights: ● How Jacob came into the work he does today from his beginnings as a freelance digital marketing designer ● The value in identifying your ideal client and crafting messaging that speaks directly to them and their pain points ● Why Jacob focuses his marketing on LGBTQ+ entrepreneurs but also attracts other clients to whom the same message appeals ● How and where to look for your ideal client---and it may not always be the people you think! ● Why your ideal client, niche, offer, and message should constantly evolve--so allow some wiggle room! ● How to establish authenticity through building relationships with clients--instead of using long-winded, sales-y posts ● The value of authentic social media conversations from you, the person--not the salesperson ● The value in asking questions in direct message conversations to find deeper pain points; start by digging deeper three feet at a time ● How to be aware of unnatural tactics and techniques that don’t align with you and your values ● Jacob’s advice: “The most important piece of client attraction is to find what works best for you.” Resources: http://www.jacobratliff.com/ (Jacob Ratliff) Find https://www.facebook.com/jacob.ratliff.71/ (Jacob on Facebook)  Find https://www.linkedin.com/in/jacob-ratliff/ (Jacob on LinkedIn)

249: Client Attraction Strategies: Jacob Ratliff

Financial flow in your business is an important topic, and we are stripping it down to basics today. We need a strong foundation that creates a financial base that allows us to create as we want--instead of living with messy financial situations. Join us as today’s guest shares valuable tips and insights. Michelle Cooper is the high priestess of profit, a spiritual gangsta, CEO of Alchemy Accounting & Bookkeeping, a Profit First Professional, and author of several books. Michelle took her small accounting firm in rural British Columbia to a thriving online business encompassing coaching and consulting, speaking, and writing while balancing the management and growth of a brick and mortar office. She has built a solid team of bookkeepers, accountants, tax professionals, and business coaches who support impact-driven entrepreneurs to have highly profitable, sustainable businesses while creating the peace of mind that comes from a solid financial foundation. Today, Michelle supports the growth of her client’s business with real strategic planning while also addressing the mindset issues that arise with growth in order to bust through and rise up to levels they never dreamed possible. The team at Alchemy Accounting & Bookkeeping support clients across North America, specializing in coaches and consultants. Michelle and her team have helped hundreds business owners climb out of entrepreneurial poverty into the land of PROFIT. Show Highlights: ● What led Michelle to work with coaches about entrepreneurship and stable finances ● How messy financial situations can keep coaches from the visibility we want ● How to begin with sound finances and price points: ○ Completely separate business and personal finances. ○ Get clarity on the work you do and the income it generates. ● Considerations for price points, products, offerings, and affiliate marketing ● How a financial advisor can help with product and program launches ● How to manage expenses and income for the future ● Tips on “cleaning up” your finances for the business you want--not the business you have right now ● Tips on choosing a bookkeeper that is the right fit for your business ● How a really good bookkeeper can save you money ● How to build a solid financial team to scale your business ● Why it’s important to have in place the financial support you need ● The importance of a solid belief system around your relationship with money and how you work with money ● Bonus Question: What can listeners do right now to take their business to the next level? Resources: https://www.linkedin.com/in/michellebcooper/ (Find Michelle on LinkedIn) https://www.facebook.com/AlchemyAccounting/ (Michelle’s Facebook Business Page) https://www.financialfoundationsquiz.ca/Check (Financial Foundations Quiz) Check out Michelle’s FREE RESOURCE: https://www.financialfoundationsquiz.ca/ (Financial Foundations Assessment)

