“If someone can hype something up to sell garbage, imagine what you can do with a good product” Take a listen if you’re interested in learning more about: Why you’ve been looking at marketing and sales the wrong (conventional) way (and what to do about it) How you can bring HYPE into your marketing Why bad people selling bad products are able to tap into crowd psychology (and how you can use these same techniques...ethically) Why you’re not getting the results you want selling your products (and what to do about it) What the best hype artists do (and how you can become one yourself) And a whole lot more... Interested in learning more about Micro Fame Media? Check ‘em out on their website at MicroFameMedia.com and you can buy the Hype Handbook here. You can find every episode of the Strive For More podcast at: www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out. I would love to hear from you. If you have comments or suggestions, shoot me an email at jared@striveaccelerator.ca

Strive For More

#38: What (Surprising Thing) Cult Leaders, Propagandists, & Rockstars Can Teach Us About Marketing

Are you: Struggling to get ahead in your business or in your career? Have you tried traditional marketing and sales techniques but you don’t feel like there’s any hope? Do you have a great product or service that just doesn’t seem to gain any traction? If you answered, “Yes,” to any of those, then this is the episode for you (with Michael F. Schein).

#37: The (Secret) Backdoor to Break Into Any Industry You Want

“If you’re in business for service you’re not going to stay on the surface” Our next guest founded Jucebox, a full-service marketing company that has grown massively in the last few years (after they figured out how to niche). Take a listen if you’re interested in learning more about: Why doing right by people is the best way to ensure the success of your business Why the “undeniable truth” in your business is the most important thing you should be looking for (and what that is) Why we get niching wrong (and how you SHOULD be approaching it) How to dial in your sales and marketing processes (Jim is a guru in both of these areas) How to translate your product into a problem (and why that’s crucial) And a whole lot more... Interested in learning more about Jucebox? Check ‘em out on their website at juceboxny.com You can find every episode of the Strive For More podcast at: www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out. I would love to hear from you. If you have comments or suggestions, shoot me an email at jared@striveaccelerator.ca

#36: What You’re Getting Wrong About Niching (and How to Solve It)

“Your level of growth is proportional to how well and how often you transform yourself as a leader.” Our next guest has founded 5 companies, written a book, and now he’s helping entrepreneurs scale their business from 6 to 7 figures (and they’ve helped them grow by $200 million during that time). Take a listen if you’re interested in learning more about: - What the number one most important difference is between a 6 figure entrepreneur and a 7 figure entrepreneur - Why thinking, “I need more leads,” is the wrong way to think (and what you should actually be thinking) - How to double your business in 90 days - Why you need to let go in order to get to the next level - What the story of smokejumpers tells you about success in business - How he bakes in to his processes a method for personal improvement for him and his team - How to free up time in your schedule to focus on what matters - Why increasing the lifetime value of a customer is so important to your business success - And a whole lot more... Interested in learning more about 2X? Check ‘em out on their website at 2x.co You can find every episode of the Strive For More podcast at: www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out. I would love to hear from you. If you have comments or suggestions, shoot me an email at jared@striveaccelerator.ca

#35: “I Need More Leads,” Is the Wrong Way to Think (and What the Right Way to Think Is)

“If we're better at advising other people than ourselves, what if we thought about ourself as another person?” Our next guest is a world-renowned psychologist and one of the leading experts on controlling the conscious mind. Ever find yourself overthinking, ruminating, or catastrophizing? Then this is a great episode for you. Take a listen if you’re interested in learning more about: Why chatter is affecting your performance in your work, life, and relationships (and what to do about it) What Solomon’s Paradox is (and how to know if YOU fall victim to it) How you can stop giving great advice but not being able to make good decisions in your own life What a Chatter Board of Advisors is (and why you need it) How to ACTUALLY help someone through a major challenge (hint: you’ve been doing it wrong) And a whole lot more... Interested in learning more about Dr. Ethan Kross, and his book, Chatter? Check ‘em out on his website at ethankross.com You can find every episode of the Strive For More podcast at: www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out. I would love to hear from you. If you have comments or suggestions, shoot me an email at jared@striveaccelerator.ca

#34: What To Do About the Chatter in Your Head (and How to Solve It for Good)

