In this episode, we have Mr. Shahin Riaz, Head of Product Management (eCommerce) at eXtra, to discuss the current state as well as the future of personalization in consumer electronics retail and beyond. How can retailers personalize across different stages of the customer lifecycle - from exploration all the way to loyalty? What are some challenges that hinder personalization programs? When does personalization become invasive? What role will AI and Machine Learning play as the retail industry continues its evolution? Get answers to these questions and a lot more in this insightful episode.

In this episode, we have Mr. Shahin Riaz, Head of Product Management (eCommerce) at eXtra, to discuss the current state as well as the future of personalization in consumer electronics retail and beyond.How can retailers personalize across different stages of the customer lifecycle - from exploration all the way to loyalty? What are some challenges that hinder personalization programs? When does personalization become invasive? What role will AI and Machine Learning play as the retail industry continues its evolution?Get answers to these questions and a lot more in this insightful episode.

The Retail Story

Personalization in Consumer Electronics Retail - PART II

Personalization in Consumer Electronics Retail - PART I

According to Forrester, 89% of digital businesses are investing in personalization. But only 40% of consumers say that the information they get from brands is relevant to their tastes and interests. These numbers indicate that retailers need to do more to deliver personalized experiences. Understanding the fundamentals of commerce personalization and having the right strategy in place will be important to stay ahead of rising customer expectations and maximize ROI from tech investments. In this episode we’ll speak to Omar Ali, Product Manager, with over 15 years of experience in multiple industries, including B2B e-commerce, travel, automotive, classifieds, e-government, and retail, Omar has held several roles in software testing, business analysis, project and product management.

According to Forrester, 89% of digital businesses are investing in personalization. But only 40% of consumers say that the information they get from brands is relevant to their tastes and interests. These numbers indicate that retailers need to do more to deliver personalized experiences. Understanding the fundamentals of commerce personalization and having the right strategy in place will be important to stay ahead of rising customer expectations and maximize ROI from tech investments. In this episode we’ll speak to Omar Ali, Product Manager, with over 15 years of experience in multiple industries, including B2B e-commerce, travel, automotive, classifieds, e-government, and retail, Omar has held several roles in software testing, business analysis, project and product management.

Building an Effective Commerce Personalization Strategy

‘The Retail Story’ is a podcast that explores how technology is transforming the way professionals across key retail functions work. Are you a marketer, a merchandiser, a digital leader, a commerce expert, or a sourcing professional? There’s something for everyone. Each episode features conversations with technology leaders, domain experts, and trailblazers who talk about: The challenges retail professionals face and ways to address them. The latest industry trends – individualized omnichannel experiences, real-time decisioning with AI algorithms, automated customer journeys, and more. Digital strategies and best practices that retailers are implementing today to win customer love and stay ahead of the game.

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The Retail Story

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