248: Know Your Numbers, Build Your Profit: Michelle Coop

Today’s show explores a tool that may be unfamiliar to most of us. As coaches, we have to be willing to open up new ideas and explore tools that help people be the best that they can be. Join us to learn more about Human Design. Erin Claire Jones uses a process called Human Design to help thousands of individuals and companies step into their uniqueness in their work and their lives to be their truest selves and reach their highest potential. Her work as a guide, speaker, and coach has attracted a growing community of over 100K people who use her teachings for practical tools, digestible tips, and deeper self-knowledge. She helps people engage in life with ease and authenticity. Erin’s work has been featured in Forbes, MindBodyGreen, Well+Good, and many other outlets. Human Design is a synthesis of ancient wisdom and modern science that sheds light on a person’s energetic makeup, as well as specific tools to use in life to be the happiest, healthiest, and reach the highest potential. Show Highlights: ● How Erin ended up in the work she does today after a startup background in entrepreneurship ● Where to begin in understanding Human Design, which is a blueprint of how we are wired to work, connect, collaborate, and operate at our best ● The five basic types in Human Design: ○ Manifesting Generators--have the energy and life force to build, create, and make things happen; they are energetic and uplifting to everyone and multi-passionate ○ Generators--similar in energy to manifesting generators ○ Projectors--are leaders, guides, teachers, and advisors; they are not here to “do,” but work well in one-on-one situations and love systems ○ Manifestors--initiate and inform and get things started; they value freedom, autonomy, and control, and they thrive in an entrepreneurial setting when given freedom to be innovative ○ Reflectors--make up only 1% of people; they are collective mirrors who are sensitive to their environment and love tapping into different ways to express themselves ● Why it’s essential to understand how we make decisions according to our Human Design types ● How understanding the difference in Human Design types gives us more compassion and the ability to communicate effectively in all relationships at home and at work ● How Erin uses Human Design concepts in her work with individuals and teams ● How Human Design principles can be applied to areas in which we are especially sensitive, helping us know where we need to detach and establish boundaries Resources: http://erinclairejones.com/blueprint (Here's the link to get Erin’s Blueprint, a personalized guide to your unique design) The code STAR will get 10% off your Blueprint or a spot in Erin’s next Flow workshop.  http://erinclairejones.com/lookup (Look up your design) http://erinclairejones.com/individual (Book an individual session) http://erinclairejones.com/ (Visit Erin’s website) http://instagram.com/erinclairejones (Find Erin on Instagram)

247: Exploring Human Design: Erin Claire Jones

Today’s show is a close look at my guest’s journey from corporate leadership into leadership coaching. He shares with transparency how his steps unfolded and the decisions he made along the way. Join us to hear his inspiring story! Ed Evarts is the founder and president of Excellius Leadership Development, an organization focused on coaching mid-to-senior level leaders and their teams in business environments. You’ll hear Ed’s story of stumbling from the corporate world into his own business as a means of necessity. With over 25 years of leadership and management experience, Ed possesses the ability to build awareness, spur action, and deliver results. He is known for his business acumen and his ability to resolve complex human relations issues. He’s written two books about the lessons he has learned, and these have strengthened his credibility and accessibility with clients. Show Highlights: ● Ed’s career in HR in the New England area, with 15-17 years in retail and 10 years with another company until a layoff in 2008 prompted big changes ● Two ways to transition from a corporate career: purposeful and planned or abrupt and forced ● Ed’s fresh and brave idea to start his own coaching business in 2008 ● How Ed decided to network and gather information in building his business ● The mindset that set up Ed for success in his new venture ● How Ed decided to build his coaching skills and demonstrate his commitment through coach training and certification through the ICF ● How Ed wrote his first book, Raise Your Visibility, to share his ideas about value and visibility within his industry ● How being an author improved Ed’s visibility and credibility and added a level of competence ● Why Ed wrote his second book, Drive Your Career, to help people learn to drive their careers and not just be a passenger ● How Ed continues his path of credibility and visibility through his podcast, Be Brave at Work, which began in December 2019 (he just recorded the 145th episode!) ● How Ed has evolved and grown since 2008, thanks to his experiences, his books, and his podcast Resources: https://www.excellius.com/ (www.excellius.com) Books: https://www.amazon.com/Raise-Your-Visibility-Value-Connecting/dp/1628654732 (Raise Your Visibility and Value) https://www.amazon.com/Drive-Your-Career-High-Impact-Responsibility/dp/1734500409 (Drive Your Career) Podcast: Be Brave at Work

