#17 Effective Communication - Story Telling --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/talking-of-business/message

Talking Of Business

#17 Effective Communication - Story Telling

The Ladder of Inference – Effective Communication Listen below or on your favorite podcast app: Talking Of Business: Apple Podcasts: https://podcasts.apple.com/us/podcast/talking-of-business/id1481520552 Spotify: https://open.spotify.com/show/6hxoZwmkoBxDlMOoCu55Jd New episodes every Monday! ? Follow us on your favorite streaming service! ? *** If you have a question you would like us to address, please send us a message via Facebook messenger. *** Russell Disberger's Business: http://aspenbusinessgroup.com Jordan Disberger's Business: http://purplemarketingconsulting.com What is the Ladder of Inference? The Ladder of Inference is an analogy for the steps all people take up a ladder as we infer information regarding a situation based on a data set of facts. This ladder is common. We all use it when making decisions. Here is an example: You are working on a project and need help and some key information from Mary. You remember past disagreements… You begin to think, she must be avoiding you and she never liked you… Mary is trying to sabotage you… You decide next time she needs something you won’t give it to her… You start looking for examples of how she is trying to get you… You now can’t stand her either and might bad mouth her and try to sabotage her. You start giving her dirty looks & soon other notice You started with real observable data. Your mail and voice mail was not returned. - HARD FACT You made assumptions based on that data/fact. You drew conclusions and made decisions based on your assumptions. You took action based on those conclusions. You seek evidence to support your conclusions. Each time you do react, the reflexive loop gets tighter and tighter as you convince yourself that Mary is out to get you, when in fact, you are creating the reality to support your decision. How Can I Use the Ladder of Inference? There are ways to prevent yourself from leaping up the ladder of inference You can improve your communications through reflection •  Becoming more aware of your own thinking and reasoning •  Making your thinking and reasoning more visible to others •  Inquiring into others' thinking and reasoning Once Mary and you understand Stop a conversation in its tracks and ask: Ask for data in an open-ended way: "Mary, why haven’t you returned my calls or answered my emails?" Or test the observable data: "You haven’t returned my calls or emails Mary." To which she might reply: "Yeah, I’ve been on vacation and I’m buried right now. What do you need?" Key Take Aways: -  If I am focused on myself and progressing up the Ladder of Inference, I should check myself to see if I am causing any toxic situations. -  If I am focused on others or the business and progressing up the Ladder of Inference, this is typically a positive process used for problem solving and making quick deductions. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/talking-of-business/message

#16 Effective Communication - The Ladder of Inference

Jordan and Russell Disberger start their series on Effective Communication. Their first topic in this series is Active Listening. Listen in to learn tips on how and why you should improve your communication with active listening. Listen below or on your favorite podcast app: Talking Of Business: Apple Podcasts: https://podcasts.apple.com/us/podcast/talking-of-business/id1481520552 Spotify: https://open.spotify.com/show/6hxoZwmkoBxDlMOoCu55Jd New episodes every Monday! ? Follow us on your favorite streaming service! ? *** If you have a question you would like us to address, please send us a message via Facebook messenger. *** Russell Disberger's Business: http://aspenbusinessgroup.com Jordan Disberger's Business: http://purplemarketingconsulting.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/talking-of-business/message

#15 Effective Communication - Active Listening

Jordan and Russell talk about 4 Disciplines of Execution and a variety of topics to help you keep your organization on the right track. Listen below or on your favorite podcast app: Talking Of Business: Apple Podcasts: https://podcasts.apple.com/us/podcast/talking-of-business/id1481520552 Spotify: https://open.spotify.com/show/6hxoZwmkoBxDlMOoCu55Jd New episodes every Monday! ? Follow us on your favorite streaming service! ? *** If you have a question you would like us to address, please send us a message via Facebook messenger. *** Russell Disberger's Business: http://aspenbusinessgroup.com Jordan Disberger's Business: http://purplemarketingconsulting.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/talking-of-business/message

#14 4 Disciplines of Execution

Russell and Jordan talk about tools and ideas you can utilize when determining what you to do with your advertising during a crisis - like the coronavirus. By: Jordan Disberger and Russell Disberger Russell Disberger's Business: http://aspenbusinessgroup.com Jordan Disberger's Business: http://purplemarketingconsulting.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/talking-of-business/message

#13 Advertising During A Crisis

In this episode, Russell and Jordan answer the question "Should My Employees Work From Home After Coronavirus?". By: Jordan Disberger and Russell Disberger Russell Disberger's Business: http://aspenbusinessgroup.com Jordan Disberger's Business: http://purplemarketingconsulting.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/talking-of-business/message

#12 Should My Employees Work From Home After Coronavirus?

