The idea of having a sustainable business, a sustainable online presence and sustainable marketing is becoming a more mainstream conversation and I am so here for it!  A few weeks ago we all got a taste of what life and business would be like without a number of digital platforms, highlighting the need for a more sustainable strategy. So today I want to walk you through 4 elements that make sustainable marketing strategies.  If you are craving or in need of more digital strategy I have two new offerings for you!  Firstly, I'll be launching Strategy In A Day, an in-person workshop in London on 17th November 2021. This will be a full day of impact and action whilst surrounded by other incredible business owners and snacks galore.  Secondly, we have Strategy In A Month. Four weekly online sessions, walking you through the key elements of building a marketing strategy.  Come and let me know over on Instagram if you enjoyed today's episode @alice_benham or if you have any Q's about the upcoming events.  _____ Alice (aka me) | Instagram| Website| YouTube | Linkedin Strategy In A Day Strategy In A Month

Starting the Conversation

158 | What is sustainable marketing? 4 steps to market your business sustainably

Do not panic, it's not Monday morning, I have in fact swapped to uploading new episodes on a Tuesday and I'm here with not one, but two new podcast episodes for you today.  It's a big topic we're tackling this week, so I wanted to bring you double the helping to firstly share my experience with you and secondly to offer some advice and encouragement if you're going through a similar thing.  So this time last year I got trolled for the first time. It was during the launch of my group programme, a time I was showing up and shouting loudly and to say the experience was tough would be an understatement, so in this episode, I wanted to let you in a little more on what that looked like for me and how I navigated my way through it joined by my brilliant friend Jess.  If online abuse is something you're currently being challenged by or want to know more about the impact of then join us for this chat and stick around for Ep 157 where I'll share some of the things that helped me navigate through it.  _____ Alice (aka me) | Instagram| Website| YouTube | Linkedin Jess | Instagram | Podcast 

156 | My experience of being bullied online | Part 1

My latest launch had the lowest uptake since I started offering group programmes back in 2019, and for the first time ever, I didn't get a single sign up on the first day - BUT it was the best I've ever felt launching a programme. Join me and my teammate Emily to discuss how we approached this launch, what we've learnt from taking a new approach and why prioritising impact over sales is so key.  So if you're pre-launch or in the early stages and it's not all going to plan, then this is the episode for you and know that I am cheering you on, all the way!  If you enjoy today's episode or find anything we shared useful, please do leave a review. You could be our first review of 2021 which would just make our week!  _____ Alice (aka me) | Instagram| Website| YouTube | The AB Method Emily | Instagram | Website 

155 | My last launch sold the least... but it felt the best | BTS

Well, hello!  After nearly 5 weeks off, I'm back! So I thought it only right to bring you a bonus podcast episode so we can have a catch-up and share some of my highs and lows of stepping away from my business in August.  Coming back to the business this week feels like an opportunity to press reset and I’m looking forward to getting back into a routine, with lots of exciting things coming up!  The first of which is a free 3-day challenge, 3 Days to Clarity kicking off next week on Tuesday 14th September.  So if you're a service-based business owner just starting out, or you have an idea for a business and you're craving an injection of clarity and confidence, then this is for you. You can save your space now! Join the free challenge https://www.alicebenham.co.uk/challenge  _____ Alice (aka me) | Instagram| Website| YouTube | The AB Method 146 | How I take a month off from my business and you can too

154 | Post-month off catch up anyone?? (ft V exciting announcement!

As business owners, it’s easy to fall into the trap of seeing busyness as a measure of success, but being busy doesn’t always mean you're being productive.  Joining me today is Sarah Boyle - A positive productivity mentor to chat all about how to do the focused work that moves you forward, not just filling the hours.  As Sarah so wisely shares in this episode, productivity is a skill we can learn and master not a personality trait, and in this episode, we share 4 top tips to help you kick off September feeling focused and productive. _____ STAY CONNECTED Alice (aka me) | Instagram| Website| YouTube | The AB Method Sarah | Instagram | Website | Podcast   

153 | Are you truly productive or are you just busy?

It's been a while since my teammate Emily and I did a BTS episode, so for the final episode of this season we wanted to have a quick sit down to have a chat about how we're both feeling coming out of lockdown, and how this looks when you run a business.  In the last 18 months, we've thrown ourselves into work but now as we look to our "new normal" we want to establish some new habits to put work back in its place and free up more time for play and rest.  Starting the Conversation is now going on a short break, as Wish We Knew returns for a second season! But fear not, we will be back again in September.  _____ STAY CONNECTED Alice (aka me) | Instagram| Website| YouTube | The AB Method Emily | Website | Instagram

152 | BTS - leaving lockdown with a business in tow

Confidence is so key when you run a business because as we know, you can have all your plans and strategies in place but if you don’t have the confidence to consistently implement it, you don't get very far.  My guest today is Kira Matthews, AKA Kira The Bold, an incredible coach who helps creatives build unshakable confidence. In this episode, we sit down to chat about all things confidence, how to build it, how to show up as yourself and how confidence is an emotion to step into rather than something to be acquired.  _____ STAY CONNECTED Alice (aka me) | Instagram| Website| YouTube | The AB Method Kira | Website | Podcast | Instagram 

151 | Stepping into your confidence with Kira Matthews

You know I’m all about sharing the challenges in running a business, especially as we’re in a space that glorifies the shiny stuff and the highlights reel, but there is always so much behind the scenes that you don’t see.  I typically share challenges in hindsight, for many reasons, but today I wanted to give you a look at some of the challenges I'm working through in my business right now.  I wanted to do this to first acknowledge some of these struggles and then to get really intentional walking myself through them, and hey, maybe you can give me some tips and encouragements!  I'd really love to know if one or all of these resonate with you, and how you find your way through challenges in your business.  Let me know over on Instagram @alice_benham.  I reference my identity crises a few times in today's episode, so you can see more of that on my IGTV  _____ STAY CONNECTED Alice (aka me) | Instagram| Website| YouTube | The AB Method