“You don’t have a community unless they’re having conversations without you.” Our next guest just raised $2 million with his business, Sole Savy, a community of sneakerheads trying to disrupt the industry. Take a listen if you’re interested in learning more about: How you can learn from his scrappy approach to founding a company Why creating a community first-and-foremost has been the most important component of Sole Savy How the need for community (and online community) has changed because of the pandemic What the “Reddit Problem” is (and how you can avoid it) Why ‘keeping it real’ is so important to Sole Savy’s success How understanding your customer leads to the success of your business And a whole lot more... Interested in learning more about Sole Savy? Check ‘em out on their website at solesavy.com You can find every episode of the Strive For More podcast at:  www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out.  I would love to hear from you. If you have comments or suggestions, shoot me an email at jared@striveaccelerator.ca

#33: Creating (an Authentic and Humane) Community for Your Business

“People have to stop looking outside for inspiration and create a network for inspiration” Khaled Iwamura is the founder of insauga.com and Quickbite News, a media company comprising insauga.com, inthehammer.com, inbrampton.com and inhalton.com which is now one of the largest digital only media companies in Canada. He is also a TEDx Speaker, Tokyo Tourism Spokesperson, TV host/producer, MC and part-time pro wrestler. Some topics we cover: The house explosion that changed his business (hint: it wasn’t his own house) Why pivoting has been so important to his entrepreneurial journey Why following his gut has been so important in business decisions What role experimentation has played in the success of his business And a whole lot more... You can find every episode of the Strive For More podcast at: www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out. I would love to hear from you. If you have comments or suggestions, shoot me an email at jared@striveaccelerator.ca Follow Strive on Social Media: Instagram: instagram.com/striveaccelerator Facebook: facebook.com/striveaccelerator LinkedIn: linkedin.com/company/striveaccelerator

#32: Founder of One of Canada’s Largest All Digital Media Company's on Following Your Gut

“The capacity to take physical risks actually equips you to take creative risks” Our next guest is the host and founder of The Unmistakable Creative podcast where he has conducted over 700 interviews with thought leaders and people from all walks of life, including Tim Ferriss, Simon Sinek, Seth Godin, and Jordan Harbinger.  He’s the author of 3 books: the Wall Street Journal bestseller The Art of Being Unmistakable; Unmistakable: Why Only is Better than Best; and An Audience of One: Reclaiming Creativity for Its Own Sake.   His work has been featured in the New York Times, Forbes, Inc, Business Insider, and The Blaze. In this episode, we cover: Why the ability to focus is the most important skill to learn Why his surfing and writing started simultaneously How a connection to nature can make you more creative Why taking risks physically (like rock climbing) can equip you to take on creative risks How doing things that don’t scale can help you scale in the future What he does to get his “zone of genius” work done How to stay creative in a rapidly changing world  And a whole lot more... Important Links/Resources: Srini Rao - The Psychology of Building an Audience  Srini Rao - Audience of One Florence Williams - The Nature Fix Ryan Holiday - Perennial Seller Interested in learning more about Srini? Check out the Unmistakable Creative Podcast on their website, unmistakablecreative.com, or on Facebook and Instagram @Unmistakable Creative. You can find every episode of the Strive For More podcast at:  www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out.  I would love to hear from you. If you have comments or suggestions, shoot me an email at jared@striveaccelerator.ca Follow Strive on Social Media: Instagram: instagram.com/striveaccelerator Facebook: facebook.com/striveaccelerator  LinkedIn: linkedin.com/company/striveaccelerator

#31: Making Work That’s Worthy of Other People’s Attention w/ Srinivas Rao

“I look at this whole process of building a business as a fun game.” Our next guest is a successful entrepreneur who founded Avazera, a holistic wellness company. This guest talks about the importance of a Personal Board of Directors and how you can create this for yourself. We also cover: Why entrepreneurship needs to be fun (and how to get more of it for yourself) How to niche down your business The exact process she uses to get better customer feedback to drive her marketing and sales Why understanding customer behaviour has been so important in the success of her business flourishing And a whole lot more... You can find every episode of the Strive For More podcast at: www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out. I would love to hear from you. If you have comments or suggestions, shoot me an email at jared@striveaccelerator.ca Follow Strive on Social Media: Instagram: instagram.com/striveaccelerator Facebook: facebook.com/striveaccelerator LinkedIn: linkedin.com/company/striveaccelerator

