This is a classic rerun of my episode with Mike Morse. Mike Morse is a superstar personal injury attorney out of Detroit, and he runs one of the biggest and most profitable law firms in the state of Michigan, doing millions of dollars worth of business annually. So what does that have to do with small solo practitioners trying to grow their businesses?Mike has written a book called “Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable,” and it outlines the system he used to take his successful law firm to stratospheric levels—but the principles are even more readily applied the smaller your firm is.You really should check out his YouTube channel as well. Not everyone, nor most solos, can afford to do the TV commercials that Mike is a master of, but there is a lot to learn regarding how to craft video marketing messages from watching his content.Get in touch with Mike Morse:Website: https://www.855mikewins.com/ Email: mike@855mikewins.com YouTube: https://www.youtube.com/mikemorselawfirm Instagram: https://www.instagram.com/855mikewins/ Book: Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly ProfitableThank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829﻿The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.Get in touch with Neil:Website: https://thelawentrepreneur.com/Twitter: https://twitter.com/lawentrepreneurFacebook: https://www.facebook.com/thelawentrepreneur/?ref=hlLinkedIn: https://www.linkedin.com/in/tyralawfirm/If you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also 

The Law Entrepreneur

376. Taking Your Law Firm from Unpredictable to Wildly Profitable with Mike Morse

Today, we welcome back one of my friends, David Burkus. David is also one of my favorite authors and I met him back when he published his book, Friend of a Friend, which I believe is the single best book ever written about networking and the science behind networking and, more specifically, relationship marketing. Today we will talk about David’s newest book, Best Team Ever - which is all about the science behind teamwork. I couldn’t be more thrilled to have David back on the program today, enjoy! In this episode, Neil and David discuss:Why company culture is a bogus term. The three key principles of every great team. The answer to the overarching why is more important than the why itself. Understanding who is served by every person on every team in your company.  Key Takeaways:Culture is more of a team effort than a company-wide effort. The culture will be built by the habits of the teams, not the trinkets and trappings of an assigned “culture”. We need interpersonal risk-taking in teams. In order to do that, we need to have psychological safety among the team. A team with psychological safety will win far more often than a team that does not have it. The beneficial effects compound for those who do have the trust and respect that comes with psychological safety. Remind your team that everyone is working towards the same goal, regardless of what their role in the organization is. Share the success stories. Show your team how they have made a difference to your clients.  "Every great, high-performing team is pretty similar to other ones. Every dysfunctional team might be dysfunctional in its own unique way. But those three similarities, we call them common understanding, psychological safety, and pro-social purpose." —  David BurkusGet in touch with David Burkus:Website: https://davidburkus.com/ Book - Best Team Ever: https://davidburkus.com/books/best-team-ever/ YouTube: https://www.youtube.com/davidburkus Twitter: https://twitter.com/davidburkus Facebook: https://www.facebook.com/drdavidburkus LinkedIn: https://www.linkedin.com/in/davidburkus/ Instagram: https://www.instagram.com/davidburkus/ If you buy his book, Email David and let him know you heard him here to get the course for Best Team Ever!Check out David’s Other Books here: https://davidburkus.com/books/Subscribe to his excellent newsletter here: https://davidburkus.com/joinCheck out our previous episodes with David here: Episode 181 - How to Grow Your...

