With a background in sales and marketing, Brooke’s love of customer service and her enthusiastic personality allowed her to quickly skyrocket through the digital marketing world to become one of Australia’s most influential Instagram speakers and trainers. Working with brands like Dermalogica, Mazda and City of Perth, Brooke’s training can show you how to grow your online presence and use it as an effective business medium.With the launch of her Social Club Membership in  2018, Brooke now shares her fun and interactive Instagram lessons online every week with businesses all over the world, she’s also a 9 Perth News Panelist.You can find Brooke here:www.villamanagement.comJoin her membership here: https://www.villamanagement.com.au/membershipAnd connect with her on Instagram: https://www.instagram.com/brookevulinovich/?hl=en SAY HI ! EMAIL : hello@readcitywriting.com.auREADCITY INSTAGRAM: https://www.instagram.com/readcity/READCITY WEBSITE: www.readcitywriting.com.au

Startups and Downs Podcast

#16 Brook Vullinovich

#notsponsored bits we mentioned:The online assessment Mel mentioned that helped her understand her unique talents Gallup Strengths Finder SEE MORE MEL on Instagram at @melcarrero_HEAR MORE MEL on Spell’s very own podcast ‘Ideas Girl’ on Apple podcasts or wherever you get your podcasts from…FIND OUT MORE about the Byron Bay, brand - Spell & The Gypsy Collective on their website. Do you have more great insights, stories or tips related to this topic ? Get in touch, we would love to hear from you !SAY HI ! EMAIL: hello@readcitywriting.com.auREADCITY INSTAGRAM: https://www.instagram.com/readcity/READCITY WEBSITE: www.readcitywriting.com.au  

#15: Spell & The Gypsy Collective - Mel Carrero

Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, an award-winning online resource for copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and become a public speaker and author. His first book, The Art of the Click, is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. He now lives happily with his partner Ruth and dog Pablo in Lincolnshire, England.Check out The Art of Click here: https://amzn.to/37uGxzj SAY HI ! EMAIL : hello@readcitywriting.com.auREADCITY INSTAGRAM: https://www.instagram.com/readcity/READCITY WEBSITE: www.readcitywriting.com.au

#14 - AllGoodCopy - Glenn Fisher

A huge thank-you to Zero and Crucible Tattoo Co for sharing their unique insights and for taking the time to help create this special episode.SAY HI TO CRUCIBLE TATTOO: https://www.crucibletattooco.com.au/Do you have more great insights, stories or tips related to this topic ? Get in touch, we would love to hear from you!SAY HI! EMAIL : hello@readcitywriting.com.auREADCITY INSTAGRAM: https://www.instagram.com/readcity/READCITY WEBSITE: www.readcitywriting.com.au 

#13 Crucible Tattoo Co. - Zero

Banjo is a wine professional, with a background in fine dining restaurants, international wine imports and sales.After growing up on the floor of his parent’s restaurants, Banjo’s future was never in doubt. After working in London and Sydney, he moved to Melbourne to assume the GM role at internationally-acclaimed restaurant Attica, whilst at the same time starting a fine wine import business.He then went on to open his own wine bar and then subsequently an Italian restaurant.He has since sold these businesses and focusses his time growing Australia’s most personalised online wine business Good Pair Days, as well as a food/wine/hospitality forum called GROWHe has twice been awarded ‘Best Sommelier in Australia’, and is a recognised wine judge, having been Chair of the Adelaide Review Hot 100 wine show for 3 years.His greatest achievement is becoming a father, meaning that he no longer believes in weekends and drinks coffee tri-daily.Check them out: www.goodpairdays.comAnd score a free $23 bottle here! https://www.goodpairdays.com/invite/PEAR79969  Do you have more great insights, stories or tips related to this topic ? Get in touch, we would love to hear from you !SAY HI ! EMAIL : hello@readcitywriting.com.auREADCITY INSTAGRAM: https://www.instagram.com/readcity/READCITY WEBSITE: www.readcitywriting.com.au

#12: Good Pair Days - Banjo Harris Plane

Hi, This season has been a hoot! Thanks so much for joining us. As you may have noticed we are taking a break. We will be back soon with a snazzy new series this Spring! Our new series will take you behind the scenes with some of our fave startups. We will be doing one on one deep dive interviews to give you more insights into the ups and downs of running a creative business. We are so grateful for your support of our first season and we hope to see you again this Spring with Season 2 of Startups and Downs Podcast ! BBBYYYEEEEE

#11: Coming Soon..