Jordan and Russell talk about how to Make Money Podcasting. By: Jordan Disberger and Russell Disberger Russell Disberger's Business: http://aspenbusinessgroup.com Jordan Disberger's Business: http://purplemarketingconsulting.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/talking-of-business/message

#11 How To Make Money Podcasting

Jordan and Russell talk about their weeks, homeschooling, and The Five Most Common Pricing Strategies. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/talking-of-business/message

#10 The Five Most Common Pricing Strategies

Russell continues to share his origin story of becoming a business consultant. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/talking-of-business/message

#9 The Origin Story of a Business Consultant (Part 2 of 2)

Jordan and Russell review their weeks. Russell begins to share his origin story for his career as a business consultant. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/talking-of-business/message

#8 The Origin Story of a Business Consultant (Part 1 of 2)

#7 What You NEED To Know About Digital Marketing Talking Of Business - By: Jordan Disberger and Russell Disberger Russell Disberger's Business: http://aspenbusinessgroup.com Jordan Disberger's Business: http://purplemarketingconsulting.com Show Notes: Background: Society started to change in the early nineties on the onset of the internet; back then everyone thought that the internet would just dominate everything moving forward. This did not really come into the light until five to seven years ago. Shifting from person-to-person telephone advertising in the nineties; now-a-days, a digital strategy and positioning of your online brand is something that all businesses CANNOT ignore even if you're not in ecommerce. Growth: The idea “I really don't need a website for my business” has proven to work when you have established a great network and can work solely off of referrals; however, if you you want your business to grow, a digital presence is critical. Saturation: The market is really really saturated right now. It seems like everyone nowadays is a digital marketing expert. All of the cold calling emails, calls, and ads just become noise and an annoyance.. …*Show Gets Interrupted By A Digital Marketing Ad Call*... If everyone is offering this great product to businesses and all businesses need it, what’s the problem? The problem is that in the sea of ads and 100’s of options, it is difficult to know who and what is actually going to work to drive the results you want. Solution: What type of business or software should I look for to fulfill my digital marketing needs? Business They care about your business and your results and not theirs They have a good track record (Google Them) They have a good digital presence themselves (Google Them) They understand that you are unlike any other business and inturn deserve a custom digital marketing strategy Software/Tools Understand what tools you need Only pay for what you need If you aren’t needing or going to use the bells and whistles; it is not for you What are the most important elements of digital marketing? SEO (Search Engine Optimization) Keywords Backlinking Theming etc... PPC (Pay-Per-Click) advertising Understand keyword bidding Social Media Be unique Analytics (Google tag manager, landing pages, Google analytics, etc…) Make intelligent decisions based on data We hope you all enjoyed the Podcast. In future episodes, we plan to dive more deeply into some of the tools discussed in this episode. Subscribe to us on whatever platform you use for podcasts, check out our websites, and follow us on social media for the latest and greatest content. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/talking-of-business/message

#7 What You NEED To Know About Digital Marketing

Jordan and Russell celebrate Christmas, answer a listener's question, and dive into PDP – Your Owner’s Manual to Communication and Motivation. Take your free PDP assessment today: www.aspenbusinessgroup.com/PDP --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

PDP – Your Owner’s Manual to Communication and Motivation

Jordan and Russell Disberger discuss business updates, LLCs, and SPIN Selling. Learn more about Russell's Practice: aspenbusinessgroup.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

SPIN Selling and LLCs

Jordan, Russell, and Kristin (Jordan's wife in the background) talk about the methodologies and principles learned from reading the book Leadership And Self Deception. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Leadership And Self Deception

Jordan and Russell offer this book and its principles as a tool that you can use within your organization to improve and or build your team(s). --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The Five Dysfunctions of a Team

Jordan and Russell are talking of business with new topics each week.The goal of our podcast is to equip our listeners with tools, systems, and methodologies to help you maximize the bottom line of your organization.

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Talking Of Business

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