#30: The Importance of a Personal Advisory Board, and Why You Need More Fun in Business

“Mentally strong people get more out of life” Feeling stressed out? Wondering what are the big things holding you back from connecting more deeply with others and with your own emotions? Or maybe you’re looking to improve the mental toughness of you or the team that you manage. This episode dives deep into the emotional and mental well-being of individuals and teams. We also cover: Why emotional intelligence is the most important skill we all need to thrive Tactical strategies for improving your EQ The biggest thing holding most people back from improving their emotional intelligence What leaders and entrepreneurs can do to improve the resilience and emotional intelligence of their teams Why the 4 C’s matter to your mental toughness (and what they are…) An easy-to-use exercise to improve your self-confidence And a whole lot more... Important Links/Resources: Mark Brackett - Permission To Feel https://amzn.to/3kUA1Ix Dr. Tasha Eurich - Insight https://amzn.to/34R5Axx Peter Clough - Developing Mental Toughness https://amzn.to/3l5CYq1 Interested in learning more about Katie? Check her out on LinkedIn at Katie Wyka. You can find every episode of the Strive For More podcast at:  www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out.  I would love to hear from you. If you have comments or suggestions, shoot me an email at jared@striveaccelerator.ca Follow Strive on Social Media: Instagram: instagram.com/striveaccelerator Facebook: facebook.com/striveaccelerator  LinkedIn: linkedin.com/company/striveaccelerator

#29: Improving Emotional Intelligence and Mental Toughness of Individuals and Teams

    “Marketing is not about finding customers to buy...it’s about getting customers to buy in.” Have you ever wanted to know what some of the best business minds would do if they had to start all over...right now? Listen in as a successful three-time entrepreneur, Chris Kneeland, tells us what he’d do if he had to start a million dollar business in a year.  We also cover: Why starting a cult brand is the key to your business success What holds companies back from becoming a cult brand How your character plays into your success starting a cult brand What Groupon teaches us about discount marketing (hint: it’s counterintuitive) What he’s learned being an entrepreneur in training And a whole lot more... Important Links: Scott Galloway - The Algebra of Happiness https://amzn.to/3kOFpgj Blair Enns - The Win Without Pitching Manifesto https://amzn.to/2HJbJTL Thomas Stanley - The Millionaire Next Door https://amzn.to/3jL7SlU If you want to learn more about Chris, you can find him personally on LinkedIn, you can find CultCollective on their website at cultideas.com, you can find The Gathering at cultgathering.com and Communo at communo.com You can find every episode of the Strive For More podcast at:  www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out.  I would love to hear from you. If you have comments or suggestions, shoot me an email at jared@striveaccelerator.ca Follow Strive on Social Media: Instagram: instagram.com/striveaccelerator Facebook: facebook.com/striveaccelerator  LinkedIn: linkedin.com/company/striveaccelerator

#28: Creating a Cult Brand with Chris Kneeland

"Being a good warrior means first being a good person.” Have you ever wanted to know how a former Navy SEAL and BUD/S instructor would approach business? This next guest was both of those (and now an entrepreneur), and offers a thoughtful perspective on a wide range of topics, including: Why the warrior mindset is important and how to get it yourself Why grit is the most important factor in who passes Hell Week How to lead during chaos How he managed fear during combat What being a BUD/S instructor taught him about human performance 5 lessons you can apply from the SEALs to your own business And a whole lot more... Important Links: Angela Duckworth - Grit https://amzn.to/37Xc6EF Brene Brown - Daring Greatly https://amzn.to/35XhGEG If you want to learn more about Mike, you can find him personally on Instagram @mike_oscar_delta, and you can find Defense Strategies Group on their website at defensestrategies.us/   You can find every episode of the Strive For More podcast at:  www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out.  I would love to hear from you. If you have comments or suggestions, shoot me an email at jared@striveaccelerator.ca Follow Strive on Social Media: Instagram: instagram.com/striveaccelerator Facebook: facebook.com/striveaccelerator  LinkedIn: linkedin.com/company/striveaccelerator