375. Creating the Best Team Ever at Your Law Firm with David Burkus

Today, we welcome back Seth Price to the show! I’ve asked him to come back because he has a ton of information to share with us about some really valuable stuff based on his experience as the founder of a very successful law firm in Washington, D.C., Price Benowitz, and BluShark Digital, which he heads. He’s going to give us the lowdown on ChatGPT, where he thinks AI-based platforms and services in the legal space are going, and what the impact will be. Listen in for some truly key information for the future of AI and digital marketing. In this episode, Neil and Seth discuss:Executing replicable fundamentals over time. Why ChatGPT stands out from prior tech evolutions. The pros and cons of ChatGPT (and how to stay out of trouble when using it). How AI might change intro legal positions.  Key Takeaways:ChatGPT is not just the next shiny thing - this is the real thing and it is going to be making change. Start to learn it now. Like in all areas, ChatGPT is data in/data out. It will change how we do business, but it does need oversight. As the data is curated and AI is applied against it, that is when the magic happens. The younger generation has a different interface with technology. They are interacting with it in a different way than lawyers currently are in the legal industry and it is changing how lawyers connect with their clients.  "ChatGPT is a co-pilot. It is something that is giving us information that, in certain arenas, is incredibly valuable, and almost seems like magic." —  Seth PriceGet in touch with Seth Price:Website: https://blusharkdigital.com/ Website: https://pricebenowitz.com/ Email: seth@pricebenowitz.com Phone: 347-661-9999Facebook: https://www.facebook.com/blusharkdigital LinkedIn: https://www.linkedin.com/in/sethprice/ Listen to the previous episode with Seth here!: https://thelawentrepreneur.com/episodes/ep-229-how-to-stand-out-scale-up-with-digital-marketing-with-seth-price/ Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829﻿The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.Get in touch with Neil:Website: https://thelawentrepreneur.com/Twitter: 

374. AI in the Legal Space with Seth Price

Today we welcome back an old friend of the show, Joey Coleman! A couple of weeks ago you listened to the classic rewind episode where we talked about Joey’s first book and, today, we welcome him back to talk about his newest book, Never Lose an Employee Again, which drops on June 27, 2023! I’ve said on many occasions that Joey’s first book was the single greatest business development book I’ve ever read - it was the only one that caused me to take massive action. I have no doubt that the same experience is going to happen with his newest book. So listen in and learn how you can create remarkable experiences for your customers, your employees, and yourself. I hope you enjoy! In this episode, Neil and Joey discuss:Creating remarkable experiences. Taking actionable tips to never lose an employee or a customer again. The challenge faced in keeping employees globally and how COVID affected that challenge. Creating a better environment than what you originally experienced. The evolving landscape of remote work, workplace competition, and empathetic leadership.  Key Takeaways:Employee experience has a lot of underlying principles and traits that can be applied across all cultures because, at the root, everyone is human. Regardless of the size of your firm, the underlying principles and systems you use should work whether you’re hiring your first employee or your thousandth employee. Post-COVID, the world of employer/employee-relationship has changed dramatically and it will never return to the way it was before. Human interactions within the enclave of the work environment are the culture. It is more than the accouterments around the office and the relationships within the workplace.  "Your customer experience is only ever going to be as great as your employee experience. As you improve the customer experience, the employee experience goes up. As the employee experience falls, so does the customer experience." —  Joey ColemanGet in touch with Joey Coleman:Website: https://joeycoleman.com/ Book: https://joeycoleman.com/book/ Twitter: https://twitter.com/thejoeycoleman Never Lose an Employee Again: https://www.amazon.com/Never-Lose-Employee-Again-Remarkable/dp/059354238X Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829﻿The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.Get in touch with Neil:Website: https://thelawentrepreneur.com/Twitter: 

