It’s measurement month – again – and (off the) TalkTrack is back to answer your most pressing questions. This year we’re going to take a deep dive into the difference between measurement and evaluation, the challenges of accurately measuring the impact of communications on reputation and the possibilities that artificial intelligence offers to the communications industry.This special episode is a little longer than usual, but is well worth it for this important discussion on what really constitutes the cutting edge of measurement today. Jjoin John Croll, CEO & Co-Founder at Truescope, Asha Oberoi, Insights & Reporting Lead at Streem and Mark Weiner, Chief Insights Officer, Cision for this entertaining discussion with (off the) TalkTrack host Shane Allison, CEO at Public Address.

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The great match up: Measurement vs. Evaluation

2020 hasn’t been fun for anyone. Well – apart from those who invested in purchasing pandemic insurance, before the pandemic. For the season finale, we’re going to look back at what we’ve lost as an industry, look at where the industry is going and the tech stack that will take us there.Hear from Stuart Wragg, Strategy Director at Herd MSL, Jye Smith, Director at Doublestar and co-hosts Shane Allison and Mylan Vu as they dive into the future for the industry, discussing everything from strategy, to media relations and more.

A long year, a brighter future

The past ten years has been fairly revolutionary for the public relations and communications industry. Sling & Stone has been there for every moment of it, and to celebrate turning ten this week, (off the) TalkTrack is joined by CEO & Founder Vuki Vujasinovic.Hear from Vuki and co-hosts Shane Allison and Mylan Vu as they dive into what ten years at the bleeding edge of technology and startup culture is like, the challenges of attracting and retaining talent, and the next evolution in communications.

Creativity, culture and the future of communications

The pandemic has placed demands on every aspect of business operations across the world, and the responsibility for managing these pressures and then communicating them inevitably lands on the CEO.So what has it been like leading through these unprecedented times, how has it changed the C-suites approach to communications, and what is it like launching a new product in the middle of the first global pandemic in 100 years? Join Fred Schebesta, founder of Finder and co-hosts Mylan Vu and Shane Allison as they dive into the expected and unexpected challenges of leading through a pandemic.

Leading and communicating through a pandemic

The government’s cutting funding, the media landscape is shrinking and yet, communications is more than ever playing a critical part in society, through our role in public health, corporate communications and change management.Join Symon Madry, Practice Head, Technology & Business at Red, and co-hosts Mylan Vu and Shane Allison to discuss whether it really is a good time to become a PR professional and the opportunities for graduates and interns in a pandemic.

Is it a good time to be a PR professional?

We’re starting to see some green shoots in PR agencies with an increase in hiring and movement across a range of sectors. But this doesn’t mean that there aren’t challenges in the sector, with communications strategies up-ended by the second wave.Join Skye Lambley, Group MD at Herd MSL and co-hosts Mylan Vu and Shane Allison to discuss the change of pace in agency, the rebalancing of the communications workforce and pitching during one of the greatest crisis the world has faced in one hundred years.

Pitching in a pandemic and much more

There is an industry stereotype that journos find PRs frustrating and annoying, and vice versa. Over the past six months, COVID has accelerated some of the structural changes in the media landscape we’ve faced over the past ten years, with restructuring, redundancies and titles being closed as a result.This, coupled with the broader definition of 'PR,' continues to force the journo/PR relationship to evolve. Where does this relationship sit now, and where will it head in the future? Join Azadeh Williams, Founder and Managing Partner, AZK Media, David Skapinker Head of ANZ, Telum Media and co-hosts Shane Allison and Mylan Vu as they unpack the current state of play and predict where the industry will be moving.

Checking in on the evolving media landscape

Join Shane Allison, CEO of Public Address and the co-host of (off the) TalkTrack, Mylan Vu, founder of Vu Consulting, Leigh McClusky, PRIA National President and Richard Brett, CEO of opr for a discussion on education, communications and the skills required from PR graduates in the future.This week (off the) TalkTrack is diving into the question of why Dan Tehan, the Education Minister, wants an agriculture graduate writing his press release, the future of communications degrees and the impact on the profession as a result of the costs of an arts degree going up by 113%.

When an agriculture graduate writes the Minister's press release

It's no secret - the public relations landscape isn't particularly diverse. Does this feed into the types of people that the public relations industry puts forward as spokespeople and impact our landscape? Similarly, would more diversity in the journalism industry impact what everyday Australians associate with concepts like 'leader', 'expert' and 'trustworthy'?Join Kimberley Lee, Director of BRAND PR SOCIAL, and Antoinette Lattouf, Director of Media Diversity Australia and Senior Journalist at Network 10, and co-hosts Shane Allison and Mylan Vu to discuss how diversity – or lack thereof – in the PR, communications and journalism industries and shaping our society.

