“Not seeing color” isn’t an option for some of us. Whether we like it or not, the experience of minority groups is different. But that’s not always a bad thing. In fact, being different can be an asset.  Overcoming the challenges unique to POC can make you the kind of entrepreneur who’s uniquely qualified to […] The post MBA1901 Running a Business as a Person of Color appeared first on The $100 MBA.

The $100 MBA Show

MBA1901 Running a Business as a Person of Color

The first challenge of e-commerce: keeping track of inventory. It can be a nail-biting affair to predict exactly how much product to order or create, without knowing exactly how much people will buy. Too much, and you lose money on overhead. Too little, and you lose money on lost sales and slow fulfillment. How do […] The post MBA1900 Q&A Wednesday: How do I forecast purchases and inventory of goods for future sale? appeared first on The $100 MBA.

MBA1900 Q&A Wednesday: How do I forecast purchases and inventory of goods for future sale?

Company policies: do they uphold your principles and offer a guidepost for how your team conducts business? Or are they just fluff? We all know that the only real rules are the ones that actually get enforced. Is it realistic — or even necessary — to have hard-and-fast policies? Do your policies keep your team […] The post MBA1899 Do Company Policies Work? appeared first on The $100 MBA.

MBA1899 Do Company Policies Work?

Every business owner has to deal with forces beyond their control. But handling what you can control is usually enough to guarantee that you can navigate whatever happens. That’s the basic premise of Great by Choice, Jim Collins’ study of businesses that thrive in unpredictable, even hostile conditions. Researched like a thorough work of academia, […] The post MBA1898 Must Read: Great by Choice by Jim Collins appeared first on The $100 MBA.

MBA1898 Must Read: Great by Choice by Jim Collins

Which software is best? Whether it’s for web design, CRM, payment processing, fulfillment — you name it — every new business eventually runs into the question above. And yes, you can sift through company websites, review forums, and more as you search for The One.  But listen to this episode first! Today, we’re not reviewing […] The post MBA1897 How to Choose The Right Tools + Free Ride Friday appeared first on The $100 MBA.

MBA1897 How to Choose The Right Tools + Free Ride Friday

One of the biggest reasons for unsubscribes: too many emails. Of course, one of the biggest reasons for slow sales is not enough emails. So how many is enough? What’s the Goldilocks Zone for email frequency?  Healthy open and click rates are the key to online marketing. Even in the age of social, email is […] The post MBA1896 How Often Should You Email Your List? appeared first on The $100 MBA.

MBA1896 How Often Should You Email Your List?

The written word: it’s still your most powerful tool for creating online traffic. But sometimes, you have to stimulate that traffic by getting your thoughts onto someone else’s site. The question is, why would anyone let you? Guest posting was huge for our business in its early days. By posting on more popular sites, Omar […] The post MBA1895 Q&A Wednesday: How Do I Get On Other Blogs? appeared first on The $100 MBA.

MBA1895 Q&A Wednesday: How Do I Get On Other Blogs?

In business, you have to play the hand you’re dealt. In the age of COVID, that means moving traditionally IRL activities online. Sometimes that works out. Sometimes…not as much. Following up on our episode about why we chose to hold a virtual retreat, today we discuss the results. Our online “retreat week” just ended, and […] The post MBA1894 Was Our Virtual Team Retreat a Flop? Lessons Learned. appeared first on The $100 MBA.

MBA1894 Was Our Virtual Team Retreat a Flop? Lessons Learned.

Think of yourself as a coach, and watch your team win. Too many team leaders act as “managers.” But think about how we use that term outside of business. We “manage” problems, difficulties. Our employees are neither.  Instead, our employees are investments — and they can only deliver returns when we bring out the best […] The post MBA1893 Guest Teacher – Ruchira Chaudhary – How To Become an Extraordinary Leader by Becoming a Great Coach appeared first on The $100 MBA.

MBA1893 Guest Teacher – Ruchira Chaudhary – How To Become an Extraordinary Leader by Becoming a Great Coach

Apple knows what they’re doing. Love ‘em or hate ‘em, the world’s leading tech company has a unique ability to excite their own market. Each year, Apple’s fall announcement of new products and updates causes a stir — and offers incredibly valuable lessons for entrepreneurs. Today, we share 4 of those lessons. Apple events are […] The post MBA1892 4 Lessons From Apple’s iPhone 13 Launch + Free Ride Friday appeared first on The $100 MBA.

MBA1892 4 Lessons From Apple’s iPhone 13 Launch + Free Ride Friday

Marketing isn’t just about what brings customers to your door. It’s what brings customers together that counts.  When your business model includes some element of a movement, you do better than creating leads and sales. You create a sense of community that drives long-term brand loyalty, and full-blown evangelism for your brand. In other words, […] The post MBA1891 Dominate Your Market by Creating a Movement appeared first on The $100 MBA.

MBA1891 Dominate Your Market by Creating a Movement

What’s a symbol worth? When you start a business, you start lean. That means making careful choices about where to spend your marketing dollars. When it comes to branding, how important is the company logo? How much is really worth investing when you have plenty of other costs? It’s Q&A Wednesday, and we’ve got a […] The post MBA1890 Q&A Wednesday: How Much Should I Spend On My Logo? appeared first on The $100 MBA.

MBA1890 Q&A Wednesday: How Much Should I Spend On My Logo?

Peloton is one of the most successful fitness business models ever.  How did they pull it off? Exercise equipment comes and goes. Most of the time, companies that sell in-home workout machines have terrible churn, as New Years’ resolutions become next year’s regrets and laundry starts to pile up on the treadmill. What makes Peloton […] The post MBA1889 How Peloton Became a 4 Billion Dollar Company appeared first on The $100 MBA.

MBA1889 How Peloton Became a 4 Billion Dollar Company

Hi [First Name], Do your cold emails…work? Most people’s don’t. That’s because writing cold emails is different from any other kind of copywriting.  If you want results, you have to craft emails in a way that strikes the right tone — and doesn’t come off as a phony attempt to be personal. Fortunately, we have […] The post MBA1888 Guest Teacher – Laura Lopuch – How to write a winning cold email appeared first on The $100 MBA.

MBA1888 Guest Teacher – Laura Lopuch – How to write a winning cold email

Take a cue from the tortoise. Slow & steady is the way forward. Entrepreneurship is not a sprint; it’s a marathon. In fact, it’s not even a race —  it’s a lifestyle! And slower growth is the most stable kind of growth. Instead of fretting that you’re not an overnight (or over-week, or over-year) success, […] The post MBA1887 Why Time Is On Your Side + Free Ride Friday appeared first on The $100 MBA.

MBA1887 Why Time Is On Your Side + Free Ride Friday

Practical business lessons for the real world.

hubhopper

The $100 MBA Show

hubhopper