373. Never Lose an Employee Again with Joey Coleman

Today my guest is Jodie Zerega. Jodie is the owner of a legal recruiting firm operating out of Sarasota, Florida. As the name implies, they provide all types of recruiting services in the legal space for attorneys, or law firms looking to hire attorneys, and frankly, for attorneys looking to be hired by law firms. In addition, they recently started a division, catering to the needs of recruiting law firm staff, such as paralegals and administrative staff. As I go around the country listening to people talk about their concerns about the business of law, the recurring theme that I hear over and over again is the difficulty in firing in hiring good help, good attorneys, and good staff. So using a legal recruiting firm, like Zerega Consulting, might solve that issue and that's one of the reasons I wanted to have Jodie on the podcast. So without any further delay, let's learn a little bit about legal recruiting with Jodie Zerega. In this episode, Neil and Jodie discuss:The evolution of what law firms are looking for when hiring an employee. Hot topics in legal recruiting in 2023. Compensation when working with a legal recruiter. Hiring and retaining legal staff.  Key Takeaways:Understanding why there is a need is vital for your recruiter to understand so they can look to hire the right person for your firm. You want your recruiter to curate the resume list that you receive. If you want piles of resumes, you can get that yourself without a recruiter. The Attorney Jobs App by Zerega Consulting will allow you to save time, if you are searching for a new opportunity, by providing you only with jobs for attorneys and keeping your information private. If you have a legal staffing problem, you need to look at whether or not the nature of the job you're trying to recruit for is attractive.  "It's really become a candidates market, which puts the law firms in a very precarious situation." —  Jodie ZeregaGet in touch with Jodie Zerega:Website: https://www.zeregaconsulting.com/ Attorney Jobs App: https://www.zeregaconsulting.com/attorney-jobs  Email: jzerega@zeregaconsulting.com Phone: 404-660-3414LinkedIn: https://www.linkedin.com/in/jodie-zerega-8265586/ Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829﻿The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.Get in touch with Neil:Website: https://thelawentrepreneur.com/Twitter: 

372. Working with a Legal Recruiter for Your Law Firm Hiring Needs with Jodie Zerega

Today, my guest is John Hinson who works with Spotlight Branding, a digital marketing agency that focuses primarily on solo and small law firms. I wanted to have John back on the podcast today to talk about some of the issues revolving around how the marketplace has changed as a result of COVID, what has happened to law firms since then, and how that influences their approach to marketing. We then revisit some ideas about marketing, funnels, and all that good stuff. Hope you enjoy!﻿In this episode, Neil and John discuss:Marketing funnels and content loops. Where law firms fall short in their marketing process. Providing valuable education in your monthly newsletter. Actionable tips for better marketing, newsletters, and social media.  Key Takeaways:Losing contact with the people already in your network and funnel is throwing business down the drain. Maintaining relationships and contact can help with referrals and repeat business. Turn your marketing funnels into loops - don’t have a start and an ending, keep contacts circling through your content loop. Create an updraft and reenergize your contacts. While automation is great, having a personal touch can shake up the connection and give strength to that contact. People are consuming short-form content. This is where more value can be generated for your law firm and your potential clients.   "There's value in that consistent loop and just creating ongoing touchpoints that keep you in front of people and keep you top of mind." —  John HinsonGet in touch with John Hinson:Website: https://spotlightbranding.com/ The Law Firm Marketing Minute: https://spotlightbranding.com/the-law-firm-marketing-minute/ Center Stage: https://spotlightbranding.com/center-stage/ Spotlight Insider: https://spotlightbranding.com/insider/ LinkedIn: https://www.linkedin.com/in/johnhinson/ Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829﻿The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.Get in touch with Neil:Website: https://thelawentrepreneur.com/Twitter: https://twitter.com/lawentrepreneurFacebook: 

371. Effective Marketing for Your Law Firm with John Hinson

This is a classic rerun of my episode with Joey Coleman. Joey Coleman is an author, keynote speaker, advisor, coach, and a former attorney. He wrote a book called “Never Lose a Customer Again” — and if you only read one book this year, it should be that. It was a Wall Street Journal best-seller and lays out a remarkably clear description of the customer experience from when they first came into contact with you to when they become a raving fan of yours. He gives you a structured approach to this process that is incredibly easy to follow, and I think implementing these principles will make a significant difference in your law practice.Get in touch with Joey ColemanWebsite: https://joeycoleman.com/ Book: https://joeycoleman.com/book/ Twitter: https://twitter.com/thejoeycoleman Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829﻿The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.Get in touch with Neil:Website: https://thelawentrepreneur.com/Twitter: https://twitter.com/lawentrepreneurFacebook: https://www.facebook.com/thelawentrepreneur/?ref=hlLinkedIn: https://www.linkedin.com/in/tyralawfirm/If you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