246: My Journey from Corporate Leader to Leadership Coach: Ed Evarts

In today’s show, we are answering a question that comes to me often: What do I need to start my coaching business? Just getting started can be overwhelming, but there are a few simple steps to take to get your business up and running. Join me! As much as you want to use your coaching skills to make a difference with your potential clients, there is also a business aspect to coaching. Let’s talk about the systems you need to have in place to help you be the best coach you can be, but remember that it’s OK to start with the bare minimum and build from there. Think of this episode as a beginner’s guide to get you started. Show Highlights: ●     The necessities to have in place when starting your coaching business: ○     A system to send digital forms and templates for your coaching agreement, intro questions, intake information, follow-up forms, and assessments. ○     Scheduling tools, like Calendly, Acuity, and Book Like a Boss ○     Email for your business account (or gmail is an option) ○     Ways to take payments, like Stripe, PayPal, Square, etc. ○     **Ideally, you want to move toward the automation of as many of the items listed above, so you can spend more time on the activities that are income producing. ○     Choose a platform for seeing clients, like video conferences, phone, in-person, or a combination of the three. ○     Four important aspects of your business: business name, website (even a one-page website, See Ep. 115), LinkedIn profile (See Ep. 97, 137, and 234), and how you show up on social media. ●     To attract clients and be seen, focus on building relationships and credibility, knowing your audience, and creating solutions. ●     Use social media to share your message, build a following, and create a buzz, but also think about the following: ○     Moving names from social media platforms to your email list ○     Providing ongoing value ○     Communicating regularly ○     Sharing more about what you do ○     Making offers ●     My biggest regrets when I started out----not capturing email addresses soon enough and not sending regular communication to my community ●     Create a giveaway that speaks to your audience, like a PDF, video, checklist, infographic, or chapter of your book. ●     Use an email builder or provider like MailChimp, MailerLite, or ActiveCampaign. ●     Final pieces of advice: ○     Pace yourself and choose the tools that are right for you right now. ○     Take advantage of free or low-cost services for small businesses. ○     Consider all-in-one services that are priced according to the size of your business, but choose wisely. ○     Remember that changing to other systems as you grow is perfectly acceptable; you are not glued to any one service or system for the next 20 years. ○     Take the time to build the foundational pieces that will create a good flow for later--when your calendar is full of clients. Resources: https://starcoachshow.com/234-linkedin-the-coaching-way-kyle-elliott/ (LinkedIn) https://starcoachshow.com/137-karen-yankovich-increase-your-prospect-calls-using-linkedin/ (137: Karen Yankovich Increase Your Prospect Calls Using Linkedin) https://starcoachshow.com/97-marie-zimenoff-writing-a-winning-bio/ (97: Marie Zimenoff Writing A Winning Bio)...

245: What Do I Need to Start My Coaching Business? A Beginner’s Guide: Meg Rentschler, MSW, PCC

The STaR Coach Show was created for professional coaches. Whether you are an Executive Coach, a Life Coach, a Business Coach or perhaps considering whether you would like to become a coach the show was created for you. STaR Coaches is all about sharing Strategies, Tools and Resources about the field of coaching. Authors, speakers, successful coaches and industry leaders will share their expertise and wisdom in many different areas-business building, skills sets, internal coaching, external coaching, frameworks and so much more. Each show will run between 20 to 40 minutes and can be accessed on your mobile devices so that you can listen while you exercise, commute, cook, clean, relax or whatever works for you. Each week every show will offer new insights, wisdom and advice that come from our guests; their stories, journeys and experiences. Tap into the learning to expand your coaching horizons. About the host: Meg Rentschler an Executive and Mentor Coach is the host of the STaR Coach Show. She has been working with others to make positive changes in their lives for over 30 years first as a psychotherapist working with couples, individuals and families. Then transitioning into Executive Coaching with a deep commitment to work within organizational environments to help leaders maximize their abilities and the abilities of those they lead to create healthier work environments with more effective communication, productivity and overall well-being.

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