A 30-minute webinar record with KSU, "Starting the Climb Back."

Tenacity Podcast

Starting the Climb Back

A discussion on ways we might emerge from the disruption of this pandemic (or any crisis) as a responsive and empathetic partner. We hope that the extraordinary commitment you can demonstrate now will serve to make the relationship stronger after emerging from the crisis period than it was when we entered it.

Client Conversations to Have Right Now – Dealing with Unknown Expectations

A Conversation with Tenacity Founder John Gamble

OPEN ME FIRST – A Conversation with Tenacity Founder John Gamble

This is Our First Podcast

First, you should know Tenacity is the world's leading client retention firm. Our Clients for LIfe client retention process is protecting over $24 billion in management contracts...

Who We Are, How It Started

Hello World! It seems like a lot of water has passed under the bridge since a 21-year-old Tiger Woods used these words to announce the start of his professional golf career 14 years ago. Indeed, Tenacity® was already 13 years old when Tiger announced – we’re just saying “Hello World” anew today, because things have changed so much in our world (let alone his — OK enough said on that!).

Client Retention In A Low Bid World

Once upon a time (1984 to be exact) I was a relatively new VP of Marketing for a large Division of one of the country’s best-known service management organizations, headquartered in a major northeastern city (known for cheesesteaks).  My fellow Atlantan and good friend Steve Wurzbacher had joined the company about three months prior.  Together, we were off to conquer the world of contract service management.

How This Whole Thing Started

We think it’s usually a good thing when people say, “Interesting, I like the name of your company.”  We get that a lot, actually. Answering the follow up question is instructive too, “So, why’d you name it that?”

The Meaning of “Tenacity”

In early 1995, John and I gave a keynote address to a Partner’s Conference at PriceWaterhouse Coopers.  The PWC Vice Chairmen, who had sort of accidentally happened upon our first book (“What Your Clients Won’t Tell You and Your Managers Don’t Know”) had arranged for the speech and clearly knew very little of what he had gotten himself in to.

On Becoming Renegades – Our Journey

Let's start small by talking about a billion. That's billion with a "B." My wife Bonnie (that's also with a "B"), who recently took early retirement from the Coca-Cola Company, has been a prolific speaker on the subject of meaningful work.

What’s In a Number?

Lead, leader, leadership.  Do these words really mean anything anymore – particularly in the way that they are used when companies and organizations go about promoting themselves?  Look on the website of virtually any company or enterprise you can think of and one or all of these terms will almost always be used as an adjective to describe themselves.  Kind of all gets lost in the translation and ignored in what becomes little more than white noise.

How Can You Claim To be The Leader?

Are you over-investing (in acquiring new clients)? Probably.  At least if you fit the pattern of most service management companies we encounter.  The notion that growth comes from the next new client you sell is fallacious, that is, if your client retention house is not yet in order.

Are You Over-Investing (In Acquiring New Clients)?

Most firms go to market focused on two primary pillars: client satisfaction and selling new business. Legions of literature and faddish management paradigms have emerged to guide companies in pursuit of these two goals. And, they’re important. It’s just that they’re not sufficient to differentiate a service-based company from its competitors in a manner that generates eye-opening profit improvement and category leadership.

The Miracle of Client Retention

I miss Detective Sargent Joe Friday and the show, "Dragnet." It harken back to a simpler time of moral clarity when truth wasn't quite so relative.

“Just The Facts, Ma’am”

The legend is that Dr. Albert Einstein, while at Princeton in the early 1950's, was asked by a student, "Professor, what is the most powerful force in the universe?" He is reputed to have answered, "compound interest."

7 Questions

Keep the Clients You’ve Worked So Hard to Get

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Tenacity Podcast

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