When you’re the only one in production, you can get away with focusing on selling more homes, but if you want to scale a team, agent retention has to rise to the top of your list of priorities. It’s one thing to bring on new people - getting them to stay is where the rubber truly hits the road. Why do agents choose to stay at one organization for years? What are some of the limiting beliefs that hurt your ability to keep top talent on your team? In today’s episode, you’ll learn why you can’t grow a successful team without a solid retention plan, and how to put it into action.Three Things You’ll Learn In This Episode - What people mean when they say they don’t want to hire new agentsWhy is retention so critical to our ability to grow our teams and increase our net income? - Why many teams fall apart when one agent leavesHow do we build a team that can withstand the departure of one (or a few) of our top agents? - The truth about why many agents speak negatively about the marketAs leaders, how do we coach the pessimistic team member who’s always complaining about the market?

Team Building Podcast

Retention 101: How to Keep the Best Agents on Your Team for Years

When it comes to building a dominant real estate team, agent recruitment is just one part of the equation. It’s not just a matter of adding agents, it’s about adding the right ones, and giving them the tools and direction to keep them in our worlds.  How do we create enough value for the best agents on our teams? What can we implement to make agents stop looking for other opportunities? In today’s episode, I’m joined by team leader and operations manager at Duncan Group Properties and one of our clients at Elite Real Estate Systems, Ford Duncan. We discuss a very important, but often neglected part of leading a team, retention.Three Things You’ll Learn In This Episode - How to scale your team the right way At what agent count do we have to start intentionally thinking about culture, systems and accountability?- The real reason agents leave our teamsHow do we create an environment where our agents will never want to leave even if they are offered more money elsewhere? - Why leaders need to keep growing in order to retain talent As leaders, who do we need to become in order to retain our agents?Guest Bio- Ford Duncan is the team lead and operations manager at Duncan Group Properties. He was one of the founding members and a team leader at The Duncan Group, along with his partner, and mother, Michelle Duncan. The Duncan Group quickly became one of the top teams at a large national franchise with sales volume in the top 2% nationwide. The Duncan Group's commitment to “Exceeding Expectations”  led to a strong client base that never failed to be satisfied with the service and representation that they received. With that level of success and the strategies and techniques in place to bring about sales and satisfied clients, The Duncan Group transitioned into its own independent brokerage, Duncan Group Properties. Ford is the Operations Manager in addition to working with buyers, sellers, investors, and new construction communities. For more information visit https://www.duncangroupproperties.com.

How to Retain the Best Talent & Make Sure They Don’t Grow Beyond Our Capabilities w/Ford Duncan

What does it take to build a dominant, fast-growing real estate team that retains and keeps top talent? KW Elite scaled rapidly from 70 to over 700 sides in less than 6 years by implementing 12 pillars to set the vision, generate leads, build a team the right way and create a strong culture.Why do we need to start with the big picture we have for the business? What does accountability look like on a real estate team?In today’s episode, we’re joined by our Director of Marketing and Events, Kathryn Nizzi to talk about the most important facets of building and scaling a successful team.Three Things You’ll Learn In This Episode - The power of vision As team leaders, what is the critical and necessary first pillar of growth? - Why team leaders have to approach lead generation differently Solo agents can lean on their sphere for leads, but if you want a business that can scale without you, you need other lead sources. How do we determine what works for the entire team? - How to protect your culture in advance through hiring Friction is inevitable on a team, and one interaction can kill your culture. Who do we need to hire to avoid a total collapse of team culture when that friction happens?Guest Bio- Kathryn Nizzi is the Director of Marketing and Events at Elite Real Estate Systems. Passionate about what she does, Kathryn holds degrees in Advertising, Public Relations, and Applied Communication and Marketing from the University of Nebraska at Omaha. To find out more, go to:https://www.linkedin.com/in/kathryn-nizzi-69423a127

Introducing the New Elite Team Building Guide: The 12 Pillars of Rapid Growth w/Kathryn Nizzi