150 | 3 biggest challenges I'm facing in my business

In today's episode, I am sitting down with someone who I've wanted to get on the podcast forever - and that is the brilliant Emma from BeauTie who I'm sure you're familiar with as our resident scrunchie cult leader.  Emma is an amazing business owner and a walking example of how success doesn't come to any business overnight, and how challenges and failures can actually be an opportunity to change and pivot.  There is always so much going on behind the scenes that we don't see, so while Emma's business has been so successful in the last year, I wanted to dive into what that's really looked and felt like for Emma. This episode has been created in partnership with Penfold.  To start your Penfold pension today and kick off the financial year strong, head to getpenfold.com/refer/alicebenham With pensions, as with all investments, your capital is at risk and the value can go both up and down… happy saving! _____ STAY CONNECTED Alice (aka me) | Instagram| Website| YouTube | The AB Method Emma | Instagram | Website | Etsy 

149 | The 'scrunch cult' - 9 years of hard work, challenges and sacrifices in the making

Having your business featured can be a great way to bring more people to your offerings and services. It's also a really fun way of meeting new people and collaborating.   So in today’s episode, I’m going to be talking all about how to generate features in your business - that could be going on someone's podcast, getting involved with the press, or collaborating with brands and other businesses.  I’ve been on both sides of the equation with this so I wanted to share some of my experience on how to do it, some tips and some things to look out for.  This episode has been created in partnership with Penfold.  To start your Penfold pension today and kick off the financial year strong, head to getpenfold.com/refer/alicebenham With pensions, as with all investments, your capital is at risk and the value can go both up and down… happy saving! _____ STAY CONNECTED Alice (aka me) | Instagram| Website| YouTube | The AB Method

148 |4 tips for generating features, collaborations and press in your business

Whilst having a chronic health condition is not something I have personal lived experience with, I've found that a number of my clients, students, and friends in the business space do and I really wanted to understand their experience further. So joining me for this conversation is Rachel Shillcock - you may know her as Rachilli, to share her experience of starting and running a business that supports her health and what it has looked like to get there.  I'm so grateful to Rachel for sharing her story with me and giving some insights to how the business space can be as inclusive as possible.  This episode has been created in partnership with Penfold.  To start your Penfold pension today and kick off the financial year strong, head to getpenfold.com/refer/alicebenham With pensions, as with all investments, your capital is at risk and the value can go both up and down… happy saving! _____ STAY CONNECTED Alice (aka me) | Instagram| Website| YouTube | The AB Method Rachel | Website | Beyond Ink | Instagram 

147 | Running a business with chronic health conditions

 Taking time off when you run a business, is not easy.  This is something I've struggled with in the past, and still do, but this year I am planning to take the whole of August off from my business.  I did this last year, and want this to be something I do every year, but practically, mentally, emotionally it does have its challenges.  So I wanted to share a bit of what I've learnt and a few tips to help you schedule time off in your business!  This episode has been created in partnership with Penfold.  To start your Penfold pension today and kick off the financial year strong, head to getpenfold.com/refer/alicebenham With pensions, as with all investments, your capital is at risk and the value can go both up and down… happy saving! _____ STAY CONNECTED Alice (aka me) | Instagram| Website| YouTube | The AB Method

146 | How I take a month off from my business and you can do the same

I really believe that self-awareness is key to running a business, if you're a long-time listener you may remember I had a brilliant chat with my life coach, Helen Cottee, about this back in episode 82.  So, I was really keen to have Helen back on the podcast to dive deeper into self-awareness, and also to explore a topic that came up in our recent coaching calls. And that was how our businesses are cyclical and work in seasons - We have winter where we are doing all the ground work, and then summer comes and we can reap the rewards and enjoy the fruits of our labour.  Helen has so much genius to share on this topic and how you can find the rhythm of work, play and rest that works for you.  This episode has been created in partnership with Penfold.  To start your Penfold pension today and kick off the financial year strong, head to getpenfold.com/refer/alicebenham With pensions, as with all investments, your capital is at risk and the value can go both up and down… happy saving! _____ STAY CONNECTED Alice (aka me) | Instagram| Website| YouTube | The AB Method Helen | Website | Ep 82 The Power of Self Awareness 

145 | Why business is cyclical not linear, self awareness is key and there's no 'one size fits all' of work/life balance

I really believe that pivoting and scaling your business go hand in hand because if you want to scale, you'll most likely be slightly pivoting something and vice versa.  I'd say my business has been in this pivoting and scaling stage since the end of 2019, and although there isn't that defining moment where you know you're starting a new phase in your business I realised my priorities had changed. So in this episode, I wanted to share 5 tips I wish I knew as I started to scale and pivot my business.   Read more about finding the equilibrium point where being niche and feeling fulfilled meet on my Instagram.  For more on why success doesn't always equal happiness   check out Ep135 This episode has been created in partnership with Penfold.  To start your Penfold pension today and kick off the financial year strong, head to getpenfold.com/refer/alicebenham for a £25 bonus when you make your first contribution! With pensions, as with all investments, your capital is at risk and the value can go both up and down… happy saving! _____ STAY CONNECTED Alice (aka me) | Instagram| Website| YouTube | The AB Method

144 | 5 tips for pivoting or scaling your business

Uncovering the often unspoken sides of being an entrepreneur, running a business and showing up online.

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Starting the Conversation

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