So you have listened to the episode and now you want more... #notsponsored bits we mentioned: RESOURCES Pscychology Today article Basics of Fear article Tony Robbins - How to use fear HBR Article - How fear helps and hurts entrepreneurs Do you have more great insights, stories or tips related to this topic ? Get in touch, we would love to hear from you ! SAY HI ! EMAIL : hello@readcitywriting.com.au READCITY INSTAGRAM: https://www.instagram.com/readcity/ READCITY WEBSITE: www.readcitywriting.com.au

#10: Becoming Fearless

So you have listened to the episode and now you want more... TOP 5 TIPS to BUST CREATIVE BLOCKS!! Fill Up Your Library - Every time you take a book out, you must replace it with conversations, people, songs, movies, tastes Don’t beat a dead horse - it can be tough, but if it’s not flowing you’re better off going out for lunch Move to a different place - even having people close by can bring new advice Get in your flow zone - what passes the time for you. Could be baking, creating a new playlist Do things that don’t interest you. /Invite uncomfortable conversations. #notsponsored bits we mentioned: RESOURCES HBR article - How to be creative on demand https://brandfolder.com/blog/overcome-creative-blocks/ https://www.entrepreneur.com/article/290948 *Do you have more great insights, stories or tips related to this topic ? Get in touch, we would love to hear from you ! SAY HI ! EMAIL : hello@readcitywriting.com.au READCITY INSTAGRAM: https://www.instagram.com/readcity/ READCITY WEBSITE: www.readcitywriting.com.au

#9: Creative Blocks Busted

So you have listened to the episode and now you want more... #notsponsored bits we mentioned: RESOURCES Link to pin giveaway - Veganuary Manflower Co Gift Packs with personalised cards - Thankly - hand written cards and gift packs EXAMPLES Who gives a crap - toilet paper Boost Juice Vegemite Smoothie Koala - Twinkle unboxing TONE OF VOICE SUPERSTARS Frank Body Go-To Skincare Readcity Writing - All your Tone of Voice Needs FREE COURSE Kochie Bricks and Clicks free course *Do you have more great insights, stories or tips related to this topic ? Get in touch, we would love to hear from you ! SAY HI ! EMAIL : hello@readcitywriting.com.au READCITY INSTAGRAM: https://www.instagram.com/readcity/ READCITY WEBSITE: www.readcitywriting.com.au

#8: Creative Marketing Strategies

As adapted from [(https://impostorsyndrome.com/](The Secret Thoughts of Successful Women, by Dr Valerie Young) and summarised by the ever-inspiring Robert Gerrish THE 5 IMPOSTER PROFILES ? THE PERFECTIONIST - Your goals are through the roof You expect yourself to be 100% perfect 100% of the time. Delegating is tough because you need to spend the next 48 years getting it right all on your own SOLUTION: ⚗️Treat your every day as an experiment — Perfection in your eyes will not always equate to perfection in someone else’s. The pressure you’re putting on yourself is more likely to freeze your momentum, rather than end in the unobtainable goals you’re putting on yourself The Perfectionists among us deserve nothing short of fulfilment in the process... To chill out a little and enjoy the ride. ??‍♀️SUPERWOMAN/SUPERMAN - You’re convinced you’re a phoney You work overtime You ignore your passions and throw everything into work To the detriment of super spesh time sipping margaritas with the ones you love SOLUTION: ⚡️ Create a folder of EPIC - All of the sparkliest work you’ve ever graced the planet with. Then when your sneaky Superwoman pops up asking you ‘hey, what do you know?’ You can say ‘oh, I don’t know, but you can check out THIS AMAZING ARRAY OF WORK THAT I’M PROUD OF!’ ? NATURAL GENIUS - Your friends call you ‘the smart one’ You’ve never had a mentor because you believe that you must figure it all out on your own You kick yourself when you miss the mark by a smidge SOLUTION: ? Create your Unicorn Gang — Unicorn Gangs do have a misleading name. Because constructive feedback will always be more useful than comments like ‘it’s nice.’ But by sharing your struggles, conflicts and ideas with others who truly care, you’ll be able to get outta your own head and a whole world of possibilities are right there, ready to blow your damn mind. A lot of you are going this whole Imposter Syndrome thing on your own, and it breaks my blackened heart. ??‍♀️SOLOIST - You are independent. So you never ask for help. You put your client’s needs ahead of your own, even if that means skipping lunch SOLUTION: Take a lunch break and treat yourself to the good bread. ?? Because it really does taste better. And because #youreworthit ??‍♀️ Your clients and customers will not love you any less for taking time to unplug, recharge and re-energise ?THE EXPERT - You feel you never know enough, so you’re always upskilling... But after the next course, you still think you need to know morrreee! SOLUTION: Upskilling is fab. ✔️Own your personal magic. Your biggest secrets to feeling fulfilled and happy are hidden within your experiences, your bones, your delightful sparkly mind. ✨ Sure, take a course. Read a book. Build a castle of post-it notes. But also know that action is the secret sauce to finessing, refining and slaying.