Teams and brokerages have always been viewed as two ends of the real estate spectrum, but our concerns are more aligned than we think. Market cycles aren’t the only thing today’s leaders need to be worried about. Agents go through cycles too, and if our operations and business models aren’t evolving along with them, the future is uncertain, whether you lead a team or a brokerage What are the three types of agents brokerages and teams need to be able to cater to? How do we become the solution to all agents regardless of where they are in their careers? In this episode, I’m joined by owner/founder of Holt Homes and the regional director of KellerWilliams mid-America, Dan Holt. We talk about the future of real estate business models, and how to get ahead of the curve. Three Things You’ll Learn In This Episode- How to be a better real estate leaderThe people we’re in business with can make or break us. Why do we make business easier when we put great people around us? - The secret to high productionHow did Dan Holt build a high-production team where agents outearn their market competitors?- What the future holds for teams and brokeragesAgents go through life cycles, and the teams that stay relevant evolve with them. How can we make sure we’re keeping up with the growth of our agents?Guest Bio-Dan Holt is the owner/founder of Holt Homes and the regional director of KellerWilliams mid-America. He leads 23 market centers, 17 operating principles and over 4000 agents. Dan entered the real estate industry in 1999 and began by building homes. He learned the market and began to grow his team through other real estate professionals who desired to be number one just like himself. Dan attributes his success in today's fiercely competitive marketplace to his unique Team Partnership concept.Go to https://www.holthomesgroup.com for more information.To contact Dan directly, send an email to danholt@kw.com or text (417) 300-3001.

Brokerages vs. Teams: Which Real Estate Business Model is Positioned for the Future w/Dan Holt

Whether you’re an investor or a traditional agent, lead acquisition is the name of the game, and what you do to find investing deals is no different to what you have to do for listings. What’s more important than how you generate leads is how well you can systematize and measure the process. If something is systematic and trackable, you can calculate the ROI down to the last dollar, and that allows you to double down on what’s working.  How does our guest take a metrics-based and systems-driven approach to generating leads? Why is data a key ingredient to successful lead acquisition and conversion? In today’s episode, we’re joined by real estate investor and the co-founder of Real Estate Funnel Systems, Erik Bee. He shares how his product works and how he’s helping both agents and investors generate leads at a high level. Three Things You’ll Learn In This Episode- The #1 lead generation mistake agents makeMost people don’t give a lead generation strategy enough time to work. How long should we test our marketing strategies to extract the true ROI? - How to get the most out of every leadIf a lead doesn’t fit into our criteria, what are some of the ways to monetize it?- Why data is the currency of successful lead generationData is the key to finding the deals no one else can. How does Erik use data to help agents and investors zero in on their avatar clients?Guest Bio-Erik Bee is real estate investor and the co-founder of Real Estate Funnel Systems. He is a multi-skilled business starter, determined and real estate trainer with excellent all-round marketing skills and a solid background in property sales, building a successful real estate investing company.Based in San Diego, Eric has the ability, drive, and determination needed to succeed in winning business and creating opportunity. He has extensive knowledge of collecting information about a property, estimating its value and then promoting it for sale as a Licensed Real Estate Broker and Real Estate Appraiser. Eric is an excellent communicator who can relate well with people at all levels and has the flexibility of working well as part of a team or individually.For more information, visit https://www.realestatefunnelsystems.com and follow @erikbee on Instagram.https://www.instagram.com/erikbee/

Stop Guessing, Start Tracking: How to Raise Your Lead Generation ROI by Taking the Systematic Approach w/Erik Bee

