In our premiere episode, we dive into how chefs, food bloggers, and restaurateurs are turning their kitchen-driven passion into powerful personal brands using merchandise. We chat with culinary creative and small business owner Chef Marcus B. who went from running a food truck to launching a best-selling line of graphic tees and canvas prints through <a href="https://rhqstore.com/product/winco-ppb-2y-pour-bottle/" rel="noopener noreferrer" target="_blank">visit here</a> Restaurant Headquarters. Mid-Episode Highlight (Anchor Integration): Marcus shares how he used the built-in tools on <a href="https://rhqstore.com/" rel="noopener noreferrer" target="_blank">Restaurant Headquarters</a> to design bold motivational t-shirts and eye-catching wall art that resonated with his customers and turned his passion into profit without ever touching inventory.We also explore:<ul><li>The psychology of “chef branding” and why it matters</li><li>Design tips for food-themed apparel that sells</li><li>How to price and market your first merch line</li><li>Avoiding common beginner mistakes in the merch game</li></ul>

In our premiere episode, we dive into how chefs, food bloggers, and restaurateurs are turning their kitchen-driven passion into powerful personal brands using merchandise. We chat with culinary creative and small business owner Chef Marcus B. who went from running a food truck to launching a best-selling line of graphic tees and canvas prints through visit here Restaurant Headquarters.Mid-Episode Highlight (Anchor Integration): Marcus shares how he used the built-in tools on Restaurant Headquarters to design bold motivational t-shirts and eye-catching wall art that resonated with his customers and turned his passion into profit without ever touching inventory.We also explore:The psychology of “chef branding” and why it mattersDesign tips for food-themed apparel that sellsHow to price and market your first merch lineAvoiding common beginner mistakes in the merch game

The Merch Behind the Meal

From Kitchen to Closet: How Chefs Are Building Brands Beyond the Plate

“The Merch Behind the Meal” is the official podcast of Restaurant Headquarters <a href="https://rhqstore.com/product/winco-ppb-2y-pour-bottle/" rel="noopener noreferrer" target="_blank">visit here</a>, the lifestyle brand redefining how chefs, foodies, and restaurateurs express their passion beyond the kitchen. This series explores the intersection of restaurant culture, personal branding, and modern merchandising from custom apparel to motivational decor that reflects the hustle behind every dish. Each episode features in-depth conversations with restaurant owners, culinary influencers, brand strategists, and creatives who are turning their culinary passion into wearable and shoppable art. Whether you're a head chef or a home cook with an entrepreneurial spark, this podcast gives you the tools and inspiration to build your brand beyond the plate.

“The Merch Behind the Meal” is the official podcast of Restaurant Headquarters visit here, the lifestyle brand redefining how chefs, foodies, and restaurateurs express their passion beyond the kitchen. This series explores the intersection of restaurant culture, personal branding, and modern merchandising from custom apparel to motivational decor that reflects the hustle behind every dish.Each episode features in-depth conversations with restaurant owners, culinary influencers, brand strategists, and creatives who are turning their culinary passion into wearable and shoppable art. Whether you're a head chef or a home cook with an entrepreneurial spark, this podcast gives you the tools and inspiration to build your brand beyond the plate.

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The Merch Behind the Meal

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