370. Never Lose a Client Again – with Joey Coleman

Today, my guest is Shelby Bothun. We don't really spend that much time talking about the substitute aspects of law, but Shelby is a lawyer in North Dakota who focuses on estate planning in the agricultural community. And owes it to her roots as an agricultural insurance agent and the fact that her family has been in the agricultural business for a couple of generations now. What I find fascinating is to learn how much I didn't know, frankly, about the agricultural business on a large scale in the Midwest. Many people have this romanticized version of what a farmer or what it means to be a farmer, but really, I should think, more along the lines of a big corporate business owner, because that's what farmers are. This is a fascinating conversation, and I hope you enjoyed it as much as I did. In this episode, Neil and Shelby discuss:Why an agricultural economics degree is so marketable in the Midwest. The importance of service in an industry with identical products. Facilitating the transfer of wisdom, not just assets. Working around the crop seasons to best serve clients.  Key Takeaways:There are generational benefits to having a proper succession plan for your agricultural estate. The farm transition is going to be emotional for both parties. Working with an estate planner can help to ease the transition and make it more successful. Get an undergraduate degree in what you are passionate about and want to focus on in law school. In a farming community, land is the most valuable resource.  "Most farmers want to leave a legacy. It is a livelihood, it is a career, it is not just a job." —  Shelby BothunGet in touch with Shelby Bothun:LinkedIn: https://www.linkedin.com/in/shelby-g-bothun-esq-21428316a/ Website: http://www.progressiveag.com/ Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829﻿The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.Get in touch with Neil:Website: https://thelawentrepreneur.com/Twitter: https://twitter.com/lawentrepreneurFacebook: https://www.facebook.com/thelawentrepreneur/?ref=hlLinkedIn: https://www.linkedin.com/in/tyralawfirm/If you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating &...

369. Agricultural Estate Planning with Shelby Bothun

Today, we welcome back Mark Rockwell to The Law Entrepreneur. What Mark does is help solo and small, firm practitioners. Now he's an attorney by trade, but most of his adult life in business and I think that gives him a little different insight into challenges faced by solo and small firms. Because of that, he brings a different approach to coaching those law practitioners. We have a great conversation today about time tracking, charging what you’re worth, and creating an open and honest environment with both your clients and those working in your law firm. Listen in for some great takeaways to help you run a more successful firm today. In this episode, Neil and Mark discuss:Challenges solo and small firm law firms face. Setting out expectations and scope of work with your client. Keeping on top of your accounts receivable and your time. Tracking time, managing distractions, and avoiding incorrect time reporting.  Key Takeaways:Nobody wants to gouge their clients, but if the client understands the value that is created and the work that is involved, they will be more willing to pay you for what you are worth. If you let your AR go too far, you will go from a big, well-paying client to a pro bono client very quickly. Interruptions are destructive to billable time and will be fatal financially. If you do not bill the number of hours in a day that you expected and planned for, you need to understand where that time is going and what activities are pulling you away from that time. Without knowing what those habits and problems are, there will be no change.  "At the end of the day, when lawyers aren’t billing enough, it’s a lack of confidence. I believe that in billing and capturing all your time, you have to be confident that you are creating value, the total number of hours that you're going to have billed against this project is going to be met with the acceptance of the client, and they're going to be willing to pay the bill. That is why it goes back to that upfront conversation of managing expectations and understanding the value that is being created." —  Mark RockwellGet in touch with Mark Rockwell:Website: https://coachrockwell.com/ Email: Mark@coachrockwell.com LinkedIn: https://www.linkedin.com/in/coachrockwell Listen to Episode 277 with Mark Rockwell here: https://thelawentrepreneur.com/episodes/277-law-is-not-just-a-profession-its-a-business-with-mark-rockwell/ Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829﻿The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at 