The intersection of public relations, journalism and diversity

The COVID-19 crisis has made and broken many agencies and shifted the traditional agency/in-house debate as many professionals look for the stability and security of in-house roles. What does the future of the agency look like, and who will be staffing it?Join David Brain, Co-Founder of Sticky Beak and Board Member of Enero Group, and co-hosts Shane Allison and Mylan Vu to discuss how the coronavirus pandemic has disrupted the agency landscape, the skills to get ahead and stay ahead in this environment and how the industry will adjust to stay relevant and profitable long-term.

What does the other side look like for agencies?

Public Relations and Advertising have never really seen eye-to-eye – but increasingly we’re seeing creative ideas executed through earned media taking centre stage in awards, brand campaigns and marketing budgets.Join Harrie Jack, Head of Creative Services at Magnum & Co, David Coupland Group Strategy Director at Haus , and co-hosts Shane Allison and Mylan Vu to discuss the role of creativity in communications, the battle with adland for creative ownership and how to deliver the best creative results in communications.To learn more about the new PRIA x Compton School partnership and the Creative Advisory Panel David and Harrie are on, visit: https://www.pria.com.au/events/pria-compton-school/

Did we lose the creativity war with Adland?

The world is filled with COVID-19 crises currently - with many agencies helping their clients prepare for any eventuality, and in-house teams drafting up contingency plans for the end of the world.Join Taryn Williams, CEO and founder of theright.fit, David Leahy the Head of Marketing and Communications at JDRF, and co-hosts Shane Allison and Mylan Vu to discuss whether there really is a need for crisis planning for every situation, unpick the best and worst of COVID-19 comms and dive into how - and when - communications will get back to normal.

Signs your agency is bullsh*tting you into crisis comms you don't need

We're back!Talk Track, the podcast for the PR, communications and marketing industries, is back for a second season with a twist. This year, Shane Allison is joined by Mylan Vu as Co-Host, and the rebranded (off the) Talk Track is back from Tuesday12 May for an initial season of 10 episodes. This season will focus on the news and opinions in the world of communications which are all too often swept under the rug or put in the "too hard" basket.Shane and Mylan will be joined by in-house and agency industry leaders to discuss everything from visas, diversity and talent, to salaries, burnout and the persistent allure of in-house jobs. Listen in for an exclusive preview of Season 2.

Season Two Preview

It’s measurement month! The Public Relations Institute of Australia and the International association for the measurement and evaluation of communication host measurement month every year in November. It’s a time to dive deep into one of the most crucial – and often overlooked – parts of communications in practice.Join Stuart Wragg, Strategy Director at Herd MSL, Symon Madry Practice Head, Technology and Business at Red Havas AU, David Leahy, PR Lead at JDRF and host Shane Allison, CEO and Founder of Public Address, as they dive in to the thorny side of measurement and discuss what you should be measuring, how you should measure it and the skills required for measurement in the 21st Century.TalkTrack would like to commend the PRIA's ECC for organising measurement month. Following feedback from the ECC that our host Shane Allison's comments could be interpreted as advocating for the return to Advertising Value Equivalents (AVE's), we would like to clarify that at 15:35, Shane is advocating for an industry discussion on the best way to report and communicate value to executives and boards, not for the use of AVEs. For more information on why you shouldn't use AVEs, AMEC has a great article here and PRIA has helpful guidance here.

Does PR need to generate ROI?

The Melbourne Cup. Yet another public holiday for Victoria, an afternoon off work for the rest of the country and an absolute mystery to the rest of the world.This year the Melbourne Cup attracted more than a crowd to the races – controversy over the treatment of retired horses, discussions about gambling and the six horses that have died since 2013 participating in the Cup caused a large number of Australians to say nup to the cup. Join Susan Redden-Makatoa, Executive Director at Temple Search, Benjamin King, CSR and Public Affairs Manager at Finder and TalkTrack host Shane Allison, CEO and Founder of Public Address as we dive into the controversy, tackling the communications response, what employers’ actions demonstrate about the cup and how a company’s operational response about these issues can speak volumes about their purpose.

Australia didn't go to the races

The Public Relations profession is changing and evolving faster than ever before. TalkTrack is your window into the future of PR where challenges are solved, opportunities uncovered and issues debated. Tune in fortnightly for your TalkTrack. Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR. Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.

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