We all have aspirations for what we’d like our lives to look like. The question is, what are we doing to make those a reality?How can we stop thinking about what we want and start taking action towards our wildest, most ambitious goals? Is there ever a target ‘too big’ to achieve?In this episode, real estate investor, speaker and host of the Millionaire Mindcast podcast, Matt Aitchison shares how to create the lives of our dreams. Three Things You’ll Learn In This Episode- The importance of keeping an eye on our inner circleAre the people we’re closest to making a positive impact on our lives, or are they stopping us from reaching our full potential? - How to grow into the best versions of ourselvesWhat can we do every day to bring us closer to the lives of our dreams?- Why a clear vision is non-negotiableHow can we expect to create our ideal reality if we don’t know exactly what we’re working towards?Guest Bio-Matt Aitchison is a real estate investor, syndicator, speaker and private equity consultant. After graduating from UC Santa Barbara, Matt got his start in the world of single family and built a Wall St Journal Top 1000 Real Estate Team. Matt quickly transitioned to the investment arena, personally flipping hundreds of houses while simultaneously consulting with hedge funds like Invitation Homes and Waypoint. Matt now owns Vault Investment Properties, a private company which acquires and operates his own passive income portfolio, comprising commercial strip centers, hotels, single family rentals and multi family assets. Additionally, Matt and his team now consult with various investment and private equity groups to identify sound investment opportunities for equity and debt placement, development, and asset acquisition.Matt is extremely passionate about helping others create more wealth, freedom, and fulfillment in their life through real estate investment opportunities and is also the host of the Millionaire Mindcast, a Top 100 ranked business podcast in the world. Most importantly, he’s a husband to his amazing wife Marie and two beautiful daughters, Ella and Evelyn.To find out more, go to:https://multipliersbrotherhood.com/https://www.linkedin.com/in/maitchison/http://www.therichlifeacademy.com/ https://millionairemindcast.libsyn.com/ To take advantage of Matt’s virtual vision board training mentioned in this episode, go to:https://www.youtube.com/watch?v=OiIEZh2vjy0 And to find out about the questions Matt is asking to stay on track, email him at:matty@millionairemindcast.com Book mentioned in this episode:https://www.amazon.com/Top-Five-Regrets-Dying-Transformed/dp/140194065X 

Stop Settling for Less! It's Time to Make Your Dream Life Your REAL Life w/Matt Aitchison

In the near future of real estate, the agents who will keep earning a commission check are the ones who create a boutique service offering that focuses on a niche. Real estate teams can then gain more market share by having their agents occupy different marketing niches. From a multifamily representative to a mommy blogger agent or fashion influencer Realtor, a real estate organization can be stronger by catering to a more diverse portion of their community. How does today's guest use this strategy to collectively capture a bigger audience? What makes a niche agent more equipped for where the industry is going?   In this episode, Team Denver Homes lead, speaker, blogger, and member of the Forbes Real Estate Council​​, Mor Zucker reveals how to implement a niche-focused lead generation strategy.   Three Things You’ll Learn In This Episode - Why every agent should be investing in property The biggest failure of agents is not having an exit strategy. Residential real estate is the best pace for agents to invest their money. Why are these asset classes so perfect for us?   - How to become an agent-influencer What are some of the unique ways Mor Zucker’s agents are bringing influencer marketing to the world of real estate? - How to combine your hobbies and interests with your lead generation pillars The key to winning niche clients is hanging out where they hang out, and also putting out good real estate content. How do you strike the perfect balance between fluff and depth? Guest Bio- Mor Zucker is a team lead, public speaker, blogger, and a member of the Forbes Real Estate Council​​. Since the first year she pursued a real estate profession, and every year since then, Mor Zucker’s marketing and technology initiatives have placed Team Denver Homes, her co-founded real estate team's website #1 among the most viewed agent websites, and her blog in the top 3 most viewed blogs in Denver, Colorado. Her innovative approach to marketing has led her to become a public speaker at conferences such as: Inman Connect, Who's Who in Luxury Real Estate, ENCON, WFG's REfresh and multiple brokerages’ MarTech conferences around the world. Her marketing and technology efforts have garnered her the “Best Overall Marketing Package Agent” award (2017), the "Booj" award (2016), and she has been nominated by Luxury Real Estate for "Most Innovative Marketing Technique" (2016, 2015, 2014); "Best Overall Marketing Package" (2016, 2015); and "Outstanding Social Media Savvy" (2016).   In 2018 Zucker joined the Forbes Real Estate Council as an Official Member. The council is an invitation-only community for executives in the real estate industry. Members of the council have the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.   For more information, visit https://www.teamdenverhomes.com. Follow @morzucker on Instagram, and check out all the Denver Home Team’s niche Instagram accounts here: @teamdenverhomes @thedenverlook@thedenverear@therealdenvermama @thedenveroutdoors @thedenvereats