368. Creating Routines and Setting Expectations for a Better Law Firm with Mark Rockwell

Today, my guest is Steph Tuss. Steph is the CEO of a company called Light Is Now, a consulting company that works with small firms and businesses, including law firms, to help them grow, prosper, and to give time back to those who are leading those endeavors to live their best life. We had her business partner, David Neagle, on last year and I wanted to have Steph on because she has more of the hands-on, tactical role in their company, whereas David is the more visionary individual, and so I wanted to kind of complete the picture with her. She gives some great tips and you will get some great takeaways. In this episode, Neil and Steph discuss:Understanding why you don’t do the things you know you need to do. Utilizing an integrator in your business to focus on your areas of genius. Putting dissatisfaction into action. Working with your team not controlling and micromanaging.  Key Takeaways:There are two parts to change: awareness and applying new behaviors. If you don’t hire the right people, it will be harder for your business to succeed. Your team is only as good as your worst player. Set your team up for success from the beginning. Until you have the right things in your business, you don’t know if you are stifling your A-Players. Be willing to pay for one person who can do the jobs you need done well, rather than spending less on multiple people who will do it less well.  "You've got to start employing new behaviors because that's the only way that change actually occurs. If you just have the awareness, nothing changes, nothing happens. You have to show up differently, which means you have to act differently." —  Steph TussEpisode References: The Law Entrepreneur - Understanding the Art of Leverage with David Neagle: https://thelawentrepreneur.com/episodes/333-understanding-the-art-of-leverage-with-david-neagle/ No Rules Rules by Reed Hastings: https://www.amazon.com/No-Rules-Netflix-Culture-Reinvention/dp/B0845Z14DX/ Get in touch with Steph Tuss:Website: https://www.lifeisnowinc.com/ Successful Mind Podcast: https://www.successfulmindpodcast.com/ Instagram: https://instagram.com/stephtuss Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829﻿The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.Get in touch with...

367. Changing Your Behavior to Change Your Business with Steph Tuss

My guest today is Corey Kupfer. Corey is an attorney that deals with mostly high-level business law, mergers, acquisitions, deal-making, and all that good stuff. But he’s also a highly sought-after and well-recognized content creator in the area of deal-making, has authored a book, and is the host of the very popular DealQuest Podcast. We have a broad discussion today about how he entered the practice of law, how he built his business, and about one of his passion projects - bringing diversity into the legal, entrepreneurial, and business development spaces. To Corey, diversity is more than just a buzzword, it is something that he lives fully and completely every day. I hope you enjoy it. In this episode, Neil and Corey discuss:Looking at negotiations as the start of a relationship. AI in the legal industry. Creating authority with content and authority marketing. Living authentically and the business case for diversity. Key Takeaways:There are always deals that are happening, they are just going to be different during a recession or other hard times. It takes a conscious effort and plan to expose yourself to different groups, get comfortable in circles not of your own, and to put yourself out there. You will make mistakes. Continue to learn, continue to grow, and learn to apologize when you are in the wrong. If you are writing a book, make sure you aren’t writing an article with 150 extra pages. Write your book with the intention of sharing the information you don’t want to take with you to the grave that can help better serve your audience.  "It takes more than an openness, it takes a conscious effort and plan to get yourself out there and expose yourself more to different groups, learn cultures, get comfortable, and build trust. The best way that we grow our businesses is that we build trust and more and more people who feel comfortable with us will give us business in return." —  Corey KupferGet in touch with Corey Kupfer:Website: https://www.coreykupfer.com/ Website: https://www.kupferlaw.com/ Book: https://www.coreykupfer.com/the-book DealQuest Podcast: https://www.coreykupfer.com/podcast Twitter: https://twitter.com/coreykupfer Facebook: https://www.facebook.com/CoreyKupfer/ LinkedIn: https://www.linkedin.com/in/coreykupfer/ Instagram: https://www.instagram.com/coreykupfer/ Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829﻿The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or...

