The Amazon Great Indian Festival isn’t just a fun shopping event for buyers; it’s also a huge opportunity for sellers, with 80% of their sales coming from this exciting occasion! So, what’s the secret behind this success, and what ideas make it all happen? Today, we have Mr. Gaurav Bhatnagar, Director of Sales, Amazon India, joining us to share the magic behind the scenes. We'll delve into how Amazon crafts an experience that not only boosts sales but also bridges connections between sellers and customers nationwide. Uncover the innovative strategies that turn this festival into a grand celebration of culture and commerce. Tune in as we unravel the core elements that make the Amazon Great Indian Festival a transformative event in the e-commerce world.

The E-Commerce Flight

Decoding the Secrets Behind the Amazon Great Indian Festival

Join us in this episode of E-Commerce Flight, where we sit down with Neelima Gupta, the visionary founder of Glowave Lights, an affordable lighting brand dedicated for bringing stylish and functional solutions to every home. With a background in engineering and a passion for home decor, Neelima made the bold transition from a government job to entrepreneurship, discovering her true calling along the way. In our conversation, Neelima shares her journey of identifying a significant market gap and leveraging e-commerce platforms to connect with customers across the nation. Her commitment to quality and affordability is not just brightening homes; it's also empowering women, as she dreams of creating job opportunities for women at every level within her organization. Tune in to hear about Neelima's aspirations of taking her brand global and how she plans to leave her mark in the industry while uplifting others along the way. This episode proves that with the right support and determination, anything is possible!

Glowave: From Small Beginnings to a 100 Crore Dream

In this episode of E-Commerce Flight, we sit down with Himanshu Wardhan, the visionary founder of Thevasa, a clothing brand on a mission to redefine Indian fashion. With years of experience in the corporate world, Himanshu made a bold leap into entrepreneurship, driven by his passion to uplift Indian artisans and take their craft beyond borders. His goal? To build a globally recognized brand that not only represents the rich heritage of India but also gives artisans the platform they deserve on the world stage. From overcoming the challenges of transitioning from employee to entrepreneur to leveraging platforms like Amazon’s Karigar program, he shares his insights on what it takes to turn small dreams into big global realities. His vision is clear: to create a breakthrough brand from India that resonates with audiences worldwide. Tune in to hear how this founder is shaping the future of Indian fashion, one handcrafted piece at a time!

Connecting Indian Handicrafts with the World

Explore the remarkable journey of Poorvi, the creative force behind Hues Studio, a brand committed to blending style with utility. Poorvi shares her journey from a leather design student to leading a thriving business dedicated to empowering women through personalized accessories. Tune in to discover how Poorvi and her brand, Hues Studio, are committed to enhancing livelihoods, with support from partners like Amazon Karigar Program emphasizing the importance of fostering confidence and motivation in every woman.

Crafting Change: Weaving Dreams Beyond Threads

Meet Pooja Ratnakar, the creative force behind POTLI - A Bag Of Wonders - a brand that captivates young minds with its experiential interactive DIY kits. These kits are not just about fun; they're about weaving learning and culture together; fostering a deep appreciation for India's diverse traditions. POTLI's mission goes beyond mere education; it's about igniting a sense of pride in heritage and supporting artisan communities across India. Hear how, as proud members of India’s Fair Trade Forum, Pooja and her team, are committed to sustainability and empowering livelihoods through their initiatives in partnership with the Amazon Karigar Program.

Play can be Fun, Inspiring, Innovative and Inclusive

An engineer turned certified nutritionist left her high-paying job to build a health grocery staples company that addresses women’s unique needs. Richa Goel’s own struggles with Polycystic Ovarian Syndrome (PCOS) led her to build BCOS Foods, this is her story.

An Engineer Turns Nutritionist

In this episode, meet Minal Pareek, a seasoned architect and urban planner, whose life took a transformative turn post-marriage. Discover how her Rajasthani heritage fueled a passion for design. In 2022, her love for mandalas birthed Astitva Homes, a journey from personal discovery to entrepreneurial success.

From Doodles to Deliveries

After spending about a decade in the corporate world, Sarika Panchhi left her world of comfort to embark on her own journey. A single mother, Panchhi started Jivisa Wellness. In this episode, RJ Supriya and Sarika discuss Sarika’s journey as a woman entrepreneur who’s taking a homegrown brand global through e-commerce.

Elevate, Innovate, Integrate: Wellness in E-Commerce

Prepare for takeoff into the world of entrepreneurship with 'The E-Commerce Flight' podcast. Navigating the soaring $160 billion e-commerce industry, your captain, RJ Supriya, is a seasoned radio host, podcaster, and influencer. Here, we uncover the untold stories behind the industry's evolution, shedding light on the unsung heroes propelling India's economic ascent. We will also explore how Amazon plays a crucial role in supporting SMBs, providing them with tools, technology, and a marketplace for global expansion. Buckle up for a flight packed with facts, resilience, and the triumphs that define the dynamic landscape of small and medium businesses. This is an HT Smartcast Original brought to you by Amazon.

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The E-Commerce Flight

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