The $12 Million Dollar Niche Strategy: How to Dominate Your Own Unique Slice of the Market w/Mor Zucker

Most people want to build a great life, but they are programmed to think small to avoid the pain of failure, and end up with regrets and unfulfilled potential. The outliers are the people who choose to fight against their programming, and go in the direction of their greatest fears. One such person is mega-entrepreneur, coach and leader, Rock Thomas. Rock has an amazing story of breaking out of the trap of comfort and making a dent on the universe. How do we identify the limitations we put on our own dreams, and how can we trick our brains into creating an awesome life?   In this episode, I’m honored to have Rock Thomas on the show. He shares how to live a life of adventure, momentum and impact. Three Things You’ll Learn In This Episode - How to feel rich without much money Rock does everything differently, even his vacations. What are some of the ways he rewards himself for his hard work without guilt? - The secret to creating an amazing life Most people live unfulfilling lives because they are seduced by comfort. How do you trick your brain into changing this? - Rock’s secret to getting into momentum Doing something great means facing a lot of unknowns. How do we accelerate into darkness instead of letting it stop us? Guest Bio- MAs seen on Goalcast, Rock Thomas has impacted over 100 million lives. He is the host of the top-rated Rock Your Money, Rock Your Life Podcast, a bestselling author, and motivational speaker with over 30 years of experience in personal development and coaching. From humble beginnings on a small Canadian farm near Montréal, Rock Thomas became a self-made millionaire and devoted himself to helping others unleash their financial freedom and fulfillment. To get Rock’s free book YOUR EPIC LIFE BLUEPRINT Unleash Your Financial Freedom & Fulfillment go to www.rockthomas.com/freebook.

Accelerate Into the Unknown & Trick Your Brain: Rock Thomas On The Secrets of the People Who Dare & Do Differently

One of the biggest commonalities across all leaders is, they’re put in positions where they need to speak. On paper, that sounds easy enough, but as anyone who has taken to the stage will know, it’s often easier said than done. Aside from doing it repeatedly, is there anything we can do to alleviate stage fright? Will we ever totally escape the feeling of being uncomfortable speaking to an audience?   In this episode, I’m once again joined by Matt Johnson as we share our hacks for getting more comfortable at speaking engagements. Three Things You’ll Learn In This Episode - The importance of authenticity Is it ever a good idea to channel someone else’s persona, even if we’re doing it to feel more comfortable? - How to prepare for a speaking engagement ahead of time Should we stick with our everyday routines before an engagement, or should we be switching it up? - The rookie error speakers need to avoid   Could we be unwittingly putting ourselves at a disadvantage before we’ve even started our presentation? Guest Bio- Matt Johnson is an entrepreneur, podcaster, and author. Host of the MicroFamous podcast and co-host of Real Estate Uncensored, he is also the owner of Pursuing Results, a podcast launch, and production company. Matt is the author of MicroFamous: Become Famously Influential to the Right People. To find out more, go to: https://getmicrofamous.com

How to Stop Letting Your Fear of Public Speaking Hold You Back from Amazing Opportunities w/ Matt Johnson

Thanks to technology, there’s never been more content, information or tools to run our businesses. The problem is: an abundance of content creates overwhelm, and often inaction. How do we parse through ALL the content, and actually figure out what works for us? Why is it more important than ever to run your business on the fundamentals of Culture, Leads, Accountability, Systems and Strategies? In today’s episode, our special guest co-host, producer and CEO of Pursuing Results, and author of MicroFamous, Matt Johnson joins us. We celebrate 5 years of the podcast, and talk about how to sustain your success in a world that seems to be moving at light-speed. Things You’ll Learn In This Episode How to apply the Scientific Method to your own businessHow can you take action when there’s too much content to keep up with? CLASS, the formula for a successful businessHow can we build a recession-proof business in a rapidly-changing, noisy world? Celebrating 5 years of the podcastWhat lessons have we learned from 5 years of The Team Building podcast and ERS? Why culture and systems are the foundation of our successTechnology allows us to pivot faster than we’ve ever been able to pivot before, but what are the fundamentals we can never pivot away from? 

