Our guest on this episode is Vikas Lachhwani, co-founder of MCaffeine, India’s first and possibly most successful caffeinated personal care brand. Vikas is an architecture graduate from IIT Kharagpur, who then pursued a Masters in Urban planning and transportation engineering from the University of Wisconsin - Milwaukee, followed by a research program in marketing from the Lubar school of Business. His startup experience includes his time at Mu Sigma in the US, and Zoomcar in India where he was Senior VP Growth and Operations. Vikas talks to us about his experiences with building a brand for Millennials, leading a crack team, the importance of metrics and most of all, building lasting connections.

Talk to the brand with Keshav Naidu

E20 – Vikas Lachhwani

We chat with John Thangaraj in this episode. John is the National Strategic Planning head at FCB Ulka. Join us as we talk about the role of strategic planning in marketing communication, the impact of COVID-19 on marketing efforts and the best approaches to reaching out and connecting with audiences in a manner that resonates. […]

E19 – John Thangaraj

Dhiren is CMO Asia of Kraft Heinz and he is based out of Shanghai. His remit is brand management, driving sales, and marketshare growth for Kraft Heinz brands in China, Indonesia, Papua new guinea, Thailand, Malaysia, Philippines, Singapore, Vietnam, and Cambodia. Prior to this, Dhiren was Global Brand Manager for Vaseline Men, and a strategic planner […]

E18 – Dhiren Amin

Kenneth Hopkins is a cultural entrepreneur and he has been a digital marketer for over 15 years. He has owned and managed a brand activation company, managed social media for celebrities from Bollywood and even politicians in some instances. His most recent venture is Bolly Con, the desi pop culture convention that is a B2C […]

E17 – Kenneth Hopkins

This is Part 2 of our on-going conversation where Avinash talks to us about the ever changing marketing landscape, shares some advice for new brand managers and marketeers and most importantly, a few fun stories along the way. Hope you are staying indoors and being safe, enjoy the episode. Connect with us on social media […]

E16 – Avinash Pant – Part 2

Catch this two part special with amazing storyteller Avinash Pant. To marketing insiders Avinash is no stranger, having headed marketing at Coca Cola, Disney, Nike, and Redbull, he is now off to head marketing at Facebook. Here is Part 1 of our stellar chat where he recounts his journey and some amazing lessons that he […]

E15 – Avinash Pant – Part 1

Mimi is the business and creative head of Shaya, she likes to describe herself as ‘the girl from Mizoram with big dreams.’ Shaya is the silver jewellery brand from the house of Caratlane and they have consistently made a mark with their edgy campaigns on Instagram, by challenging the traditional codes of beauty and glamour. […]

E14 – Mimi Hrahsel

Aakash Shah is the former head of social media at AIB. He is The founder of One hand clap one of the most exciting social media agencies on the scene. Some of the brands they have worked with are Swiggy, Amazon Prime Video and Bingo. This episode has him talking about how we approach social […]

E13 – Aakash Shah

Elsie Nanji is an advertising and design legend. She is the name behind two highly acclaimed agencies, Ambience advertising and later Publicis Red Lion. Having bid goodbye to the world of advertising, Elsie now focuses on space design. Her long career is peppered with iconic projects. She has won and judged at every major design […]

E12 – Elsie Nanji

Devarsh started off with original programming, creating non-fiction shows, like Comicstaan and pitching to OTTs, along with branded content led by content creators. They have scaled this model of using data checkpoints and qualitative analysis of content to democratise it across geographies – scaling this to 21 countries now. He’s worked with brands across SEA, […]

E11 – Devarsh Thaker

Subhash Kamath is the CEO and Managing Partner of BBH, prior to that he was the Group CEO at the Bates Group. Over his 32 year career he has worked at Publicis, when it was Ambience, Grey worldwide when it was Trikaya grey, and Ogilvy when it was Ogilvy and Mather. He is also the […]

E10 – Subhash Kamath

Devaiah is a branded content creator, most known for the sketches he co-wrote at AIB, and the Hotstar show On-Air with AIB. He also writes satire and opinion pieces for Firstpost, ThePrint, Arre, Buzzfeed, The Hindu BusinessLine. He recently co-founded All Things Small, which specialises in saying true stories, in the form of podcasts, shows, […]

E9 – Devaiah Bopanna

Shriram Iyer is regarded as one of the sharpest creative brains in the advertising business. He has spent most of his illustrious career working with Lowe Lintas, on a wide range of brands spanning FMCG, tech, retail, electronics and services. Today he talks to us about his early days in the business and how the […]

E8 – Shriram Iyer

This week on our show we have the very special Pooja Dhingra. Pooja is a self-styled celebrity pastry chef and founder of Le15. In a short span she has built a robust brand starting with a tiny kitchen of just 2 people in 2010, she is today a team of over 100 people and 5 […]

E7 – Pooja Dhingra

Amer Jaleel is the Chairman and Group CCO of Mullen Lowe Lintas. His career spanning over two decades is peppered with some of the most iconic pieces of Indian advertising. Most noteworthy among them are campaigns such as ‘Jaago re’ for Tata Tea, Lifebuoy’s ‘Help a child reach 5’, Havell’s, Google, Bajaj, Maruti Suzuki, Micromax, […]

E6 – Amer Jaleel

The branding and marketing show without the jargon or academic gyaan. If you love brands and are curious to see how marketing teams go about doing the dirty, this is your show. Talk to the brand is a collection of Inspiring stories from the world of building brands. We bring you a new guest each episode over a casual chat with your host Keshav Naidu. As a Creative Director, Keshav has spent over 15 years in the business and is most famous for his work on the IndiGo airlines brand. He currently heads Naidu Panjabi, a Brand Identity and Packaging Design studio based in Mumbai.

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Talk to the brand with Keshav Naidu

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