366. Operating a Law Firm with Diversity and Integrity at the Core with Corey Kupfer

Today my guest is Sarah Allen. Sarah is the partner account manager for Ruby Receptionists - the same company that is a sponsor for this podcast and has been for many, many years. In terms of full disclosure, I was a client of Ruby long before I started the podcast, and so it was a natural connection there when they agreed to become a sponsor and have been from near the beginning of this podcast. But Ruby has evolved over the years. And they recently really went through a management shake-up and they've added a bunch of features that they didn't have at the time when I first started with Ruby. We've had a feel representative from Ruby back in the day when we talk just about Virtual Receptionist. Today, we talk about why Ruby is such a great company, and why the services offered are so appropriate for solo and small firm practitioners.  So without any further delay, here is my friend Sarah Allen.In this episode, Neil and Sarah discuss:What Ruby does for law firms. Capturing more client calls and standing out with your client experience. Utilizing the calls you’re receiving to track your marketing strategies. The importance of having live chat on your website to better serve your clients.  Key Takeaways:The number one thing you should do if you are looking to automate and grow your law practice is to hire a virtual receptionist. Your virtual receptionist can do more than you are likely allowing them to do. As they work with you, they will get to know you and your firm and will be able to serve your clients better.Your website is your new front door - that is where people are coming to meet you, learn about your service offerings, and learn more about what they need. It takes a lot of moving parts to run a business, which is what your law firm is. Utilizing a virtual receptionist, like Ruby, will save you time, save you effort, and free you up to do the important work that only you can do.  "Every call is more than just a conversation, it's more than just answering the phone. There's a lot more that goes into handling all those calls, and everything that goes along with them." —  Sarah AllenGet in touch with Sarah Allen:Website: https://get.ruby.com/TLE LinkedIn: https://www.linkedin.com/in/sarahcallen/ Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829﻿The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.Get in touch with Neil:Website: https://thelawentrepreneur.com/Twitter: https://twitter.com/lawentrepreneurFacebook: 

365. Getting More Done with Ruby Receptionists with Sarah Allen

Today, my guest is Susan Harrow. Susan is a public relations (PR) expert, who has been in the business for quite some time and was affectionately known as the go-to girl for Oprah. She has a very popular website with a lot of information on it at prsecrets.com. I wanted to have Susan on to talk about just how to think about a law firm, in terms of public relations, with the very media outlets that are in existence today, including social media, and how to align your message with what the media is looking for, and how you can use that to leverage your connections and your message to getting new clients and building your business.In this episode, Neil and Susan discuss:Standing out above the noise. Creating a messaging strategy before you contact the media. How media training is like prepping a witness or a client for trial. Creating the foundation for what your message is, then honing it for the audience you are targeting. The pros and cons of PR on social media.  Key Takeaways:Every form of PR, social media, print, podcast, television, etc., is different and requires a different set of skills that need to be practiced. Repetition is the mold, perfection is the goal, but there is always something to be improved upon with each iteration and practice. Natural speaking as you explain what you do is often where you realize what your core message is. Think about the topics or causes that you can speak or write on that are relevant culturally, even if it doesn’t directly draw on your practice area.  "PR builds your reputation, your thought leadership, your brand, and your visibility, sometimes instantly and sometimes over time, but I'm really focused on not your 15-seconds of fame, but leaving a legacy and giving something meaningful to the world." —  Susan HarrowGet in touch with Susan Harrow:Website: https://prsecrets.com/ Twitter: https://twitter.com/soundbitesiren Facebook: https://www.facebook.com/SusanHarrow LinkedIn: https://www.linkedin.com/in/susanharrow/ Instagram: https://www.instagram.com/susanharrow/ Create Your Signature Story: https://prsecrets.com/sigpod Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829﻿The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.Get in...

