Emotional buying happens all the time in B2C. In this episode of Tech Demand Weekly, Nick Hague (https://www.linkedin.com/in/nickhague/) of B2B International (https://www.b2binternational.com) explains how utilising market research can help B2B marketers inject emotion into their campaigns. For more on this episode visit our Tech-Demand.com/Podcast (http://tech-demand.com/podcast/)

Tech Demand Weekly!

36: Emotional Buying with Nick Hague

Somehow it has taken 35 episodes to get to the subject of writing blog articles. Gareth Hancock (https://www.linkedin.com/in/gjhancock/) of That.Content.Shed (https://www.thatcontentshed.com/) joins Charles to talk us through the difference between copywriting, blogging and article writing. We also discuss the benefits of writing a regular blog and how having one can help you connect with your customers.

35: How To Write A Blog Post with Gareth Hancock

Jeff White (https://www.linkedin.com/in/brightwhite/) returns to talk more about making websites accessible to all. Whilst optimizing your website for accessibility will help it rank higher in SEO and stop you from getting sued (ask Beyonce!) it is also simply the right thing to do! For more information and for lots of useful links, take a look at our website (http://tech-demand.com/podcast/) !

34: Website Accessibility with Jeff White

With an estimated *65 million people in the US now own a Google Home, Amazon Alexa or something similar, Voice Tech is slowly becoming a part of our lives.   Through Smart Speakers, voice marketing is taking off in the consumer world, but it has B2B applications too. This week's guest is Molly Raycraft of B2B Marketing. Molly is a copywriter and is named as one of the top 15 journalists to follow in B2B. Recently Molly published a blog on b2bmarketing.net (https://www.b2bmarketing.net/en-gb/resources/blog/6-b2b-brands-incorporating-voice-technology-their-marketing) showcasing how B2B brands are utilising voice technology for their marketing campaigns. Towards the end of the episode, Molly suggests how voice tech could be used to make content accessible to everyone. For more information on accessibility, listen to episode 30: Website Optimization with Jeff White (https://audioboom.com/posts/7304291-website-optimization-with-jeff-white) *Edison Research’s Infinite Dial Report 2019. (https://www.edisonresearch.com/infinite-dial-2019/)

33: Voice Tech in B2B with Molly Raycraft

Numbers are great. We all love them and we all want them to be higher. We think that by having high numbers of followers and likes that we must be succeeding but my guest today says these are not the metrics we should be striving for. Martin Ochwat (https://www.linkedin.com/in/martinochwat/) first started dabbling in online marketing in 2005, selling digital video game characters on eBay. Martin has worked for and set up his own tech companies and now uses his experience to advise heads of marketing and entrepreneurs on growing their businesses. He has recently written an article for Content Marketing Institute where he calls likes, retweets, followers and shares Vanity Metrics. Martin's website (https://martinochwat.com/) Martin's article on Content Marketing Institute (https://contentmarketinginstitute.com/2019/07/social-media-metrics-brand/)

32: Social Media Metrics with Martin Ochwat

"Repurposing content is the ultimate form of content marketing," says Amy Woods of Content10X.com.  Find out how you can repurpose your podcast or video content in this episode of Tech Demand Weekly! Amy Woods (https://www.linkedin.com/in/amywoods2/) is the founder of Content 10X (https://www.content10x.com/) , a creative agency specializing in repurposing content. Amy uses podcasts as her starting point with many of her clients. In this podcast, Amy gives advice on how you can repurpose your content to reach your maximum audience potential.

31: Podcast Repurposing with Amy Woods

Website optimization isn't just about making your website look good. As Jeff White of Kula Partners explains, it is also about equality. Jeff White (https://www.linkedin.com/in/brightwhite/) is the co-founder of Kula Partners (https://kulapartners.com/) , an agency designed to help leading manufacturers digitally transform their marketing and sales. For more information on this episode visit https://tech-demand.com/podcast/

30: Website Optimization with Jeff White

Insight Brokers, what are they?  On this week's episode of Tech Demand Weekly! Charles learns about the new trend in marketing that is Insight Brokers. While it may be something that you think you already do within your marketing department, our guest today suggests that there is a lot more on offer.  Jeff Allen has 20 years of digital marketing experience which started at an email platform company before moving to the agency side. Aside from running the day-to-day at Hanapin, a digital marketing agency, he oversees the popular industry blog, PPC Hero, and conference series, Hero Conf.