#7: Imposter Syndrome Support

So you have listened to the episode and now you want more... OUR 3 KEY TIPS for cultivating great culture: 1: Increase employee engagement 2: communication is key 3: build emotional intelligence #notsponsored bits we mentioned: Dubsado HBR article - 6 components of culture Gary Vaynerchuck on culture Emotional Intelligence test *Do you have more great insights, stories or tips related to this topic ? Get in touch, we would love to hear from you ! SAY HI ! EMAIL : hello@readcitywriting.com.au READCITY INSTAGRAM: https://www.instagram.com/readcity/ READCITY WEBSITE: www.readcitywriting.com.au

#6: Create a Great Culture That Drives Performance

Want to know more about creative customer experiences you can incorporate into your business today? TOP TIPS for surprising and delighting your customers and clients: *Personalisation: *The perfect fit for the person! *Context: *How does it make sense for your brand? Extend your brand story. Timing: When a customer is at a critical pain point. #notsponsored bits we mentioned: 80 : 20 Rule aka Pareto Principle Flower and Bean - Monique's new vintage homewares Etsy store The scented hotel Grace was staying at Veriu Central Sydney * Personalisation trend in fashion business Huxtaburger Junior Burger Masterclass Hagclubs Etsy Hand-written notes - Thankly Sainsbury's Tiger Bread HBR article on Age of Continuous Connection Forbes article on The $40,000 Olive: How Entrepreneurs Can Spend Time Saving Money Cards Against Humanity Cards Against Humanity Saves America Youtube 'Old man laughs at the wall' aka - Here's What immigrants think About The Wall (Original Video) Get in touch to tell us what you do to surprise and delight your customers or how you have used any of the info we have mentioned - we really would love to hear from you! Oh and if you think that your friends, work mates or family could benefit from this podcast please share it with them or better yet RATE & REVIEW us on Apple Podcasts to spread the love x SAY HI ! EMAIL : hello@readcitywriting.com.au READCITY INSTAGRAM: https://www.instagram.com/readcity/ READCITY WEBSITE: www.readcitywriting.com.au

#5: Surprise and Delight Ideas for Creative Customer Experience

So you have listened to the episode and now you want more... **OUR TOP TIPS for leveraging what you have for what you want and need on a zero dollar budget! ** TIP 1: Service-Swapping TIP 2: Collaboration TIP 3: Co-Opping #notsponsored bits we mentioned: PODCASTS: Lady Brains Founder of Plann swapped marketing to get their app developed Stop, Collaborate & Listen Podcast by Collabosaurus Jessica Ruhfus, (Collabosaurus) talks to our Danielle Read (Readcity Writing - check out the blog COOL CATS: Lisa Messenger (aka. Aussie Boss Lady and all round inspiring gal) Atlantic story on vegan bakers co-op CWA (Country Womens Association of Australia) STATE GOVT INFO about starting a co-operative in Australia (and yes we know there are more states and territories than this): NSW Fair Trading QLD Government VIC Business WA Commerce SA Government Do you have more great insights, stories or tips related to this topic ? Get in touch, we would love to hear from you ! SAY HI ! EMAIL : hello@readcitywriting.com.au READCITY INSTAGRAM: https://www.instagram.com/readcity/ READCITY WEBSITE: www.readcitywriting.com.au

#4: Service-Swapping, Co-Opping and Collaboration Techniques

So you have listened to the episode and now you want more... OUR TOP INSIGHTS for working from home productively and happily: INSIGHT 1: Pretend you’re not at home/don’t stay at home - set up your home to simulate a workplace. INSIGHT 2: Set boundaries - resist the urge to do washing and general household or watch Dr. Phil all day. INSIGHT 3: Create Routines - walk out the door, set limits, take lunch breaks + stay connected. INSIGHT 4: Stay Connected - find ways to collaborate or connect with others virtually #notsponsored bits we mentioned: PLACES TO CONNECT Facebook group - Like minded bitches drinking wine TIME MANAGEMENT TOOLS & other things we like... still #unsponsored hint hint Zoom Asana Voxer Toggl Slack Work Flow Max *Do you have more great insights, stories or tips related to this topic ? Get in touch, we would love to hear from you ! SAY HI ! EMAIL : hello@readcitywriting.com.au READCITY INSTAGRAM: https://www.instagram.com/readcity/ READCITY WEBSITE: www.readcitywriting.com.au

#3: Working From Home

So you have listened to the episode and now you want more... OUR HOT TIPS for getting a bit more balance in your life. Boundaries Leave work on time Setting hours Rewiring parental influence Tools for time management Investing time instead of spending it #notsponsored bits we mentioned: STATS & FACTS: AIHW Research - Work Life Balance in Australia) HBR article on workaholics vs working long hours Shibuya Meltdown Instagram TIME MANAGEMENT TOOLS & other things we like... still #unsponsored hint hint Toggl Slack Work Flow Max Voxer SAY HI ! EMAIL : hello@readcitywriting.com.au READCITY INSTAGRAM: https://www.instagram.com/readcity/ READCITY WEBSITE: www.readcitywriting.com.au

#2: Mastering Work Life Balance

Join us as we chat all things business as creatives and navigate through the world of startups. We share honest advice about business building, marketing and mindset using our own blunders and wins as examples.

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Startups and Downs Podcast

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