364. Leaving a Legacy through PR with Susan Harrow

Today, my guest is Elizabeth Franklin-Best. Elizabeth is an attorney in Columbia, South Carolina, who focuses pretty much exclusively on appellate work. In this episode, you're going to hear how ignorant I am part of appellate work, and Elizabeth is going to help educate me first, and, hopefully, you as well as to what this involves and how an appellate practice focuses primarily on federal appeals, as well as some state appeals there in South Carolina where she lives. We also talk about how that differs from a solo or small firm practice in other areas of law, the marketing paradigm, and the approach to business development for something like an appellate practice. In this episode, Neil and Elizabeth discuss:Creating the law firm you want to work at. What the appeal process can look like for those convicted of crimes. Marketing in different areas of law.Closing the education gap for clients. Utilizing the full functionality of your law firm software.  Key Takeaways:There are a number of things that people can do on the backend of conviction that people can do to try and get their convictions reversed. This is a side of the law that a lot of people, including lawyers, just don’t know as well. You have the right to appeal, but you do not have the right to win the appeal nor do you have the right to appeal forever.You have to market to your clients where they are. If they are incarcerated that is different than if they are still free. There is a flexibility to working remotely that working solely in an office doesn’t allow. Appellate law lends itself well to remote work as much of it is research and writing.  "We believe in radical transparency when it comes to legal fees. In my experience, that has been a real source of frustration for clients and their families in other environments." —  Elizabeth Franklin-BestGet in touch with Elizabeth Franklin-Best:Website: https://elizabethfranklinbest.com/ Phone: 803-445-1333Twitter: https://twitter.com/eafb71 Facebook: https://www.facebook.com/ElizabethFranklinBestPC LinkedIn: https://www.linkedin.com/company/elizabeth-franklin-best-p-c/ LinkedIn: https://www.linkedin.com/in/elizabeth-franklin-best-5b6b2788/ Instagram: https://www.instagram.com/elizabethfranklinbest/ Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829﻿The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at 

363. The Business of an Appellate Law Firm with Elizabeth Franklin-Best

Today, my guest is Richard Sullivan. Richard heads up a very successful family law practice in Orange County, California, and he's been doing so now for the better part of 40 years. He has a tremendous perspective on how things in the legal space have changed over the course of time. He also comes from a very small town in Missouri. So you can imagine how his experience in small-town America, and then getting transplanted to Southern California, how that might also influence and impact his practice of law. It’s a great conversation, full of great stories and takeaways. Hope you enjoy!In this episode, Neil and Richard discuss:Guarding your reputation as a lawyer. Treating others with respect in all aspects of your case. Richard’s unique career path in criminal and family law. Finding, hiring, and retaining quality staff. Staying up to date with technology.  Key Takeaways:In criminal law, you often have bad guys at their best. In family law, you often have good guys at their worst. As a lawyer, it is your job to tell your clients the truth about their case. Be honest, give them realistic expectations, and treat them with dignity and respect. When you divorce, you divorce to each other, not from each other, when kids are involved. When word gets out that you’re a respected attorney and treat your staff with respect, staff will come to you looking for employment.  "We try to be absolutely honest with our clients and give them realistic expectations. If you set that right away, you're really ahead of the game getting to the conclusion of the case." —  Richard SullivanGet in touch with Richard Sullivan:Website: https://www.sullivan-law.com/ Email: rsullivan@sullivan-law.com Facebook: https://www.facebook.com/sullivanlawandassociates/ LinkedIn: https://www.linkedin.com/in/richard-sullivan-0a65a84b/ LinkedIn: https://www.linkedin.com/company/sullivan-law-associates/ Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829﻿The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.Get in touch with Neil:Website: https://thelawentrepreneur.com/Twitter: https://twitter.com/lawentrepreneurFacebook: 

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