#27: A Former Navy SEAL’s Approach to Business, Leadership in Chaos, and Grit

“If you can’t instill hope in the people around you that the future is going to be better than today, you’ve failed as a leader.” In this episode, get Tyler’s take on what he would do right now if he had to start a million dollar business within the next year. You’ll also find out: Why creating company values and building a good team are so important in the success of a business Why customer journey mapping is crucial to growing your business How empathy mapping can MASSIVELY impact your business Why the ability to inspire hope is such an important leadership quality How to create a customer centric business And so much more... Important Links: Robert Spencer - The Craft of the Warrior - https://amzn.to/2I5b4fx Seth Godin - The 22 Immutable Laws of Branding - https://amzn.to/2T0T5sr Collisions YYC (Tyler’s Podcast) - https://tinyurl.com/CollisionsYYC You can find Clearmotive at clearmotive.ca and you can find Tyler personally on LinkedIn at Tyler Chisholm. You can find every episode of the Strive For More podcast at: www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out. I would love to hear from you. If you have comments or suggestions, shoot me an email at jared@striveaccelerator.ca Follow Strive on Social Media: Instagram: instagram.com/striveaccelerator Facebook: facebook.com/striveaccelerator LinkedIn: linkedin.com/company/striveaccelerator

#26: Empathy Mapping and the Customer Journey w/ Clearmotive CEO & Founder, Tyler Chisholm

“The biggest mistake people make is thinking they have to get in shape before starting a fitness program.” Have you always known that stretching and mobility is important in your strength training routine but aren’t sure how to get started? Or maybe you’ve wanted to get started on a fitness routine but don’t know where to start? Our next guest, Jacob Rivera, is a Certified Strength and Conditioning Specialist who has trained everyone from professional athletes to junior high students. This episode is a deep dive into: Why you’ve been stretching the wrong way for years and what to do about it How to get your joint health dialed in to ensure you’re able to stay fit over the long-term Mental hacks to get you to the gym more often Why mindsets are so important in your fitness routine The biggest mistake people make when thinking about fitness The surprising role breathing plays in your strength routine And so much more... Important Links: Chip and Dan Heath - Switch https://amzn.to/38nvsDc Brene Brown - Daring Greatly https://amzn.to/35XhGEG Kelly Starrett - Deskbound: Standing Up to a Sitting World https://amzn.to/3l7TCVW Patrick McKeown -The Oxygen Advantage https://amzn.to/2IcQ9Xq You can find Jacob on Instagram @coachjacobrivera, or connect with him via email at jakeriv7@gmail.com You can find every episode of the Strive For More podcast at: www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out. I would love to hear from you if you have comments or suggestions, so don’t hesitate to email me at jared@striveaccelerator.ca Follow Strive on Social Media: Instagram: instagram.com/striveaccelerator Facebook: facebook.com/striveaccelerator LinkedIn: linkedin.com/company/striveaccelerator

#25: Mobility, Stretching, & Strength - Why You’re Not Training Your Body for a Lifetime of Fitness

    “If you really put the work into something there’s no reason for it not to happen.” Today’s episode is with an incredibly thoughtful, successful, and experienced entrepreneur that’s found success as a vegan chef on YouTube. He’s built and sold businesses, is a professional international photographer, filmmaker, and violinist.  If you want to find Wil, you can find him on YouTube at Wil Yeung, or on his website at www.yeungmancooking.com, and you can buy his Vegan Ramen Cookbook at www.yeungmancooking.com/products/vegan-ramen-cookbook-signed You can find every episode of the Strive For More podcast at:  www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out. Just click the link below and scroll to the bottom of the page:  https://podcasts.apple.com/ca/podcast/strive-for-more/id1489175517&ls=1 I would love to hear from you if you have comments or suggestions, so don’t hesitate to email me at jared@striveaccelerator.ca Follow Strive on Social Media: Instagram: instagram.com/striveaccelerator Facebook: facebook.com/striveaccelerator  LinkedIn: linkedin.com/company/striveaccelerator

#24: Famous YouTube Chef on a Lifelong Fascination With Entrepreneurship

Jared Hendry is the founder of Strive, an accelerator for young entrepreneurs in Calgary, Alberta. Each week on the podcast we’ll be sharing keystone habits that successful entrepreneurs are passionate about. There will also be long-form interviews with leaders in the business world. This podcast is great for young entrepreneurs, solo-preneurs, people who work a 9-5 that want to get into entrepreneurship, or just people who want to learn from high performers.

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Strive For More

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