CLASS: The Formula for a Recession-Proof Business & Taking Action When You’re Overwhelmed with Content

Culture is not a one size fits all, and even if we have the most positive culture in place,  people will either flock to it, fight it or flee from it. We all know that accountability is critical to the success of our agents, but not everyone responds to it positively. This is a lesson many team leaders learn the hard way. When we create a culture people want to be a part of, we have to be okay with it repelling others and impacting our talent pool. How do we make sure our hiring criteria reflects our desired culture? How can we audit our culture so we know who can fit and thrive within it? What do we risk when we try to force our culture on everyone? In today’s episode, we talk about why your culture won’t suit everyone, and how to avoid wasting time on hires who haven’t bought into what we value. Three Things You’ll Learn In This Episode How one bad apple can poison the culture of an entire teamAccountability is a great thing, but not everyone will want to be on a team that pushes it. What will go wrong when we try to keep people rebelling against our company culture?  Why we have to be deliberate about setting our cultureCulture will always filter from the top. How do we make sure the values we want in our business resonate with every single person who comes through our doors?  The cost of hesitating to recruit talentHow do we bring top talent on board as soon as we recognize what they bring to the table and before another team scoops them up? 

You Can’t Force a Culture of Accountability on Every Agent...Here's Why & What to do About it

The total collapse of the current real estate model is no longer up for debate - it’s already happening. In the next 5 years, commissions will be gone, and real estate agents will only survive by creating new avenues for profit. The smartest agents and team leaders are setting themselves up before the scramble truly begins. How do you rethink your role as a Realtor in the future, and reshape your business around valuable concessions and partnerships? How do we stay viable and profitable when commissions become a thing of the past? In this episode, we invite you into a coaching Q&A session where we discuss how to use leverage to stay relevant. Three Things You’ll Learn In This Episode How to attract strategic partnersThe more deals you can bring to an insurance agent, title company or a mortgage officer, the more valuable you become, but the magic isn’t in your ability to bring deals. What will make them want to partner with us? Why your database is an untapped gold mineHow do we become a valuable and critical bridge between our consumers and the services they need beyond the real estate transaction? The key to a successful ancillary businessAncillary businesses will be the key to our survival when commissions disappear, but we don’t have to run them. Instead of adding a ton of work to our plates, how do you win through leverage? 

The End of Real Estate Commissions: How to Fight for Your Survival Through Leveraged Roles & Strategic Partnerships

We all want our businesses to expand astronomically, but many of us are unwittingly sabotaging ourselves and our growth. Where are we going wrong? What are the leaders of successful, burgeoning businesses doing that the rest of us aren’t? How can we tweak our strategies and stay ahead of industry trends, every step of the way?   In this episode, Founder and CEO of The Duley Group, Professor Mike Duley shares how to build a business with unlimited opportunities for growth.   Three Things You’ll Learn in This Episode -How to avoid creating the ‘shark-suckerfish’ model in our businesses Having one ‘shark’ agent on our teams will only limit our growth. What can we do to ensure this doesn’t happen? -How to ensure our recruits thrive in our company culture What can we do to create an atmosphere our recruits genuinely enjoy being in? -The importance of saying ‘yes’ as much as possible How can we come at every request from a place of ABUNDANCE, even if that requires some out-of-the-box thinking? Guest Bio- Mike Duley is the Founder and CEO of The Duley Group. A speaker, coach and investor, Mike is also a Professor at The University of Arkansas’ Sam M. Walton School of Business. Passionate about growing not only The Duley Group, but also each individual within the business, Mike prides himself on a mindset of abundance. In addition to creating opportunities wherever possible to help others reach their full potential, Mike is also an avid philanthropist, and fosters a culture of charity in The Duley Group. Mike is the host of the Duley Noted podcast. To find out more, go to: https://theduleygroup.com https://www.linkedin.com/in/mike-duley-43b2054 https://twitter.com/miked007 https://www.instagram.com/mikeduley007 https://podcasts.apple.com/us/podcast/duley-noted/id1333664524 Resources mentioned in this episode:https://www.the1thing.com

