You’ve heard the advice before that in order to get more clients, you need to speak specifically to your ideal client. There’s a reason this advice is everywhere, it works! But no one actually give you the step by step info on HOW to identify your ideal client and once you’ve identified them, what will […]

The Beauty Business Podcast

BBP 137 : How to Identify Your Ideal Client and Get Their Attention

Thinking of making a change to your prices?  Not sure if now is the right time? What if you lose clients??? Don’t panic. Let me answer your most asked questions about prices. Especially around what to charge and how to raise your prices the right way. And if you’d like me to help you work […]

BBP 136 : Your Top 5 Questions About Price

There’s no denying that social media is an essential part of your business’ marketing approach. We all know it’s THE most powerful potential way to promote our business, connect with clients and attract new ones. But why, oh why, oh WHY does it have to be so hard and take up so much time? We […]

BBP 135 : How to Simplify Your Social Life

Gaps in your appointment books used to be one of the biggest frustrations for beauty businesses. But with the influx of quality booking software to help minimise gaps and revenue protection methods to avoid late cancellations and no shows causing more gaps, we thought we had this problem licked. However, with the constant flux of […]

BBP 134 : 5 Ways to Fill Gaps in Your Appointment Books

All the beauty businesses in your area are trying to attract clients in the same way.  But the real reason your existing clients come back and choose you over those others is that you’re YOU! Sure your treatments and services are amazing, your products get amazing results and your customer service is 5 star. But […]

BBP 133 : Embrace your weirdness and stand out from your competition

Did you lose something during lockdown? Your Mojo.  You’re not the only one and that’s okay.  I’ve been hearing from business owners struggling with overwhelm, misplaced mojo, underwhelm and even some that feel they’ve lost the love for what they do. For the last year and a bit we’ve all been in a situation that […]

BBP 132 : Help! Where’d My Motivation Go?

Let’s talk about the power of repetition and how it will make you richer. Let me say that again . . . today I’d like to share how repetition will make you richer.  No, I’m not talking about sitting in a circle chanting while manifesting money falling from the sky. I’m talking about the power […]

BBP 131 : Repeating Yourself Will Make You Richer

Have you fallen into the “social media trap” that most business owners have these days? You understand the need to use social media to promote your business, but in the overwhelming array of platforms and then options within them, you’ve likely missed the point of using social in the first place. Have you ever posted […]

BBP 130 : The One Mistake You’re STILL Making on Social

What if you could be 95% guaranteed of hitting ALL your goals?  Well, you can. The magic sauce: Accountability. The problem is, when you are an employee that accountability is built in. Fail to do what you’ve committed to get done, you’ll have your boss to answer to.  But you started your own business because […]

BBP 129 : The Importance of Accountability

Feel like you’ve lost your mojo?  Do you find yourself doubting yourself and your skills and maybe feeling like a bit of an imposter in your own business? If you answered ‘yes’ to those questions, you might be coming down with a bout of “Imposter Syndrome.” In this episode, we will dig a little deeper […]

BBP 128 : Imposter Syndrome and How to Overcome It

“We are no longer a photo-sharing app.” – Adam Mosseri. This short statement caused a huge wave of discussion about Instagram but don’t believe the hype. If you’re already active on IG, you must have noticed the changes on the app these past few years, like Stories, IG Live, IGTV, and now Reels and Guides. […]

BBP 127 : What To Do About Instagram’s Changes

BREAKING NEWS : Email is DEAD! With all the different social media platforms at your finger tips to connect with your clients, you’ve probably heard this too. But believe this at your peril, because email is very much ALIVE.  I’ll happily share with you the shocking stats that prove why email is still beneficial to […]

BBP 126 : Why You Need To Dive Into Email

I am sure you’ve heard it a thousand times. “Money can’t buy you happiness.”  For sure, you’ve rolled your eyes thinking “Yeah, only people WITH money say that!” But money can’t really buy you that long-term happiness or fulfillment as a business owner. The quote is actually TRUE, and we’ll be proving it on today’s […]

BBP 125 : Why MONEY isn’t making you HAPPY with Nicole Mayer

Whether you pronounce it as “neesh” or “nitch” the meaning is exactly the same. But understanding the real definition is only half the battle, because we need to know HOW to identify your niche and how it will help you attract more clients more easily and to become successful more quickly. I’ll cover all the […]

BBP 124 : How to Nail Your Niche

Before we start, let me ask you this question… Is your beauty business really a business or more of a hobby or possibly even a charity? I speak to business owners all the time who are not earning enough because they’re pricing your treatments all wrong. Why are you devaluing your hard work? Let’s get […]

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The Beauty Business Podcast

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