I have an acronym for Urgency Scarcity and Exclusivity: USE. You've got to use USE in all of your offers. Every offer should end in a call to action (CTA) – like “Buy this”, “Click here”, “Sign up” or “Call us”. But a CTA alone isn’t always enough to get your audience to take action. There needs to be some additional motivation to get them to take action now. Without that added motivation, your offer will probably get set aside for “I’ll get back to this later”. And “later” usually means “never”, because you may not get another chance to get them back to your website. Listen to the show for the rest at https://SubscribeMe.fm  Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing

Urgency, Scarcity and Exclusivity (USE) - 113

What most people will do after they finish writing a Kindle book, is they'll promote it for a little bit, and then they'll move on to their next book or digital product. Instead, I recommend you go deeper into your book. Listen to the show for the rest at https://SubscribeMe.fm  or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days: https://OneDayOneTime.com 

Part 3: Takeaways From My Book Launch: Audiobook and Paperback - 112

The reason why I had the biggest book launch of my life, was because it was all about The Offer. The offer is not just the product and not just a short landing page with a few bullet points about the product and a buy button. As legendary Harvard Business School Professor, Theodore Levitt once said, “People don’t want to buy a quarter-inch drill – they want a quarter-inch hole.” Check out my 8th book at https://DogpooBook.com Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days, at https://OneDayOneTime.com

Part 2: Takeaways From My Book Launch: The Offer - 111

I recently launched my 8th book, titled Dogpoo & Dosaa: 67 Proven & Implementable Truths, Tactics & Hacks To Create Better Content, Promote Your Products, Grow Your Audience and Make More Sales. And here are some of the lessons learned and takeaways from the launch. Check out the book at https://DogpooBook.com Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by S3MediaVault.com - S3 Audio & Video Player & File Protector for Amazon S3 and CloudFront Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/

Part 1: Takeaways From My Book Launch: Launch On Your Website, Not On Amazon - 110

I frequently encounter entrepreneurs and digital creators online who spend a lot of time creating an elaborate online course, spend months, even a year or more creating a course or an entire digital library, working on the content, setting up the membership site, hiring a copywriter to write the copy for the sales page, lining up affiliate partners to help them with the promotion, setting up a bunch of Facebook ads, priming their list. And then they launch it to their list and then... crickets. I talk about how you can avoid that situation. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://DogpooBook.com

Sell First, Create Later - 109

I've had a lot of people ask me, or ask online in various groups and forums, the following questions: How long should your sales page be? How long should your podcast be? How long should your blog post be? How long should your webinar be? I have one simple answer to this: No such thing as too long, only too boring. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - S3 Video Player and Audio Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/

No Such Thing As Too Long, Only Too Boring - 108

Attention surplus, attention deficit, Seth Godin, Neuro Linguistic Programming (NLP), Pattern Interrupt, Roy H. Williams (Wizard of Ads), and a lot more in today's episode. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront.

I Came Home and the Dog Was Bald - 107

"Sounding Natural" comes with Practice. "We talkin' 'bout practice" - Allen Iverson How much prep goes into Saturday Night Live Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Listen to the rest of the show on your favorite podcast app or at https://SubscribeMe.fm Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/

Put Your Pen Down, Script It And Rehearse It - 106

What does it mean to host your podcast on WordPress? Should you host your podcast feed on your own website? How do you create the Podcast RSS feed? What about the audio files? Where should you host it? That's what I talk about on today's episode. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/

Podcasting with WordPress: The Do's and Don'ts of Creating and Hosting Your Podcast Feed and Audio - 105

Streaming vs. Progressive Download Videos and Audio, why you should NOT host video and audio on your own website, using a CDN, to allow or not to allow downloads, focusing on the 99%, evergreen content, and Moving personalized dynamic watermarks Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront. Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours

Part 3: 25 Video Tips For Video Course Creators and Premium Content Creators - 104

Jump Cut Joy: Ditch The Teleprompter, Talking-Head Videos, Addressing your audience 1-on-1, Scripting, Recording in Short Segments and more. In today's episode (part 2), I continue to focus on Video creation and delivery. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/

Part 2: 25 Video Course Creation Tips For Online Course Creators and Membership Site Owners - 103

You probably have a membership site or online course, or maybe you want to start one. Either way, you're going to probably have a bunch of Video, Audio and PDF's in your online course. In today's episode, I'm going to focus on Video creation and delivery. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/ Check out all of the S3 Video and Audio Player Demos at https://s3mediavault.com/demo/streaming-video-demo/

25 Video Course Creation Tips For Online Course and Digital Creators - Part 1 - 102

Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Programmer - the last and final part 4 of the series 17 Things Entrepreneurs and Digital Creators Like You Can learn from a Programmer Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Developers - Part 4 - 101

In today's episode, I talk about Repeatability, Scalability and WORA - Write Once Run Anywhere (similar to DOPE: Do Once, Publish Everywhere at https://SubscribeMe.fm/dope/ ) Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/

Repeatability, Scalability and WORA: What Entrepreneurs Can Learn From Programmers - Part 3 - 100

In the last episode, I talked about Just-in-Time, Beta Release, and Minimum Viable Product or MVP. In today's episode, I talk about Design Big, Implement Small, Algorithms and Rapid Prototyping Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

Design Big, Implement Small, Algorithms and Rapid Prototyping: What Entrepreneurs Can Learn From Programmers - Part 2 - 99

How to Create an Online Course, a Membership Site, Create Digital Content, Promote and Sell it online with Digital Marketing, Make Money Online and create a profitable online business. Create One-time products and Recurring Subscription-based products and services that bring in recurring income month after month, where you don't have to go hunting for new customers all the time, which allows you to focus on creating a remarkable product that your customers love and appreciate and are willing to pay a subscription fee for. Listen online at https://SubscribeMe.fm

hubhopper

SubscribeMe Online Courses, Membership Sites, Content Market...

hubhopper