Create a Culture of GROWTH and Watch Your Company Reach New Heights w/Professor Mike Duley

Real estate is changing faster than anyone anticipated, and in the next 36 months, the industry will be unrecognizable. As tech encroaches on the model we’ve enjoyed for almost a century, what can agents do to survive? Our survival in the face of tech disruption is the most important conversation teams and brokerages need to be having right now. If we’re not actively thinking about our survival, we’re going to be dead in the water in a matter of months. How do we get ahead of the tectonic shifts headed for real estate? What opportunities can platforms like Zillow, Redfin and Opendoor offer? In today’s episode, entrepreneur, author and CEO of Watters International Realty, Chris Watters joins us to share the only way out of getting replaced by tech. Three Things You’ll Learn In This Episode -Why real estate as we know it is about to be over How will tech affect the traditional real estate model we’ve enjoyed for decades? -The tech opportunity most agents are missing out on How is one agent generating motivated leads and making 6 figures without spending a single marketing dollar, or doing any showings? -How to expand your business without getting distracted The brokerage of the future will survive on ancillary businesses. Can team leaders run ancillary businesses without losing focus? Guest Bio- Mr. Watters has been a trusted real estate advisor to over 3000 families across Central Texas for the past 15 years. Giving him a level of market expertise that indirectly creates an enormous competitive advantage for his clients. Watters' has been recognized by Inc5000, Wall Street Journal, and several local publications as the top broker in Central Texas. His clients are getting their homes sold for up to $50,000 more than the average agent. Christopher Watters is a central Texas native. His extensive knowledge has proven invaluable to his clients looking for the inside scoop when relocating to Central Texas. In 2010, he founded his own practice, Watters International Realty. In 2015, he began to open branches across Texas and North America, duplicating his success in new markets partnering with local market experts and leaders. Mr. Watters holds multiple advisory roles in technology and real estate investment companies. His personal goal is helping to create positive and lasting change to enhance the consumer experience. Watters is a graduate of Texas State University where he studied Business Administration in Finance. For more information, follow @christopherwatters on Instagram or get in touch with him on Facebook. Get Chris’ book The Million Dollar Real Estate Team https://www.milliondollarrealestateteam.com/ here.

Are You Relevant or Replaceable? How to Survive the Biggest Real Estate Shift In 100 Years w/Chris Watters

Big changes are coming in the real estate industry, and if we’re not willing to move with the times, we’ll get left behind. What will the industry look like in the coming years, and what can we do to start future-proofing our businesses today? Will ANY aspects of real estate as we know it survive, or is it time for a complete overhaul? In this episode, you’re invited to Jeff’s Boomtown Unite presentation on taking our real estate businesses into the future. Three Things You’ll Learn In This Episode -How to create a VIP experience for every clientHow can we ensure we’re going above and beyond the traditional transaction experience and helping our clients in EVERY aspect of new home ownership? -The key features of the office of the futureWhat does the future real estate office look like and how does it differ from the traditional setup? -How to create a bigger sphere using social mediaHow can we leverage everything we do to get in front of a wider audience?

Tech Powered and Client-Centric: The Real Estate Office of the Future

Jeff Cohn and the Elite Real Estate Systems team conduct in-depth video masterminds with the team leaders, mega-agents, Ops Managers and Marketing Directors of the top real estate teams around the country. Featuring stats, strategies and systems you won't find on other shows, the Team Building Podcast arms you with the actionable information, concepts and metrics you need to create a blueprint for your own dominant real estate team. If you're currently running a real estate team and want to raise your profit, reduce risk and build a team that can outlast any downturn, pay special attention to episodes featuring real estate investor like Gary Boomershine, Kristy Moore, Tom Cafarella and Chris Naugle. You'll learn about cutting edge, hybrid team models that help you combine investing, instant offer, ancillary services, property management and other profit centers with your existing team!

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Team Building Podcast

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