29: Insight Brokers with Jeff Allen

Back in [episode #20](https://audioboom.com/posts/7179354-video-s-role-in-2019) Charles was joined by [Francis Ma](https://www.linkedin.com/in/francisma1/) of [Brafton](https://www.brafton.com/) to talk all about video marketing in 2019. That appearance on Tech Demand Weekly caused a rift between Francis and his podcast partner in crime, Jeff Baker. Together they host the Above The Fold podcast which is a marketing podcast that sidelines in Top Gun quotes and AI chat. In fact, it's probably a podcast more about movies, TV shows and artificial intelligence with a sprinkling of marketing trends thrown in. Francis and Jeff tell Charles why they created Above The Fold, how it started life as a failed video and why podcast analytics suck.

28: TDW Meets Francis and Jeff from Above The Fold

As we've been taking a look at podcasting over the last few episodes, we here at Tech Demand Weekly thought it might be a good idea to talk to some of the best known marketing podcasts out there. This week is the turn of [John J. Wall](http://www.roninmarketeer.com/) from [Marketing Over Coffee](https://www.marketingovercoffee.com).  Marketing Over Coffee is a weekly podcast presented by John J. Wall and [Christopher S. Penn](https://www.christopherspenn.com/). The reason it's called Marketing Over Coffee? Well, in the beginning, John and Chris would meet up at their local Dunkin' Donuts store at half five in the morning and record the show while drinking a cup of hot Joe!

27: TDW Meets John Wall of Marketing Over Coffee

Continuing our look at podcasting, Charles speaks with journalist, freelance writer and publisher, David Howell about interviewing. The most popular form of podcast involves an interview of some description. Some, like this one, are one on one between guest and host and others take snippets of the guests answers to help articulate the narrator's story (see Serial or Criminal). In this episode, David talks about the main purpose of conducting an interview, gives his advice on how to conduct yourself during an interview and why the old adage "fail to prepare, prepare to fail" is key to getting the best content out of an interview. [David Howell](https://www.linkedin.com/in/nexuspublishing/) is [Nexus Publishing](http://www.nexuspublishing.co.uk/). Specializing in technology and business subjects, his work has appeared in the national press and many of the leading technology and business magazines.  Visit our website [https://tech-demand.com/podcast/](https://tech-demand.com/podcast/) Send us an email podcast@tech-demand.com

26: The Art of the Interview

This week’s episode sees the start of our mini series on podcasting. Podcasts are a relatively new tool for the content marketer but with their low cost and potential high reach, they offer great value to any business. Over the course of the next few episodes, we'll be hearing from marketers who already host podcasts to find out why they do it and what makes them successful. We'll also be talking to some of the industry’s biggest names to get tips and advice on how you can start your very own podcast. This week's guest is podcaster Colin Gray. Colin is the CEO and founder of [thepodcasthost.com](https://www.thepodcasthost.com/), a podcast network and a huge content resource on creating a successful show. As the host of the [Podcraft podcast](https://itunes.apple.com/us/podcast/podcraft-how-to-make-run-a-great-podcast/id821720737?mt=2), Colin gives advice on how to podcast from what equipment to use, how to tell great stories, editing and even monetizing your podcast.

25: How To Podcast

On this week's podcast we are exploring the world of Facebook Ads. Charles's guest this week is [Akvile DeFazio](https://www.linkedin.com/in/akdefazio/), a conversion driven marketer and is passionate about helping businesses expand their online visibility and reach their goals via social media. Akvile is the President of [AKvertise](https://www.akvertise.com/), a social media marketing and advertising agency based in California.

24: Facebook Ads with Akvile DeFazio

Facebook Groups aren’t always the first thing that comes to mind when looking at B2B marketing but they can be a powerful way to establish your expertise; create an engaged community; and find new customers, peers, and partners. On this episode we delve into the world of Facebook Groups and find out how you can make them work for your marketing strategy. [Jen Lehner](https://www.linkedin.com/in/jlehner/) is a digital marketing strategist, specialising in social media marketing. In 2013 she created her own company [Jen Lehner Media](https://jenlehner.com/) and has helped business owners create an effective marketing strategy using social media and digital tools.

23: Facebook Groups with Jen Lehner

In this episode [Chrys Tan](https://www.linkedin.com/in/chrys-tan/) and Charles take a look at Facebook Messenger Marketing.  You’ve probably heard of Messenger Marketing or messenger chat bots, but in today’s episode we are looking at what it is and how you can fit it into your marketing campaign. Chrys Tan is the founder of [Chrys Media](https://www.chrysmedia.com/), a messenger marketing agency for online businesses. She is also the host of the [Hack Your Online Business podcast](https://itunes.apple.com/us/podcast/hack-your-online-business/id1445367230?mt=2).

22: Facebook Messenger Marketing with Chrys Tan

Tech Demand Weekly! explores new ideas about what’s working in the fast paced world of B2B marketing. Each weekly episode explores new ways of marketing your business to prospective clients with insights and tips from people who are renowned in their field. Whether you’re involved with a start-up, SME or large corporation, Tech Demand Weekly! is on hand to help you get a better return on your investment.

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