In this episode, Gavin is joined by Daniel Sherill, the Director of NA Strategic Customer Engagements at HPE. Daniel shares his transition from exclusive executive briefing centers (EBC) to inclusive customer innovation centers (CIC), fostering immersive, collaborative, and personalized interactions. Together, they delve into the role of AI in this evolution, discussing how data-driven insights and interactive AI technologies enhance customer engagement. Join us as we unravel the secrets to creating human-to-human connections in both physical and virtual formats to elevate the customer experience.

The B2B Engagement

3: Evolving an EBC to a CIC (HPE)

In this episode, Gavin and Scott Baker, CMO and VP of IBM Hybrid Cloud Portfolio and Product Marketing, dive into the world of enterprise marketing with a focus on the business-to-human approach. - Learn how to connect with customers on an authentic and empathetic level, providing personalized experiences that add value at every touch point. - Explore the importance of understanding unique business challenges and becoming a trusted advisor, consultant, or friend to your audience. Join us as we explore the power of genuine connections and empathetic marketing that cuts through the clutter and leaves a lasting impact that facilitates closed business.

2: Becoming a Business-to-Human Marketer (IBM)

In this episode of The B2B Engagement, Dalila Babou, Global Marketing Director at TE Connectivity joins Gavin for a thought-provoking discussion on the changing dynamics of customer engagement and the critical importance of sales and marketing alignment in driving organizational transformation and revenue. During the episode, Gavin and Dalila cover the following topics: - Evolving generational preferences of customer engagement - Understanding the dimensions of value for multiple buyers - The need for sales and marketing alignment in creating a commercial vision based on customer insights - The importance of marketers using data in sales discussions Tune in to this insightful conversation to hear practical advice and words of wisdom based on their extensive experience and expertise in the industry. Guest: Dalila Babou, Global Marketing Director at TE Connectivity Hosted by Gavin Finn Edited by Dana Polihovsky Original music by Andrew Strout

1: Creating A Frictionless B2B Engine (TE Connectivity)

Welcome to "The B2B Engagement," powered by Kaon Interactive. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, Life Science, and Industrial industry experts and thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and better serving customers across generations.

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The B2B Engagement

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