All-hands are a way to ensure everyone is aligned amidst constant shifts and growth within a startup. Justin Kan shares why all-hands are important, how to design and run them effectively, and other tips for communication best practices in this episode of Startup Straight Talk. The blog post can be found here http://bit.ly/2SIguhJ

Startup Straight Talk

Founder’s Guide to Running a Successful All-Hands

Finding your first engineer is a challenge. Co-founder and CEO of Triplebyte, Harj Taggar shares how to determine your hiring criteria, where to look, and other key tips for hiring the right engineers for your early-stage startup in this episode of Startup Straight Talk. The blog post can be found here http://bit.ly/38krhoY

How To Find and Hire Your First Engineer: For Early-Stage Startups

Being a parent and a founder means constantly judggling challenges in multiple areas. Repeat founder and platinum-selling artist Ranidu Lankage shares lessons from being a new parent and leading a startup, how companies can build a culture that's inclusive for parents, and more in this episode of Startup Straight Talk. The blog post can be found here http://bit.ly/3bwXgEj

How to Set Up Your Company to Hire and Retain New Parents

Work-life balance is never a given in startups. Front CEO & co-founder Mathilde Collin shares how she uses commitments to health and family, hypnotherapy, daily journal sessions, and more to build a company culture that inspires meaningful work in this episode of Startup Straight Talk. The blog post can be found here http://bit.ly/38mUy2h

Building a Company Culture That Inspires Meaningful Work

More and more founders are turning to secondaries as a way to sell shares in startups and work around transfer restrictions. Learn how this works and essential things to consider for secondary stock transactions in this episode of Startup Straight Talk. The blog post can be found here http://bit.ly/2SkkRzk

Founder’s Guide to the Pre-IPO Secondary Market

Even in today’s hot venture capital market, startup fundraising is a tall feat. After jumping through the hoops of creating a pitch deck, getting introduced to investors, pitching to VC partnerships, and landing that coveted term sheet, there is still one crucial thing left to do: negotiate the terms of a deal. The blog post can be found here https://www.atrium.co/blog/startup-negotiating-techniques/

Negotiating Techniques for Startup Fundraising

This post focuses on the lessons Steven Boone learned here at Atrium from things that we’ve done well and things that we could have done better at these stages. Altogether, this sums up how Steven generally thinks about investing in sales and marketing in the B2B space, at Seed and Series A. The blog post can be found here https://www.atrium.co/blog/invest-sales-marketing/

Investing in Sales and Marketing at Seed & Series A

Creating a compelling narrative is critical to your startup's success. Before creating a pitch deck and meeting with investors, founders must perfect their company's narrative and value prop. Learn how to craft a compelling 3-part narrative and deliver an effective pitch in this episode of Startup Straight Talk. The blog post can be found here http://bit.ly/2QVOR4S

Creating Your Startup’s Narrative and Pitch

Early on, founders must decide whether to build a website or mobile app. With the likes of Uber and others, it seems the world has been increasingly moving toward mobile. The fact is that building a website first offers many financial and strategic advantages. Learn why you should consider building a website first instead of an app in this episode of Startup Straight Talk. The blog post can be found here http://bit.ly/35SSoFD

Why Founders Should Start With a Website, Not a Mobile App

Many founders face important decisions when raising a Series A round. However, when done correctly, fundraising is not your end goal but a tool to build a strong business and find the right long-term partners. Learn how to approach the Series A fundraising process effectively—from deciding when you are ready to raise to setting up investor meetings—in this episode of Startup Straight Talk. The blog post can be found here http://bit.ly/2tZJuc2

The Founder’s Guide to Raising a Series A Venture Financing

A common question founders have is how to build and scale their sales team. Sales is a vital function that requires a great level of strategic attention from the leaders of a startup. Learn when you should make your first sales, the right profiles for your first hires, when you should hire BDRs and more in this episode of Startup Straight Talk. The blog post can be found here http://bit.ly/36Z2hmf

Building a Sales Team From Zero to Ten

Any founder knows that building a company comes with an inevitable rollercoaster of emotions—from the excitement of landing large customers to the fear of not being able to raise enough capital. While society often equates showing emotions with weakness, by being open about your emotions and enabling your team to do the same, founders can make a profoundly positive effect on their organization and their own professional life. Learn how you can solve the deeper problems that affect your business through bringing your emotions to work in this episode of Startup Straight Talk. The blog post can be found here http://bit.ly/36Th1mK

The Founder’s Guide to Emotions

Any founder who has raised capital knows that fundraising is hectic and stressful. Maintaining the momentum you need to secure favorable terms means keeping track of where you are in the process with each investor. Learn how founders can be proactive and organized about their fundraising process in this episode of Startup Straight Talk. The blog post can be found here http://bit.ly/34y0Bia

Founder’s Guide to the Investor Communications Process

It’s not who you know - it’s who your network knows. Building and leveraging your network to get introductions is the tried and true way to meet investors and get funding. Learn the art and science of the process in this episode of Startup Straight Talk. The blog post can be found here http://bit.ly/2K0B61g

How to Find Investors and Get Email Intros

Leading a startup towards success is no easy feat. Leading a startup through success is even harder. But, that is the life founders sign up for. In order to be the best CEO you can be, you need to make time for deliberate actions and habits to find balance in life. Learn how CEOs can balance their stress, passion, and self-awareness in this episode of Startup Straight Talk. The blog post can be found here http://bit.ly/2roEWL1

How to Be a Balanced CEO: Passion, Self-Awareness, and Support

This podcast is a collection of our most popular blogs designed to provide advice from investors, founders, and Silicon Valley vets. You’ll hear startup advice, war stories, and best practices to help you navigate the world of entrepreneurship. We release episodes weekly but you can also gain all-access to our startup advice by signing up for our Startup Straight Talk newsletter at atrium.co/newsletter Atrium is a corporate law firm and technology company providing fast, transparent, and price-predictable professional services to startups. Visit us at atrium.co

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